FULTON COUNTY INDIANA

HANDBOOK

Cole Bros. Clyde Beatty Circus

By

Wendell C. and John B. Tombaugh

Limited Printing

Copy No.____of 6

TOMBAUGH HOUSE

700 Pontiac Street

Rochester, Indiana

46975-1538

2001

This book cannot be reproduced without the express permission of Wendell C. Tombaugh, John B. Tombaugh, their heirs or assigns.

Made in the United States of America.

FULTON COUNTY, INDIANA

HANDBOOK

COLE BROS.-CLYDE BEATTY CIRCUS

COLE BROS.-CLYDE BEATTY CIRCUS [Rochester, Indiana]
Organized by Zack Terrell and Jess Adkins.
Located in the former Rochester Bridge Co. buildings. Also had some of their animals in the former Rochester Shoe Co. building [now the Rochester Metal Products].
Main attractions: Clyde Beatty; Alan King; Jorgen M. Christiansen.
The Cole Bros.-Clyde Beatty Circus buildings were destroyed by fire, February 20, 1940. The fire started in the paint shop during the evening meal.
The circus left town permanently.
__________
See Christianesn, Jorgen
See Morris, Harvey Leroy (Jack)
See Sawdust and Tinsel
[Also See Francis E. Sanders, The Cole Bros. Circus From Rochester, Indiana, 1986.]
[Also See Johnny Zoppe Family, Shirley Willard, Fulton Co Folks, Vol. 2, Willard, pp 656-664]
__________

ROCHESTER MEN LISTED IN CIRCUS CORPORATION
Articles of incorporation for the Indiana Circus Corporation were filed with the secretary of state at Indianapolis Friday and two Rochester men were named among the directors. A. C. Bradley, owner of the Colonial Hotel, Lake Manitou, was listed as a director as was Jess Murden, a summer resident of Lake Manitou. The third man named was Fred E. Shortemeier, of Indianapolis, former secretary of state.
Announcement was made in Peru that the circus will be built up this winter and that it will be operated under the management of prominent circus men. No details were made public by the local men here but it was stated that further announcements would be forthcoming following the election of officers.
[The News-Sentinel, Saturday, September 29, 1934]

CIRCUS ESTABLISHES WINTER QUARTERS HERE
PURCHASES BRIDGE COMPANY GROUNDS AND CONSTRUCTURES
Announcement was made here today by the Indiana Circus Corporation, just recently organized, that their winter headquarters would be established in Rochester. The corporation a few days ago purchased the land and buildings of the Rochestr Bridge Company, located at the Erie and Nickel Plate railroad crossing in the northeast section of the city.
The grounds include three foundry buildings, the large office edifice and approximately seven acres of land. The circus owners purchased the property outright and the deal was completed before the general public even had an inkling about it. The purchasers asked for possession by November 10th and all efforts will be made by the Bridge Company to have the grounds and buildings cleared of machinery and equipment by that time.
Through this transaction the community will benefit by the bringing of a large industry to the city, one which will employ many men and also be the means of attracting thousands of sightseers to the grounds. It will also bring thousands of dollars into the county yearly for supplies and equipment.
Incorporators and Directors
The incorporators of the organization are Jess L. Murden, of Peru, and resident of Lake Manitou; F. E. Schortemeier, of Indianapolis, former secretary of state, and R. A. Hendrickson, of Indianapolis.
The directors are A. C. Bradley, of Rochester and Indianapolis; Mr. Murden and Mr. Schortemeier. Murden is listed as the resident agent of the corporation and will be in charge of the work here until the organization is well established. It is understood that several well known circus men of long experience are interested and behind the new corporation, but no other names have been made public by the directors.
Only partial plans were given to this newspaper but indications point to this being the beginning of a massive circus organization with winter headquarters and all offices located in Rochester. The local site was selected, it was said, because of the north and south railway transportation connections, the adaptability of the buildings here, the proximity of the city to Chicago, together with the fact that Fulton County is in the center of the grain section of the middle west.
Own Many Animals
The owners of the new circus, have already a number of trained wild animals in their possession and these will be shipped here sometime in November, it was said. Meanwhile they will be busy purchasing additional lions, tigers, elephants and many other animals for the menagerie, as well as approximately 200 horses and ponies. These will all be sent to the headquarters as fast as they are obtained and by the first of the year it is thought a complete menagerie will be installed and training headquarters will be started in full swing in the buildings.
The first indication of activity the directors said will be the improvement of the bridge company buildings just as soon as they have complete possession. This will mean considerable repair work, making the brick and steel plants winter tight and the installation of complete heating systems. Then will follow the building of modern cages for the animals, indoor rings and installation of all the necessary circus paraphenalia. Living quarters for the employees will be erected so that the men can live in comfort during the winter season.
A new switch track will be laid through the yards, it is said, and this will run into one of the large buildings so that the circus cars and wagons can be switched directly inside and can be repaired and painted there. In the spring, the loading can be done inside and the trains started on their way direct from the circus yards.
New Road to be Built
The corporation has asked that a wide road be built so as to hold up the heavy circus wagons and trucks from U. S. Highway 31, directly east to the Nickel Plate Railway and thence south to connect with the present road that crosses the Erie at the tower. This new road will run along the north side of the grounds. It is already established and partly built, but will be greatly improved for the use of the circus and the public.
Offices of the corporation will be established in the commodious brick building on the grounds, and all office business of the organization will be carried on there. It is thought that several members of the corporation and leading performers will establish their homes in Rochester or at Lake Manitou.
The circus will buy all possible building material and equipment locally, it was said, while later when the animals and horses arrive they will purchase their hay, straw, grain, meat and other foods and supplies for the animals right in this vicinity.
The complete plans call for the gradual building of a big circus organization here by spring when the show will take the road and be in tour until fall. It will give employment to a large number of men here during the winter and on the road during the summer and will mean the spending of many thousands of dollars in the community throughout the year.
Asks No Aid
This is the first big business organization that has ever come to Rochester without asking financial aid or a bonus and all the owners have asked is full cooperation and aid of local citizens and business men in helping them secure the employees and materials they need. Later a detailed announcement will be made to the size of the circus and the plans for the coming winter and summer.
[The News-Sentinel, Thursday, October 11, 1934]

ALLEN KING'S WILD ANIMALS ARRIVE AT WINTER QUARTERS
Rochester, in its new role as that of a circus city, yesterday afternoon, became the new winter home of the feature attraction of the Century of Progress, the Allen King Wild Animal Show. Several truck loads transferred elephants, lions and tigers to the Indiana Circus Corporation winter quarters here yesterday afternoon.
Allen King, one of the foremost wild animal trainers in the world accompanied the big cats to their new home, where they are still housed in their small shifting dens, awaiting the completion of their permanent cages. Mr. King, who returned to Chicago late yesterday to close up some business matters, will return with Mrs. King to this city on Wednesday where he will take up his winter residency in Rochester.
The animals now housed in the quarters here comprise 28 lions and tigers and three large elephants. These cats and elephants are under the supervision of W. K. Bernardi, King's assistant trainer.
Water Animals On Way
According to a statement made by one of the circus supervisors there will be a large number of seals, a hippopotamus, 60 head of ring horses and 11 more elephants shipped here within the next few days.
The bath tank for the seals is now nearing completion and a large tank for the hippopotamus will be erected this week.
The large foundry building located at the east end of the circus headquarters grounds will house the cats, elephants, seals, hippopotamus and other wild animals. A large training arena is to be built onto the north end of the building and the work of the elephant, seal and cat trainers will not be open to the public this season. However, eventualy, early spring reviews of the animal acts will be featured for the benefit of the public, it was stated.
In the large building directly west of the main animal building, blacksmith shop, wagon repair equipment, painting shops, are being equipped for taking care of the wheeled stock of the circus. These are being erected in the south end of the building.
Side tracks from both the Chicago & Erie and Nickel Plate railroads which bound the east and south section of the headquarter grounds, will be run directly into this building from the north end.
In the west section of the structure, quarters for the ring horses are being built and three large training rings will be situated in the northwest corner of the spacious building.
Many Men at Work
About 35 carpenters, plumbers, electricians and laborers are now employed by the corporation in getting the quarters into order before the winter season sets in.
The large office building is being overhauled for living quarters for the circus people, most of whom will reside there until the spring road season opens.
When all of the animals and equipment arrive it will necessitate approximately 100 people in the management and care of the headquarters during the winter and early spring months.
Scores and scores of Rochester people visited the grounds today and welcomed the circus people to their new home.
Jess Murden, A. C. Bradley and F. C. Seymour are supervising the arrangement of the new headquarters.
[The News-Sentinel, Monday, November 5, 1934]

MORE ANIMALS ARRIVE AT CIRCUS WINTER QUARTERS
The population of the Indiana Circus Corporation's animal kingdom will be almost doubled by the end of the present week, according to an announcement made today by Zach Terrell, manager of the "Live Power" acts which were the hi-lights of the Century of Progress exposition, during the 1934 season.
This morning nine seals arrived at the winter quarters here and were placed in the large new cement tank which was recently erected especially for them. These sleek, glistening furred animals were shipped here from San Diego, Calif. Another newcomer at the quarters is a monstrous pachyderm, which was the lead elephant of the Wallace-Hagenback herd. This beast has been added to the three highly-trained elephants which comprise the "Live Power" act herd.
Other arrivals already in the new circus home are a llama, monkeys, lion cubs and ring horses. Twenty-two ponies recently purchased by the corporation from the Cooper Pony Farm at Kankakee, Ill., are due to arrive in Rochester tomorrow.
The steam heating system in the large menagerie and training barn has been completed and is now in operation. The permanent cages for the large "cats" have also been erected and are now in use.
A large force of local employees are busily engaged in getting other buildings on the grounds in readincss for the circus headquarters and the work will probably last for several weeks.
[The News-Sentinel, Wednesday, November 14, 1934]

CIRCUS MENAGERIE ROLL NOW INCREASING DAILY
There appears to be no let-up in the expansion work at the Indiana Circus Corporation headquarters which are located in the northeastern section of the city on the old Bridge Factory grounds.
Late yesterday evening, truck loads of deer, two bears, a cage full of monkeys, a pack of trained dogs and a zebu, or Sacred cow was added to the constant growing menagerie. Additional elephants and several head of the large members of the feline species are scheduled to arrive at the winter quarters over the coming week end.
A herd of over sixty horses and ponies belonging to the circus corporation are being taken care of at A. C. Bradley's Fort Wayne-road farm, northeast of this city, while the horse barns are being erected in one of the larger buildings on the grounds.
Laying Side-Tracks
It was also disclosed today that over a half mile of railroad tracks and ties had been purchased for the headquarters and that side-tracks from both the Erie and Nickel Plate railroads would be laid at once.
All of the circus corporation's rolling stock will be stationed on these sidings throughout the winter and spring months. Spurs from the main lines of side-tracks will run into one of the large buildings where the cars will be repaired and painted.
John Smith, an internationally renown horse and pony trainer arrived at the circus headquarters here, where he will be kept busy throughout the winter season in rehearsing a herd of ring horses and also schooling a string of new recruits, in special acts for the sawdust ring.
The payroll at the circus headquarters is now running into several hundred dollars a week and over 50 local workmen are employed.
Despite the fact that almost every foot of space in the old bridge factory building and grounds is undergoing improvement, the public as yet nas not been barred from viewing the menagerie and a constant stream of visitors are at the headquarters from early morning until night.
[The News-Sentinel, Thursday, November 15, 1934]

CIRCUS OFFICIALS AND CELEBRITIES MEET AT QUARTERS
Crowds Too Big
People coming to the new circus winter quarters at Rochester so great on Friday that the management was forced to close the doors to the menagerie building due to the fact that the crowds were interfering with the work to be done. The force of fifty men on construction work are working at top speed to get the quarters ready for the circus folks to begin their work at the earliest date possible. The circus officials stated they regretted putting up the "no admittance" sign but would be forced to do this during working hours hereafter and that regular "visiting hours" would probably be established.
__________

A number of internationally famous celebrities were guests of the Indiana Circus Corporation, at its winter headquarters in this city Friday. Among these were a few high officials of the new circus corporation who have just returned from season tours with the country's largest circuses.
Among the Indiana Circus Corporation's official or professional group which was present at the Friday's meeting were Jess Adkins and Jach Terrell, owner and Clyde Beatty, noted wild animal trainer.
Adkins, who has been manager of the Hagenbeck-Wallace shows, of Peru, has severed his connections with the Ringling interests and will co-operate with Zach Terrell, former manager of the Sells-Floto shows, in the management of the Indiana Circus Corporation's new circus which will be known as the Cole Brothers Circus. This is an old and honored circus name in the entertainment world.
Beattie Views New Quarters
* * * * Photo of Clyde Beattie * * * *
Clyde Beatty needs little introduction to Rochester people as practically every resident has seen this intrepid wild lion and tiger tamer put his forty big cats through their thrilling act under the big top of the Hagenbeck-Wallace shows at Peru. Rochester movie goers also were thrilled by Beatty and his "cats" which were featured in the movie captioned, "The Big Cage."
With Allen King, who had the world-famous "Live Power" wild animal act at the Century of Progress this year and Beatty both under contract with the Indiana Circus Corporation an outstanding nucleus is already formed for one of the greatest shows in the country.
Other notables who were present at the luncheon Friday were:
Clint W. Finney, Chicago, who managed the Ripley, "Believe It or Not," show at the Century of Progress during both seasons of the fair.
Eugene Whitmore, of Chicago, editor of American Business.
Nat Green, Chicago, associate editor of The Billboard.
Eddie Stinson, of Detroit, manager of the Detroit Shriners circus.
Several Rochester business men and members of the corporation also attended the get-togther meeting.
Pleased with Lay-out
After the luncheon the circus people and their guests made an inspection trip of the winter quarters and grounds and the visitors all experts in the entertainment world pronounced it the outstanding "natural" layout and plant for winter headquarters in America. Pictures were taken of the group, afterwards they were conducted on an inspection tour about Lake Manitou and were shown the Rochester Federal Fish Hatchery, the municipal airport, the City of Rochester and other points of interest.
Mr. Adkins and Mr. Terrell later in the day signed a contract with Mr Stinson for the Beattie wild animal act to appear at the Detroit Shrine Show for several weeks beginning February 1st.
Mr. Zach Terrell will establish his home in Rochester he stated today and will be here most of the time except when the circus is on the road. Mr. and Mrs. Beattie will make their home in Rochester for the next three months while he trains the new animals act in preparation for the winter showing and the summer circus He will begin working here at once he said.
Meanwhile activities continued at the circus headquarters with fever haste preparing for the winter circuit. Folks of the circus world were continuously showing up at the grounds greeting old friends and seeking employment. New animals were arriving including "Freida" a giant elephant from Birmingham, Ala., who towered over the other three in the elephant row. "Freida" tips the scales at 8,600 pounds.
Mr. Green, of the Billboard, announced that a complete story of the circus would appear in an early issue. Newspapers all over the state and in Chicago carried write-ups of the new organization and were free in stating that it will be one of the big circuses of the country within a year or so.
[The News-Sentinel, Saturday, November 17, 1934]

CLYDE BEATTY STARTS TRAINING NEW CAT ACT
The managerial family of Rochester's new circus is swiftly formulating, and already four or five of the officials have taken on their residency here. Clyde Beatty - world-famous lion tamer, and his wife, have leased the Mrs. H. O. Shafer home on [531] North Pontiac street, where he and his wife are now residing. Mr. and Mrs. Allen King, also of the new Cole Bros. Circus, will reside in Rochester just as soon as a suitable home can be secured for them. King, with his "Live Power" lion and tiger act was the stellar attraction at the Century of Progress during the '34 season.
Beattie Starts Work
Activity at the new winter quarters will get under way today when Beatty starts training the 40 big cats on new and sensational tricks for several weeks run at the Shriners Circus at Detroit this winter. Beattie has erected his portable aluminum training cage at the north edge of the cat building.
Several more lions and tigers will soon be added to the circus cat family and both King and Beattie will be busy for the next several weeks in whipping their thrilling acts into shape.
Along with the training activities at the quarters to be launched this week will be the school of 24 new ring horses and 21 ponies. These recently purchased animals were transferred from one of the Bradley farms to the circus barns Monday. The horses and ponies will be drilled by John Smith, veteran horse trainer of the Al G. Barnes shows, now affiliated with the new circus corporation.
Secretary Arrives
Earl Lindsay, former secretary of Jess Adkins, during the time the latter was manager of the Hagenbeck-Wallace shows, arrived in Rochester Monday, where he is taking up a new clerical position with the Indiana Circus Corporation.
A crew of a dozen laborers is now at work near Burket, Ind., where a three-quarter mile section of the Winona Interurban line tracks and ties are being taken up for removal to the circus grounds, where side tracks from the Erie and Nickel Plate railwoads will be constructed.
Representatives of press from the South Bend and Logansport newspapers were at the inter quarters today taking pictures and obtaining data for feature stories in their respective papers.
[The News-Sentinel, Tuesday, November 20, 1934]

COLE BROS. CIRCUS BOOKS MANY WINTER SHOWS
That business is "looking-up" for the Cole Bros. circus, which recently established headquarters in Rochester, was made evident today in an interview with Jess Adkins, one of the managers of the show. Mr. Adkins stated the show would open its spring and summer tour at the Coliseum in Chicago on April 20th and conclude its run in that city on May 5th.
The new circus will entrain from here on the evening of April 15th and arrive in Chicago on the 16th, where it will make final preparations for the season's initial performance.
Winter Shows Booked
Other bookings for the Cole Bros. circus winter shows include: Shriners circus at Grand Rapids, Mich., beginning January 31st; Shriners circus in Detroit, February 5th; and a winter show at Cleveland, Ohio, which will start on February 19th and continue for a several days run. Other engagements for winter shows are also being worked out by the management.
The special winter show includes the following features: the thrilling lion and tiger performances, with Clyde Beattie and Allen King as trainers; manage or High school horses; dog and pony drills; trained seals; high jumping horses, and the world famous Liberty horse act.
Liberty Horse Act Added
The Liberty horse act was acquired by the Cole Brothers circus on Monday of this week, when Zach Terrell closed a contract with Jorgen Christiansen, owner and trainer of this outstanding feature at the Royal Winter Shows, in Toronto, Canada. Christiansen and his 12 cream-colored stallions will arrive at winter quarters here on December 2nd. Circus men state that the Christiansen Liberty Horse drills is the greatest educated horse act in the world. Mr. Terrell returned to his home in this city, late Monday night, highly elated with this new acquisition to the circus.
Trainers at Work
Training activities are now underway daily at the quarters: Clyde Beatty and Allen King are putting their huge cats through their paces and a large number of new and untrained tigers and lions will be added for the purpose of providing two special cat acts for the circus corporation. The horse, pony, dog and seal trainers are also busily engaged in working out new and sensational acts.
Among the recent improvements at the quarters is the complete overhauling of the old bridge factory office building. This two story structure now has two large office rooms in the front of the first story, while in the rear a large dining hall and kitchen utilized the remaining space. The second floor has been arranged for living quarters for the trainers and mechanics. Sleeping quarters for circus laborers and helpers have also been installed in the south end of the large menagerie building.
Mr. and Mrs. Allen King who arrived in this city the latter part of last week are residing in the George Buchanan home at the corner of 2nd and Jefferson streets.
[The News-Sentinel, Tuesday, November 27, 1934]

COLE BROS. CIRCUS BRINGS BIG-TOP HERE
Cole Brothers World Toured Circus, the name of the new tent organization now established in winter quarters at Rochester, will become one of the outstanding shows of the country is the belief of many amusement men who have visited this city recently. While complete plans have not been announced by the management the public is watching the growth of the organization daily and it is generally thought here that by spring when the show takes the road it will be one of the finest and best organizations of the land.
Cole Bros. World Toured Circus is the first railroad circus of major proportions launched since the purchase of the Mugivan-Bowen-Ballard properties by the Ringlings a few years ago. It has strong financial backing and will be manned throughout by seasoned circus men who are topnotchers in their various fields. Zach Terrell was for years one of the American Circus Corporation's most valuable men and after the shows were taken over by the Ringling interests he was manager of the Sells-Floto Circus until that show was put on the shelf three years ago.
THE MEN BEHIND THE GUNS
* * * * Photos of Zach Terrell and Jess Adkins * * * *
Experienced Circus Men
Jess Adkins was a Mugivan ace and has years of experience as manager of the John Robinson Circus and the Hagenbeck-Wallace Circus to his credit.
Feature of the new show will be Clyde Beatty, famous maestro of the wild animal arena, who has been the outstanding attraction with the Hagenbeck-Wallace Circus for a number of years and also has appeared in moving pictures.
Another featured star will be Allen King, who became known to many many thousands at the Century of Progress this past summer with his fearless wild animal act. These two headliners are living in Rochester this winter while they train their cats for next summer's performances. They have an immense aluminum cage in the north end of the menagerie where they work daily in private.
To Show This Winter
Other world famed acts are now being booked by the circus owners that will make it an outstanding show by spring. Meanwhile several contracts have been signed for the stars and their pets to appear in indoor exhibitions over the country this winter. First of these will be when Beatty goes to Detroit on February 1st to appear in the Shrine Show there for four weks. King also plans to make personal appearances on the stage during the coming months.
As for the winter quarters here it is already recognized as one of the best in the country from every standpoint. And the animals already on hand make it an attraction for thousands of people who have flocked to the grounds daily since the pets were first brought to Rochester.
Twenty-eight lions and tigers and three elephants were shipped from the Standard Oil Live Power Show at Chicago which was owned and managed by Mr. Zach Terrell. These were brought here under the supervision of W. K. Bernardt. Later an immense elephant came in from Birmingham where it had been purchased from the city zoo there. Three lion cubs which have a police dog puppy for a playmate attract crowds daily.
Sixty horses and ponies are now in their new stalls in a special section of the immense shop building and two training rings in the center are kept occupied at all hours of the day. John Smith, well known horse and pony trainer is handling these animals and they are already beginning to show results of their schooling. In addition the firm has purchased twenty-two ponies from the Cooper Pony farm at Kankakee, Ill.
All Kinds of Animals
The corporation brought the entire zoo at Birmingham, which included the one elephant, monkeys, a Llama, a gnu, several deer, a six-legged sheep and a large bear. Quite a number of trained dogs are on hand ready and anxious to get to work. Nine seals recently arrived from San Diego, Cal., and are now enjoying life in their large concrete tank and watch constantly for their trainer to give them some fish for dinner. Other animals have been purchased and are on the way so that by spring the steam heated menagerie will be well crowded.
The owners have a contract with the Coliseum in Chicago to open their circus in the spring and all work is being done to be ready for this engagement which will be an important one. During the summer the circus will tour the entire country showing mostly in the largest cities.
It is evident that every detail of the new show has been planned with the utmost care, and with the finest equipment and a highly efficient organization it looks as if Cole Bros. World Toured Circus is set to go places.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

SCENES FAMILIAR TO HOME-FOLKS AND VISITORS
AS WORK ON NEW WINTER QUARTERS PROGRESSES.
* * * * Photos * * * *
These, the main buildings of the new Indiana Circus Corporation are reminiscent of old Bridge Factory days, except that the imposing sign across the front announces a change from giant cranes and booms to monster elephants and rearing 'cats.' The picture above depicts the buildings when work on the new circus winter quarters was begun. The appearance has been changed materially since, as work progresses and 'ship-shape' arrangements are rapidly developing.
It's lunch time for Zimba and a score or more of his cousins, both lions and tigers who are rapidly familiarizing Rochesterites with the jungle roar. Eleven o'clock a.m. is feeding hour for the 'cats' and red meat is the viand most enjoyed. Breakfast and dinner (8 a.m., and 5 p.m.) features milk, all they can drink. Spare time is broken now, as Clyde Beatty and Allen King, wild-animal luminaries take them through the paces for new acts which will feature the Cole Brothers shows.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

CLYDE BEATTY AND JIMMIE.
* * * * Photo * * * *
Probably no name under the 'big top' is better known than that of Clyde Beatty, maestro of the wild, who will appear with the Cole Brothers circus next season. The above is a good likeness of Mr. Beatty, who with Mrs. Beatty now reside in the Dr. H. O. Shafer property, [NE corner] Sixth and Pontiac streets, this city.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

ALLEN KING IN ACTION
* * * * Photo * * * *
Allen King, star of the Live Power exhibit, seen by millions during A Century of Progress, Chicago, last summer, adds another illustrious name to the program of the new Cole Brothers circus. Mr. King, with Clyde Beatty will feature animal acts in a thrilling presentation next summer. He and Mrs. King reside at Jefferson and Second streets, this city.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

A GROUP OF CIRCUS BOOSTERS
* * * * Photo * * * *
The above picture, taken recently at a luncheon given on behalf of the sponsors of Rochester's new show organization reading left to right are: Hugh A. Barnhart, publisher News-Sentinel, Rochester, Ind., Jess Adkins, Cole Bros, Circus; A. C. Bradley, Director Indiana Circus Corporation, Eddie Stinson, Manager Shrine Show, Detroit, Mich.; Zach Terrell, Cole Bros. Circus; Eugene Whitmore, Associate Editor, American Business, Chicago; C. W. Finney, Manager Ripley's Believe It or Not Show, Chicago, A Century of Progress; Clyde Beatty, Cole Bros. Circus; Jess Murden, Director, Indiana Circus Corporation; Nat Green, Associate Editor, The Billboard, Chicago.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

TRILBY, THE PONDEROUS PACHYDERM
* * * * Photo * * * *
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

PONIES FROM POWDER RIVER
* * * * Photo * * * *
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

COLE BROS. CIRCUS BUYS SHOW AT LANCASTER, MO.
Zach Terrell, of the Cole Bros. Circus Co., this city, today announced that the circus corporation had purchased the complete equipment of the Robbins Bros. Circus, which is located at Lancaster, Mo. The deal was made by Jess Adkins, one of the officials of the Indiana Circus Corporation, on Monday of this week.
The animals from the Robbins Bros. Circus are due to arrive tonight over the Erie railroad. They include six trained elephants, four camels, three high school horses and a sacred ox.
The circus paraphenalia which will be added to the Cole Bros. Circus through the transaction, will consist of five steel flat cars, two steel horse cars, one steel elephant car, all of which are 72 feet in length, baggage wagons, tableau settings, tenting and equipment, cages and many smaller items used in the circus industry. It will be about ten days before the equipment arrives at the winter quarters here, it was stated.
Christiansen Here
Jorgen Christiansen, and his herd of eight Creoline Stallions, arrived at the quarters here during the latter part of last week from Ontario, Canada. Trainer Christiansen's Liberty Horse act is regarded by those in the circus world to be the most sensational and spectacular feature in the world.
Mr. Christiansen is at work every day rehearsing his crack, cream-colored stallions and also assisting Trainer Smith in educating over a hundred head of horses and Shetland ponies. Mr. and Mrs. Christiansen are making their home in the Barrett Hotel.
The Cole Bros. Circus already has several winter garden engagements booked and tentative plans are under way for appearance at Omaha, Neb, Des Moines and Denver, Colorado.
[The News-Sentinel, Thursday, December 6, 1934,]

LIONS ROAR WHERE HAMMERS CLANGED AS CIRCUS BUILDS
In one month's time Rochester has bloomed forth with a brand new reputation - this time as a "circus city." And circus history is being made in this town and community while the populace watches in amazement and with gratification sees the winter quarters of a gigantic entertainment enterprise growing into proportions undreamed of a few weeks ago.
Perhaps the accomplishments here of the last few weeks can best be described by repeating the description as given in a recent issue of "Billboard," famed magazine that reports the news of the entertainment world which said:
"To the music of hammers, saws, drills and derricks interspersed with the barking of seals and the roars of lions, a new circus city is rapidly being created - a circus city from which will go forth in the spring a new railroad show of large proportions, piloted by two of the most astute men in the world of the white tops."

Owners Widely Known
"Cole Brothers' World Toured Circus is the title, and the owners of the show are Zach Terrell, who so successfully staged the Standard Oil Company Live Power Show at this year's Century of Progress, and Jess Adkins, who has just closed the season as manager of the Hagenbeck-Wallace Circus. (Holding corporation is the Indiana Circus Corporation, incorporators of which are Jess L. Murden, of Peru; F. E. Schortemeier, of Indianapolis, former secretary of state, and R. A. Hendrickson, of Indianapolis. Directors are A. C. Bradley, of Rochester and Indianapolis, Mr. Murden and Mr. Schortemeier.]"
First Steps
The first step in bringing the circus headquarters to Rochester as far as anyone in this community knew occurred on Sept. 11th when some of the future officials came quietly to the city on an inspection tour and looked over the Rochester Bridge Company property located in the northwest corner of the intersection of the Chicago and Erie and the Nickel Plate railroads. They found the largest of the two building empty and deserted and a small foundry operating in the other. The general layout, the buildings, the office and the location between the two railroads at once appealed as an ideal setup for the quarters as well as the general location of the town. The immediate co-operation promised by the Rochester business men also made an impression with the visitors. Negotiations were begun quietly and within a few days general terms of the purchase were made with the bridge company directors and stockholder.
File Incorporation Papers
On September 29th the Indiana Circus Corporation filed their papers at Indianapolis and on October 11th the first public announcement was made through the press that the bridge company property at Rochester had been purchased a few days previous and that the winter headquarters of the new circus would be located permanently in this city. On October 18th a delegation of 25 business men from Rochester made a "good will" visit to the Live Power wild animal show at the Century of Progress which was owned by Zach Terrell and who by this time had become known as one of the owners of the circus. Later it also was learned that Jess Adkins would be the other co-owner.
The circus men asked for possession of the building and grounds by November 10th and the foundry which was operated under the management of Hiram G. Miller began moving at once to a new location. A force of men under the direction of Fred S. Seymour, veteran circus man, moved in and the construction work started with a rush. At one time the force numbered 60 persons. The rebuilding and repairing has now almost been completed and the training of the animals is already under way.
Most of the "ground" work here was done under the managerment of Jess Murden, long time resident of Lake Manitou, who acted as business manager for the corporation and he was given valuable assistance by A. C. Bradley, owner of the Colonial Hotel at Lake Manitou.
Immediately upon the close of the Century of Progress at Chicago on October 31st the long rows of cages were taken apart and brought to Rochester on trucks. They were erected in the animal house and now make one of the most attractive furnished winter zoos in the country.
Have Plenty of Ground
In addition to the eight acres of ground on which the buildings and offices are located the corporation later purchased 52 acres of land lying immediately to the north and on both sides of the Nickel Plate Road. Railroad tracks a half mile in length were also purchased and these are now being brought to Rochester and will be laid in the yards adjoining the buildings. These new sidings will run inside the larger building which contains the shops. Here all the winter repair work on the cars, tents, seats, ring equipment and all equipment will be done. The railroad switch comes off the Nickel Plate but later a connection will be made with the Erie also.
While the work is going forward at the circus grounds the county has a large force of men at work building a 50 foot roadway to connect with U.S. Highway 31. This will have a 20 foot hard surface slab to provide an easy access not only for the heavy circus wagons but for the thousands of automobiles that will visit the grounds throughout the winter. The new road goes directly east from 31, turns south at the circus grounds and then east and connects up with the gravel road at the town crossing.
Property purchased by the circus corporation includes three large foundry buildings, two of them each 250 feet long and the third 180 by 60 feet, and a two-story brick office building. Second floor of the office building has been fitted up as sleeping quarters for the employees, while on the first floor are the offices, dining room and kitchen.
The large foundry building at the east end of the grounds is now completely fitted up to house the cats, elephants, seals, hippopotamus and other wild animals. Adjoining the north end of the building a large training arena is built.
In the large building west of the main animal building will be located the blacksmith shop, wagon repair department, painting shop, etc., and in the west section will be quarters for the ring stock. Three large training rings also will be constructed.
The steam-heating plant in the large menagerie and training barn has been completed and is now in operation.
The coming of the circus quarters to Rochester was very unusual in one respect in that the owners did not ask for one cent of money to locate here. They purchased the grounds and buildings without advance notice. A number of local men, members of the Rochester Kiwanis Club, gave aid in working out some of the troublesome details of bringing such a large organization into the city and this co-operation was invaluable at times. The city and county officials also co-operated in every way possible and the general reception to the circus folks has been genuine and helpful from the start.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

THE KING OF THE BUCKET BRIGADE SPEAKS
While the name "Cole" may seem new to Rochester, with the roar of the lion and the barking of seals in our own back yard, the boys who carried water for the elephants back in the mid-eighties recall that during July of '85, Rochester witnessed the presentation deluxe of the W. W. Cole World Famous Railroad Shows, under a city of tents just west of the Erie depot.
The experience limns the memory because the show arrived in town bright and early one hot Sunday morning, while the bills announced two performances (rain or shine) on Monday.
Torrid blasts have a way of parching pachyderm throats and with two days of continuous dryness in elephant guzzles the bucket brigade found the work of carrying water from an open well a couple of blocks away, a chore of more than passing moment. But there were tickets to the big top in sight and the young huskies worked with scarce a murmur.
All seemed well until show time Monday afternoon. Jumbo had not only filled his water tank, but had also indulged in a much needed bath, a little matter of toiletrie the elehant man considered necessary. And when the moment of moments had arrived, the bozo who handled the "bull hook" mysteriously disappeared. Young hopes sank into despair and adolescent Rochester was plunged into the pit of blackened gloom.
There were threats and machinations. The water gang mobilized for action. Val Zimmerman, who had just donned his original long jeans, headed the pasteboard march on the ticket wagon. Things appeared ominous and foreboding for the Great Cole Shows. And just as the young warriors were about ready to sweep the lot, a hale and hearty managerial dignitary appeared and with words mellifious enough to enchant a courthouse lion, herded the Zimmerman army into the bleachers at the far end of the top. The band resumed its tuneful tempo, a barker selling "concert" ducats eyed them sharply and passed by and before the boards had time to get hard, they were thinking how sweet it would be if "Dad" would only thaw out a bit and bring them back to see the show . . . . that night.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

OLD TIMERSRECALL BIG CIRCUS NAME
While the show business is more or less new to the present generation hereabouts, old timers claim their acquaintance with circus dignitaries years agone.
The late Ben Wallace was well known in Rochester about the time the old Great Wallace Shows were starting what proved to be a very successful run. Mr. Wallace was a frequent visitor here, in fact, dividing his time almost equally between this city and Peru. He was, prior to his venture in tthe show business, considered one of the finest judges of horseflesh in this section of Indiana.
Bernie Wallace, a nephew of Benjamin, and later on an official of the Wallace Show, spent much of his boyhood in Rochester, having been practically reared by the late Jonathan Dawson and his good wife.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

CITY SEES NEW CIRCUS IN MAKING
See Big Trilby, folks, the pondrous pachyderm, queen of the animal house, the herd leader of the New Cole Brothers elephant gang, or feast your eye on denizens by the dozen of sea and jungle and veldt. Get the atmosphere of the big top . . . . it's all there and growing bigger and better every day.
That is tersely the picture of the new Indiana Circus Corporation, but of course there's a lot more to the view. For instance there's the long row of cages with Nero the lion and a dozen more of his kind. And striped King, the Royal Bengal, who roars and spits and claws and makes common folks shudder - and with him plenty more of his ilk, beautiful specimens of tiger aristocracy.
And across the way are bears and monkeys and lion cubs and dogs, that sniff indifferently at the seals, barking, wallowing, splashing in their tank. Toward the rear small innocent looking deer munch their hay with contemptyous disdain of their carnivorous neighbors.
They represent truly a circus in the making, as do the horses and the ponies of which there are plenty to fill the dual sawdust circles recently constructed in the west building where educational activities including the nomenclature of the ring and school of showmanship is being conducted under the supervision of experienced trainers.
This is but the nucleous of the show itself. The wagon equipment, tents, costumes, bands, banners and superlatives are on the way or in the making, all to be gathered together in the big parade of America's newest big-time circus.
And behind the program to provide many new thrills in pageantry and animation are men seasoned in show management and assisted by headliners in the animal act kingdom, men whose names mean "gelt" in box-office terms when the show wanders far from the cooling breezes of Lake Manitou.
And as the new circus grows, Rochester sits back and watches with mounting interest the building of a new and spectacular enterprise that bids fair to carry the name of our fair city into new and interesting places.
So, com on folks, let's tell the world that Rochestr is proud of it.
[The News-Sentinel, Thursday, December 6, 1934, p. 11]

COLE SHOW WILL OPEN IN CHICAGO NEXT APRIL 28TH
The Cole Brothers World Toured Circus will open its 1935 season in the Coliseum in Chicago on April 20, it has been announced by Jess Adkins and Zach Terrell. The Rochester men have the gigantic building under contract for this period for several years to come. The show will conclude its performance there on May 5th.
The entire circus will entrain from its quarters here at Rochester on the evening of April 15th and arrive in Chicago the next day and make final preparations for its debut in the circus world.
Other bookings for winter appearances of the circus stars include the Shriners Circus at Grand Rapids, Mich., on Jan. 31st, Shriners Circus at Detroit on Feb. 5th, a winter show at Cleveland, Ohio on Feb.19th and a number of other engagements yet to be announced.
These winter shows will feature Clyde Beatty and Allen King with their wild animals, the high school horses, dog and pony drills, trained seals, high jumping horses and the world famous Liberty Horse act.
Plenty of Activity
There is plenty of activity every day at the winter quarters of the Cole Brothers World Toureed Circus. In the big cage, Clyde Beatty and Allen King are schooling their lions and tigers daily screened off from the public. Beatty was particularly happy last Saturday when the giant tiger known as "Niger" rolled over for the first time at his command after two weeks of long and patient work. King has the big cats moving around in his commands in regular order and the two famed trainers promise to be ready for the public when they make their first winter appearances.
E. F. Firth, of Chicago, a life-long trainer, is a recent arrival at the quarters and he has been busy daily with the troupe of seals. These strange animals were brought here from San Diego and have been in captivity only a short time. Much patience must be shown in teaching the seals the fundamentals but they seem to enjoy the work amidst a chorus of constant barking, that their onlooking brothers keep up from the cage and pool.
[The News-Sentinel, Thursday, December 6, 1934, p. 12]

SHOW OFFICES REMODELED
The office building of the winter quarters of the Cole Brothers World Toured Circus has been altered considerably for the officials and circus men. The two front lower rooms are offices and each has a private dining room for the officials and circus stars in the rear. Behind this is the large dining room for the workers and the kitchen. Upstairs are the living and sleeping rooms for the men with special apartments for the officials in the front part. Sleeping quarters have also been established in the larger buildings for the workers.
[The News-Sentinel, Thursday, December 6, 1934, p. 12]

NEW ANIMAL ACTS ARE ARRIVING EVERY DAY
The Cole Brothers World Toured Circus winter quarters is daily becoming "home" to an increasng number of folks well known in the tent world and also to a rapidly growing family of animals of all kinds. A visit to the grounds brings forth new surprises each day.
Just recently the world famed Liberty Horse act was purchased by the local circus while they were being shown at the Royal Horse Show at Toronto, Canada. There are 12 cream colored stallions in the troupe and they are put through their paces by Jorgen Christianson. The horses are all beautiful animals and will be one of the big attractions of the show next summer. They arrived at the quarters on Sunday.
Just recently a large untamed male lion was received, coming direct here from the Philadelphia zoo. Several other lions and tigrs will be purchased during the next few weeks. They all will be put into training by Clyde Beatty and Allen King in the large aluminum cage during the winter months.
A truck load of high school horses have also been received and they are already undergoing further schooling in the ring in the horse barn under the watchful eye of John Smith, former trainer with the Barnes Circus.
[The News-Sentinel, Thursday, December 6, 1934, p. 12]

SHOW TRAIN EQUIPMENT ARRIVES CIRCUS QUARTERS
The Indiana Circus Corporation's winterquarters presented a busy scene throughout the entire day Monday, when 15 carloads of circus equipment formerly the property of the Robbins Bros. Circus arrived in this city over the Erie R. R. The entire train with the exception of the locomotive and tender was purchased by Jess Adkins, an official of the Cole Bros. Circus Co. at Lancaster, Mo. a couple of weeks ago.
The newly-purchased rolling stock which was brought here under the supervision of Cole Bros. Circus Co.'s train-master P. A. MacGrath, consists of flat cars, steel elephant and horse cars, "baggage" cars and four passenger coaches. The cars were all loaded to limit capacity with other circus equipment such as parade wagons, cages, tenting, seating, lighting equipment in fact all sorts of paraphenalia for the "big top" industry.
All of this rolling stock, as well as other equipment will be completely overhauled and redecorated in the paint and blacksmith shops at the winter quarters during the next few months.
Mr. Adkins who returned here yesterday after an extended trip which took him to Lancaster, Mo., St. Louis, Houston and Galveston, Texas, New Orleans, announced that he had also purchased several all-steel Pullman coaches for the circus.
Clyde Beatty, internationally renouned lion tamer, was host yesterday to three representatives of the Detroit Free Press who were here securing advance data on the winter garden show which the Cole Bros. Circus will present for the Detroit Shriners circus in January. Pictures of Beatty and his "big cats" were made in the menagerie barn by the press representatives.
Dog-Pony Trainer Here
A new arrival in the special trainers staff at the winter quarters here is Merrit Buelew, of Houston, Texas. Buelew, according to a statement made by Zach Terrell, of the circus corporation, is one of the world's better known dog and pony trainers, having at some time during his long career in the circus field, been associated with practically every leading show in the country.
Activity in the "big Cat" acts will also be stimulated during the latter part of next week. Allen King, trainer in the Live Power Act at the Century of Progress throughout the '34 season, will leave this week-end for New York from where he will return with a shipment of black panthers and leopards. These will be worked into two big "cat" acts, which at the present are comprised solely of lions and tigers.
Another division of the circus which is receiving considerable attention at this time is the building up of the trained elephant herd. Five full-grown and highly schooled pachyderms were purchased in South Carolina a few days ago by the Indiana Circus Corporation. These are now entrained on their way to Rochester.
To the constantly growing list of winter bookings for the Cole Bros. Circus had been added Canton, Ohio at which place the winter garden show will begin on January 21st.
[The News-Sentinel, Tuesday, December 18, 1934]

FAMED ELEPHANT TRAINER NOW AT CIRCUS QUARTERS
With the acquisition of five highly trained elephants which arrived at the Cole Bros. Circus winter quarters here Tuesday ebvening from South Carolina, the Indiana Circus Corporation's herd of pachyderms now totals 15.
Eddie Allen, well-known elephant trainer, formerly with the Sells-Floto circus, who accompanied this last shipment of huge beasts from the southern state, has been employed on the Cole Bros. circus training staff and will begin work at once on building up new and sensational feature acts.
Mr. and Mrs. Allen have taken up their winter residence in this city.
[The News-Sentinel, Thursday, December 20, 1934]

NIPPLE PLANT BUILDING USED FOR ELEPHANT BARN
In a deal recently consummated by the Cole Bros. Circus Company the Chicago Nipple Co. building which is adjacent to the Nickel Plate R. R. tracks in East Rochester, has been secured for use as an elephant and camel barn.
Already there are 16 huge elephants occupying the building and a crew of carpenters are starting work today on a training arena which will be built in the center of the spacious steamheated, brick structure. The herd of pachyderms will be schooled in what's what for the up-to-the-minute mammoths of the sawdust trail, by Eddie Allen, well-known trainer and his assistants.
At the menagerie and big-cat barn a crew of mechanics are busily engaged erecting a large steel training arena for the lion and tiger acts. The arena is the same one which was used by Allen King in his "Live Power" act which was one of the high lights at the Century of Progress this year. The new steel arena is much larger than the aluminum one which was being used and will afford much more foot space for Clyde Beatty and Allen King to get out of the tight spots while schooling a new group of "raw" lions, tigers, and leopards, which will be added to the circus' cat family.
Among other improvements scheduled by the Cole Bros. Circus will be the reparing, and redecorating of a 15-car train which was purchased a few weeks ago from the Robbins Circus Co., at Lancaster, Mo. This work will be carried on in the building just west of the horse barn, which is being equipped as a machine and paint shop.
Zach Terrell, one of the officials of the Indiana Circus Corporation, left Saturday to spend the Christmas holidays with relatives and friends at Owensboro, Ky.
[The News-Sentinel, Monday, December 24, 1934]

FOUR NEW MEMBERS ADDED TO CIRCUS 'CAT' FAMILY
The constantly growing menagerie of the Cole Bros. circus has again stepped up a bit over the Christmas Holiday with the addition of two black leopards and two large tigers. These animals were shipped from New York city and were captured by "Bring 'Em Back Alive" Frank Buck during his last trip to the African jungles. The beasts were in excellent physical condition.
These new arrivals are extremely ferocious and are expected to give Clyde Beatty and Allen King plenty of thrills during the earlier stages of their training in the big steel arena which is now being erected.
[The News-Sentinel, Wednesday, December 26, 1934]

JOE LEWIS, LNOTED CLOWN, LJOINS COLE BROS. CIRCUS
Joe Lewis, the famous Clown Cop, and rated as one of country's foremost laugh-makers has joined the Cole Bros. Circus, and is now in this city working out new face-cracking antics which will hi-light the comedy features in the array of Cole Bros. Circus fun-makers.
Jo-Jo as he is known to the circus folks and young American alike is noted for his originality and distinction of his impersonations. In former years Mr. Lewis portrayed the character of a Jewish Cowboy comedian. "That," stated Joe, "was back in the days of Buffalo Bill's Wild West Show when it toured all of the big stops in the United States and Europe, with the great Col. William F. Cody making his personal appearances on his famous wild stallion. Still in a musing state the clown asked, "Do you remember the Colonel's glamorous salute to his audiences - sitting astride his beautiful white Arabian stallion and shouting in his deep stentorous voice "Ladies and Gentlemen, I take great pleasure in presenting the Congress of Rough Riders of the World. He then would back from the arena, with his long white hair waiving over his shoulders - there was a picture which will never be forgotten by his associates and patrons alike."
Still reminiscing the clown added, "It was in those days a clown had to be as rough as a cowboy and any old thing that was ridiculous, from riding bucking steers or donkeys with a tailspin into the mud or sawdust brought a sure fire laugh. With my experience increasing from year to year the great actor David Belasco once called me the David Warfield of Circus Clowns and the circus managers used this as a slogan in the press and billing advertisements which of course I regarded as most complimentary."
Joe, according to his press clippings, is ranked as one of the greatest fun makers in America and he is enthusiastic about making his new winter home in this city. His first bow under the banners of the new Cole Bros. Circus will be made next month at the Shriners Winter Garden show at Detroit.
[The News-Sentinel, Wednesday, December 26, 1934]

"MAHATMA GANDHI" ARRIVES IN CITY
SANS LOIN CLOTH; JOINS CIRCUS
By Earl L. Sisson
"Mawnin, Rochester," Mahatma Gandhi, latest acquisition to the Cole Brothers pachyderm herd might have remarked with a rich Kentucky drawl as he stepped off his private car in front of the new elephant barns and greeted his sixteen ponderous cousins that are quartered there.
For Mahatma Gandhi, although Indian by birth and tradition, came here from Owensboro, Ky., to become number seventeen of the elephant herd, which will carry the banners of Cole Brothers and this fair city to the far corners of Uncle Sam's realms in the years to come.
Mahatma, who appears sans loin-cloth, but with plenty of storage room in his mammouth trunk, was born in the shadow of the much-toasted East Temple in far away Indiana some seventeen years ago. Early in life he made the acquaintance of the dusky Mahouts and the "bull-hooks" and being an elephant with a "Caucasian head" (meaning most intelligent) he was soon enroute to Germany where he learned the traits and tricks of the white man. When he was twelve, he came to America, land of opportunity for both elephant and man. And since his arrival here, he has broadened both in stature and intellect, until today he ranks as one of America's best cultured as well as most gigantic specimens.
Meets Star Trainer
One of Mahatma's first acquaintances on arrival at the new circus quarters, was Head Trainer, Clyde Baudendistel, the man who in all probability knows more elephants and more about elephants than any other living person.
Mr. Baudendistel, who has crowded his forty-odd years with an intnsive study of pachydermata extended to Mahatma the glad hand of welcome and immediately began preparations for fusing his talents into the spectacular of new sawdust exploits with which the Cole Brothers World-Toured Shows will thrill its audiences beginning next April 20th at the Coliseum, Chicago.
All New Acts
Intensive training is a daily feature at the elephant barns, once a shoe factory and later a nipple works. From eight in the morning until dusk, the fifteen pachyderms that compose the three, five-elephant acts, go through their paces with precision-like exactness in correlating the giant herd into clock-like movement; each group doing the same thing at the same instant in three different rings.
Patience . . . yes, undaunted patience, backed by stern, austere direction day-in and day-out tell the story. One sees these "bulls" as they are known in the parlance of the big top, responding to their names with the spontaneity of human beings.
There's Old Babe, with seventy-five years behind her, the oldest of the herd, shimmying her voluptious stern in the dance of the East, with the grace and elasticity of her great-grand niece, Little Juna, who first saw the light along the Ganges some twelve or thirteen years ago.
Then too, there is Queenie and Oscar, and Rajah and Bon-Bon, together with a dozen others that wheel and carocle [sic] their tons upon tons of flesh and hide and tusks in a shimmering fantasia of elephantic cavorting, certain to catch the fancy of huge audience around the sawdust rings.
"New spectacles, new stunts in the elephant acts to match the brightened ensembles of the horse rings, the aerial breathtakers, clown antics and Clyde Beatty's lion and tiger thrillers; and all molded together into a new and different kind of circus. . . . " said Baudendistel. "That's the cut of the pattern for the new Cole Brothers show when it opens in the Coliseum, Chicago, next April 20th."
And with every department teaming with action these days, it looks as if Mr. Bandendistel's prophecy will come true. Men in charge of the various productions from cats to seals and from clowning donkeys to spirited dancing high school horses, aristocrats of equestrine caste, are crowding the days with activitiy devising brand new types of entertainment to match the new, white canvas, the spangles and jewels of gorgeous costumes and the spick and span newness of every piece of equipment now being cut and fitted into this new patch-work which soon is to bloom into a new, modern and different extravaganza under the supervision and direction of two of America's formost showmen, Jess Adkins and Zack Terrell.
Mahatma's Cohorts
Fellow passengers with Mahatma Gandhi on his trip from Kentucky to Rochester were Bruno, the bear that skates, the golden horse, reputed to be one of the most beautiful specimens to be found, and Maude, haws to brighten the arena with Joe and mule with more tricks than has Lewis, the clown. Allen King, well-known animal trainer arrived with the new consignment.
[The News-Sentinel, Monday, January 7, 1935]

COLE BROS. SEAL FEATURE ACT NEARING PERFECTION
By Earl L. Sisson
Smokey the sea-lion blinked his big smoke-colored eyes complacently as a fair sized Lake Erie perch slid down his ample gullet like water dropping over a dam.
"He doesn't seem to bother about chewing 'em up, or stopping to taste 'em," I remarked, thereby laying my sea-lion cards squarely upon the table.
E. F. Firth, Cole Brothers seal man, who by the way, is reputed to be the finest trainer in America, smiled pleasantly.
"Smokey will never wear his molars chewing his food --" he said. "You see he is a cross between the sea-dog and the mammal - a kind of acquatic hybrid to which Nature has given a powerful digestive mortar that does the grinding for him. After his food is thoroughly ground up in this muscular hopper, it is reduced by certain digestive processes into a kind of cartilagenous mass, which when properly assimilated is returned to his mouth much in the same way that a cow brings forth her cud. It is from this cartilage that Smokey gets the taste several hours after dinner."
"Fortunate for him that he doesn't go in for onions," I exclaimed.
Mr. Firth smiled again. "He never has eaten anything except fish."
While we talked, Smokey barked. A few strokes along his sleek bister colored head and neck satisfied him temporarily, but not for long. From his specially constructed seat he reached over to a set of hornpipes and gave us a creditable rendition of "Hail, Hail, The Gang's All Here." Another perch disappeared, to be tasted by him, along about bed time.
Then training was resumed again in earnest, with Babe and Toughy, Smokey's supporting stars clapping their flippers with Thespian vigor every time the fish were served - which was quite often.
There was the musical hornpipes, the firing of the reveille gun as Old Glory was raised -- but wait a minute, I'll be telling you too much about this act . . . better let you see for yourself when the show hits the road late in April.
Suffice to say, it all seems fantastic and unbelievable when one reflects that only six short weeks ago, these three sea-lions and their several cousins what have other parts in the seal ensemble, were catching sundabs in theplacid waters of the broad Pacific since man was a stranger to them. One marvels in the thought that today they eat from man's hand and do man's bidding; respond to their names like children; bark with joy when praise is given them.
Learned to Swim
Smokey, the oldest member of the troupe was born on a rocky ledge, somewhere along the coast of California about four years ago. There in his rookery, along with hundreds of other baby sea-lions, his mother brought him succulent morsels of tuna, fish which he gulped down hole, much the same as he swallows the larger perch today. In a few months he had grown to be a chipper youngster with a boyish lust for adventure, but he knew he could not swim and as there was no other way to go, except in the watr, he yipped and ki-yied his pleas for freedom. Then one day, when he had become a bit too naggy, Mother Sea-lion shoved him off the ledge. Down, down, he went like a piece of the stone upon which he had been imprisoned during his adolescent captivity.
Smokey wiggled his tiny flippers in vain. Suddenly he was on the bottom. Then something happened. He felt his fat little body being raised quickly to the surface. Presently he was breathing air again. He opened his eyes. Mother Sea-Lion was holding him up for a breathing spell. Suddenly was going down again. Over and over this lesson. Finally it came to him. He had learned to swim. Then he chased minnows and occasionally caught one. In a few months he had grown to be an expert forager and took his fill of sun-dabs and tunas.
From a spindly cub, he developed into a rolly-polly Beau Brummel of the colony with all the graceful rotundness of the finest specimen.
An old trapper espied him, laid plans to capture him. Soon, Smokey found himself a prisoner in a great steel net. In a jiffy he was in a cage and with a dozen or so others of his like was clicking over the steel rails enroute to Rochester and Cole Brothers World Toured Shows.
A Born Leader
When Trainer Firth looked over this new considnment of sea-lions, direct from the Golden Coast, his experienced eye rested on Smokey. "A beauty," he chuckled in real delight. "The man West of the bunch. . . . a real drum major."
And a Major Domo he is!
At first he was distempered, obstinate, surly. He ate his ten or more pounds of fish every day; barked his displeasure at everything he saw; snapped at everybody who came near and acted like the number one public enemy of sea-lions. But kindness, patience and fish, (plenty of each) won him over, as it did his companions. In six weeks, under Mr. Firth's expert direction, he is setting pace for the others of the seal troupe, as they are called, although the name of seal is a misnomer, seals being fur-breearing animals with fins instead of flippers.
I have watched these animals at their daily task; seen them progress from neophytes into acquatic actors with a speed and certainty that is amazing. Like every other animal act in the Cole Brothers repertoire, they are being moulded out of the rough to give to the millions of people who will see them during the coming summer a new and different program in a modern, up-to-the-minute setting, the like of which has not been known in this generation.
But until the day in late April when the show entrains for the road, the express man will continue to deliver a hundred pounds of fish daily, all of which will disappear into the cavelike gullets of Smokey and his oleaginous company of sea-lion acrobats.
[The News-Sentinel, Wednesday, January 9, 1935]

HERE COMES THE PARADE!
By Earl L. Sisson
COLE BROS. WILL REVIVE FREE PAGEANT
Here comes the parade!
Magic words of youth. Epitome of all that was significant and thrilling and gay.
You remember Prancing, charging horses with their crimson and purple coated riders, blaring music, giant band-wagons festooned with gilded dragons and imposing gargoyles, cage after cage of roaring lions and tigers; that freakish looking hippopotamus; Indians from the Powder River country, astride calico ponies, elephants, camels, zebras.
Of course you remember!
And the shetland ponies with their plumes and spangles, trick mules, funny monkeys and clowns?
Then at the very end of this magic bit o' wonderland, the big calliope that wheezed out "A Hot Time in the Old Town Tonight."
Sure you remember.
The boiling sun, streets packed with wagons and buggies. People jostling, pushing. Everybody hot and tierd and fussy. Mother cautioning you about getting out in the street. Dad getting out the old leather wallet, looking for a dime to buy you a balloon with the elephant on it. Sticky little fingers that had massaged countless slabs of circus taffy from the candy stand on the corner. And then just when you had begun to think that parade was never going to get there, the joyous cry:
"Here she comes!"
You wouldn't remember it any better had it been only yesterday, because it is stamped upon your memory as something epochal; the gala day for which you waited through dreary winter months and sizzling summer days. It brought to you a glimpse of jungle and veldt, mountain and plain; a bit of the sea and the desert.
And you were happy.
You are happy still. Happy is the recollection of those good old days when the circus parade was an institution. Happy because you were given to live in the era of the parade, that brought a preview of other countless wonders that soon were to unfold before your very eyes in the big-tops at the edge of town. A page of animated splendor, clipped from the most exciting chapter of Arabian Nights.
Coming Back
Young America of today has missed the parade. How many of our men and women of tomorrow have ever seen one. Certainly few of the boys and girls under twelve. For it was about a dozen years ago that the parade was eliminated from the circus program. Auto traffic with its continued growth made the street pageant difficult. Seasoned managers decided against it. The parade with its blazonry, its plumes and spangles, its music and buffoonery passed into the limbo of the forgotten.
But Cole Brothers will revive it this year. After the big show leaves Chicago, the first week in May, the parade will be a daily feature.
Again Young America will see the gold and silver chariots with their Roman drivers and white chargers, the bareback riders; the sacred cattle; the dogs and the ponies; the Cossacks; the pygmies and the music . . . and last but by no means least, the old steam calliope with its deep-throated tunes from rows of silver-toned sirehs.
And Cole Brothers will be the only major circus to present the free street parade during the coming season.
Despite the added expense of this daily feature, which necessitates many additional horses and wagons, and extra and complete wardrobe, rain coats, rain hats, a third more drivers and performers, more sleeping cars, extra flat cars, additional menagerie features, added wild animal dens and approximately one-sixth more daily expense, Cole Brothers will provide all of this, as their contribution to the boys and girls, both young and old, to bring new thrills to the kids -- happy recollections to the adults.
And with the parade this season will come new and different pageantry; modern settings, the largest collection of wild animals to be found, and the World's greatest staff of trainers headed by Clyde Beatty, Allen King, Jorgen Christiansen and many others.
[The News-Sentinel, Saturday, January 12, 1935]

NEW LION ATTACKS BEATTY; FRACTURES RIBS
By Earl L. Sisson
Clyde Beatty, intrepid wild animal trainer, star of The Big Cage, The Terror of the Jungle and other circus thrillers, and headliner of the new ColeBros. and Clyde Beatty's Gigantic Wild Animal Circus, was injured at the winter quarters here when Sampson, a newly imported black-maned lion became enraged and attacked him.
Beatty was attempting to teach the beast a few simple tricks preparatory to working him in the big mixed set which features thirty-five lions and tigers, when the beast sprang at him, knocking him across the forty-foot steel training arena with sufficient force to fracture several ribs.
With that rare presence of mind that has made Beatty the greatest lion and tiger trainer of all time, he held fast to the straight back chair, his only weapon and with the help of assistants fought the enraged beast off until he could be removed from the cage.
Dr. Mark M. Piper was called and reduced the fractures. The physician stated that the accident would of course slow Mr. Beatty up considerably for several weeks, however the trainer announced that he would resume the rehearsals shortly with the assistance of Allen King, star of The Live Power Exhibit at A Century of Progress last summer.
This is probably the most serious accident that Beatty has suffered since May 1928, when Pacha, a Bengal tiger, attacked him on the opening date of the Hagenbeck-Wallace show at Kokomo, Ind., and Nero, a huge Nubian lion, sprang to his rescue and drove off the frenzied cat.
Started as Cage Boy
Clyde Beatty's experiences with the most ferocious of all jungle beasts began thirteen years ago when he joined up with The Howe's Great London Shows as a cage boy.
Natural ability, fearlessness and an undaunted courage were prerogatives he manifested from the start; a groundwork that has stood him in excellent stead many times since.
He remained with the Howe's show only one year. In 1922 he signed out with Gollimar Brothers as an assistant trainer and so successful was he with the limited cat stock of that show that the John Robinson management engaged him as an assistant trainer for the season of 1923. He remained in this position until the close of the 1924 season, when he transferred to Hagenbeck-Wallace under the then, old maestro of the animal arena, Pete Taylor.
Gets Big Chance.
Four weeks after the start of the 1925 season, Taylor left the circus and Clyde Beatty was given his big chance.
Slight of stature (he weighed only a hundred and twenty pounds), but quick and agile and unafraid, he was prepared to take up where Taylor had left off. His years from cage boy to trainer had been periods of excellent training. He was not disillusioned. He knew the dangers of this most hazardous of all professions; and he visualized the glory of its prospects. Boldly he set forth to build toward the heights, but fully convinced that perfection is not reached before the millenium, he was content to proceed slowly, willing tosacrifice speed for quality. It was this trait, perhaps more than any other, that has brought him to the stellar position and made the name of Clyde Beatty the greatest attraction beneath the big tops.
* * * * Photo * * * *
Where "Nerve" is Necessary
Clyde Beatty and Sampson, new male lion that attacked him during training period. Inset: Beatty and "Whiskey," his pet lion cub.
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America thrilled as Beatty, young, dashing generalissimo of the steel arena put the wildest of the wild through breathtaking maneuvers, as no man had ever done before, and as no other person has been able to do since. His name on the billboards was crowding the capacity of the show, while other major circuses were experiencing difficulties at the ticket wagon.
In 1926, more animals were added and in 1927 still more. When the show left for the road in the spring of 1928, another consignment had been purchased and Clyde Beatty prepared to produce the greatest act of the kind ever presented.
The show moved from winter quarters in Peru and made ready to debut in Kokomo. It was a beautiful May afternoon. The big top was jammed, the announcer held up his hand - the band stopped.
"Ladies and Gentlemen-n-n--" he cried in sonorous tones. It is my pleasure to announce the world's greatest collection of wild and ferocious beasts, denizons of jungle and plain and veldt, in the most daring spectacle of all time, with Clyde Beatty."
The vast audience fell into deep silence as Nero, a great black-maned lion walked into the arena, sprang to his pedestal and yawned as he seated himself. Then came Nuba and Caesar.and many others, each taking his place. Presently the tigers entered the cage. The Bengals appeared to be sullen and Beatty met with difficulties in driving the giant cats to their places. Pasha, a beautiful female, was particularly ill-tempered and refused to obey the conductor's commands. Beatty approached her, chair in one hand, ring-whip in the other. Slowly the tigeress gave way, leaped to her pedestal, but instead of taking seat, sprang at him snarling, roaring. Beatty made a frantic effort to sidestep the leap, but the cat was upon him.
The dead-silence was broken as women screamed when Nero, the great Nubian, leaped, a roaring streak of yellow and black. There was the screaching wail of the Bengal as Nero hurled his weight against her lithe, striped body. Instinctively, she turned to meet this new adversary, and Clyde Beatty was saved, a torn, bleeding, badly spent man.
Although severely lacerated and believed seriously injured, the chap who has since electrified the nation both in the arena and on the screen was not daunted. A few weeks in the hospital and he was back again, the hero of the greatest thing of its kind ever assembled, a pageant of visciousness to which Pasha the tiger was made to contribute daily her stipend of sullen, treacherous bulk to the glory of Nero the lion and the crowning success of Clyde Beatty the man.
Beatty's name was an institution with Wallace-Hagenbeck from 1928 until the close of the season of 1934 and when Mr. Jess Adkins, who for many years had managed the Hagenbeck show, decided, with Mr. Zack Terrell, former manager of the Sells-Floto top, to bring out their own circus and picked Rochester for their winter quarters, Clyde Beatty came with them, as did many other headliners of circus fame.
And with the opening of the Cole Brothers and Clyde Beatty Wild Animal Circus at the Coliseum, Chicago, on April 20, Beatty will introduce a new animal act featuring thirty-five lions and tigers, which for thrilling, breathtaking action promises to surpass anything ever conceived.
And, according to Mr. Beatty, Sampson, the lion, like Pasha the tiger, will be doing his bit, because Clyde Beatty has that knack. Whether in his own heart he has ever known the feel of fear, neither man nor beast can tell - and that is why he has left the road to fame behind him, a long hard road to be sure, but one that can be traveled, even through a den of lions.
Recently I talked with Mr. Adkins. He told me that Beatty had been with him back on the John Robinson show in 1923 And they have been together ever since. "I paid him less than a hundred dollars a week in those days - - ," Adkins said, reflectively, then added, "But I'd hate to tell you what he draws now."
[The News-Sentinel, Tuesday, January 15, 1935]

BEATTY'S THRILLING ESCAPE GIVES ROCHESTER PUBLICITY
Rochester, Ind., riding on the crest of Clyde Beatty's world-renoun popularity was emblazoned across the front pages of practically every city newspaper throughout America today. The city's date line being carried in the news articles which told of Beatty's narrow escape from death at the Cole Bros. Circus winter quarters here yesterday, when the intrepid wild animal trainer was attacked by a large black-maned Nubian lion.
Beatty's miraculous escape from death was vividly described in lengthy front page stories and photographs of the fanfed lion tamer and his big cats were featured in the pictorial pages of all the metropolitan newspapers.
The trainer's injuries consisting of three cracked ribs and bruises were sustained when the big 600-pound lion, fresh from the jungles charged Beatty and hurling him into the side of the steel-rodded arena.
Regardless of the fact that The NewsSentinel flashed a wire of thrilling attack and escape to three of the world's foremost news agencies, requests for additional information and photographs from scores of news and magazine press bureaus began coming in at the circus winter quarters offices here throughout the night and most of Wednesday. Special writers from the Associated Press news agency arrived at the Cole Bros. office today for an interview with Beatty and managers Zach Terrell and Jess Adkins of the Cole Bros. Circus.
With his body encased in huge bands of tape, Beatty was back in the big cage today where along with the famed Allen King, who was the star of the Live Power Act at the Century of Progress last year, he again began the schooling of his ferocious cats, several of which are fresh from a cargo recently received from "Bring 'Em Back Alive" Frank Buck.
[The News-Sentinel, Wednesday, January 16, 1935]

BEATTY'S JUNGLE MOVIE WILL BE SHOWN IN CITY
Rochester friends and admirers of Clyde Beatty, will be glad to know that despite broken ribs, suffered when Sampson a large black-maned lion attacked him in the training arena, the plucky maestro of the wild will not be compelled to remain away from his task of putting the roaring cats through their daily dozen.
With torso heavily taped and suffering agonies with every turn or twist of his body, Beatty is working and building with his usual aggressive determination. True to the tradition of his profession, Clyde will uphold the axion of the big tops, "The show must go on."
And just at this time there sees to be something strangely ironical about it.
As he works in winter quarters, making both lions and tigers do his bidding following an adventure in which the giant Sampson "went jungle" and with all the frenzied lust of the killer attacked him, just so, a year ago in Cleveland, Sammy, a beautiful male lion, torn with jealousy because Bessie a newly imported lioness refused his attention, found his opportunity in the training cage and killed her.
Murder in Big Cage
Speaking of that tragic incident, Beatty sais:
"Murder in a lion's cage ought to prove to the last doubting spectator that these jungle cats are not manikins - not dummies for which I pull the strings - but killers, as deadly as they look.
"For the first time, in that fatal rehearsal in a Cleveland Auditorium last winter, I drew my gun with the urge to kill. Nothing but blanks answered myu pressure on the trigger. For twenty minutes, I fought desperately with flashing cartridges and stinging whip to keep Sammy, a 500-pound lion, which had suddenly reverted to the instincts of the jungle from slaughtering Bessie, a 2 year-old lioness, weighing no more than 400 pounds. But the battle ended with the swaggering Sammy dragging his liefelss victim around and around the ring."
It is a long story, that dramatic recital of how Beatty, using every intuition, every preventative, every artifice known to the cat trainer, kept nearly forty other jungle beasts from participating in that wild and vicious episode. But that is why his name is synonimous with the big cage, its hates, its jealousies and its terrors.
But getting back to the ironical part of the story.
Beatty says that despite Sampson's murderous main, he will be made to do his bit during the coming season, just as the killer Sammy was made to co-star with Clyde Beatty in the trainer's great cinema serial, The Lost Jungle, a stirring tale of adventure which Manager Charles Krieghbaum has brought to The Rex Theatre, and which will be shown three times this week, Thursday night, Friday and Saturday matinees only. This is an added attraction de luxe, for which no additional charge will be made, as it will be presented along with the regular bill with no advance in price. -- Adv.
[The News-Sentinel, Wednesday, January 16, 1935]

COLE HORSE BARNS TEEM WITH ACTIVITY
Be Earl L. Sisson
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'ORSES? -- SURE!
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Mary Duane, Cole Bros. Equine Star, mounted on Cyclone, prime thoroughbred dancing stallion.
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In the feverish activity that is making circus history at Cole Bros. winter quarters, probably no department is busier these days than the horse barns, where training is followed on daily schedule comparable with the best and most exacting school.
Under the general supervision of Capt. H. J. McFarlan, veteran equestrine director, classes start promptly at 9 a.m., and continue throughout the morning. An hour's rest at noon, when clean, bright timothy hay and liberal portions of oats are served, and back again at one o'clock for a full afternoon which continues until darkness intervenes.
"This mercurial program is necessary --" says Capt. 'Mac.' as he is known familiarly about the stables, "because every horse here, excepting, of course Mr. Christiansen's Liberty act, are new and up to the time they arrived here, had never known what training was. Many, in fact, were purchased on the western ranges and never had a halter on them. And to teach horses to perform up to the standard set by Mr. Terrell and Mr. Adkins for the new Cole circus, means hard, conscientious work, every minute of every day."
It was Capt. McFarlan's reference to new, unbroken steeds that makes the results now seem in each of the several training rings, so remarkable.
Bronchoes Near Perfect
Let us move up to the north end of the big, 250-foot barn - to the ring where Jorgen M. Christiansen is breaking sixteen perfectly matched cream-colored westerners to duplicate the almost unbelievable feats of his eight famous Cremoline stallions, said to be the finest trained horses on earth.
These sixteen light dun animals with white manes and tails were roaming the wide open spaces of the great West some two months ago, when McFarlan set out to find them. He traveled by train, by auto, yes, even by airplane durng the search. With the famous Christiansen Cremolines as his specimen or type and color and conformity, he traveled approximately three thousand miles, hunting, dickering, buying. At a ranch three hundred miles north of Yellowstone Park, he purchased the first animal, and before he had completed his journey, he was in the Panhandle of Texas, having covered Montana, Wyoming, parts of South Dakota, Nebraska, Colorado and New Mexico. But he had the horses. And of all the sixteen, only one had ever been haltered, while but three had ever seen a barn.
Six weeks ago, they were turned over to Mr. Christiansen, the man who brought the famous Liberty Horses, which amazed this country in 1923, half way across Siberia, through a part of Russia during the Red Revolution, succeeded in reaching Poland after a 15-hundred mile trek, many times within sound of Bolshevick guns, and emerged finally victorious in the great Polish Circus at Warsaw.
Christiansen split the horses into teams-of-eight and went to work. The results he has obtained are outstanding, almost incomprehensable. It is doubtful indeed, if such a feat has ever before been accomplished in so short a period of time.
Highschoolers Dance
Moving down the barn, we find Capt. John Smith, in charge of the highschool group, - thoroughbreds from the Bluegrass country, parading, dancing, rearing, jumping; and lovely ladies sitting on them with a grace that would put a Cossack colonel to shame.
And these beautiful, trim, steeds, like their cream-colored neighbors have learned everything they know about tangoes and rhumbas in this short but intensive six-weeks course.
There's Cyclone, a beautiful dark chestnut stallion that makes your eyes sparkle in admiration as he goes through his several dance numbers, rears up erect and tapers off with a neat bow to one knee; his beautiful neck superbly arched, eyes aflash, nostrils distended. Then there's a dozen of his team-mates - horses that fulfill every tradition of the thoroughbreds that they really are.
And the Ponies
Then there's the pony ring under supervision of Capt. Merritt Belew. One sees these snappy little Shetlands run and jump, and wheel and caracole while shaggy Callies frolic and romp, ride and flop; and monkey jockeys hang on, chattering, weilding tiny crops in true Derby fashion. It's a spectacle that will stir the hearts of Americans from childhood through to dotage.
With the pony acts completed come those snooty little ducks. Tricksters, yes, and what stunts they have up their clownish sleeves.
Satire de luxe, with plenty of irony thrown in. They connive to rob you of your grouch; to turn the severe into the ridiculous. And they succeed with a bang.
Then the Workers
And of course, there are the old dobbins that are hitched to the shays with the small barred windows at the ends, where black, bewhiskered muzzles sniff to make you wonder what kind of cat or bruin or behemoth rules within. They are the work horses, mostly whites or dappled grays, menials you may call them, but they are just as dramatically woven into the warp and woof of a complete circus, as the gilded wagons, the plodding elephants or the roaring lions.
Yes there are horses, whites, creams, sorrals, bays, calicos and blacks. Bucking broncs that defy their riders. Broad backed, wide hipped equestrines so familiar in the bareback acts and sleek, trim, jumpers to which an ordinary fence would mean nothing at all.
They will all be there in plumes and spangles when the show sets sail for the 1935 run, opeing in Chicago on April 20th.
[The News-Sentinel, Saturday, January 19, 1935]

TRAINING AND SHOW MUST GO ON
* * * * Photo * * * *
Through the courtesy of the International News Service whose press and camera men covered the Clyde Beatty accident feature story which broke at the Cole Bros. Circus winter quarters here last week, a photograph of the injured lion-and-tiger trainer receiving medical attention preparatory to whipping his cats into shape for the opening of the winter show at Canton, Ohio, today.
In the accident, which occurred the forepart of last week, Beatty was hurled into the steel bars of the arena when he was struck a savage blow by one of the forepaws of Sampson, a huge Nubian lion, fresh from the jungles. The news of this accident and Beatty's miraculous escape from death was flashed to every metropolitan newspaper in the country and the radio commentators, including Lowell Thomas, of NBC broadcasting system, gave vivid descriptions of the intrepid wild animal tamer's thrilling battle with an arena full of maneaters.
In the above photograph Nurse Elva Butler from the office of Dr. Mark M. Piper of this city, is shown making the final touches to an arm sling for the trainer. In the melee with Sampson, Beatty suffered several fractured ribs as well as severe cuts and bruises.
[The News-Sentinel, Monday, January 21, 1935]

COLE BROS. OPEN AT CANTON, O..
START OF SIX WEEKS TOUR
By Earl L. Sisson
An old and venerable name in the show business was rejuvenated today when Cole Bros Circus gave the indoor arena an atmosphere of the big top with the opening of the Shrine Winter Circus at Canton, Ohio.
Not since shortly after the turn of the century has the name "Cole Bros." been actively affiliated with real and animated entertainment. And it is singularily pertinent to this community that with its return to the boards, it should claim Rochester as the home address.
It is no less poignant that the Cole banner should be flaunted first in the same territory in which it was originally introduced when the old show of that name began its very successful career some thirty years ago. It was in northeastern Ohio that the name was first heard of.
Left Rochester Saturday
The show, or that part of the big organization that appears in Canton this week, entrained at Rochester Saturday evening as many local people looked on.
On Friday evening the Davenport bareback horses arrived from Chicago and were sidetracked here to await further movement the following evening. This is recognized as the foremost act of its kind within the realm of the circus.
Added to the Davenport horses here, were the eight Cremoline stallions of Jorgen Christiansen, reputed to be the finest Liberty horse act known. And in addition to these, were several high school horses, their riders and trainers.
Elephants Move
Eddie Allen, well known elephant trainer, assisted by Mrs. Allen, who takes the pachyderms through a very complicated presentation, were in charge of the five elephants that have invaded Canton. E. F. Firth, is introducing a new kind of seal intelligence to appreciative Cantonians while a score of ponies and dogs introduce some new and novel numbers.
On to Grand Rapids
From Canton, the show will move to Grand Rapids, Mich., opening there next Monday for a week's engagement. Some new features will be added in the "Furniture Hub", but not until the big Detroit Shrine show opens early in February, will the full ensemble be seen. At that time Clyde Beatty with his jungle thriller will be added, together with several other numbers, all in a two-weeks stand, after which the entire group will move to Cleveland for the big Grotto Circus, which will last a week.
Cleveland Waits
Cleveland awaits the coming of the show with keen interest. It was in that Ohio city that the original Cole Bros Circus was born. There, too, Clyde Beatty witnessed one of the most gruesome of all big-cage realities, when in rehearsal for the same Grotto show a year ago, Sammy, a male lion attacked and slaughtered Bessie, a female, thus shattering the old tradition that a male would not attack a female of the species and enacting intense drama to make arena history, so many times since referred to as "Murder in the Big Cage."
Close at Columbus
Following the Cleveland show, the entire company will move to Columbus for the final week of winter activities before the Shrine circus there.
The ides of March will find the props and the animals back in winter quarters here, where final preparations will be completed for the big opening of the show in Chicago on April 20 when a sixteen-day run will be made at the great Coliseum.
[The News-Sentinel, Monday, January 21, 1935]

BABE BALKS AT FOURTH ST. BRIDGE
By Earl L. Sisson
"They talk about the stubbornness of a mule, but if there is anything on earth more obstinate than an elephant, I'd like to meet up with it," said Clyde Baudendistel, head trainer, who was in charge of the Cole pachyderm herd Saturday evening at the Fourth Street bridge.
It all happened when "Babe" the 75-year-old leader of the herd "froze" at the approach of the east end of the bridge and refused to budge her three and one-half ton of torso and trunk another inch.
The quintette were enroute from the barns, (formerly Nipple Works) to the Erie yards, there to entrain for Canton, Ohio. With trunk to tail they moved off single file. Old "Babe" one of the largest specimens of the entire group was in the lead with a trainer atop her pondrous head.
"It looked like a 'natural,' " said the head trainer, meaning in circus parlance, an uneventful stroll, "until we came to the bridge, and right there, 'Baba' must have seen a black cat, because try as we would and did, she wouldn't set foot on that wooden span. We brought the others forward, but 'Babe' had refused, so they balked.
"In the mean-time, a string of cars had come up from the east, behind us and their drivers were laying on the horns. Another string was forming on the west approach. We used our hooks, but try as we would 'Babe' only wagged her head in a polite but emphatic, No!
Then Eddie Allen, her trainer, walked out on the bridge and jumped up and down several times all the while talking to 'Babe,' saying: 'See, it's Okay; see, it's solid.'
" 'Babe' has a kind of secret affection for Eddie. She likes to have him feed her because he usually has a bun or heel of bread sticking around, and when Eddie said 'See, it's solid,' she stepped out, calm and satisfied. And of course the others followed.
"It was a good thing too, because we finished loading just in the nick of time. The train was whistling for town when we closed the door on the elephant car."
Baudendistel's account of 'Babe's' stand at the bridge, prompted me to ask him what he knew of old Jumbo's death, which I recalled was the result of the big African's refusal to step down an embankment for an approaching train.
"That occurred at St. Thomas, Ontario in July, 1885," the head-trainer explained. "It was while his trainer, Matt Scott, was taking him down the Grand Trunk tracks to a street intersection.
"Jumbo was accompanied by a small Indian elephant, and after the accident, the story was told that Jumbo remained on the track in the face of the oncoming train to save the life of his smaller companion, but elephant men, who were there at the time have said that it was just another case of stubbornness - that Jumbo refused to step off the track, down an embankment and was struck by the locomotive."
"Eddit Allen should have been there to persuade him with soothing words," I remarked.
Baudendistel smiled. "Eddie talks Indian --" he said. "Jumbo was African."
[The News-Sentinel, Wednesday, January 23, 1935]

AS RESULT OF RECENT ATTACK LOCAL LION TO INVADE SCREEN
By Earl L. Sisson
Sampson, the 700-pound lion that put the name of this fair city on a thousand front pages early last week soon will roar his belligerance from as many silver screens.
A battery of cameras and sound effect men from Pathe News arrived at Cole Bros. headquarters today and beneath those great Klieg lights, ground out a thousand feet of film while Samson and his trainer, Clyde Beatty, surrounded by more than a score other cats, enacted the stunts in which the big Nubian only ten days ago "went jungle."
Beatty, poised continuously as if ready to jump in any direction with the alacrity of a racehorse, took the lion through the paces, but not without many thrilling moments and snarling, growling, remonstrances. From the standpoint of color, thrills and breathtaking climaxes, the setting could not have been improved had it been thoroughly rehearsed. Sampson lived up to every column inch of front page space that was given him.
King Has Similar Act
But Clyde Beatty and Sampson contributed only to a part of the picture. Allen King of "Live Power" fame came in with his share of the limelight. King is busy these days moulding a cross section of jungle temperament into a center of interest in the big arena and we have it on good authority that it will be the first time in history that so many different kinds of animals, each a mortal enemy to every other, will have been brought into one great ensemble.
This act, which features four male and four female lions and a pair each of tigers, leopards, black leopards, pumas, hyenas, black bears and polar bears, is being developed with animals that never before have been under the trainer's hand. But from out of the roars, snarls, barks and grunts of the heterogenous mass, the Pathe News got plenty of hair-raising episodes.
And in addition to the cat family album, the "sees all, knows all" fraternity got several camera-eyesfull of elephants and monkeys, zebras, highschool and ring horses, ponies, donkeys, goats, seals and dogs.
Busiest in Country
"The busiest circus headquarters in the country" as one of the newscasters expressed it, really put on a show today. But of course, it was all in the day's work. The same acts are reheased every work-day now. In fact scarcely a day goes by, that some new animals are not received and immediately worked into the training program.
"It's a pretty tough grind, whipping these kitties into shape with a couple cracked ribs - -," Beatty remarked after he had finished the morning tilt with Sampson and a dozen other newcomers to the big cage, "and I don't dare think about the soreness, in fact --" he mused a but reflectively, "when a fellow gets into that cage with thirty-five of 'em, he don't have much time to think about ribs."
And judging by the way he handled himself today, he spoke the plain, unvarnished truth.
Beatty leaves with his act for the Detroit Shrine show on Saturday, Feb. 2nd. Following a two weeks engagement in the Auto city he will appear with other Cole headliners at the Cleveland Grotto show during the week of Feb. 17-23.
Allen King, who has just recently begun training his feature mixed act, will remain here until the opening of the regular summer season, as plans stand now, according to Floyd King, general agent.
[The News-Sentinel, Friday, January 25, 1935]

NOTED CLOWNS START BUILDING LAUGH ACTS
By Earl L. Sisson
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"Dynamite" and Joe
Joe Lewis, noted clown cop with "Dynamite," famous clown mule, to play prominent parts in provoking mirth on crowds who will see Cole Bros. circus during the summer months to come.
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A ripple of laughter spreads over the vast audience as a group of clowns finish some bit of drollery. It may be only a short sketch. It may smack of "custard pie" comedy. Not a word may have been uttered, but the crowd smiles and the clown stunt has accomplished its purpose. It has injected a laugh into an otherwise breathtaking, quick-turning program. In other words, it has given the audience a moment's relaxation, prepared them to proceed with the thrills yet to come. It is the spice of the performance.
Clowns are just as necessary to a circus program as are the elephants and the calliope in the parade. If we were to borrow a few phrases from one of those "adjective millionaires," the press agent, we would probably refer to them as "a phenomenal phalanx of phantastical, phuriously phunny phellows; silly and sedate, short and stout, smile securers set scot free; loyal legion of long and lean laugh liberators let loose," and go on to say that these extraordinary experts in the creation of laughter, have invented a new, novel, unique, irristibly comic, excrutiatingly funny and simply surprising series of skits, scenes, screaming sallies and silly situations.
Because that is what Otto Griebling, producing clown for Cole Bros. who has just arrived here tells me he plans on doing. And the first act to be completed will be that of "Dynamite" and Joe Lewis, the clown cop.
Lewis, who has been in Rochester since early winter is probably one of the best known of the clown fraternity. For years he has planned and executed a continuity of clown-cop pantomines, including the Ford that runs backward and his famous gestures with his tricky, balky mule.
And the mule has a history nearly as long and renowed as has Joe Lewis.
His Spanish antecedents were trick donkeys in the Royal Circus at Madrid, where "Dynamite" first appeared. A Britixh agent saw him and purchased the young "jack" whereupon he was shipped to London and became a star performer at Britain's White City, the Hippodrome and other English theatres. A few years ago, when an American moving picture producer wanted a mule that was capable of doing a certain performance, "Dynamite" was brought to America and a short time later became the property of Mr. Lewis. And since that day, they have appeared together in what has come to be known as the best act of its kind in the country.
But Joe Lewis, who by the way is Mr. Griebling's first lieutenant in the mirth provoking business of the show, will be only one of fifty "phuriously phunny phellows," many of whom will have arrived in Rochester within the next few weeks in a series of rehearsals for the new circus.
It takes a lot of phoney scenery to carry on such buffonery as is needed to get a laugh these days--" Griebling said, "and it takes a good musician to fake a piece of music in a clown band, as most of our 'joys' as clowns are called in circus dialect, must be musicians as well as contortionists and acrobats. They must be men who can provoke a giggle by gestures alone. Fellows who can convey a sequence to a crowd without telling them what they are doing.
"But I'll have 'em rounded up --" he continued. "And among them will be some of the foremost artists in the profession.. There will be a lot of going on around here from now on until mid-April, and the clowns will be in the picture as usual."
Sunday is visitors' day at the circus headquarters and crowds are taking advantage of these weekly opportunities to watch the progress of this new and novel addition to Rochester's activities.
[The News-Sentinel, Saturday, January 26, 1935]

WINTER CIRCUS MOVES VIA "SPECIAL" TONIGHT
A new kind of train will steam out of the Erie R.R. station tonight - a special train bearing the label, "Made at Rochester", and its destination will be the automobile hub of the world.
It will represent a cloth woven from raw material and presented in the finished pattern, a patchowrk that represents faith and hope, patience and genius. It will be the first solid train to bear the title of Rochester's own, and America's most talked-of show, Cole Bros. Circus and Clyde Beatty's Trained Wild Animal Exhibition.
All day long, the five baggage cars and the elephant coach have received their cargo, a new and different kind of lade for these agricultural arts - a consist made up of lions from Africa, tigers and elephants from Asia, leopards from the Malay Peninsula, monkeys from the Isle of Madagascar, camels from the great Sahara, pumas from the towering Rockies and seals from the broad and placid Pacific.
Then too, there will be goats from the Rio Grande country, ponies from Illinois, menagerie and high school horses from the Blue Grass Section and Liberty horses from the Western ranges. There will be tricky donkeys and dogs, a hundred and eight of them, and their first public appearance together will be Monday afternoon at the Detroit Shrine Circus.
Headquarters Busy
The Cole headquarters fairly seethed with activity today as animals, trappings, harness, blankets, spangles and all the other paraphanalia incident to a circus movement was gathered in from every nook and cranny of the home "lot" and stowed away in the cars. Then too, there was the usual call for buckles and beads and a hundred other "what-nots" that came up missing in spite of the well-laid plans of men, from president to superintendent and on down to cage boys.
And of all these men, none were busier than Clyde Beatty, the intrepid maestro of the big "cat" act, who personally supervised the loading of the thirty-five lions and tigers that make up the most sensational, most thrilling, and breathtaking act in the world today.
Then too, there was Clyde Baudendistel who was confronted with the problem of loading a dozen elephants into a car for the first time together - a problem which necessitated crowding the "bulls" like sardines in order that they may better stand the sudden jar of the train.
Many Illustrious Names
In the two sleepers will be found a roster of illustrious names in the circus world, and headed by J. H. Adkins, who arrived this morning from the East to help facilitate the departure; Clyde Beatty, show headliner; Floyd King, general agent; H. H. McFarlan, equestrian director; John Smith, superintendent of ring stock; Merritt Belew, pony and dog trainer; E. F. Firth, seal trainer, Eugene Scott, camel trainer and several assistants.
Performers Aboard
Along with the men who have builded the new Cole circus will be found the Misses Ann Butler, Betty Stephens, Dorothy Johnson and Billie Cook, equestriannes and Elsie Nelson, Anna Denton, Suzanne Wallace, Judy Arnett and Evelyn Bond, aerialists.
As the special steams into Detroit, another will leave Grand Rapids bearing other units of the show which for the past two weeks have played engagements at Canton, Ohio and the "Furniture City." These include the Orrin Davenport bareback horses and personnel, Eddie Allen with five elephants, Joe Lewis and his mule "Dynamite," Jorgen Christiansen with his eight Cremoline stallions, Fred Vance with his seal troupe and several others.
The show will remain out during the month of February, playing winter engagements at Detroit, Cleveland and Columbus, and reaturning home early in March, after which preparations will be rushed for movement to Chicago on April 15th, for a sixteen-day engagement beginning April 20th at the Coliseum, before starting the summer tour, the first week in May.
In the meantime active training will be continued here. This will include the mixed animal act under direction of Allen King, which promises to be the outstanding feature of its kind during the coming season, and preliminary training of new animals and ring-stock which will arrive daily for several weeks yet to come.
Wardrobe Bustles
The show wardrobe, located in the office building of the old Nipple Works, under direction of Mrs. H. J. McFarlan, bustles (but doesn't produce them) with activity as hundreds of yards in plush and silk and satin is cut and fitted into the show's regalia. The hum of power machines vies with the click of shears as bolt after bolt of gold-bullion cloth, Spanish lace, sheer voiles and rich plush is made into garments varying from scanty "shorts" to old fashioned visites.
One sees glittering jewels by the box, multi-colored beads by the barrel and rare, sparkling spangles by the case in this most chromatic wonderland of splash and beauty. There are the polka-dots, that resemble great red oranges on a field of white that go to make up the coverall costumes of the clowns, royal blue velvets, upon which have been festooned thousands of gold beads, the big elephant blankets, and the great drop-curtains, each representing more than a hundred yards of crimson plush.
There are a corps of fitting dummies that represent every type of feminine pulchritude, both ways from and including the perfect 36. And with them expert fitters who work deftly, swiftly, with but one thought in mind - the slogan of the show - "Everything ready by April 15th."
[The News-Sentinel, Friday, February 1, 1935]

COLE BUYS CHRISTY SHOW - ENROUTE HERE
The largest circus deal to have been consummated within the last six years was announced today in a wire from J. H. Adkins that the Indiana Circus Corporation had purchased the entire equipment, except the title, of Christy Brothers Shows of Houston, Texas.
The price involved is reported to have been in excess of $200,000.00 and includes, besides wild animals of all kinds, a special all-steel railroad train of twenty cars, between eighty and one hundred baggage wagons, cages, animal dens, etc., and several horses.
The train, according to Mr. Adkins, will leave Houston today, arriving in Rochester sometime Saturday via the Nickel Plate. Allen King, who accompanied Mr. Adkins, is in charge of the animals.
Equipment Complete
The Christy equipment, which is comparatively new, will fully equip Cole Bros. for the coming season. With the twenty added railroad cars, the local show will have a total of thirty-eight cars and coaches, most of which will be all-steel. Of this number, several were a part of the rolling stock of Robbins Bros. circus, purchased early this winter. Several of these were wooden sleeping cars. They will be junked, except the running gears, and made into flat and horse cars.
Carpenters, Painters Days
Repairs to the equipment promises busy days in the fuure for carpenters and painters. With the movement of the show in April, every piece of equipment will have a new coat of paint to match the bright, glistening appearance of the white duck of the big tops, the glittering spangles and the wealth of colorful regalia now being turned out in the wardrobe.
An Elephana Clown
Among the new novelties acquired, the most famous is "Abie" the Hebrew elephant, and his addition to the growing ranks of the Cole Bros. show will go a long ways toward providing the mirth of its audiences.
"Abie" was regarded as the biggest asset with the Christie shows. His "barrel-hoop" spectacles and pancake hat are synonmous of foolishness and frivolity in the Southwest and will be seen for the first time in this section with the opening of the Cole Show.
Pumas, Lions, Etc.
Cat family acquisitions include several trained lions, tigers, pumas, leopards, hyenas, etc., all of which will be added to the large number here.
Of interest, too, is the troupe of monkeys. Statistics prove that a circus suffers its greatest loss in these animals. Change of climate, water, etc., ravage the monkey cages and old time showmen point out the need of a large number of them before leaving winter quarters.
[The News-Sentinel, Thursday, February 7, 1935]

BEATTY ACT IN MOVIE
A news reel which was taken at the Cole Bros. winter headquarters last week, by the Metropolitan news reel agency will be shown at the Rex Theatre this city, Friday and Saturday evenings. The reel deals with the Clyde Beatty lion and tiger act for the 1935 season. This is the first motion picture ever made of the noted animal trainer during his residency in Rochester.
[The News-Sentinel, Friday, February 8, 1935]

NEW CIRCUS IS UNLOADED HERE;
ALLEN KING TRIES NEW ANIMALS
Rochester turned out en masse on Sunday as circus men busied themselves with the task of unloading the special train of railroad and vehicular equipment, which arrived from Houston, Texas Saturday evening.
The train, which rumbled northward from the Gulf city, arrived on schedule after an uneventful journey and consisted of eight double-length flat cars, several stock and one sleeping car. Several other sleepers and baggage coaches were left at Houston for repairs and will be brought to Rochester in a few weeks. A consignment of wild animals purchased with the show arrived earlier in the week and were immediately inducted into training.
Crowd Looks On
The crowd in attendance Saturday evening and all day Sunday watched with eager interest as the heavy red baggage wagons, gilded animal dens and carved tableaus, so reminiscent of the street parade, but which serve to transport much paraphanalie when the pageant is over, were unloaded, while in the repair shop, preparations were already under way to obliterate the name of Christy Bros. and substitute the more familiar title "Cole Bros."
King Starts Training
In the animal building, Allen King began early this morning the very ticklish job of introducing the new animals to the many others that have been undergoing preliminary instruction in the art of entertainment.
As spectators looked on, the cats snarled and growled their mordant protests against the intrusion. One saw the gleam of their jaundiced eyes and marvelled at the trainer's intrepidity in facing them. A chair and whip, the only means of protection at his command, seemed so wholly inadequate. The audience voiced its solemn fears and watched through limpid eyes, but the trainer appeared unmindful of their presence as his pupils lashed their tails and with glistening fangs, snarled and spit, and advanced slowly, cautiously toward them. A low, but distinct, sigh of relief was heard as the beasts gave ground. It was a thrilling exhibition of man's supremacy over brawn and cunning, although it must have taxed the steel-like nerve of the man who executed it.
Asked whether or not the situation differed materially from other experiences, Allen King smiled modestly and replied with his usual soft, but convincing, voice.
"That, he said, "is the part the audience does not consider when they see these kittens go through the finished act, but it is an experience that all trainers must face when new animals enter the picture."
The audience agreed that it was the part through which individually or collectively, they wooed no yen of participation.
[The News-Sentinel, Monday, February 11, 1935]

FAMOUS BANDWAGON, HISTORIC TALLYHO, TO BE SEEN AGAIN
Two historic vehicles to be seen in Cole Bros.' parade during the coming season have arrived in Rochester.
The famous Barnum bandwagon No. 1, considered an epitome of grandeur and one of the most famous vehicles ever known, came with the equipment purchased recently from Christy Bros., Houston, Texas. Of this wagon, The Houston Post says:
"The gilded and carved No. 1 bandwagon of the old P. T. Barnum circus early Thursday was on the road again!
"More than 60 years ago, the great bandwagon was constructed under the orders of Phineas T. Barnum during his heyday as the king of the American circus business.
"In the past few years, the bandwagon, said to be the most elaborate ever seen in an outdoor show, has reposed in the winter quarters of the Christy Bros. circus at South Houston.
Last week representatives of the Cole Bros. circus from Rochester, Ind., came to South Houston and after extensive negotiations with George Christy, owner of the Christy Bros. circus, purchased the famous bandwagon, along with the Christy show's 25 freight cars, numerous trained animals and other circus equipment.
"Wednesday night the train moved out of South Houston, headed for Rochester, where new paint and spangles will be applied, repairs made and the show made ready for opening on April 20 at the Coliseum in Chicago.
"George Christy declared, however, that the most famous Barnum relic, the great, golden chariot wagon, still remains with the Christy shows.
" 'I just could not find it in my heart to part with the oldest and most beautiful of the Barnum wagons,' Mr. Christy said.
" 'I bought them years ago and have carried them around the country with me from place to place wherever the show was exhibited.
" 'I sold the big bandwagon, but I did not sell the chariot wagon - the Circus Fans organization have been after it for a long time and I just couldn't see it go on the road again.'
"Mr. Christy said the deal with Cole Bros., a new show just being organized, will amount to about $200,000.
" 'And the Christy Shows will be on the road again when the redbirds sing the call of spring,' he said. 'I sold the Cole Bros. a lot of equipment but I still have plenty left to take our show out again when the season rolls around.' "
Tallyho Arrives
Another, a relic of the Gay Nineties and reminiscent of the "400", when the blare of the conk-horn and the cry "to hounds" was a familiar call around the social mecca, Warrenton, Virginia, has arrived from the East and is now in the woodworking and paint shop where restoration to its orginal gaudy and imposing prominence will be faithfully performed.
The Tallyho, depicting a scene from "the hunt" and represented by a portrayal of characters which includes the names famous in the social register nearly half a century ago - Astor, Belmont, Whitney and Vanderbilt, will appear for the first time in a circus parade this season.
The famous old coach, which was purchased from the estate of E. M. Nettleton of Warrenton, was built in Edniburg, Scotland about 1885, and shipped direct to Virginia, where fox hunting, according to the English custom, was being introduced. The sturdy construction, quality of materials used and the craftsmanship employed bear tribute to the excellent manufacturing code of that day.
Its place in the parade will establish the circus trend toward the historical and educational, as well as a bid for recognition of the customs and pastimes of another day, a pastime reserved for kings and potentates and a day made merry by a famous song - "A Hunting We Will Go."
[The News-Sentinel, Wednesday, February 13, 1935]

HOOSIER CIRCUSES TO STORM CHICAGO WITH THRILLERS
Residents of Northwestern Indiana are promised a vista of circuses en masse along about the time the proverbial April showers are scheduled to make May flowers. For sometime about the middle of that month the trains of the Cole Bros. show and the combined sections of Hagenbeck-Wallace, Forepaugh & Sells shows will storm Chicago with a 16-day battle of paper and paste, satire and thrills.
It has been known for months that the local circus would open its 1935 tour at the Chicago Coliseum on April 20th. And now comes the announcement that the Hagenbeck-Wallace show, with the imposing additional title of Forepaugh & Sells tacked on for good measure, will begin its run on the identical schedule of the Cole show at the Chicago Stadium, temple of prize fights, hockey and political platforms. Both will close on May 5th.
Wild Animals Galore
Both shows will feature trained wild animals, as well as the miracle of other awe-inspiring attractions, but with such names on the roster as Clyde Beatty and Allen King, concededly the greatest animal trainers of the day, circus men appear inclined to give the Rochester show the edge in the Chicago battle, although it is certain that the Peru organization will attempt to augment this loss in their arena with other strong and attractive features.
Battle in Offing
But in anticipation of the hectic days ahead, advance and publicity agents are actively engaged, the rival shows will part company for several weeks at least, the Hagenbeck-Wallace trains moving south for exhibitions at Peoria, Springfield, Denver, Champaign and other Illinois cities, while the Cole organization moves eastward.
[The News-Sentinel, Friday, February 15, 1935]

THAR'S GOLD IN THEM THAR CIRCUS BUILDIN'S PODNAH!
The old timer who so pointedly remarked, "Thar's Gold in Them Hills" might jerk his thumb with equal certainty toward Rochester's new circus quarters, because "Thar's Gold in them buildings!"
Yessir! Fifteen hundred dollars worth of it, probably the largest consignment of the precious metal seen in these parts since the beginning of time. And it came on the heels of the Supreme Court decision, the President's order to the contrary notwithstanding.
For circus men, paraphrase an old aphorism and say: "It takes gold to catch gold" and we don't believe we are abusing any confidence when we say that one of the circus man's big moments is when he catches a pocketfull o' dust.
But getting back to Rochester's new stock in trade gold!
The shipment arrived a few days ago in leaf form and was immediately turned over to Vic Peralta, the show's boss painter, who will supervise the laying and tipping of the precious metal on the dragons, the gargoyles and the carving of Cole Bros. tableau wagons, animal dens, chariots and other vehicles of splendor and pomp.
We visited the paint shop, located in the north end of the old Nipple Works where Mr. Peralta and his gang were busy on the big wagons that will be features of the parade and menagerie tent this summer. We saw the famous Barnum bandwagon No. 1, reputed to be the most gorgeously carved and burnished wagon in citcus history - built a half century ago under the supervision of Mr. Barnum himself and reputed to have cost more than $20,000 when new.
Peralta, one of the most famous of circus painters, explained that the gold leaf necessary to cover the carvings of that wagon would run in excess of $500.00 and that nearly as much would be needed for many others, including the ginat hippopotamus den, the No. 2 bandwagon and the No. 1 tableau. "So," he said, "Gold has just started coming to Rochester. We will have another thousand dollar shipment here within a week."
"Couldn't you use bronze paint?" we asked. The boss painter's eyes twinkled. "You've heard," he said, "the old saying 'Never send a boy to mill.' "
[The News-Sentinel, Friday, February 22, 1935]

"WHEN A LION BITES BEATTY - IT'S ALWAYS NEWS"
By Earl L. Sisson
Years ago Horace Greeley, considered the greatest editorial writer of his day, uttered pungent words. Said the great editor: "If a dog bites a man, it is not news - but if a man bites a dog --"
The axiom became an ethic of journalism - a governing influence in the dissemination of the news. Certainly, not a rule to be easily and unthoughtedly broken. And when it happens that a man whom Rochester claims as citizen, shatters the age-old aphorism by reason of his intrepid and daring behavior, and accomlished the feat in one of America's greatest newspapers, that, too, becomes news.
We refer to the title of this article which appeared recently, in colors, in The New York Sunday Mirror, one of the largest papers in America and quote excerpts from the interesting text:
"Ignorance of the law is no excuse, but certain allowances are made for foreigners who haven't been here long enough to become acquainted with American customs. A stranger in a strange land, through bewilderment or lack of information is often guilty of offenses which he wouldn't think of committing if he knew better.
Take for example, untamed Afrtacan lions who came to this country. No one tells them at Ellis Island - or wherever lions come in - that when they meet Clyde Beatty they are face to face with an invincible object and might just as well resign themselves to the fact. And so through ignorance and lack of information they give this fearless animal trainer a dose of the same medicine they would hand out to an interloper back home in the bush.
"Beatty makes a living by teaching dramatics to lions and tigers, singly and in groups. First he gives private lessons, instructing the untamed beast in the etiquette of the arena and how to do what he is told or have the living daylights scared out of him. Then the pupil is admitted to the classes, and Beatty gives the show - standing alone in a big cage while 20 lions and tigers snarl and submit.
"The man, who is master of the jungle's most unruly monarch, is 5 feet 6 inches tall and weighs 148 pounds. He is 30 years old and expects to make enough money to retire by the time he is 35. What he can find to do with the rest of his life, and the rest of his ribs, is a mystery. He admits that he enjoys his work.
"A year ago he married a pretty aerialist, born in Chicago of Russian parentage. He insisted that she retire from the "big top." He worried for fear she might fall and hurt herself.
"Beatty bears the marks of his vocation, inflicted by newcomers like Samson or by veteran "cats" who lose their tempers without warning. His face has been remodeled to restore a ripped cheek and a flattened nose. On his arms and legs and back are souvenirs of combat. In his arena appearances he has to be constantly on guard not only for his own life but for the lives of the jungle performers, since lions and tigers are natural enemies, quite as apt to pounce at each other as to attack a human being.
"In his training routine (Beatty insists that he is a trainer, not a tamer, for if the beasts were really tame there would be no danger) this intrepid showman makes use of a whip and a revolver which fires blanks. The crack of the whip and the revolver scare his animals, and the chair is his defensive barricade.
"In his public appearances he is assisted by eight prod boys, who stand outside the cage ready for any emergency In case of real danger the best protection is the use of ammonia, but this has its risks since it may overcome the trainer before overcoming the beasts.
"Beatty has had a number of narrow squeaks. The natural antagonism between lion and tiger saved his life on one occasion. He was attacked by a tigress and one of the lions, Nero, came to the rescue. The trainer explains the jungle antipathy as being due to the fact that lions come from Africa and tigers from India, so they are strangers under his supervision.
"Nero canceled his noble act not long after. He insisted on doing his stunt out of turn, and there wasn't anything for Beatty to do but teach the big fellow his place. Nero resented the discipline, and, without warning, leaped at the throat of the trainer, paying no attention to the blanks exploding in his face.
"Beatty grabbed his animal by the nose, thus saving his own neck. But Nero took a bite out of his leg before the trainer made his escape. He was taken to the hospital, where he developed pasteurella, a fever common to lions and tigers, although only 12 human beings have had it. For a time it was fearted that his leg would have to be amputated, but an operation which laid the leg open to the bone saved him.
"The trainer says the secret of his power is his understanding of the jungle beast mind. Some are victims of stage fright and this affects their behavior in the arena. At times they have attacks of moodiness or become jealous of another animal in the act. All these forms of temperament must be recognized and handled accordingly.
"Most of the stunts which he teaches are cued in pantomime or by whistling softly to the animals. The technique of the trainer depends largely on footwork. Beatty has the grace and agility of a dancer.
"Another point he is careful to observe is never to allow one of the beasts to crowd him close to the bars. A man needs plenty of elbow room in a cage with 20 uncertain beasts. Even elbow room is no guarantee of safety, but if Clyde Beatty wanted safety he'd never have entered the lions' den.
"Beatty grew up in Chillicothe, O., where his folks still live - and tremble at the thought of the risks of his vocation. His mother was finally persuaded to see his act, but once was enough. 'It's too hard on my nerves,' she said.
"By the time Clyde was nine years old he had manifested his interest in animals. He began by raising rabbits and guinea pigs. Once he attempted to make a pet of a skunk but this didn't please the neighbors.
"When he was 15, the boy ran away to join the circus. His father overtook him the next day and Clyde settled down without enthusiasm to finish his high school education.
"He eventually joined a circus in a polar bear act. But bears were too tame. He wanted more hazards and found it in training his cats. Give him a green cat - an untrained beast - and he is happy."
[The News-Sentinel, Friday, March 1, 1935]

CIRCUS PURCHASES NEARLY 200 MILES OF CLOTHESLINE
It is an old saying: "Give a calf enough rope and he will hang himself."
If that were true in the literal sense, Rochester might expect to awake most any morning to find Cole Bros. circus and its various and sundry appurtenances, including the buildings, hanging from the giant loading booms in front and back yard of the winter quarters.
Because they are going to have plenty of the necessary hemp.
Incidentally, too, they are introducing hereabout a new yardstick of measurement, the very magnitude of which makes news.
But getting back to rope. A local merchant submitted samples and prices of 3/16 inch cotton (clothesline) to superintendent Fred Seymour. The price quoted was based upon the merchant's conservative estimate of fifty thousand feet, for after all that is a lot of cord.
Imagine his surprise when the super cast an approving eye on both quality and price and in a voice indicative of every day occurrence said, "We'll take a million feet."
Whether or not the factory will assume that Rochester is due for a mass hanging, is but a matter of conjecture. But one thing remains patent, that is more rope than this community has used since the treaty of 1832.
It will be made up into a strip of netting, four feet high and long enough to extend around the interior of the big top, between seats and the race course. The weaving will be done at the headquarters here.
[The News-Sentinel, Saturday, March 2, 1935]

FORD MEN VISIT CIRCUS QUARTERS - PLAN DISPLAY
Three representatives of the Ford Motor Company of Detroit, spent Monday night and Tuesday at the winter quarters of the Cole Bros. Circus here completing arrangements for a motor display which will be given in connection with the circus this summer.
The Ford men were Harry Mack, manager of the Dearborn Branch plant, I. H. Pierce, service manager, and Russell Empson, traveling representative. They spent the evening and the morning in conferences with Mr. Jess Adkins and Mr. Zack Terrell planning for the exhibit. Monday evening they were entertained at dinner by Jess Murden. During the morning the visitors made a tour of the circus quarters and watched Allen King give a special exhibition with his mixed animal act.
Car on Exhibition
A contract has been signed with the Ford Motor Company and Cole Bros Circus which provides for advertising of the Ford in every performance of the circus during the season. A standard Ford sedan, built so that it will show how the body and engine are constructed, inside and out, and yet so that it will run under its own power, will be on exhibition inside the curcus tent at all times. The car will also appear in the street parade and will be featured as a part of the circus at all times. The exhibit will be beautifully set off on a platform, surrounded by lighted chrome rails.
It is planned to use Ford V-8 engines to run the generators which furnish the electricity for the lights throughout the main tent, the menageries, side show and all other tents. This power plant will be an added attraction in itself in that all machinery will have a special finish and will be so set on the grounds that it may be seen by the thousands who visit the circus daily.
[The News-Sentinel, Tuesday, March 5, 1935]

COLE BROS. SHOW TO EMPLOY 1000 PEOPLE
With the color scheme of rail equipment definitely decided, painters at Cole headwuarters are now busy dressing railroad cars in new attire for the coming season.
The show will be represented enroute as a pennant of red, white and blue. All stock, elephants, and flatcars, some twenty in number, composing the forward part of the train will be in aluminum with trimming and lettering in bronze blue, while the ten sleepers on the rear will be red with gold-leaf lettering and trim. It promises to be one of the most beautiful circus trains ever built.
Al Dean, commisary superintendent, is busy these days getting together cooling and dining equipment for the road. This includes commissary facilities of sufficient size to care for 1080 people who will make up the show's personnel.
Vic Robbins, who has been named bandmaster, is busy writing the musical scores in collaboration with Rex de Roseth, Producer of the spectacular extravaganza, "A Night in Spain" which will feature 100 dancing girls as a prelude to the show. Mr. Robbins states that the show will carry a band of first-class musicians and that rehearsals will probably begin about April 1.
The several features which have been appearing at the vaious winter shows will return here next Sunday or Monday. Active rehearsals will begin immediately. Among those are: Clyde Beatty, Jorgen Christiansen, Miss Estrella Nelson, Joe Lewis and several others well known here.
[The News-Sentinel, Wednesday, March 6, 1935]

COLE BROS. WINTER SHOW UNITS BOOKED IN OMAHA
Word has just been received here that contracts calling for several units of the Cole Bros. show have been received for the Aksarben Winter Circus at Omaha, Neb., opening next Monday, March 11th, according to Floyd King, the general agent.
This means that much of the equipment now showing at the Shrine Circus, Columbus, Ohio will move direct to Omaha, instead of returning to Rochester as had been previously planned.
The Aksarben, which is the Nebraska similie of Mardi Gras, has long been a pageant of frivolity and good cheer in Omaha, and depicts the best procurable in entertainment. This is quite a boost for the local organization, as it will give a new entree for the show in the mid-west. The call came after representatives of the Omaha classic saw the show at Cleveland last week.
In addition to the Omaha exhibition, announcement has also been made that the Cole show has been selected by the Circus Fans Association of American, as the nucleus for the annual frolic of that organization, and circus fans from all over the United States and Canada will journey to Cincinnati May 9th and 10th to attend the meeting and see America's new major circus.
While in Chicago, the show will be host to Medinah Temple, for a special Shrine show on Saturday, April 27. The Chicago Shrine has bought out the Coliseum for that day and the show will be given exclusively for members of the Chicago area of the order, their families and friends.
[The News-Sentinel, Friday, March 8, 1935]

CLEVERNESS, AGILITY AND PULCHRITUDE TO VIE IN COLE BROTHERS
PROGRAM FOR THE COMING SEASON ARE SHOWN HERE
* * * * Photos * * * *
By Earl L. Sisson
Many stars are due to twinkle in the Cole Bros. firmament this season, according to Floyd King, general agent and chief of the publicity forces of the local circus.
Those include Josephine Belmont, 19-year-old equestrienne, reputed to be one of the finest bareback riders in the long history of the "big tops.: She dons a fine smile when she tells one that turning backward summersaults on a galloping steed are mere "limbering up exercises", and when you see her in her real stunt, that of turning a back loop from the back of one horse to alight gracefully upon the broad hips of a second mount, you begin to understand what she means.
The picture shows here awaiting the call while playing checkers with Paul Jerome, one of the show's foremost, at the Columbus Shrine Show this week.
Rita Jordan, who is neither hard to look at or difficult to understand is doing one of the most dangerous feats in the realm of the flying trapeeze. An aerialist of international fame, she has had the crowds at the several winter shows agog as she turns backward summersaults from a swinging bar high up in the top and is caught by her brother Emil. Miss Rita and her brother have recently returned from an European tour and their press books are loaded with complimentary notices in a half dozen different languages.
But for real pulchritude, little Pauline Browning, shown here with her horse Bolivar, shines in a class all by herself. She is another bareback rider. She is 18 years old and for just that number of years, she has been a part of the sawdust and tinsel. Born in a circus, where for three generations her people have been doing bareback acts, she has been given every opportunity to develop grace, poise and action and has set eyes goggling in Europe and Australia as well as in Detroit, Cleveland and Columbus where she is now appearing in the winter circus.
They had to go to Austria to find Catherine Alberts. She made the elephants of the Imperial Vienna Circus "do things" and that won her a booth with America's new show. She is shown here with "Babe" the Cole Bros. herd leader, and reports from the Ohio capital say her performance is incomparable. Her cleverness and knack has won her a place in the center ring of the big show when it opens at the Chicago Coliseum on April 20th.
[The News-Sentinel, Saturday, March 9, 1935]

COLE BROS. CIRCUS QUARTERS ARE TEEMING WITH ACTIVITY
There was a stirring of the circus pot around the Cole quarters early this morning as returning performers and animals arrived home and again took their place in the more quiet and subdued circle of domestic life.
With the arrival of the early west-bound train four baggage cars loaded with circus trappings were shunted into spur tracks and the job of unloading began.
Included in the shipment were five elephants, eighty horses, mules and ponies, dogs, goats, camels and other ring-stock, together with box after box of parahanalia.
And while these were being unloaded here, another train was speeding toward Omaha, where several units of the show, including Clyde Beatty's animals, ten elephants, Jorgen Christiansen's Liberty horses, Orin Davenport's bareback horses and personnel, Joe Lewis and his mule Dynamite, E. F. Firth's trained seals and a host of clowns, aerialists, acrobats and other performers will open tonight at the Aksarben Winter show.
Next week these acts will move on to Denver and on Monday, March 24, will open a week's engagement at the Winter circus there. They will return to Rochester April 2nd in preparation for that season's opening at the Chicago Coliseum April 20.
New Names
Many new names have been added to the circus roster since the opening of the winter shows at Canton, Grand Rapids, Detroit, Cleveland and Columbus. These include Misses Andre Bailey, Agnes Doss, Dorothy Johnson, Jennie O'Brien, Lurline Dickey, Conchitta Alvarao and Mary Arcaris, aerialists and equestriennes.
Results Gratifying
Results of the winter shows have been gratifying, both as to monetary returns and public acceptance of the new Cole Bros. acts, according to Messers. Terrell and Adkins. In addition to breaking all attendance records, with a total paid admission of 280,000 people at the Detroit show and 274,000 at Cleveland, and capacity crowds at the other cities, the local circus starts its 1935 season under bright prospects.
[The News-Sentinel, Monday, March 11, 1935]

MAMMOTH BIG TOP FOR COLE SHOWS ARRIVES
The new "big top" for the Cole Bros. circus, which will be erected in Rochester for the first performance under canvas on Monday, May 6th, has arrived.
Its size and height will offer local circus fans sight of the largest tent ever erected in this community, with seating space capable of taking care of just twice as many men, women and children as the 1930 census figures give the city.
The "big top" which is 430 feet long and 140 feet wide, will cover 60,200 square feet of floor space and will comfortably seat 7,000 persons.
It will be supported by four 54-foot center-poles, a score of 38-foot quarter-poles and dozens of 12-foot cave-poles. These poles, which arrived Monday from Aberdeen, Washington, are all fir and spruce. They will be cut and fitted for use at headquarters here.
With the cone of the big tent half as high as the local standpipe, high aerialists will be compelled to do their stunts approximately 50 feet above the ground.
In addition to the big top, all other canvas will be brand new. This includes menagerie, stock, side-show, dining and cook tents. Combined they will present a new, clean and attractive appearance, which is expected to add much to the prestige of the circus wherever shown.
Because of the large number of animals to be used in both Clyde Beatty's and Allen King's trained wild animal acts, the menagerie tent will be one of the largest of its kind in existence, while the cook and dining tent will be of sufficient size to prepare food and seat the major part of the show's 1980 people.
The stock tent will be big enough to care for 80 head of ringstock (performing horses and ponies) and 80 head of baggage, or draft animals.
[The News-Sentinel, Tuesday, March 12, 1935]

HOWDY FOLKS -- MEET THE NEW COLE "FAMILY"
SOON TO GATHER IN ROCHESTER
* * * * Photos * * * *
No! The picture in the upper left hand corner is not the Hudson Tubes. It is the expansive gullet of Bozo, the new Cole Bros. hippopotamus, or as the circus press agent might say, "The blood sweating, behemoth of Holy Writ."
Virginia Adair, the attractive little aerialist who holds the leash to this gentleman from the Nile, looks as if she might be the proverbial watch charm . . . . at least it might be conceded that should Bozo decide to go for a stroll, Virginia would not prove such a formidable impediment to his wishes.
Both of them will be seen this season at the local circus -- he in the parade and the menagerie tent; she high up in the cone of the big top, where she does a stunt with "The Man on the Flying Trapeze."
Then there is little Conchitta Alvaro the pretty senorita from Mexico, who like Miss Adair, does her stuff on the swinging bar. She is touted as one of the best in the business.
Petite Agnes Doss, shown here with her horse Dempsey, was a sensation at the various winter shows and is now in Omaha. "Bumps" Anthony, another of those "Pluriously phunny phellows" of the clown brigade, who is posing on Dempsey, also is with the units that have invaded Omaha, and will also do his drolleries at the Denver Shrine Show, before coming to Rochester.
Andre Bailey takes her place in the shadow of Tillie, as the billboards announce: "The fan-dancing elephant." Tillie may not be the epitome of pulchritude that her distinguished predecessor Sally Rand is, but Tillie really does "that dance" -- and how!
These and many more circus luminaries which will make up the new Cole "family" will gather in Rochester early in April, with the local glitter of sawdust and tinsel.
[The News-Sentinel, Monday, March 18, 1935]

LAY-DEES AND GENTLEMEN - INTRODUCING
NEW COLE STARS IN PICTURE AND STORY
* * * * Photos * * * *
If anyone doubts the nationality of the pair above, let it be said that they came direct from the "Auld Sod" - names 'n everything. And at the National Circus in Dublin, their press notices say, they were a sensation. They'll be showin' themselves in Chicago and Rochester soon, this colleen from Erin, Jennie O'Brien and her horse "Mike O'Doud."
And no wonder Dixie, the "sad eyed" pachyderm of the Cole herd leans toward Miss Lurline Dickey. Who wouldn't? Miss Dickey has other "come-ons" than "bull hooks" as most anyone can see. These two with the several others of the fast-growing Cole "family" are now in Omaha.
Now meet Mary Arcaris one of the show's most daring aerialists with "Mrs. Snyder" -- the matronly Rhesus monkey and her tiny son "Tim". Madama Snyder and Little Timothy are the center of attraction at the winter shows, much to the satisfaction of peanut vendors and candy men.
Dorothy Johnson seems to have a flair for a cub. Besides doing her daily dozen on the trapeze, Miss Dorothy, who learned first about the circus in her homeland, New Zealand, is possessed of a charming voice and will star in the prelude extravaganze, "A Serenade of Spain" which will feature the opening of the big show. Louis Spellman, the show's agent now in Europe, has advised the management that several new troopes and acts have been engaged and will be here for the opening of the new show.
Spellman, who is considered one of the foremost booking agents in Europe, has assured Messers. Adkins and Terrell that from the standpoint of quality as well as novelty, these new performers equal, if not surpass anything he has found abroad during the past several years.
The circus is a winter feature over there. Each city of considerable size has its circus, just as we have our theatres. The circus season begins in September and concludes about March 20th. No shows are to be seen during the summer months, as tented organizations in Europe are confined exclusively to the carnival type of exhibition. None of the new Cole features selected abroad, has ever before been seen in America, a fact that brands the Rochester show with a new and different label.
[The News-Sentinel, Monday, March 25, 1935]

LOCAL CIRCUS BUYS 101 RANCH SHOW EQUIPMENT
Jesse Adkins, manager of the Cole Brothers and Clyde Beatty Wild Animal Circus, announced Monday that the local circus had purchased a large amount of the show properties of the Miller Brothers 101 Ranch Wild West Show.
The property which was bought is now at the winterquarters of the 101 Ranch Show at Ponca City, Okla., and will be brought to this city within the next few days and will be added to the equipment of the Cole Brothers Circus.
The equipment which was purchased from the Miller Brothers Show includes 25 circus wagons, advance car, railroad equipment, cook house equipment, seats and tent poles. The equipment of the Miller Brothers Show was the best in the United States.
[The News-Sentinel, Monday, April 8, 1935]

PRESS REPRESENTATIVES VISIT COLE BROS.
BEATTY AND KING STAGE DARING ACT FOR GUESTS
By Earl L. Sisson
A special car, bearing representatives of the several Chicago newspapers, arrived here shortly before noon today for the first Press gathering of major importance ever held in Rochester.
The party, which included special writers, photographers, news-service representatives, including Associated and United Press and International News, and news-reel operators from Fox Movietone and Pathe, were joined here by publishers, editors and feature writers of Indiana's largest newspapers as guests of Messers Jess Adkins and Zack Terrell, for a preview of America's newest major circus.
Luncheon and Party
Following a buffet lunch and a brief resume of the history of the new Cole Bros.-Clyde Beatty Circus, in which Mr. Terrell pointed out that less than five months ago, all that these news purveyors saw and were yet to see was only a dream in the minds of Mr. Adkins and himself; that the dream had been realized from purchase of the ground to completed show, built of new, raw materials and presented on par with the finest procurable in clean, spectacular entertainment, the party numbering nearly one hundred, were taken to the menagerie house for a presentation of the Allen King and Clyde Beatty animals acts.
King's Act Pleases
The big cat house, now crowded to capacity with some of the finest jungle specimens, fairly shook as the roaring lions, snarling leopards and hissing pumas, went through their paces in the big cage at the north end of the barn.
Allen King's diversified animal act, which features probably the largest group of mixed species ever presented in one ensemble, held the audience in a grip of thrilling expectancy as the star of Live Power and the Cage of Forty took the challenge and guided lions, tigers, leopards, pumas and black panthers through a very mercurial fifteen minutes rehearsal.
The applause that followed was plainly indicative that even hardened news men can be thrilled when quality, nerve and spectacular performance are produced.
Beatty Thrills 'Em
Clyde Beatty, as usual in headline position, and national news feature himself, experienced no difficulty in capturing the continued respect and approbation of the men who report the news. With Sampson, his star lion, working superbly, Beatty handled his cage of jungle cats through a fifteen minute thriller to climax in a wave of thundering applause.
See African Elephant
The representatives of the Press evinced special interest in Jumbo 2nd, the Cole African elephant, which will be the first of his kind to be shown in a circus or other traveling organization since 1896, and the third of his breed ever to appear with a circus.
The big fellow boasts ears large enough to cover one-sixth of his entire body - and he stands eight feet, four inches at the withers. He differs in many ways from his cousin, the Indian elephant, commonly seen with circuses and in zoos, in that his head is narrower, knees are higher, ears are much larger, skin is rougher and more mottled and that he stands higher at the hips than at the withers. Also the construction of his trunk is different at the nozzle and he has four toes in front and three on the hind feet, while the Indian has five in front and four on the rear. He has been called Jumbo 2nd, because the great Barnum pachyderm of that name, largest elephant ever held in captivity, was also an African.

Asiatics Do Stuff
One of the three herds of Indian elephants under Clyde Baudendistel and featuring Mrs. Eddie Allen, gave the newspaper manificos a sample of their stuff in a ten minute act.
The camels, presenting little Sahara, the three month-old addition to the herd of "desert ships," attracted the visiors, as did the sacred cattle, bear, deer, elk and other menagerie specials.
Horses Please
Passing from the realm of the wild and ferocious, Jorgen Christiansen's Cremoline Stallions, conceded to be among the most beautiful as well as the finest trained horses on earth, gave the visitors the superlative of equine performances, to which was added high school horse dancing, dog and pony features and goat performers.
Among Those Present
Among the press representatives present were: Conrad Marcurio and Kathryn Kelley, Chicago Tribune; Dan Newton and Rush Haram, Chicago Daily News; Don Smythe and Earl Barlow, Chicago Times; Nate Gross, Paul Talbott and Earl Burgess, Chicago Herald and Examiner; William Upley, Western Newspaper Union, Chicago; Fritz Capela, World Wide Photos, Chicago; Frank Hartless, president of Circus Fame Association of America; N. I. Catlin, B. I. Wilson and William Snead, Circus Fans Association; John R. Shepard, editor White Tops Magazine; Joseph M. Stevensn, editor South Bend News-Times; S. V. Blankenship, Frankfort (Ind.) Times; Winthrop Lynn, United Press, Indianapoolis; Mary Bostwick and A. P. Tierman, Indianapolis Star; Judge Paul Layman, Clerk Clarence Norris, Record Arthur Mesh, Frankfort, Clinton county officials and representatives from Movie Tone, Pathe and Fox news reel corporations.
[The News-Sentinel, Thursday, April 11, 1935]

A MESSAGE TO OUR CIRCUS FRIENDS
[A FRONT PAGE EDITORIAL]
As the Cole Bros.-Clyde Beatty World Toured Circus entrains over the Nickel Plate for Chicago tonight a whole train load of sincere wishes for a successful season from the people of this community goes with it. Rochester citizens and merchants have awakened to the import that the circus corporation industry affords this community, in the few brief weeks the quarters have been located here; and, the possibility that this gigantic institution will undoubtedly become a permanent asset seems too good to be true.
From the official heads of the Indiana circus corporation on down to the horde of laborers, the huge circus family has gone about its business of forming one of the greatest "big top" shows in the world, in an efficient and systematic manner, asking neither favor nor financial assistance from the citizenry of the community. They have poured thousands of dollars into the business veins of this city and everyone in one way or another has benefitted by the new industry. While it is true, Rochester has in a meagre way attempted to reveal its appreciation to the show people, these demonstrations have been but a feeble effort to express the true sentiment of the community's appreciation.
Whether or not the management of the Cole Bros.-Clyde Beatty Circus are believers in psychic forces enmasse, it may take a few bumps out of the 1935 summer and fall entourage to realize that back in the winter quarters city of Rochester every last person is fervently praying and "pulling" that their season will be both pleasurable and profitable. Bon voyage, Adkins, Terrell, Beatty, King and the entire personnel of the Indiana Circus Corporation.
[The News-Sentinel, Monday, April 15, 1935]

COLE BROS. CIRCUS OFF FOR CHICAGO -- MOVIE MEN BUSY
Local circus headquarters was the mecca for the curious on Sunday as a crowd estimated at more than two thousand people saw representatives of the several large movie-sound services shoot and register the several stellar features of the new show.
The Beatty and King animals, elephants, horses, dogs, ponies and goats were subjects for thousands of feet of film in out-of-door settings. Camera men of Pathe, Fox, Movie-Tone, Paramount and Universal were making shots of the circus stars.
One accident marred the afternoon when Clarabell, eight-year-old daughter of Mr. and Mrs. Chas. Nolen, who reside on Elm street, fell from a wagon while watching the animal acts and suffered a fracture of the bones of the wrist. She was removed to Woodlawn hospital where the fracture was reduced.
Show Moves Tonight
The curcus headquarters were seething with activity today as a corps of men loaded the twenty flat, stock and sleeping cars with paraphanalia for the first lap of the 1935 season, when trainmaster McGrath calls, "All Aboard" tonight. Movement is scheduled for sometime between 8 and 11 o'clock, ldepending upon the time when all odds and ends subsequent to opening at the Chicago Coliseum next Saturday evening are checked in for movement. The train will move via Nickel Plate to LaPorte, thence via N.Y.C. Ry. to the city.
Leave Equipment Here
Due to the fact that the first run of sixteen days will be presented in the Coliseum, all canvas, seats, baggage wagons and kindred equipment will be left here to be picked up when the show returns on May 6. This equipment will necessitate an additional nine cars for movement, making the complete train on road tour composed of twenty-nine flat, stock and sleeping cars.
Many to Meet Show
Many performers, including band, aerial and horseback artists, tumblers, sideshow features, contortionists, clowns, jugglers and the hundreds of others necessary to full personnel complement of a circus will renezvous in Chicago this week, there to become units of the Cole Bros.-Clyde Beatty Circus. Dress rehearsals will begin tomorrow afternoon and continue afternoon and evening including Friday.
Snow No Obstacle
Despite a spitting snowstorm which broke Monday morning, lending a somewhat unseasonable twist to circus fare, everybody from President down to lackeys were cheerful as loading progressed. Only Jumbo 2nd, the big African elephant seemed to balk on starting the show under winter conditions. It necessitated several hours of coaxing, goading and finally a display of strength to induce the big fellow to leave the warmth of the elephant barn for the frigid confines of the "bull" car. The strength needed was furnished by two of Jumbo's Asiatic cousins.
Expect Visitors
Circus men look forward to a goodly crowd of local people this evening as the show makes ready to take-off, and farewells are exchanged between them and their many local friends. A corps of mechanics, painters and other artisans will remain here to complete work on railroad cars, baggage wagons, tent poles and other equipment needed when the show gets under way in the big top.

Complete Billing
A corps of bill posters completed work Saturday evening on billing Rochester and surrounding communities for the Cole Bros.-Clyde Beatty Circus which will be staged in this city on May 6th.
[The News-Sentinel, Monday, April 15, 1935]

MARY BOSTWICK MAKES GOOD UNINTENTIONAL GYP
It pays to kick - and as a result of an earlier kick, Howard Shireman, Western Union messenger boy, of this city is kicking and cavorting around town like a six year old colt in green pastures, today.
According to Shireman, his first yelp was made late Thursday evening when he discovered that Mary E. Bostwick, prominent news and literary writer of the Indianapolis Star, had slipped him a street car check instead of a dime, as a tip. The messenger had rendered prompt service for Miss Bostwick in rushing her "story" of "press day" at the Cole Bros. Circus quarters over the wire in time for the night edition of the Star. Soon after the Star's representative had left the city Howard became aware of the gyp and immediately forwarded a note to Miss Bostwick informing her of the discovery in their otherwise pleasant business transactions.
In this morning's mail young Shireman received a bright, new dime and the following bit of verse which made the world right side up again and restored his faith with newspaper people in general:
Howard Shireman:
I now apologize, by heck,
For handing you a street car check
I was so haywire at the time
I thought the street car check a dime
I didn't mean a soul to gyp -
'Twas just a most unhappy slip -
The soda that you might have had
You didn't get - it's very sad!
So chase the wrinkles from my brow
And GET THAT ICE CREAM SODA NOW!
Sincerely yours,
Mary E. Bostwick
[The News-Sentinel, Tuesday, April 16, 1935]

COLE BROS. CIRCUS WILL STAGE PARADE IN LOOP
To the toot, toot, toot and the pop, pop, pop of steam calliope and the blare of a corps of brass bands, the denizens of Chicago's loop will on Friday evening, eight o'clock, awaken to the fact that the Great Cole Bros.-Clyde Beatty World Toured Circus is in town.
The management of the Cole Bros. shows announced today that a genuine, old-fashioned parade extending almost a mile in length would be staged in the heart of Chicago. There will be the big brass bands; trumpeting, lumbering, cumberrsome elephants adorned by Queens of Sheba and swarthy skinned mahouts; trained menage horses redden by sparkling, spangled ladies and an Apolos of the sawdust ring; the kip-kipping cowboys and cowgirls, astride their bucking mustangs and calico hay burners; then the army of clowns, their balking donkeys and other fun-making paraphenalie; the camels, sacred cattle, zebras, water-oxen, hippos, the wagon of trained seals, Beatty and King's trained, but not tamed liones, tigers, panthers, cougars and leopards; the floats of aerobatic and aerial artists; the Liberty Bell Cremoline trained horses; the trick and fancy, high-jumping dogs; the chariots and their muscle-banded Ben Hurs; the trained wire-walking goats, bears, and hundreds of other featured attractions, while at the rear of the brilliant, dazzling, demonstration a gold and silver decorated steam calliope will blast its shrill popular arias through the canyons of the loop buildings, appraising Chicago and its millions that circus days are here again.
A number of Rochester people are planning on witnessing the parade and remaining over night in the city to attend the opening of Cole Bros. Circus '35 season at the Coliseum on Saturday afternoon.
[The News-Sentinel, Wednesday, April 17, 1935]

CIRCUS WORKER MEETS ACCIDENTAL DEATH
BAGGAGE WAGON DRIVER CRUSHED UNDER DOOR BEAM
William SAWMILLER, 62, of Lima, Ohio, a wagon driver employed by the COLE BROS.-CLYDE BEATTY CIRCUS, was instantly killed Saturday morning in an accident in which he was crushed on top of his wagon. No one saw the man as he was injured, but it is almost certain he was caught between the wagon and a steel beam at the top of a door. The accident occurred at the large northwest door of the paint shop and elephant barn.
Sawmiller was driving a two-horse team from the high seat of a circus baggage wagon. The men had helped about the wagon when he started out with the horses. It is thought that he was looking back to see that his wagon was all clear, and that the team with loose reins plunged forward. The driver was evidently caught by the steel beam and knocked back on the top. His head was cut and his chest crushed as the wagon was pulled out.
The horses then with no one to control them ran out of the door, swung to the right and followed the curving roadway. At a point just east of the Anchor Mills, they ran each on one side of a heavy electric light pole, smashing the wagon into it at the driver's seat. When the first helpers arrived they found the dying man lying on his back close up against the pole.
Several persons living near the route taken by the horses stated they saw the man lying on his back on top of the wagon and the horses evidently out of control. They also saw the wagon hit the pole. The theory was advanced by some that Sawmiller was killed when the wagon struck the pole, but it was evident from witnesses that he was unconscious and dying when the runaway team rushed out of the paint shop.
He was taken down by circus employees and brought to the Woodlawn Hospital but physicians stated he had probably been instantly killed.
The body was moved to the Val Zimmerman Funeral Home where Dr. Dean STINSON made an examination of the body. It was found that the second, third and fourth ribs on each side were broken. A long and very deep cut extended from the left side of the mouth and curved under the chin. Internal injuries caused by fractured ribs it is believed caused death, Dr. Stinson stated.
Mr. Sawmiller, according to local circus employees was a veteran circus man. He had been employed as a driver by circuses in this country for a number of years. In his personal belongings was a check showing that he had been employed last summer by the Ringling Brothers circus.
Little could be learned about Mr. Sawmiller's life. From identification cards on his person it was found that he was born on September 8, 1873 at 529 Kenilworth Avenue, Lima Ohio and that N. E. SETTLEMIRE, 529 Kenilworth Avenue, Lima, Ohio was to be notified in case of an accident. Sawmiller has a brother who resides at 391 East 120th street, Cleveland, Ohio. A recent letter in Sawmiller's effects showed that he had been living sometime during the past winter at 306-1/2 Fingle ave., Lima.
The officers of the Cole Brothers circus and local police have notified relatives of Sawmiller's death. It is presumed that they will come to this city either tonight or Sunday and claim the body.
[The News-Sentinel, Saturday, April 27, 1935]

CAME FOR BODY
Relatives of the late William SAWMILLER, aged 62, employee of the COLE BROTHERS-CLYDE BEATTY WILD ANIMAL CIRCUS who was killed here Saturday in an accident came here yesterday from Lima, Ohio and claimed the body. The body was returned to Lima, Ohio where funeral services will be held Tuesday. Sawmiller was a veteran circus employee and died from a crushed chest which he received when he was caught under a steel door beam.
[The News-Sentinel, Monday, April 29, 1935]

AERIAL STAR FINDS TIME TO ENJOY PETS 'TWEEN ACTS
* * * * Photo * * * *
Aline Harold who turns a double somersault in mid air from a flying bar trapeze, shown with two pets.
__________

The Cole Bros.-Clyde Beatty Circus, one of the world's largest amusement organizations, will exhibit in Rochester, Ind., May 6th.
More than 200 acts, representing the best talent obtainable from the five continents of the World are to be seen with the big show this season.
As a prelude to this season's circus performance, a gloriously enchanting and stupendous spectacle entitled "The Serenade of Spain" a gorgeous Reata, is unfolded. All who love fairy lore, far exceeding in magnificance, brilliancy, gorgeousness and beauty the glories of any spectacle yet staged by this circus, will not be disappointed. There will be upwards of 100 dancing girls, great companies of trained singers, orchestras of vast size, grand golden-toned organs and the crash of symbols. Yet this colossal production which daily amazes thousands, is but one feature of the Cole Bros.-Clyde Beatty Circus.
The imperial Harolds troupe, aerialists who work high up in the dome of the "big top" come from the imperial Wintergarden, Berlin, Germany, to amaze and thrill you along with Harietta, the Austrian equestrianne and troupe of Cacerostoviakian riders, the dancing, somersaulting, tumbling wire walker, Harold Barnes, the Sequeda sextette of aerialists, champions of Argentine and the famous Nelson family of acrobats. Sixty clowns, headed by Otto and Kinto will furnish fun for the little folks. Cole Bros. troupe of 40 dancing horses ridden by 40 feminine riders, will be seen.
There are 1,080 people with the big show which recently returned to America after a tour of Europe. The 200 performers represent 18 foreign countries. Twenty-two tents covering 12 acres of ground are used to house the transient city which at night is transported from town to town upon three special trains.
The clean business methods and the magnitude of this great traveling enterprise have always made the Cole Bros-Clyde Beatty Circus welcome visitors to this community. This marvel, super show of 10,000 wonders, represents an immense investment.
The performances will be given at 2 and 8 p.m. The doors will open an hour earlier for each performance to permit an inspection of the immense zoo or to enjoy a concert of popular and operatic music by Prof. Robbins military band. All seats are provided with foot rests.
A gorgeous and significant street parade, three miles in length, picturesque and colorful, will be seen on the down town streets at 11 a.m. There will be scores of elaborately carved and gilded allegorical floats, tableaus, open dens and cages. Five trumpeting bands and two caliopes will be heard.
[The News-Sentinel, Monday, April 29, 1935]

[NOTE: Official Program, Cole Brothers-Clyde Beatty Circus for Rochester, Ind., May 6th; also Route Circus Parage Outlined for Public, The News-Sentinel, Wednesday, May 1, 1935]

[NOTE: See Sections Two and Three, for Cole Bros. Circus issue of The News-Sentinel, Wednesday, May 1, 1935]

CIRCUS EQUESTRIENNE HURT AT THE COLISEUM
Disaster stalked into the Chicago Coliseum on the closing day of the Cole Bros.-Clyde Beatty circus Sunday afternoon when Zepher, a beautiful trick horse stumbled in one of the intricate drills throwing Miss Violet Clement, 22, an equestrianne, and quite well known here.
Miss Clement was severely injured as she fell beneath the horse and was promptly removed to St. Luke's hospital where her injuries were diagnosed as serious.
Miss Clement, who hails from Sudbury, Ontario, is well known in equestrian circles of the circus world, she having appeared in a number of the major shows of the country. Her act, a trick riding stunt, was considered one of the stellar features of the show. Reports indicate that she will be out of the show for at least several weeks.
[The News-Sentinel, Monday, May 6, 1935]

RAJAH, SIBERIAN TIGER, LATEST ACQUISITION TO COLE BROS CIRCUS
BEING GIVEN "ONCE OVER" BY
BEATTY AND THE MISSUS PRIOR TO TRAINING PRELIMS
* * * * Photo * * * *
By Rex de Rosselli
Rochester's own Circus comes home Monday. Big Holiday declared.
Cole Brothers-Clyde Beatty Circus ends its 16-day engagement at the Coliseum, Chicago Sunday night and will at once entrain for Rochester where the season under canvas will have its premier performance.
Never has a Circus engaged such a collossal success as the Cole Bros. have accomplished. Turn away houses daily and press and public have acclaimed it the world's greatest circus. The Examiner states "Those who saw the Cole Brothers-Clyde Beatty Circus last night, saw a real circus with thrills from the opening pageant to the final races it provided a very high class entertainment." The American goes on to relate Cole. Bros Circus with Clyde Beatty has taken Chicago circus fans. Beatty and Allen King (Who appeared here with Live Power Show at the Century of Progress) provided wild animal thrills. The show is very pleasing." Tribune and Times joins in praise for the high quality performance.
Rochester will see the Cole Brothers first performance under canvas, and the program will be the same as Chicago engagement excepting a few minor changes.
Make Circus History
This is the first in the circus history that a three-ring railroad circus of the major size ever assembled at one time. The circuses in the past have been assembled on a small scale and as time went on they grew to large proportions - but The Cole Brothers Circus has thirty-five all-steel double length - (72 feet) long cars and all assembled here in Rochester is the first in circus history.
The children have been denied of the parade in the past, so this year the dream of the beautiful lady rider, the prancing horses, lumbering elephants and camels, cages of wild animals, bands, air and steam calliopes will again come back to realization and like a page torn from Arabian nights the Circus will parade past into view with the glittering glory and flying colors that will bring Mother and Dad back to the gay nineties.
Revives Childhood Days
Everyone loves the circus, it is an American institution that has never been censored - it is a clean wholesome entertainment that will live in the hearts after all else in life have passed - it revives youth - its memories, for who has not at some time not wanted to be a bare back rider or a trapeze artist, all of us if we reflect back - can remember how Mother held your hand and you waited in the hot sun for the parade and then the show - how it thrilled and at night you dreamed those dreams that have never faded from memory - for a Circus is a stimulant for mind and body. It makes the dull cares of the day fade away. The laughter of the Clowns, the daring aerialists, the acrobats, the dainty riders, the wonderful collection of wild animals from all over the globe, all seem like Aladin's wonder lamp ledgend.
Everything New
Cole Brothers Circus is all new but the name - presenting the greatest array of circus stars ever assembled and the double menagerie, all new from stake to tents will be the greatest sensation in the circus world and in quoting Chicago public opinion both press and public, "The Greatest Show on the Globe."
Clyde Beatty and Allen King, world famous wild animal trainers and over one hundred more thrillers will be seen when the circus arrives in Rochester Monday, for two performances afternoon and night, with a mammoth street parade and a thrilling free attraction at the show grounds. If you miss this event you've missed a genuine thriller.
[The News-Sentinel, Saturday, May 4, 1935]

COLE'S SHOWS ARRIVE UNDER LEADEN SKIES
The Cole Bros.-Clyde Beatty Circus arrived under dripping skies in the early dawn this morning, and veteran show men appraised the outlook of the first day under canvas in the light of an old aphorism: "A bad start means a good ending."
Horse Killed
A note of sadness overspread the faces of "Blackie" Diller and H. J. McFarlan, in charge of the show's ring and baggage stock as word filtered back that seven of a matched team of eight grey baggage (draft) horses had fallen in the car, killing one and seriously injuring six. The accident was chalked up to the hazards of transportation however, and the six injured animals were removed at once to winter quarters for treatment. On first appraisal, it was believed by circus officials that they might be saved, although they were badly cut and bruised, presumably by shoe calks.
Cremoline Injured
Topaz, one of the prize Jorgen Christiansen Liberty horses, was also injured as he slipped on the wet chute that led from the car to the ground in the Nickel Plate yards this morning. The injury, which is not considered serious, will probably keep the stallion out of the performance for several days.
[The News-Sentinel, Monday, May 6, 1935]

CIRCUS CHEF, WALTER GREB, HAS BUSY SEASON CUT OUT
By Earl L. Sisson
To the clarion call: "A stack o' wheats," the new Cole Bros.-Clyde Beatty Circus got under way this morning on the first of what is to be hoped many happy days of the 1935 season en tour.
It was a day of gastronomic importance in the lives of a thousand people who make up the show's personnel, or it presages the quantity and quality of the viands that may be expected under the capable hand of Chief Chef Walter Greb and his staff of twenty-two kitchen helpers and a corps of fifty waiters.
We say "a statk o' wheats," but in reality there were many stacks. The pancake portion having consumed such meager ingredients as three hundred pounds of flour, forty-five dozens of eggs and sisty gallons of milk. Mixed together, the batter filled three wash-tubs and off the griddle, provided a total of nine thousand hot-cakes.
But that was only a part of the first breakfast. In adition, there was oatmeal, bacon and eggs - three cases of "cackles" and a little trifle like four hundred pounds of bacon - fried potatoes, peaches and coffee.
That sufficed to get the big top up and the seats in place, but while the hands working on the details of putting the show together the kitchen staff was doing its little stunt too, for lunch must be ready by twelve when the parade returned from its tour of the city.
The old army call - "soupie, soupie, soupie - without a single bean," illustrates, except for the fact that there were plenty of navy favorites in the soup. Then followed a choice of cold cuts of beef or potato salad with frankfurters and sauer kraut, hominy, Spanish style, and boiled suds.
Dinner, the Big Meal
But dinner is the piece de resistance of the circus man's existence for that is the meal that must satisfy the heavy feeders and for this evening the menu calls for roast ribs of beef with brown gravy, mashed potatoes, buttered peas, baked beans, black raspberries and cake - and coffee.
The three meals on every day's bill of fare necessitate such items as seven hundred fifty pounds of beef, two hundred pounds of coffee, one hundred-twenty gallons of milk, five hundred pounds of sugar, thirty bushels of potatoes, one hundred dozen eggs, four hundred pounds of bacon and corresponding quantities of other meats, vegetables and staples.
To the chef, who measures his experience as a circus maitre de hotel for a score of years, it is all in the day's work. It was Walter Greb of the new Cole Bros. circus, who last year was selected as the circus chef to be featured in the National Drink More Milk Campaign, and as such received wide publicity. "Milk --" she says, "is as much a stand-by with me in making up my menus as meat and potatoes."
First Up, First Down
Immediately following dinner, the cook-tent bustles with action until a thousand plates and sundry dishes are washed, for the cook shack is the first property of the circus to be moved, either to or from the train. Always, it is loaded at the head-end of the train, for it is the first equipment to leave the cars on the following morning when the show unloads for the new stand. And from the moment the huge portable ranges are fired in the early dawn to the moment when the last pot and pan is off the drying rack at night, it is one of the most active, busy and interesting spots on the circus lot.
Bought Much Here
Rochester food dealers will miss Chef Greb and his crew sorely. Since the opening of quarters here late last November until tonight , he has no doubt been the heaviest buyer of provisions in the city. In support of this claim, he graciously opened his book and divulged his figures covering purchases of local merchants for the four and a half months, totalling more than twenty-three thousand dollars.
"I might have bought a little cheaper outside - wholesale, I mean," he said, "but both Mr. Adkins and Mr. Terrell insisted that I boy everything possible in Rochester - and -" he added, "I was only too glad to do so."
To which local merchants say: "Bravo, Chef - We'll be seein' you when the work's all done next Fall."
[The News-Sentinel, Monday, May 6, 1935]

CLYDE BEATTY, FORD V-8, AND HIS PET LION CUB LITTLE V-8
FIGURE IN MANY THRILLS AT COLE BROS. CIRCUS TONIGHT
* * * * Photo * * * *
The World's Greatest Circus is Making Its Premier Canvas Engagement in the Home Town Today! And Here Folks, is Clyde Beatty (in the car) - Little V-8 his pet lion cub (on the car) - and the car itself - a smart 1935 Ford V-8 Roadster - You'll see all three at the Cole Bros. Circus at Baker's Field tonight. The circus uses the Ford Roadster in a Thrilling Roman tandem Horse Jumping Stunt, While Ford Trucks solve its Transportation Problems.
__________

Through a transaction consummated early last winter the Ford Motor Co., sales department arranged for a season's tour with the Cole Bros. Circus for educational and advertising purposes.
Visitors to the circus tonight will see the large wagon-type truck, on which is mounted four Ford V-8 engines, each driving 25 kilocycle generators across the top of the "power" wagon, a banner informs the public that the Ford V-8 engines supples the lights and motion energy for the circus. This compact power unit was designed at the Detroit plant especially for the Indiana Circus Corporation.
Upon entering the main entrance of the menagerie tent, one will see the new 1935 Ford V-8 Touring sedan with the entire left side cut away, which displays the mechanical and seating features of the car. Special flood light system and beautiful chromium plated railing and chains greatly enhance the beauty of this marvelous display. Factory mechanics will be on hand to explain every detail of the Ford's mechanism and construction.
At the entrance to the main tent a large banner and loud speaking device attracts attention to a Four door Ford V-8 Touring Sedan. Miss Sonya Elyars, one of the foremost aerial stars in the world, also uses a Ford V-8 Phaeton as her stately carriage in the big parade. A uniformed chauffeur pilots the car for the comely lady.
Climaxing the Ford display, Dare-Devil Ted Elder, riding a team of high jumping horses (standing Roman style) takes a flying start at a Ford V-8 Roadster and hurdles the entire car.
The Cole Bros. Circus operates a large number of Ford trucks and all of the advance crew of the organization solve their transportation problems via Fords. The display is interesting, instructive and spectacular.
[The News-Sentinel, Monday, May 6, 1935]

THOUSANDS SEE PARADE DESPITE HEAVY DOWNPOUR
Circus day arrived in the wrath of Jove, with old Jupiter-Pluvins weeping bitterly, but such is the odds against which the show must take.
The parade, scheduled for eleven o'clock, arrived under the wire on Main Street at a quarter after one - and in the midst of a squally shower that drenched performers and public alkie. For despite the inclemency of weather, Rochester and Fulton county turned out enmasse to witness the first great parade spectacle in this community in twenty-five years.
From the historic old tallyho drawn by a foursome of sprightly cockneys to the booming calliope in the wake of the herd of sixteen elephants, the parade was a pageant of splash and color - a great new amusement enterprise passing in review.
Twelve Blocks Long
In spite of rain and the hundred and one other handicaps that are sure to beset a show of such magnitude in the making, the display was timed to split-second accuracy. The calliope had just turned from East Ninth street onto Madison when the color bearers in the lead passed, they having negotiated the distance from Ninth to Fourth to Main to Ninth and back to Madison. Thus in actual measurement, the Cole Bros. parade is actually twelve blocks long.
It was a great pageant, made more thrilling because of the very odds under which it was held - a tribute to the courage of the men who have built this new show, and a testimonial to the people who go to make up its personnel.
[The News-Sentinel, Monday, May 6, 1935]

COLE BROS.-BEATTY SHOW BIG SUCCESS DESPITE DOWNPOUR
The new Cole Bros.-Clyde Beatty Circus' premier engagement in its home-town city was a most outstanding success, despite adverse weather conditions. The performance clicked both in the afternoon and evening. Actors and animals alike were striving in an unified effort of giving their winter quarters city a truly thrilling and wonderful show - and they did.
With a cold drizzling rain threatening to put a damper on all amusements and business alike throughout the day and night, Rochester and community were equally determined that Cole Bros.' initial appearance here should not be a flop - and it wasn't.
Continuous Rain
The battle with the elements began early in the morning, continued unrelentlessly throughout day and night and never ceased until the last train of the three-train circus entourage steamed southward for Indianapolis at six o'clock Tuesday morning. However Cole Bros. new circus had scored a victory and Rochester and those who were guests from other cities in this section of the state had witnessed a spectacular, brilliant exhibition and were satisfied to the fullest.
In Rochester, business came to a halt shortly before 11 o'cloock as clerks and business men forsook their counters and strained their ears in anticipation of the shrill blasts of the team calliope which would announce the start of the big parade. As the minutes and hours rolled by and the downpour contnued, many were positive the circus management would not risk ruining new costumes, spangles and other paraphanalia in staging their parade. However, Adkins and Terrell in typical trooper spirit, decided the parade must go on and at one o'clock the rain-soaked spectators who lined the streets of the down-town district witnessed the big parade and the dripping performers and animals.
And now for a brief resume of the spectacular performance:
Brilliant Opening
Immediately following the hippodrome arena parade the new show opened with a dazzling, glistening, extravaganza, entitled, "The Serenade Of Spain" in which scores of Spanish costumed senoritas and senors, assembled in the three rings, staged a series of Spanish dances, while the arias were sung in a pleasing soprano by a former operatic star. Native Spanish and Mexican dancers were used in the nucleus of each of the brilliant settings and presentations. This beautiful introduction number was designed and staged in its entirety by Rex de Rosselli.
As the last notes of the musical "Serenade" presentation was fading away, action and thrills came swiftly throughout the remaining two hours of the performances. If criticism were to be placed on the new circus it would simply be that there's enough thrills and features for two circuses.
There were comedy and straight acrobatic acts in the three rings - the LaBelle Trio, the Arents Brothers and the Mentone Brothers. The quick, peppy pantomiming of the horde of clowns. The trained collies and horse acts under the ring mastery of Trainers John Smith and Merritt Belew.
King's Cage of Fury
Then came the Live Power Star of the Century of Progress, Allen King and his cage of fury - the trained but not tamed lions, leopards, pumas, and Satan the barrel rolling Bengal. While King was firing a parting blank cartridge as he scrambled out of the exit of the huge steel arena, one's eyes were then foocused on either of the end rings upon equestrains Joe Hodges and Bertio Hodgini, who demonstrated what's what in the way of acrobatic and fancy, trick riding.
In the tent top where the human butterflies, the "ironjawed" girls of the circus, swiveling and whirling in their waving serpentine wings, while in the hippodrome tracks gymnastics ladder performers were making their bid for a portion of the applause.
Beatty, A Master
Clyde Beatty, world's foremost lion and tiger trainer then made his bow in the center cage arena, literally alive with tigers and lions. Beatty, with his alertness and grace easily demonstrated why he is touted as the greatest master of the "big cats" of either the screen or circus world. This intrepid maestro concluded his thrilling act by having a large ferocious Bengal rolling over on the floor of the arena much in the same manner as a pet dog.
As the roustabouts were dismantling the steel arena, Sea lions and seals were put through their paces by Trainers E. F. Firth, George McCabe and A. Fleet and few could realize that the entire group of sea lions and seals were taken from the native haunts off the southwestern coast of California late last fall, so perfect were their acts.
Horses Outstanding
With buffoonery by the clowns, and aerial maneuvers by the stars of the swinging ladders, came the presentation of the assembly of Jorgen Christiansen's high school horses, including World Famous Liberty Cremoline stallion horses. Drills were simultaneously carried out in each of the three rings by the cream colored animals and as a conclusion, the Liberty horses in the center ring under the guidance of Christiansen performed numerous intricate drills.
With the rings cleared of the horses the 15 trained, lumbering elephants, with five in a ring, went through their maneuvers and formations with such rapidity that one forgot their ponderous size and was amazed by the wonderful schooling these huge pachyderms displayed. These beasts were handled by Trainers Clyde Baudendistel, Jean Fisher and Wanda Wentz.
In the center ring, perched high in the roof of the big top on a swinging trapeze Frank Sheppard, renown aerialist performer quickly convinced the audience why he was given the undivided attention of the crowds at the Coliseum, by making somersaults on the swinging trapeze and catching himself by his heels, and then climaxing his act by a somersault from his swinging bar in a single strand of rope. Sheppard performed these thrilling stunts without the security of a sefety net beneath him.
The lady equestriennes Jose Mitzi, Harrietta, the French star and Elise Zovedi then displayed they were equally as adept as the men when it comes to horsemanship.
Youthful Tight Wire Star
Following the horse act, one's attention was glued on the center ring where Harold Barnes, aged 15, gave his tight wire performance, dancing, gliding, bounding and even somersaulting all appeared to be just a matter of routine by this smiling, graceful, lad whom Adkins discovered in Texas, last winter. While young Barnes was engaged in his thrilling exhibition, horizontal bar acts were featured in the end rings.
The horde of clowns interspersed at most every featured act throughout the performance and as Christensen summoned his saddle and jumping horse number, the joymakers scrambled to the center rings to escape the flying feet of hundred or more glistening coated horses.
These animals waltzed, cake walk, rhumbaed, fox-trotted and did every fancy step imaginable. As a climax Christensen gave a special display of marvelous horsemanship astride one of his Cremoline stallions.
Other feature numbers were the flying trapeze acts by the Harolds, the Esquedas, and the flying Thrillers.
The finale of the marvelous new circus exhibit was The Christensen high jumping horses. Of course there still remained the special rodeo and wild west "bronco-busting" in the after show and the tandem team of horses which were ridden (standing up style) by Daredevil Ted Elder, who made them hurdle directly over the top of a Ford Roadster. Yes, Cole Bros.' premier show, was a great success in every respect, and Rochester and community enjoyed it, thoroughly.
[The News-Sentinel, Tuesday, May 7, 1935]

COLE BROTHERS CIRCUS TO BUY MORE HORSES
Jack Morris, horse buyer of Akron, has just finished the purchasing of a large number of horses for the Cole Brothers-Clyde Beatty Wild Animal Circus. He has during the past few months purchased 96 baggage horses and 45 ring horses for the circus.
The greater number of the baggage horses were purchased of farmers in Fulton county. Many of the ring horses were raised in Fulton county and in the states of Illinois and Kentucky.
Today Mr. Morris received another commission from the Cole Brothers Circus asking him to buy more baggage horses for the circus as they have found it necessary to add more wagons in their parade.
The horses needed to pull the wagons will be purchased in numbers of four, six and
eight all of the same color and weight. These horses will be sent to the circus at some point in the East within the next two weeks.
[The News-Sentinel, Wednesday, May 8, 1935]

COLE BROS.' EMPLOYEE INJURED BY FREIGHT TRAIN
Indianapolis, May 8. - Edward Murr, 66, Marysville, Tenn, an employee of the Cole Bros. Circus, was reported in critical condition in City hospital today after falling from a freight train. He suffered a broken leg, amputation of three fingers and cuts and bruises. He lay for three hours in a switch until his cries brought help.
[The News-Sentinel, Wednesday, May 8, 1935]

CIRCUS ROUTE FOR MONTH OF MAY IS MADE PUBLIC
Due to the general interest of this community in the activities of the Cole Brothers-Clyde Beatty Circus during the summer, The News-Sentinel will publish at regular intervals the route of the show each month in advance. The routing which appears below gives the dates and cities visited from the beginning of the season and takes the dates up to the end of May.
A letter received by The News-Sentinel today reports that the new show has experienced the regular expected difficulties in getting the big new organization to "clicking" and as a result have had to give up the parade in several cities due to late arrivals. However they have had several performances where the overflow crowd had to be put "in the straw" (circus slang for seating them on the ground) and they expected to give three performances at Charleston, W. Va., on Monday. The routing list follows:
April 23, Coliseum, Chicago - May 5th inclusive.
May 6 - Rochester, Indiana.
May 7 - Indianapolis, Ind.
May 8 - Indianapolis, Ind.
May 9 - Louisville, Kentucky.
May 10 - Covington, Kentucky.
May 12 - Sunday.
May 13 - Charleston, West Virginia.
May 14 - Logan, West Virginia.
May 15 - Huntington, W. Va.
May 16 - Parkersburg, W. Va.
May 17 - Clarksburg, W. Va.
May 18 - Fairmount, W. Va.
May 19 - Sunday.
May 20 - Morgantown, W. Va.
May 21 - Uniontown, Pennsylvania
May 22 - Newcastle, Penn.
May 23 - Akron, Ohio.
May 24 - Youngstown, Ohio.
May 25 - Steubenville, Ohio
May 26 - Sunday.
May 27 - Williamsport, Penn.
May 28 - Wilkesbarre, Penn.
May 29 - Scranton, Penn.
May 30 - Binghampton, New York.
May 31 - Ithaca, New York
[The News-Sentinel, Tuesday, May 14, 1935]

CAR LOAD OF HORSES IS SHIPPED TO THE CIRCUS
A car load of twenty-two dapple grey and roan horses were shipped out of Akron Friday headed for the Cole Bros.-Clyde Beatty Circus at Morgantown, West Virginia. The horses were purchased by Jack Morris of Akron and were selected with the usual care demanded by the circus owners.
Mr. Morris said the horses would be used for baggage wagon hauling and in the parades. He explained that the circus now has 96 of this type horses but will need 120 altogether in order to properly handle their large number of equipment and parade wagons.
[The News-Sentinel, Saturday, May 18, 1935]

COLE SHOW WILL ADD 500 SEATS; BUSINESS IS GOOD
Employees at the circus winter quarters were busy today constructing additional seats to take care of the overflow crowds which have been attending showings of the Cole Bros.-Clyde Beatty circus in Eastern states.
After the show left Rochester two more poles and a large canvas extension were added to the Big Top. In Indianapolis the crowds were so large it was necessary to seat them on straw in the track around the arena, and this has been the case in many stands being made by the Rochester show.
It has been necessary to hang out the S.R.O. sign in almost every town and city they have played this season. Circus officials plan an addition of approximately 500 seats to take care of a portion of the overflow.
The show played in Youngstown, Ohio today, and moved tonight to Steubenville where they will show Saturday.
[The News-Sentinel, Friday, May 24, 1935]

COLE. BROS. ADDING TWO 50-FOOT TENT ADDITIONS
TO ACCOMMODATE CROWDS
In the latest issue of The Billoard which was published just a few days ago it was stated that the Cole Bros.-Clyde Beatty Circus is soon to have the largest "big top" of any circus in the country, with but one exctption.
It was revealed that the circus had placed an order with the U. S. Tent and Awning Co., of Chicago, for two 50-foot middle pieces addition to the already mammoth tent. A crew of carpenters are at work at the winter quarters here assembling new seats and both the canvas and seating addition will be annexed to the circus in one of the eastern states within the next few days. According to word received from Zack Terrell the circus has been playing to capacity and overflow crowds and numerous times it was necessary to arrange makeshift seats in the hippodrome track space.
Seats 7,500 People
The present tent measures 145 feet by 295 feet and when the additional middle pieces are added it will be 145 feet in width by 395 feet long. Through the addition of these center pieces eight more reserved sections will be available and the seating capacity will be increased by over 1,000, bringing the total capacity up to 7,500 people.
Rain during the past week and long hauls made it difficult for this show to open at some of the stands. However, at Clarksburg, Fairmont, Morgantown and New Castle the doors opened promptly. The matinee was late in getting started in McKesport, due to the four mile haul over a narrow road from the Morgantown lot.
Acquire Draft Horses
Twelve additional head of baggage stock was received in Morgantown it being trucked there from winter-quarters here. Roland (Blackie) Diller now has a total of 110 head of baggage stock and the new horses made it possible to increase the parade by three cages.
The Shetland pony string was increased by one in Morgantown, the fourth pony born since the show opened in Chicago. All are on display in the menagerie tent, under the care of Bama Campbell. The names of the little ones are Rochester, Street Edition, Last Day and Ten Ten. Rochester was born leaving the winter quarters here, Street Edition as the Chicago Tribune went on sale at night; Last Day on the final day of the Chicago Coliseum engagement and Ten Ten at that hour on last Sunday night.
The informant stated that business had been exceptionally good. The side show department under Lou Delmore, the candy stands under Ernest Tucker and all other departments report satisfactory patronage, better than had been anticipated.
[The News-Sentinel, Friday, May 31, 1935]

COLE CIRCUS TO SHOW IN MICHIGAN ROUTE SHOWS
The route of the Cole Brothers-Clyde Beatty Circus for the first three weeks in the month of June has been made public by the management. The show was at Ithaca, New York on Friday and Elmira on Saturday. Later they come West and will be in Michigan a week. The routing as far as made follows:
June 1 - Elmira, New York
June 2 - Sunday
June 3 - Utica, New York.
June 4 - Syracuse, New York.
June 5 - Rochester, New York.
June 6 - Buffalo, New York.
June 7 - Buffalo, New York.
June 8 - Niagara Falls
June 9 - Sunday.
June 10 - Cleveland, Ohio
June 11 - Cleveland, Ohio
June 12 - Toledo, Ohio.
June 13 - Jackson, Michigan
June 14 - Grand Rapids, Michigan.
June 15 - Lansing, Michigan.
June 16 - Detroit, Michigan.
June 17 - Detroit, Michigan.
June 18 - Detroit, Michigan.
June 19 - Detroit, Michigan.
June 20 - Flint, Michigan.
June 21 - Saginaw, Michigan.
June 22 - Port Huron, Michigan.
June 23 - Detroit, Michigan.
[The News-Sentinel, Friday, May 31, 1935]

COLE BROS.-CLYDE BEATTY SHOW RATED 2ND LARGEST IN WORLD
The Cole Bros.-Clyde Beatty Circus which has its winter quarters in Rochester has made a meteoric rise in the rating of the world's foremost big-top industries since the few months of its existence, according to the special writers who have been following the show this season.
In a featured article appearing in the Billboard of this week Rochester's home show is classified as being the second largest in the world. The contents of the story are herewith presented for local readers who will be pleased to learn of the progress being made by Indiana Circus Corporation:
"Elmira, N.Y., June - The circus that was only an idea seven months ago is now the second largest circus in the world. That is the way the billing reads for the Cole Bros.-Clyde Beatty shows which opened their tour of New York Thursday at Binghamton. There are only two railroad circuses carrying a six-pole big-top and Cole Bros. is one of them And so Cole-Beatty circus has forged to the front ranks, under the direction of managers Jess Adkins and Zack Terrell.
Banner Houses
"The six-pole top was put into the air for the first time at Williamsport, Pa., and two banner houses greeted the show. Late arrival Sunday due to 250 mile jump from Steubenville made it necessary to work a greater portion of the night. However the many changes were made under the direction of Terrell and Adkins and the show moved along rapidly Monday afternoon, like the program had been in effect for weeks. Harry J. McFarlan, equestrian director, had arranged for the routines, so there was no conflict.
"The performance is now given in three rings and on two stages. Jorgen Christiansen's Great Dane dogs, two additional pony drills, another seal act, a Japanese trouper, the Radke Sisters, acrobats Agnes Doss in her aerial gymnastic offering, Kinko and his contortion number; Otto Griebling in a juggling act, and the Esquedas in their flying act, five people, are additions to the excellent program. There is no lost moment during the program which ends with Ted Elder's Roman standing jump over a Ford automobile. Running time is around two hours and 12 minutes.
Changes Over Night
"It required a lot of extra work on the part of the bosses to convert the show overnight from a four-pole to a six-pole tent. New quarter poles had to be installed, new stringers for the seats built and two new stages 30 by 30.
"Business has remained phenomenal. McKeesport, New Castle, Akron, Youngtown, Steubenville, Williamsport, Wilkes-Barre, Scranton and Binghamton have turned in excellent grosses, despite heavy opposition billing. However, the Cole Bros. bill posters have done their work extra well and the men under Bill Backell obtained advantageous locations in every show stated. Approximately 10,000 sheets are posted daily.
"Another large Mack truck has been purchased which gives the show three Macks and one Fordson tractor. All of Billie Diller's baggage horses have recovered from their colds and the show parades are moving on time.
"For the next few weeks Cole will be the first big show in every stand it appears. Buffalo and Cleveland will be the initial two-day stands, with four locations being played in Detroit in five days."
[The News-Sentinel, Friday, June 7, 1935]

COLE BROS. PRESENT HYENAS TO ROSS ZOO
Binghamton, N.Y., June 13. - Cole Bros. Circus, which played here Decoration Day to packed houses, presented two young laughing hyenas and a 4-year-old Barbary lioness to Ross Park Zoo. They were given by officials of the circus thru an arrangement with The Binghamton Sun.
At matinee patronage was so heavy that about 2,000 persons were placed on the track.
The show is now carried on 30 all-steel 70-foot cars. More cars, wagons and equipment are being added.
[The News-Sentinel, Thursday, June 13, 1935]

ROYAL WELCOME GIVEN COLE BROS. BY CANADA
St. Catherine, Ont. July 3 - Canada followed in footsteps of its American cousin, United States, and extended a royal welcome to the Cole Bros.-Clyde Beatty Circus. Capacity business was registered in Windsor, London, Brantford, Guelph, Hamilton and thousands were on hand today. Biggest day of season was registered in Niagara Falls.
The show is moving with clocklike precision. The two trains are loading approximately around midnight and usually at 1 a.m. P. A. McGrath, trainmaster, starts them off to next stand. Under guidance of Joe Wallace, boss hostler, the hauls are being made quickly, and parade starts for downtown section at 11 a.m. daily.
The street parade has brought thousands to business centers in all Canadian stands. In Windsor, London, Brantford, Guelph and Hamilton it was necessary for chief constables to appoint special traffic squads. It has been many years since a big circus paraded in Canada.
London, Windsor and Hamilton newspapers made a great "fuss" over the new independent circus and special staff writers were on grounds all day. Four and five different articles were printed in all papers on circus day, while radio stations broadcast parade under direction of Ray Dean, show announcer.
Form Baseball Team
Members of show will miss their annual Fourth of July celebration, as show will be in Brockville, Ont. However, Al Dean and his chefs and waiters will make up for the day by having a special meal on Dominion Day at Peterboro, and will also have another spread at Brockville Thursday.
Performers' baseball team is rapidly rounding into form and will start schedule of games when it returns to the States. Capt. Bert Doss believes he has one of the best baseball teams with any circus, and team will include Allen King, Bertio Hodgini, Jimmy Foster, Red Sleeter, Chester Barnett, Walter Goodenough, Bob Nelson, Eddie Allen, Ray Dean, N. D. Burkhart and Harlan Burkhart. Bumpey Anthony has been selected as umpire for games.
[The News-Sentinel, Wednesday, July 3, 1935]

BAYS BROS. SHOW ANIMALS NOW AT LOCAL QUARTERS
The Cole Bros. Circus winter quarters here were pressed into urgent service by the Bays Brothers motorized circus, the forepart of this week, when several of the trucks were damaged while enroute from Michigan to Sullivan, Indiana.
Practically all of the animals such as lions, bears, elephants and smaller menagerie animals were brought to the winter quarters here late Monday and placed in the permanent cages. Several keepers were left in charge of the animals.
Managers of the Bays Bros. shows stated they had been experiencing no little trouble with several of their heavy trucks and it was decided to cancel two weeks of their summer season booking and send their rolling stock into an auto and body factory for complete overhauling.
Bookings of the Bays Bros. shows will be resumed in two weeks, it was stated, with the show leaving the Cole Bros. winter quarters for the Sullivan Ind., engagement. From that city their route carries them through several eastern states.
[The News-Sentinel, Wednesday, July 10, 1935]

BEATTY AND HIS 'CATS' BOOKED FOR PICTURES
According to word received here today from Adkins and Terrell, managers of the Cole Bros. circus which is now touring in Canada, Clyde Beatty, the world renown lion trainer has just signed contracts with two of the largest moving picture studios in Hollywood for appearances before the camera. Beatty will have the "lead role" in a feature as well as a 12 chapter serial.
The informants stated that Edward Anthony is now at work on the scenario for the Universal Studios, while another well known writer is drafting the serial which will be produced by the Mascot productions. Both of these will use all of the Cole Bros. lions and tigers, totalling over 40, as well as a large number of other animals belonging to the circus corporation.
It was disclosed Beatty is now training a lion cub, "Leo" and he thinks this is the greatest and smartest "cat" he has ever handled. Beatty has already appeared in one full-length film, "The Big Cage," which was a dramatization of his career under the big tops, and the serial "The Lost Jungle" which was produced by Mascot productions. Work on the Hollywood lots will be started on December 15th and will continue for several weeks.
[The News-Sentinel, Thursday, July 11, 1935]

COLE BROS. CIRCUS DRAWS BIG CROWDS IN MONTREAL
A story in Billobard concerning the Cole Bros.-Clyde Beatty Circus' two days engagement at Montreal, Canada was received at the News-Sentinel office today from Adkins & Terrell, managers of the show. Excerpts from the report which will be of interest to local people follow:
"Two of biggest days of season were recorded by Cole Bros.-Clyde Beatty Circus in Montreal, despite a constant downpour Monday night and threatening weather on Tuesday. The Canadian tour, which opened so successfully in Windsor, was brought to a grand finish at Montreal.
"At 8 o'clock Monday night it was necessary to close white and red ticket wagons, while Harvey Beach's crew of canvassmen were kept busy placing straw and canvas on the track. Hundreds were unable to gain admission to big show but this proved a boomerang to Lou Delmore's Side Show, which reported the largest day's gross of season.
Praised by Press
"Newspaper critics of the LaPresse, Star, Gazette, Herald and LaPatrie were so enthusiastic in their reviews that banner business resulted Tuesday afternoon and also at night with straw also in evidence. The five critics were unanimous in declaring program the most outstanding and meritorious that has been presented in Montreal in years. Special interviews were given in LaPresse and other papers to Clyde Beatty, Allen King, Harold Barnes and other features. The press was handled by Bob Hickey and the showing was superb.
"Parade Monday morning attracted many people. Due to length, nearly 10 miles, procession moved from Masson and Iberville at 9 a.m. and returned shortly before 12 olc;ock. Harry McFarlan, equestrian director, now leads parade with his special buggy and "Harvester Todd," a tractor with a mark of 2:08.
"E. F. Partello and William Kellog, legal adjusters, had arrangements perfected for crossing back into the States, so there was no delay at Rouses Point.
"Visitors were numerous at Montreal, among them J. Ben Austin, general agent of Al G. Barnes Circus; Jack Grimes, general press agent for Barnes; J. (Paddy) Conklin, carnival owner; George Charters, of National Printing Company; Arthur Kirk, general passenger agent for Canadian National Railways, Henry Moss, former contracting agent for Sparks show, and William Schultz, animal man.
" 'Eddie' Allen is breaking a new five-elephant act. He is also working on two acts of three elephants each, which he intends to work on the stages."
[The News-Sentinel, Friday, July 19, 1935]

CIRCUS TO SKIP VIRGINIA BECAUSE OF DISEASE
Richmond, Va., July 22. - After a conference today with state health authorities, Floyd King, representative for Cole Bros. circus and Clyde Beatty's wild animal exhibition, announced the cancelation of ten scheduled engagements in Virginia because of the infantile paralysis epidemic. The announcement made by King after he had conferred with Dr. L. C. Riggin, state health commssioner, followed reports of fourteen new cases, which brought the total since June 1 to 473.
[The News-Sentinel, Monday, July 22, 1935]

ALLEN KING AND BAYS BROS. FORM CIRCUS COMBINE
An entirely new circus, embracing some of the foremost feature acts in the country, is now being formed at the Indiana Circus Corporation winter headquarters, at this city. The new show will operate under the firm name of Allen King & Bays Bros. Circus, and its winter headquarters will be maintained in this city and Sullivan, Ind.
The new circus, which will go on the road August 15th for a four months booking through the mid-western and southern states will be transported from city to city by 50 huge motor trucks, which are now being placed in first class condition at Sullivan.
Array of Side Acts
The personnel and acts of the new show which is being launched under the sponsorship of the Cole Bros.-Clyde Beatty circus, also of this city, comprises Allen King and his spectacular "Cage of Fury" act with an arena full of lions, tigers, leopards and black panthers; the Bays Bros. crack aerial and tumbler acts; the original Gentry Bros. dogs, ponies and monkey acts and the old Gentry Bros. star trainers; the Bays Bros. nine head of trained elephants, scores of clowns and side-show attractions. In all, over 200 people.
Allen King, one of the co-stars in the Big Cole Bros.-Clyde Beatty shows wild animal act arrived at winter quarters here yesterday with his "cats" and immediately took charge of getting the various rolling stock and other circus paraphenalia in readiness for the opening of the new circus.
Redecorating Stock
A crew of carpenters and painters started work today on repairing and redecorating a number of cage and parade wagons some of which are the property of Bays Bros. shows and others belonging to the Indiana Circus corporation. Mr. King stated that repair work and training were also being rushed through to completion at the Bays Bros. quarters at Sullivan, Ind., and it was planned to have everything in readiness for the initial performance, which will open in a central Indiana city, the middle of this month.
In addition to the supervising the assemblage work necessary in the formation of the new shoe, King places his huge cats through their paces daily and is also assisting in limbering up the Bays. Bros. herd of elephants.
Bookings Being Made
In an interview today with Allen King, whose "Cat Act" was the stellar feature at the Century of Progress exposition last year, he stated the new show would be the largest motorized circus in the country. He also added that bookings were being made through the central western states and that during October and November they would swing down into the southern states, coming back to winter quarters here early in December.
[The News-Sentinel, Thursday, August 1, 1935]

CIRCUS HOME-COMING DAY IS SET
FOR THURSDAY, AUGUST 8TH IN FORT WAYNE
Thursday will be circus homecoming day in Fort Wayne.
The main attraction is Indiana's own Cole Bros. circus and Clyde Beatty's gigantic trained animal exhibition.
The circus will give an afternoon and an evening performance at the Centlivre park circus grounds. There will be a mammoth street parade at 11 o'clock Thursday morning.
Most of the officials and employes of Cole Bros. circus live within a radius of 100 miles of Fort Wayne and since this is the only northeastern Indiana city in which the circus will play this season it was decided to hold the home-coming day at Fort Wayne.
Thousands of people from northeastern Indiana, southern Michigan and western Ohio are expected to come to Fort Wayne Thursday to see the parade and attend the performances under the big top.
The owners of the circus are Jess Adkins and Zack Terrell, both of Peru. The winter quarters of the show are at Rochester Ind.
Ora Parks of Marion, veteran press agent of the circus, will make a tour of all the cities and towns in this section of the state the early part of this week to give publicity to the circus home-coming event in Fort Wayne Thursday. Announcements concerning it will appear in the local newspapers of the places which he visits.
Fort Wayne was chosen as the city for the gala occasion because of its hub location, and because of its reputation as a circus city.
Mr. Parks said yesterday that the owners, artists and employes of the circus have thousands of personal friends in this section who are expected to swell the crowd Thursday.
Cole Bros. circus is in every sense of the word the Indiana circus.
The big send off here will be in recognition of the great feat performed by its owners and managers, Mr. Adkins and Mr. Terrell, who upset all previous circus traditions by building their show in less than four months. This is the first season for the circus. It opened in Chicago at the Coliseum on April 20 and enjoyed a 16-day run during which time it was witnessed by over 300,000 people.
The act in which Clyde Beatty and his lions appear is one of the most famous in the entire history of the show business. With this act as the headliner, the circus also has 812 menagerie animals, 1,000 people, 400 internationally famous stars, 250 performing horses, five herds of elephants, and 60 clowns.
[The News-Sentinel, Tuesday, August 6, 1935]

ADVANCE ROUTE OF COLE BROS. CIRCUS
Aug. 12 - Benton Harbor, Mich.
Aug. 13 - Hammond, Ind.
Aug. 14 - Lafayette, Ind.
Aug. 15 - Bloomington, Illinois
Aug. 16 - Peoria, Ill.
Aug. 17 - Macomb, Ill.
Aug. 18 - Quincy, Ill
Aug. 19 - Burlington, Iowa
Aug. 20 - Davenport, Iowa
Aug. 21 - Cecar Rapids, Iowa
Aug. 22 - Waterloo, Iowa
Aug. 23 - Ford Dodge, Iowa.
Aug. 24 - Council Bluffs, Iowa.
[The News-Sentinel, Monday, August 12, 1935]

MRS. CLYDE BEATTY HAS DARING ACT WITH NERO
The following article which appered in a recent issue of Billboard, regarding the Cole Bros.-Clyde Beatty Circus, will be of interest to local readers.
Peoria, Ill., Aug. 17.- Like father, like son is an old saying, but the Clyde Beattys are going to reverse that and make it read, like husband, like wife. For Mrs. Harriett Beatty is now a wild animal subjugator and is appearing in the arena of Cole Bros.-Clyde Beatty Circus with a group of lions and tigers. Since last winter Clyde and wife have been working on a group and act was put into program in Fort Wayne, Ind. She concludes her offering by making "Nero," an African lion, jump thru a series of fire hoops. She works alone.
The show was greeted by packed houses in Benton Harbor and Hammond with straw at night show in Hammond. Visitors were numerous and it seemed as tho every circus or showman in Chicago were to either Hammond or Benton Harbor to visit with Jess Adkins and Zack Terrell.
[The News-Sentinel, Thursday, August 22, 1935]

SULLIVAN CIRCUS FIRM SELLS SHOW IN SOUTH
Sullivan, Ind., Sept. 7. - The Bays Brothers Circus, Inc., of this city, has announced disposal of its show, now touring the South under the name of Rice Bros.' circus, to Ray Marsh Bryden and Allen King. King is a wild animal trainer whose act appears with the show and Brydon is a nationally known circus man.
The show will continue on the southern tour. Sullivan incorporators were Fred Bays, Lee Bays and Wendell Tennis.
[The News-Sentinel, Saturday, September 7, 1935]

5 MONTHS ON ROAD, COLE COVERS 12,000 MILES
Topeka, Kans., Sept. 7. - Before the Cole Bros.-Clyde Beatty Circus heads back to Rochester, Ind., where its winter headquarters are located, the mammoth amusement unit will have traveled through more than half of the 48 states and will have a total mileage far exceeding the 18,000 mark.
To date, the Cole Circus has a 12,000 mileage record, although it has been on the road only five months.
Playing in many towns that have not seen a great railroad circus for 10 years, circus business was reported as holding its own. Practically all of the Eastern states stands did S.R.O. business, and stops in Missouri, Kansas are doing likewise.
Cole Bros. played St. Joseph, Mo., and was the first railroad show in 10 years time. Several thousand lined the curbs and sidewalks to watch the day parade, and business was gratifying. The littlist city yet to be played was Falls City, Nebraska, which turned in a near-capacity matinee crowd and a night attendance that filled the huge hippodrome.
A number of staff changes have been made on the Cole lot.
[The News-Sentinel, Saturday, September 7, 1935]

ALLEN KING - BRYDON CIRCUS IS ENLARGING
An article appearing in a recent issue of the Billboard, official organ of the circus and theatrical world, gives a more detailed report of the transaction through which Allen King and Ray M. Brydon became owners of the Bays Bros. circus. The story follows:
Cincinnati, Sept. 7. - Allen King, wild animal trainer, and Ray Marsh Brydon, widely known showman, are now owners of Rice Bros.' Circus, Inc., according to word from the latter received by The Billboard on Wednesday from Hopkinsville, Ky.
"Yesterday between shows at Russellville, Ky., Fred F. Bays sold in its entirety the rights, title and all equipment of Bays Bros.' Circus, Inc. to Allen King and myself," Brydon wired. "It took, a lot of nerve to close a $17,000 deal in a driving all-day rainstorm on a lot that was a sea of mud, but we are firm in our belief that we can make a success of it.
"Already new equipment is on its way, a brand-new power plant from Ford Motors, a gift to Allen; two new advance trucks, from Goss Standard Chevrolet Company, to be delivered in Nashville tomorrow, and new float curtains for parade from Driver. The title will remain the same for remainder of the season, at least. Show routed thru Mississippi and Louisiana."
[The News-Sentinel, Wednesday, September 11, 1935]

COLE BROS. WILL SHIP 3 ELEPHANTS TO HAWAII
Three highly trained elephants, recently acquired by the Cole Bros. Circus and which have been burning up hay at the winter quarters here, will cease marking-time on Wednesday of this week when they entrain for Jackson, Miss., where they will join the Cole Bros.-Clyde Beatty Circus for a few days drilling.
After rehearsals by one of the Cole Bros. trainers, the trio of pachyderms will then be shipped to San Francisco, where they will embark on a liner for the Hawaiian Islands. The elephants have been leased to a Honolulu amusement booking agency for the next several months. They will be used in carnival shows in the island's cities.
George Stretch, of the Cole Bros. circus, will be in charge of the elephants on their long journey.
[The News-Sentinel, Monday, September 16, 1935]

3 BULL ELEPHANTS THRILL HANDLERS AND NEWSPAPERMAN
A near stampede of three elephants occurred Tuesday night on Main street near the Erie Railroad when the big "bulls" were on their way, afoot, to be put aboard a baggage car. For a short time it looked as if the animals were out of control and well on their way towards going "jungle." The short rush, which was witnessed by a News-Sentinel rporter, was all caused by the innocent barking of an excited dog who evidently had never seen elephants before.
The three elephants, "George", "Katie" and "Nellie" were brought from circus winter quarters about nine o'clock. They had been kept there for several weeks by the Cole Bros-Clyde Beatty Circus and rcently when a contract was signed to ship them to Hawaii for exhibition purposes, they were ordered shipped to join the circus at Jackson, Miss.
Dog Starts It All
Heavily chained together and side by side the big animals were led down Fourth Street and thence north on Main. They were under the guidance of George Stretch and Gerald Smith, both experienced elephant men. Just as they were opposite the Shell filling station near the railroad a small brown dog ran out and began barking at the heels of the nearest bull. Immediately all three became highly excited and began trumpeting loudly. In an instant they were out of hand and turning left rushed across the street heading directly for the Struckman grocery store.
Stretch and Smith stuck gamely by the animals proding the trunks with their hooks and tryng to stop them. The excited beasts turned directly into the grocery store building and for an instant it looked as if it would be demolished, but they stopped suddenly against the wall and stood there trumpeting and highly nervous. The two men worked with their pets several minutes and were finally able to quiet them. Shortly afterwards they were lead to the nearby baggage car and meekly went aboard.
Reporter Is On The Job
From latest reports no one knows what became of the dog. And, oh yes, this reporter who was nearby in his automobile when the stampede started, thus being an eye witness, "put her in high" and when the stampede was over the car and he were found behind the Erie elevator. But never-the-less, he is now boasting that a News-Sentinel reporter is always on hand when the news breaks.
[The News-Sentinel, Wednesday, September 18, 1935]

COLE BROS.-BEATTY SHOWS BIG ROUTING IN SOUTH
Sikeston, Mo., Sept. 14 - After four weeks west of the Mississippi the Cole Bros.-Clyde Beatty Circus will cross "Ole Man River" tomorrow and return to the land of hot biscuits and grits. An extensive route has been mapped out thru Dixie.
Wonderful business was recorded in the majority of the towns, several of the stands being among the largest of the season. Rain hampered attendance in Little Rock and also in other Arkansas cities. Little Rock was the toughest day of the year from a weather standpoint, the rain falling constantly and the "lot" was almost impassable at night. Out of the last six Mondays it has rained on four of them.
Clyde and Harriett Beatty were the house guests of Senator and Mrs. Joseph T. Robinson in Little Rock. Senator Robinson escorted a party to the afternoon show, which included Mrs. Robinson and Robin and Grady, Jr., children of Mrs. Robinson's brother, Grady Miller and Mrs. Miller, Congressman W. J. Driver, A. L. Barham and S. G. Lockhart. Governor J. Marion Futrell was also on hand to welcome Clyde Beatty. The governor attended the night performance, and included in his party were George Ryan, of Hot Springs, Ark., and Mr. and Mrs. Herbert Duval, former circus folks.
Klara Knecht, who has been ill for the last few weeks, returned to her radio duties at Little Rock, and Klara not only broadcast the parade, but Beatty appeared for a special interview. In Pine Bluff the parade was broadcast by Station KOTN, and Beatty also made an appearance before the "mike" at 5:45 o'clock.
Miss Knecht landed much valuable time in Memphis and gave 12 different radio talks. On Sunday at WMC Jess Adkins and Clyde Beatty were interviewed. Mr. Adkins talking on circus business and Clyde telling of his experiences in training wild animals. Chester (Bo-Bo) Barnett also appeared on WMC. He is well known in Memphis, as each holiday season he clowns at one of the big department stores.
Only one stand, Memphis, will be made in Tennessee, the show then moving into Mississippi for five days, with Alabama to follow. In all opposition stands, Frank Mahery and his brigade, which includes Eddit Orth, George Orth, Pat Murphy, Ed O'Malley and Tom Jones, are doing an excellent job of protecting the advertising material.
[The News-Sentinel, Thursday, September 19, 1935]

ADVANCE ROUTE OF COLE BROS. CIRCUS
Sept. 21 - Meridian, Mississippi
Sept. 22 - Sunday
Sept. 23 - Selma, Alabama
Sept. 24 - Montgomery, Alabama
Sept. 25 - Columbus, Georgia
Sept. 26 - Thomasville, Georgia
Sept. 28 - Valdosta, Georgia
Sept. 29 - Sunday
Sept. 30 - Wahcross, Georgia
Oct. 1 - Savannah, Georgia
Oct. 2 - Charleston, South Carolina
Oct. 3 - Columbia, South Carolina
Oct. 4 - Augusta, Georgia
Oct. 5 - Greenwood, South Carolina
Oct. 6 - Sunday
Oct. 7 - Charlotte, North Carolina
[The News-Sentinel, Monday, September 23, 1935]

NARROW ESCAPE AS LION, TIGER FIGHT TO DEATH
Jackson, Miss., Sept. 30. - Six Cole Bros.-Clyde Beatty elephants and 12 menage horses passed through Jackson enroute to Los Angeles and Honolulu, where the animals will join the Edward Fernandez Circus, scheduled for a 10 weeks' tour of Hawaiian Islands.
The car stopped in Jackson for sufficient time to unload three horses, also some other animals and properties. Three experienced elephant men were sent with the "bulls," also five grooms. Abe Goldstein, clown, accompanied the shipment. He has signed a contract to be producing clown with the Fernaandez Circus.
Clyde Beatty had a narrow escape at Sikeston, Mo., when "Detroit," a huge African lion, and "Alice," performing Siberian tiger, started a battle, which ended in the death of the tiger. Beatty had just finished his act and had stepped from the cage when "Detroit" pounced upon "Alice" and the fight lasted for almost 20 minutes before "Detroit" broke the tiger's back. Beatty and his assistants, Capt. W. K. Bernardi, Eugene Scott, Grover McCage and others were unable to break up the fight.
It was the second tiger that "Detroit" had killed in the last five weeks and Beatty stated the fight was the most ferocious that he had ever witnessed. "Detroit" is the largest lion with the show, weighing nearly 600 pounds, and is about four years old. Beatty immediately started training a new tiger, "Soudan," to take "Alice's" place in the act. -- Billboard.
__________

Welcome King Home
Chattanooga, Sept. 21. - Chattanoogans turned out by the thousands Monday to welcome Allen King, hometown boy, who is half owner of the Rice Bros. Circus, which came here for a one-day stand. Many remembered him as the son of W. H. King, Southern Railroad engineer, and turned out to cheer his handling of the big cats in the cage.
Altho the matinee was small, the night crowd made up for it and the big top was packed. The night performance was made more brilliant by a $3,700 light plant presented King by Henry Ford. -- Billboard.
[The News-Sentinel, Monday, September 30, 1935]
ADVANCE ROUTE OF COLE BROS. CIRCUS
Sept. 28 - Valdosta, Georgia.
Sept. 29 - Sunday
Sept. 30 - Waycross, Georgia
Oct. 1 - Savannah, Georgia
Oct. 2 - Charleston, So. Carolina
Oct. 3 - Columbia, So. Carolina.
Oct. 4 - Augusta, Georgia
Oct. 5 - Greenwood, So. Carolina
Oct. 6 - Sunday
Oct. 7 - Charlotte, N. Carolina
Oct. 8 - Salisbury, N. Carolina
Oct. 9 - Greensboro, N. Carolina
Oct. 10 - Raleigh, N. Carolina
Oct. 11 - Goldsboro, N. Carolina
Oct. 12 - Rocky Mount, N. Carolina
Oct. 13 - Sunday
Oct. 14 - Norfolk, Virginia
[The News-Sentinel, Monday, September 30, 1935]

ADVANCE ROUTE OF COLE BROS. CIRCUS
Oct. 15 - Newport News, Virginia
Oct. 16 - Richmond, Virginia
Oct. 17 - Charlottsville, Virginia
Oct. 18 - Lynchburg, Virginia
Oct. 19 - Roanoke, Virginia
Oct. 20 - Sunday
Oct. 21 - Winston-Salem, N. Carolina
[The News-Sentinel, Monday, October 7, 1935]

ADVANCE ROUTE OF COLE BROS. CIRCUS
Oct. 22 - Hickory, N. Carolina
Oct. 23 - Asheville, N. Carolina
Oct. 24 - Spartanburg, S. Carolina
Oct. 25 - Gastonia, N. Carolina
Oct. 26 - Burlington, N. Carolina
[The News-Sentinel, Monday, October 14, 1935]

CIRCUS TO RETURN
Information received today by The News-Sentinel stated that the Cole-Bros.-Clyde Beatty Circus would return to Rochester on November 8th and occupy the winter quareters here. The show will close in North Carolina and then the three trains will be started for this city. All of the personnel, animals and livestock will be brought to Rochester and the organization will disband here.
[The News-Sentinel, Monday, October 14, 1935]

COLE BROS.-BEATTY SHOWS GOING GOOD IN SOUTH
With the 1935 tour of the Cole Bros.-Beatty Circus swiftly drawing to an end, it is disclosed in recent reports from the circus that their tour through the southern states has been most successful. The following articles which appeared in a recent issue of the Billboard give a brief summary of the Rochester circus corporation's activities in the southeastern seaboard states.
"According to The Norfolk, Virginia Pilot, the largest crowd ever to witness the night performance of a circus in Norfolk attended Cole Bros. Monday evening. Crowd completely surrounded the track and straw was used in abundance. Much of the success of the day's business was due to a unique broadcast arranged over Station WHAR on Sunday evening by Ora Parks and Rex de Rosselli. The program was unique in that band and professional circus talent were employed to give over the air an authoritative demonstration of 'a day at the circus.'
"Among the features which impressed was the excellent work of Harriett Beatty with a mixed group, including a barrel-riding tiger and fire-hoop leaping lion. Clyde Beatty's act at the night performance was especially full of thrills, with the crowd on its feet during the settlement of a cat battle. Otto Griebling's Band dedicated its selection to Dr. William M. Mann, of Washington, director of the United States National Zoological Park.
"Parade at 11 o'clock attracted thousands and schools were dismissed for the occasion. Weather was ideal.
"Altho the show is approaching the end of the season, it never looked better than at Norfolk. Sunday was paint day, and all poles, stakes, properties, etc., were given a coat, so that when the doors opened Monday afternoon the show looked as if it had just come out of quarters.
__________

"Richmond, Va., Oct. 19. - The tour of the Cole. Bros.-Clyde Beatty Circus is rapidly approaching an end. The closing stand is Macon, Ga., November 6. Business in North Carolina and Virginia has been very good.
"Up to and including Roanoke, to be played October 19, the show has had 64 days of opposition with railroad circuses.
"The show played one day and date engagement with the Tom Mix Circus and followed Charles Sparks' Downie Bros. on a number of occasions. Russell Bros. and Sells-Sterling offered opposition in Kansas, Nebraska, Arkansas and Missouri dates. It was Floyd King's idea to be first in every big town against the railroad circuses and in this he was successful.
"Raleigh, Goldsboro, Rocky Mount, Norfolk, Newport News and Richmond have responded enthusiastically in the Cole advertising campaigns. Raleigh was a big day and Goldsboro was practically the same figure, while Rocky Mount, with Downie Bros. a few days in advance and Ringling following, was also a big one. At Norfolk, packed in the afternoon and straw at night."
[The News-Sentinel, Thursday, October 24, 1935]

CIRCUS ADVANCE CREW ARRIVES IN ROCHESTER
That the Cole Bros.-Clyde Beatty circus family will soon be back in Rochester where their winter-quarters are located, became apparent last night when the circus Advance Pullman car with its crew of some 30 men was sidetracked on the winterquaters grounds here. Almost simultaneously with the arrival of the Advance car five trucks which are used for billing the communities about two weeks in advance of the showing date also arrived at the winterquarters.
Frank Raymer, a former employee of The News-Sentinel who was in charge of one of the special bill posting trucks, was among the Advance men to arrive in this city, yesterday.
Although the exact date for the arrival of the entire personnel of the circus has not been definitely set it is expected it will be during the second week of November.
Where Crew Will Winter
In an interview today with the Advance car Manager William Bicknell, he designated where the crew of assistants would spend the winter.
Grover Hill, boss bill poster will sojourn in Charlotte, N.C.; J. M. Gephardt, boss lithographer, will commute between Indianapolis and Memphis; J. Wallington Hawley, banner man, will go to Philadelphia; Harry Kackley, lithographer, goes to Zanesville, Ohio; Marty Yates will take care of his new baby in Trenton, N. J.; Mike Covitch, will work in the mines at Shenandoah, Pa.; William Taylor, lothographer, will manage a restaurant in Birmingham, Ala.; Roy Backell, lithographer will winter at Herkimer, N.Y.; Dave Smith, banner man, clerical work in Ilion, N.Y.; Robert Stiles, banner man, goes to Raleigh, N.C.; Huey Collins, banner man, to Portsmouth, Ohio; Huey Billings, bill poster, to Nashville, Tenn.; Stubbie Smith, bill poster, to parts unknown; Dick Talley, bill poster, to gas station at Morristown, Tenn.; Toga Christians, bill poster, back to plow at Atkins, Ark.; Russell Anderson, bill poster, back to New York City; John Gibson, boss programmer, to Dayton, Ohio; Frank Raymer, programmer, home in Rochester; Cecil Taylor, poster, to open second hand store in Birmingham, Ala.; Earl DeGlopper, of Chicago; Sid Middleton, to Birmingham, Ala.; Oscar Lind, bill poster, to Pensacola, Ala.;Gunnells, bill poster, to fire department at Dothan, Ala.
Mr. Haskell stated he planned to depart soon for his winter home in Philadelphia.
[The News-Sentinel, Friday, October 25, 1935]

COLE BROS. TO COMPLETE SCHEDULE NOVEMBER 6
The Cole Bros.-Clyde Beatty circus will end its initial season on Wednesday evening, November 6th, with a big finale performance which will be presented in Macon, Georgia.
When the show entrains from Macon, it will have traveled a total of 15,401 miles since leaving the winterquarters here last spring. The Rochester circus people and their trains are expected to arrive at winterquarters here some time during the night of November 8th, and a large number of local people will be at the grounds to greet the officials and the army of performers.
Today the circus is booked at Greenville, S.C., and on Tuesday they will show at Athens, Georgia.
The billing and lithograph crews of the Cole Bros. shows arrived at winterquarters here several days ago, from where they disbanded and returned to their homes in various parts of the country, for the winter.
The Wallace-Hagenbeck and Forepaugh-Sells circus of Peru will close its season at Paris, today. This rival show, according to its route schedule, traveled a total of 12,987 miles. It will winter at the quarters southeast of Peru.
[The News-Sentinel, Monday, November 4, 1935]

COLE BROS. CIRCUS NOW ENROUTE TO ROCHESTER
An article appearing in a recent issue of The Billboard gives an insight on the plans for the personnel of the Cole Bros.-Clyde Beatty circus which at this time is enroute to winter-quarters in this city.
The final show of the 1935 season of the Rochester circus was given last night at Macon, Georgia, and immediately afterwards the 52-car train was loaded for its journey to this city. The train is expected to arrive here some time during Friday night or early Saturday morning. Excerpts from the story in Billboard follow.
Immediate Exodus
"New Bern, N.C., Nov. 2. - There promises to be a quick exodus of circus people from Macon, Ga., next Wednesday, when the final 1935 performances are staged of Cole Bros.-Clyde Beatty Circus. Immediately after Victor Robbins' Band plays Home, Sweet Home, the circus executives, performers and working men will scatter to all points of the compass. The majority of them will be on hand again in the spring.
"Passenger representatives of the Southern Railway, The Central of Georgia, the Illinois Central, the Frisco and other lines have been on the circus for the last few days, mapping out train schedules and quoting fares. They will be on hand at Macon next Wednesday to assist in checking baggage, making Pullman reservations and assisting the showfolks in getting off for their homes.
"The show trains are due to leave Macon early next Thursday morning, via the Southern Railway, and one stop will be made to feed and water the elephants and horses. Arrival in Louisville is scheduled for early Friday morning and into Rochester, Ind., late Friday evening. By Saturday noon everything will be put away for the winter. Baggage horses will be sent to the farm, which is about five miles from quarters, and the ring stock and elephants will move into their remodeled quarters.
"During the summer months a force of men have been busy at the Rochester quarters, painting, fencing and making repairs. Jess Murden, an executive of the show, went to Rochester several days ago to perfect plans and assist in handling the trains when they arrive in quarters. Large quantities of feed and grain are stored in the barns and the cookhouse fires will be started when trains leave Indianapolis.
Make Plans
"Plans of the executives follow. As soon as possible after the show trains arrive in Rochester, Earl Lindsay, treasurer, and wife, Pat Lindsay, will drive to Beaumont for a month's vacation. Harry Harrold will handle the office while the Lindsays are touring Texas.
"George and Ruby Cutshall will open their home in Peru, then drive to Hot Springs for a fortnight before going to California. Henry and Bertha Denham will drive from Rochester to Denver, Colo., to spend the winter with Mrs. Denham's folks. Col. Bob. Courtney to Memphis and then Hot Springs and Arnold Maley, auditor, is also planning on a few weeks at the Springs before resuming work in Rochester January 1. Bob Parker, of the ticket department, will go to Cincinnati and C. W. Adams to Atlanta.
"Robert E. Hickey, general press representative, after the season ends, will spend three weeks at the Howe Hotel, Hot Springs; Rex de Rosselli is going to Los Angeles to visit his family, but will be back at Rochester after first of the year. Ora O. Parks and wife plan to drive to Seattle, Wash., and then will return to their farm near Marion, Ind. Earl DeGlopper, contracting press agent, is now in Chicago and plans to become afient [sic] for a unit show.
"N. D. Burkhart, superintendent of admissions, is going to Peru to visit his folks and will then take in all the big football games. His brother, Harlan, will be along to "second guess" the coaches. Cecil Delano LaBelle, of the front door will return to his home in Coalgate, Okla., where he conducts a pool and billiard parlor. Frank Ormond plans to go to California and then will watch the horses run at the winter tracks. L. C. Gillette will return to Pensacola and Al Roberts will make Memphis his headquarters during the winter months. Harold (Downtown) Smith will head for Detroit, with a week-end now and then in Wisconsin."
[The News-Sentinel, Thursday, November 7, 1935]

ROCHESTER PEOPLE ANXIOUSLY AWAIT CIRCUS "SPECIAL"
BULLETIN
The circus train arrived in Indianapolis at 2:45 o'clock this afternoon and was scheduled to leave that city at 4 p.m. Nickel Plate railroad officials said the circus train would arrive in Rochester between 9 and 10 o'clock tonight.
__________

"What time does the circus train pull in?" That was the big question on practically everyone's lips today as the eitire community welcomed the news that the Cole Bros.-Clyde Beatty circus was enroute to winterquarters here for a five or six months sojourn.
Conflicting reports relative to the exact time of the arrival of the 52-car circus train persisted throughout the day. However, it was safe to assume that the entourage would be shunted onto the winterquarters sidetracks sometime during the night.
Left Louisville 6 A.M.
A wire received from Floyd King, from Cincinnati, Ohio, early today stated: "Show left Oakdale, Tenn., Thursday afternoon after feeding. Should leave Louisville about 6 a.m. Friday."
Those familiar with the circus railroad schedule state the train makes about 20 miles an hour. This would indicate the circus special will arrive in Indianapolis around the noon hour and allowing a couple hours for rest and transferred routing, the train should pull into this city not later than eight o'clock tonight.
It is believed quite a number of Rochester people will be at the winterquarters to welcome the return of the Circus family and witness the interesting work of unloading the animals and paraphenalia which will require several days.
Proud of Circus
Rochester is extremely proud of its circus family which made such a wonderful showing in their initial season. The Cole Bros.-Clyde Beatty shows starting from "scratch" late last fall, arose to ranks in the circus world which were second to none and despite the handicaps of rains which marred the start of their schedule the success of the season far surpassed all expectations. The 1935 tour carried the banner of the Cole Bros. to the eastern seabord states, the central and mid-west, southwest and the Gulf states.
[The News-Sentinel, Friday, November 8, 1935]

ROCHESTER TURNS OUT EN MASSE TO GREET CIRCUS FOLKS
Rochester citizens turned out en masse Friday evening to extend a warm welcome to the entire personnel of the Cole Bros.-Clyde Beatty circus, which rolled into winterquarters here at 7:30 o'clock, over the Nickel Plate tracks. The welcoming ovation which started at the first signal of the Nickel Plate "special's" whistle as it steamed into the city, continued until almost midnight at both the circus quarters and in the down-town district. The city was genuinely proud to have its circus celebrities back in its midst and the large staff of circus officials and their subordinates appeared equally as happy to get back to their winter home.
Hotel-Restaurants Jammed
With loud blasts from the circus train engine as it came coasting in from the Big Hill grade south of Rochester, the 52-car entourage came to a grinding stop a short distance south of 9th street crossing where the officials of the circus were met by impromptu groups of business men of the city and escorted to the city hotels and restaurants where warm felicitations were exchanged and appetites appeased.
The "special" then proceeded on to the elephant barns a quarter of a mile to the north, where the large herd of pachyderms were unloaded. The train then rolled into the sidetracking of the winterquarters grounds where High School and draft horses were unloaded and placed in their respective stables.
All remaining menagerie stock and wild animals were left aboard the train and were removed to their quarters Saturday morning.
Hundr4eds at Winterquarters
Hundreds and hundreds of Rochester people walked and motored over to the elephants barns and the winterquarters and greeted their circus acquaintances and witnessed the unloading of the elephants and horses.
A drenching rain marked the closing finale performance of the circus at Macon, Georgia, Wednesday evening, thoroughly soaked all the paraphenalia and many of the costly costumes of the performers. This will all be placed out on lines for a thorough drying and renovating process before being packed away for the next year tour, the managers stated.
Quite a number of the canvas and stake men departed from Rochester Saturday morning, however, a large number of the performers and clerical assistants will remain in this city for the next several days, it was stated.
A more detailed story regarding the plans of the circus people will be carried in an early issue of The News-Sentinel.
[The News-Sentinel, Saturday, November 9, 1935]

STAR HIGH SCHOOL HORSE DIES AT CIRCUS QUARTERS
Headlight is out! Headlight happens to have been not a beam of light but a five-gated stallion. He died shortly after the return of the Cole Bros. show to Winterquarters - a victim of double pneumonia contracted enroute from Macon, Ga., to Rochester.
The horse with a pedigree showing ancestral blueblood back to the famous Kentucky Rex Pervine and Bourbon King, concededly the finest of the fine in the Bluegrass country, was in the opinion of Mr. Zack Terrell, the most beautiful equestrine he had ever seen. He was purchased in Alabama, and during the last few weeks of the season was a "special attraction" in each performance.
His style, form, carriage and a fiery, but passive disposition made him one of the very few circus horses to carry a value in excess of $2,500.00.
Headlight was in the best of spirits at Oakdale, Tenn., where the show fed and watered but on arrival in Rochester, he was found to be suffering with pneumonia. His death followed in about forty-eight hours. His demise was unquestionably one of the biggest single losses the show has thus far experienced.
[The News-Sentinel, Thursday, November 14, 1935]

BEATTY'S CATS SHIPPED TO FLING FOR G.M. SHOW
A consignment of twenty-four dens of Beatty animals left in a special baggage car last night for Flint, Michigan, in charge of Capt. W. K. Bernardi for the opening of the General Motors show on Nov. 15-16-17.
The cats will be returned here on the 18th for a brief rest before starting the long journey to Hollywood where Beatty will begin a new serial for Mascot Pictures early in December.
Following the picture the act will return, opening a vaudeville tour at Detroit, and moving successively to Pittsburgh, Philadelphia, Washington, Baltimore and other Eastern cities.
The trained animal unit will return here in March in preparation for the 1936 season, which it is thought will begin in mid-April.
[The News-Sentinel, Thursday, November 14, 1935]

SPECIAL ACT BOOKED AT EVANSVILLE, IND.
A herd of performing elephants, together with a dog and pony act will leave Rochester next week for Evansville, Ind., where they will appear for a week in an indoor circus starting Nov. 24.
According to Mr. Terrell, little activity in shops or training quarters will be started until after January 1.
[The News-Sentinel, Friday, November 15, 1935]

EARL SISSON AUTHOR OF MAGAZINE ANIMAL STORY
"This Thrill Business" by Allen King, as told to Earl L. Sisson, a special writer for The News-Sentinsl, is a feature article appearing in the latst issue of "Real America" magazine.
Sisson, who has done numerous circus features for The News-Sentinel, Billboard and other periodicals and was at one time editor of the now defunct Fulton County Sun, penned many of the thrills of taming circus "cats" as told to him by Allen King, a former member of the Cole Bros.-Clyde Beatty circus.
The article which appears in the December issue of "Real America", is approximately 3,000 words in length and is Sisson's fourth successful attempt to break into the "slick paper" class of magazines.
[The News-Sentinel, Monday, November 18, 1935]

BEATTY AND 'CATS' HAVE BUSY SCHEDULE AHEAD
Clyde Beatty of the Cole Bros.-Clyde Beatty circus and his "cats" which have been thrilling packed houses at a winter garden show in Flint, Mich., for the past few days, will return to winter quarters here Tuesday a.m. at 5:58 over the Erie railroad.
Beatty and his lions and tigers stop at winter quarters will be a breif one as on Thursday, November 21st they will entrain for Hollywood, where the world famous lion trainer will spend several weeks in the filming of a new "wild animal serial." Mr. Terrell stated that Beatty would return to Rochester late in December and from here would depart with his cats for engagements in Detroit, Milwaukee, Pittsburgh and Philadelphia. It was also discussed that the Warner Bros. have an option on the Beatty act in Baltimore and Washington, D. C.
Upon the completion of these special bookings, Beatty will be the featured attraction at the Columbus, O. Firemen's Winter Garden Show, during the latter part of February.
Jesse Adkins, it was stated is in Granada, Miss., where he is supervising the return shipment of six elephants, 11 lions and tigers, a herd of High School horses and other equipment which had been leased to the Rice Bros.-Allen King shows. This circus will terminate its first season at Granada today.
From Granada Mr. Adkins will go to Lancaster, Mo., where he has purchased several elephants to be added to the Cole Bros. herd. Among these pachyderms is "Major" a 49-year-old beast that was purchased by the late Jerry Mugivan for the Wallace shows years ago. These animals will arrive in Rochester during the latter part of this week.
[The News-Sentinel, Monday, November 18, 1935]

KING RETURNS TO CITY
PLANS ARE UNREVEALED
Allen King, part owner of the Rice Bros. Circus, which recently completed its first season at Granada, Miss., returned to this city late Tuesday evening.
Many of the "cats" belonging to King, and which were featured in a wild animal act with the Rice show, arrived in this city today. King, who spent today in Peru visiting with friends of the Hagenbeck-Wallace, Forepaugh-Sells shows, was unable to reveal his plans for the near future.
[The News-Sentinel, Tuesday, November 19, 1935]

CLYDE BEATTY LEAVES TO MAKE BIG PICTURE
Clyde Beatty, noted wild animal trainer, who has been featured during the past summer with the Cole Brothers Circus departed from Rochester Wednesday afternoon for Hollywood, Cal., where he will make a new motion picture thriller.
Mr. Beatty has made a number of other moving pictures, among them "The Big Cage." Wild animals which are owned by the Cole Brothers Circus will be used in filming the new motion picture. These animals were shipped from the winterquarters today.
The filming of the new picture by Mr. Beatty will be completed by late December, after which he will return to this city for a few days and then will leave to fill winter circus contracts in many cities in the middlewest and eastern states.
[The News-Sentinel, Thursday, November 21, 1935]

OFFICIAL WELCOME GIVEN TO "OUR CIRCUS" FAMILY
The Rochester Kiwanis club in the second phase of its regular meeting at the Coffee Shop at noon today extended an official greeting and welcome to representatives of the Cole Bros.-Clyde Beatty circus, which organization arrived at winterquarters here a few days ago.
Lisle Krieghbaum, a member of the Public Affairs Committee of the club, introduced Charles C. Campbell, who made the welcoming address to the representatives of the circus, Jess Adkins and Earl Lindsey. In his brief talk Mr. Campbell gave a review of the incidents leading up to the great circus organization's decision to make Rochester its permanent home and how this industry had buoyed the various business enterprises in this community at a time when it was most needed. He commended the circus management on putting on a wonderful initial parade and show in the home city despite the handicap of rain and mud which would have terminated in a cancellation of the exhibition had the new circus been under any management other than such veterans as Messrs Adkins & Terrell. He concluded his welcoming by assuring "Our Circus" managers that Rochester and community hopes to have the Cole Bros. organization always on its list of permanent assets and that the city and its people were back of the circus one hundred percent at all times.
Jess Adkins, in response to the welcoming address, assured his audience that Rochester and its people would long be considered the "home" of the Cole Bros.-Clyde Beatty circus and that they had and would continue to do everything within their powers to put Rochester on the map as the home town of one of the world greatest circuses.
Mr. Adkins then gave a most interesting resume of the history of the circus, stating that the first circus dated back in 600 B.C. in Rome. In those days the exhibitions were of human skill pitted against that of the most ferocious of beasts and that every act was a fight to the finish. Red colored sand was used in the arenas in those days so that the specatcle of the kill would be less gory by the sight of human blood. Later in Rome the Coliseum was erected for public performances, this structure, the ruins of which still are partially intact, seated over 200,000 people.
First U. S. Show in 1770
From this period on Mr. Adkins stated the circus historic data lapsed in a lull, until in England in the year of 1665 records were found of public exhibitions in rope jumping and animal acts. The sawdust arena shows in the United States put in their appearance in 1770 for a brief period only, as the Revolutionary war served as a damper on all forms of entertainment. However, in the year 1792 John Bill Rickets organized a big tent show and from that date on to the present, rapid advancement has been made in the circus business.
Mr. Adkins gave interesting bits of information regarding the careers of such showmen as P. T. Barnum, Bailey, Wallace, Johnson, Robinson, Sells, the five Ringling Brothers, LaPearl and in fact all of the renown circus men of America.
In concluding his interesting talk the circus manager stated the initial season of the Cole Bros., Clyde Beatty shows had been a most satisfactory one and predicted that even a better outlook was in the offing for the 1936 season. Mr. Terrell, a co-manager of the Cole Bros. circus was unable to be present at the meeting, due to the fact that he was called to the bedside of his mother, who is seriously ill at her home in Kentucky.
[The News-Sentinel, Monday, November 25, 1935]

CIRCUS ANNOUNCES PLAN FOR IMPROVING QUARTERS
Announcement has just been made at the Cole Bros. winter headquarters of a new construction program which will be pushed through to completion during the month of December if possible in order to allow full swing on necessary repairs, cleaning and decoration of equipment which will begin Jan. 1.
The readjustment schedule, it is stated, will include installation of new cook house and dining rooms in the brick building adjacent to the animal house, in the room formerly used as the commissary. This will be a means of evacuating the office building, where the dining quarters have been located, in preparation for the mass of clerical work necessary in making ready for the 1936 season.
The new cook and dining quarters will include modern steam and range facilities to care for the force of 60 employees now quartered here and in addition the large additional force necessary in the early spring when final touches are to be made for the second season on the road.
Using Old Sleepers
A number of old sleeping cars, purchased from the defunct Robbins Brothers shows at Lancaster, Mo., and the Christy Brothers show at Houston, Texas, last year, and which have been the objects of much conjecture, are being wrecked. The bodies will be converted into storage rooms for equipment, while the trucks will be salvaged for repair parts to be used on present railway equipment.
Main Program Starts Jan. 1
The big program of construction and repair will begin about January 1, when all of the wagon, railway, seating and the thousand and one things which go to make up the tinsel and spangle background of the modern circus will be hauled out for a general cleaning, overhauling and painting. While the scope of activity will not measure up to the feverish efforts of last season when the Cole Bros.-Clyde Beatty Circus was being built, it is said that there will be much to do to make ready for the coming season between the first of January and mid-April.
New Storage Track
A new storage track, the first 10-car unit of the show's storage yards has been completed and soon will store flat and stock cars. The new track which has been built by circus personnel, lies parallel with the spur built last year, and is of the same length. Other tracks will be laid soon, and it is thought that all circus cars will be stored on circus trackage within the coming month.
Three Elephants Arrive
Three large elephants, the last of the great herd once owned by the Hall Estate of Lancaster, Mo., arrived here last week in charge of Trainer Eddie Allen. This trio brings the Cole herd of pachyderms to 29, including one African. It is one of the largest elephant herds in the country to be assigned to a single show.
Beattys at Work
Word received Wednesday evening from Clyde Beatty, who with Mrs. Beatty and Capt. W. K. Bernard, left last week for Hollywood, says the trainer is now in rehearsal for a new serial which he will make during December for Mascott Pictures. He reported that both the party and the Cole-Beatty animals which will be used, arrived in ship shape. The picture will be a 12-episode thriller.
[The News-Sentinel, Saturday, November 30, 1935]

CIRCUS NIGHT FIREMAN INJURED BY TIGER
The parable of the cur which bit the hand that fed it was brought home in stern reality to Pat Shay, 52, circus calliope player and night fireman at Cole Bros. winter quarters early Sunday morning, when he tried to pet Prince, a young tiger.
The cat, one of the pair used last season by Allen King of the Rice Bros. animal act, became resentful and bit and clawed Shay's hand and forearm. Dr. Mark Piper was called and found it necessary to use seventeen stitches to close the wounds.
Shay, an old circus hand, was on his usual round of inspection Sunday morning when the accident occurred. It is the first serious injury to an employee in winter quarters caused by animals since Clyde Beatty sustained broken ribs last winter in an encounter with Sampson, a large perforing lion.
The injured man will be laid up for several days, according to circus officials.
[The News-Sentinel, Monday, December 2, 1935]

COLE BROTHERS ANIMALS HOME FROM HAWAIIAN ENGAGEMENT
The arrival Sunday evening of Jack Whittaker and Fed Fowler, Cole circus employees with a consignment of three alephants, three high school horses, one zebra and one buffalo, brings all local circus animals to headquarters here except the lion and tiger now being used by Clyde Beatty in a new cinema serial in California.
The consignment in charge of Whittaker and Fowler returns from Hawaii where it had been used as a part of the E. K. Fernandez circus, and their return brings a tale of a circus in frantic movement under the blare of a flaming volcano and beneath a shower of molten lava.
"The show was playing the island of Hilo during the latter part of November," said Whittaker. "Things had been moving along according to the even tenor of regular performances and well-filled tents. On the afternoon of November 22, the summit of Mauna Loa, second largest Hawaiian volcano, was enveloped by clouds of black smoke. The tropical sun hung like a great nimbus in a pall of powdered ashes, as clouds of smoke and lava belched forth from the volcanic crater, a mile-and-a-half in diameter.

Pandemonium Reigns
"Island natives holted from the tents, either in supplication, or frantically searching for fish, fowls or other tributes to be offered Mauna Loa in tribute to her wrath.
"The elephants trumpeted wildly as the mountain burst into flames casting a lucent glow which became visible for a hundred miles. The cats shrieked. Native runners came panting and exhausted bearing messages of the avalanche of molten lava which rolled down the volcano's side. The air was charged with white flakes of ashes which fell like snow. Circus employees worked frantically to dissemble the big tops upon which burning cinders fell like hail, burning countless holes through the canvas.
"Confusion reigned as the lake of lava rolled toward them, on its journey to the sea. It was a new experience - one through which even old circus hands could boast no precedent."
Much difficulty developed, according to Whittaker as the elephants in stampede mood lurched at their chains, and keepers strived to keep them in check. Horses too, were in wild fright as the rumble and combustion of the eruption grew in intensity, and word filtered from runner to runner that one after another of the small villages in the path of the lava flow had been destroyed.
Wildest Night Ever
"It was the wildest night I have ever seen in my years with a circus," Whitaker said. "It looked for a while as if we could do nothing else but head for the ocean and jump in, as the lake of lava seemed to be spreading in every direction cutting off our escape to the port of Hilo. But fortunately, a runner brought news of one road through which the show might find an exit." Ths route did afford a means of escape, regarding which Whittaker says:
"As we steamed away into the night, enroute to Honolulu, our schedule on the island of Hawaii unfinished, old timers gazed back toward the fiery beacon of Mauna Loa and shook their heads. It was at least one phenomenon for which even the circus profession had no word."
[The News-Sentinel, Tuesday, December 17, 1935]

FRONT PAGE EDITORIAL
A BREAK FOR HOME CIRCUS
Rochester and the entire surrounding community will have a feeling of pride in knowing that the path for the Cole Bros.-Clyde Beatty Circus, whose home is in this city, will be made considerably easier throughout the coming years by the disbandment of the Wallace-Hagenbeck circus.
Realizing what a huge circus organization means to a community, such as ours, we can readily realize Peru's loss and misfortune through the removal of one of the largest circus organizations in the country and it is with no feeling of braggadocio over a neighboring city, that we list this "break" among Rochester's assets.
However, it does mean that Rochester will now become the only winter headquarters for one of the nation's three leading shows in the central west, and that no end of publicity will come to both the city and the state.
Primarily the success of the Cole Bros.-Clyde Beatty shows now appears assured inasmuch as the Hagenbeck-Wallace circus was the chief competitor of the Rochester circus and with its disbandment a much more profitable career confronts the Rochester circus. May 1936 hold much in store for Indiana's only circus corporation, the Cole Bros.-Clyde Beatty shows.
[The News-Sentinel, Monday, December 23, 1935]

BEATTY FINISHES MOVIE SERIAL, RETURNS HOME
Mr. and Mrs. Clyde Beatty and Capt. W. K. Bernard, Beatty's assistant, will arrive this evening from a six-week's stay in California, where Beatty appeared in a twelve-episode serial thriller for Mascot Pictures and in which several Cole-Beatty animals were featured.
The party will bring a new consignment of cage animals including five young tigers and three young male lions which were purchased on the Coast, and which will be used in Beatty's new and enlarged act during the coming road season.
Advance reports from the Movie capitol indicate that Beatty's new serial which will be released in the near future, will be one of the finest pictures the local animal star has ever made. The Beattys will remain here until January 16th when they leave for Detroit to begin a six-weeks' vaudeville tour through the East. While here, they will reside in the Shafer property, Sixth and Pontiac streets.
Albert Malley and wife, who have been visiting relatives in Tennessee, are also due to arrive in Rochester this week. Mr. Malley is secretary for the circus.
[The News-Sentinel, Monday, December 30, 1935]

JACK LAWSON, CAGE-MAN, INJURED BY CIRCUS LION
Jack Lawson, cage-man at Cole.-Beatty winterquarters was seriously injured Wednesday when Sampson, 500-pount male lion attacked him.
The injured man was rushed to Woodlawn hospital, where it was found that his left limb, hand and arm were badly lacerated. Many stitches were necessary to close the patchword of claw and tusk wounds.
This is the second attack Lawson has suffered within the past month. Late in November an infuriated camel hit him on the arm. In that attack a heavy leather coat saved him from what might have been serious injury.
The attack by Sampson, the lion which was responsible for Clyde Beatty's broken ribs last winter, was precipitated while Lawson was cleaning the cat's den. Prompt action by helpers who threw a net over the lion and dragged the injured man from the cage, saved him from probable fatal injury.
Lawson is the second cage-man to receive injuries since the show arrived in winterquartrs. Pay Shay, who was badly clawed by a tiger about six weeks ago, is now recovering from the attack. According to the physician's report, Shay's condition was for several weeks very uncertain. Lawson will be confined to the hospital for several weeks, it is believed.
[The News-Sentinel, Thursday, January 2, 1936]

INJURIES FROM LION FATAL TO ATTENDANT
Jack Lawson, 23, animal attendant at the local circus winter quarters died early Monday morning in Woodlawn Hospital from injuries received New Year's day when Sampson, 500-pound male lion, attacked him while he was engaged in cleaning the cat's den.
Following the attack, the injured man was rushed to the hospital where it was discovered that he had suffered badly lacerated hands, arms and limbs. Anti-tetanus serum was administered and many stitches were used to close the wounds. Physicians in charge innovated a close check-up for signs of infection, but in spite of this "pasteurella" or lion fever developed.
Lawson entered the cage after other attendants had driven the big cat into the tunnel which connects the cage-blocks to the training arena where Clyde Beatty was at the time forming his cats in the new animal act ensemble.
Trap-door failed
As Sampson, the lion which last winter was responsible for Beatty's broken ribs in an attack in the arena, left the cage and entered the chute, Lawson stepped into the cage. A trap door which holds the cats in the chute failed to work, and Sampson becoming frightened, wheeled and went bounding back into his den.
Lawson was able to fight the big cat off for a few minutes with the handle of his broom, but a piledriver blow by the cat broke the stick in his hands, and he went down beneath the tawny form of the cat.
The frightened screams of attendants brought Beatty from the arena, gun in hand. A few flashes from the pistol drove the infuriated beast from his victim, and Beatty, assisted by other cage attendants, dragged him to sefety.
Home in Missouri
Lawson, whose home is listed as Lock Springs, Missouri, came to the Cole Bros.-Clyde Beatty circus last winter. He was on the animal training staff during the summer season, and left the employ of the circus when the season closed at Macon, Ga., November 6.
During the engagement at Flint, Mich. in November, where Beatty appeared for three days, Lawson applied again for a place on the staff. Since return of the animals to winter quarters here, he has been retained as a cage-man. He was to have gone with Beatty on a vaudeville tour Jan. 16.
It is probable that the body will be returned to Lock Springs for burial.
[The News-Sentinel, Monday, January 6, 1936]

BEGIN 8-WEEK VAUDEVILLE TOUR
* * * * Photo Mr. & Mrs. Clyde Beatty * * * *
The above picture of the Beattys was snapped at Cole-Beatty winter quarters a short time before their departure Wednesday afternoon for the opening of an eight-week vaudeville tour at Fox-RKO Theatre, Detroit, Friday afternoon. The trainer and Mrs. Beatty were accompanied by Capt. W. K. Bernard, chief animal trainer and six assistants. Twenty-four lions and tigers will be featured in the new act which is said to be the largest of its kind ever attempted in an American theatre. The tour will include Chicago, Pittsburgh, Philadelphia, Baltimore, and other Eastern cities. They will return to Rochester in March.
[The News-Sentinel, Thursday, January 16, 1936]

CIRCUS MAN IS ATTACKED BY ELEPHANT SATURDAY
Walter Powell, aged 22, St. Louis, an elephant trainer with the Cole Brothers Circus, was badly injured at 7 o'clock Saturday morning when he was attacked and then trampled by Major the largest elephant in the circus herd of thirty pachyderms.
Powell received injuries to his face and body which required twelve stitches to close. The injuries were caused by the sharp tusks of the elephant.
The attack occurred while Powell was cleaning up the elephant quarters. He was rescued by other workers who beat off the elephant. Major had always been docile and what provoked the attack was not learned.
Mr. Powell works a number of elephants in a circus act. Major was the lead elephant. Powell is a veteran circus man. He was born while his parents were employed by a circus. Powell traveled with the Hagenbeck-Wallace circus for a number of years and has been with the Cole Brothers Circus since its organization.
[The News-Sentinel, Saturday, January 18, 1936]

CIRCUS EMPLOYEES HAD HECTIC TIME WEDNESDAY
The cold wave of the past twenty-four hours has caused Cole Brothers-Clyde Beatty Circus officials and employees to have some hectic experiences in their efforts to protect and care for their costly wild animals, many of whom are native to tropical countries.
The feline animals, including lions, tigers and leopards, were bedded very heavy with straw yesterday, so that they could bury themselves in and thus help to keep themselves warm. Many extra salamanders were placed in the cat barns to keep the places warm. Extra warmth was also provided for the monkeys and other smaller wild animals.
The thirty elephants in the circus herd received the greatest care. Starting at 9 o'clock Wednesday morning the trainers, working in relays, have constantly walked their giant charges around and around the elephant barn so that they will keep stimulated.
Could Not Pause
None of the elephants were permitted to pause for a moment for fear that they might try to lie down and thus contract pneumonia. Many extra heaters were placed in the enormous elephant barn.
Jumbo, the only African elephant in America, was receiving particular care. In addition to being exercised, he was blanketed from the tip of his trunk to the tip of his tail. The pachyderms were still being exercised today by Eddie Allen, chief elephant trainer, and his corps of assistants.
The seals, though native to the colder climates had to have their water kept to a temperature of 60 degrees. Siberian camels enjoyed the weather, but some of their brothers from the warmer countries had to be blanketed heavily.
The bears, Russian, black and Polar, revelled in the cold snap and their trainers took them out of the barns so that they could enjoy the weather to the fullest extent. The happiest bear, the Polar, who is trained to do the "Eskimo Rag" had the greatest time and without any word from his trainers staged an impromptu dance so great was his glee over the "cold" turn in the weather.
[The News-Sentinel, Thursday, January 23, 1936]

BEATTY'S ACT ATTRACTS BIG CROWDS AT DETROIT
Clyde Beatty and his new "cat" act has scored such a hit at the Fox-RKO theatre in Detroit, that he has been booked for another three-weeks run, according to word received yesterday, by the Cole Bros. circus officials, in this city.
Beatty's act carries six assistants and his chief animal handler Capt. W. R. Bernard. After completing his Detroit run, Beatty will make a tour in the following cities, Chicago, Pittsburgh, Philadelphia, Baltimore and other eastern cities. He is expected to return to winter quarters at Rochester early in March, where he will begin training a number of raw lions and tigers which will be added to his 1936 act.
[The News-Sentinel, Friday, January 24, 1936]

BEATTY'S ACT IN DEMAND - NEW CAT BARN IS READY
Word which has reached circus winterquarters has brought a new note of encouragement, and incidentally, it has given local show officials a new kind of headache. That new bit of concern is just how they can manage to have Clyde Beatty and his cat act in all of the cities where demand is urgent - and do it in eight short weeks.
The demand came following announcement in Detroit newspapers that the beautiful Fox-RKO theatre in the Auto City has been forced to break a precedent because of public demand which insists that Beatty be held over for a second week. "This is the first time in the history of the playhouse that an act has so caught the public fancy, when despite sub-zero temperatures, the SRO sign is displayed twice daily, while scores are turned away. It proves that Clyde Beatty has something on the ball that others in the animal training fraternity cannot duplicate," says one Detroit Daily.
On account of the holdover the Beatty act, which was billed last week for Chicago, was opened in the Windy City today, and will go next week to Cleveland. Thence he will move East, returning home in March
Move to New Quarters
Meanwhile, circus hands have taken advantage of Beatty's absence, and the absence of the 24 lions and tigers in his act, to make ready the new animal barn in preparation for movement of all cats and elephants early next week.
The new barn, which was formerly used as the repair shop - the east half of the main building, has been cleared of machinery. New concrete floors have been poured. Thirty cat dens - sufficient to care for about sixty animals have been placed; a new and larger training arena erected; new tunnels, leading from the dens to the arena built; rings for tethering the herd of thirty elephants have been set in the concrete floor, and everything made ready to house all animals under one roof.
This will vacate the former animal house which will be converted into machine and paint shops. The old Gauge Valve factory, previously used as an elephant barn, will be utilized as a wagon storage.
The new animal house has been built along visible lines of permanancy, as have other improvements made this winter, such as dining and cook house, storage tracks for rail equipment, and improvements in office quarters.
Ready for Winter Show
Several units, including Eddie Allen and his elephants, Ann Butler and her high school horses, riding and ring acts are being subjected to intensive training now in preparation for the Shrine Circus which will open Feb. 10 at Minneapolis.
The show, which will be under the direction of Denny Curtis, will be made up basically of Cole Bros.-Clyde Beatty entertainment, including several clown, gymnast and aerial acts which will congregate in the Twin Cities within the next ten days. It will be the first time the local organization has invaded the North West.
With much of the equipment out and working, new activity is being planned at winterquarters for retraining ring and cage stock, and Rochester citizens will likely see a revival of last year's schedules, as the show is to be again whipped into shape for the opening at Chicago in mid-April.
[The News-Sentinel, Friday, January 31, 1936]

BILLY ROSE OF "JUMBO" FAME
GUEST OF CIRCUS MANAGERS
By Earl Sisson
Rochester has just been host to another noted visitor. The gentleman in question was none other than Billy Rose, impresario of the new kind of entertainment, referred to by the magazine Time as "a megalomaniac medley of musicomedy and circus" which has made New York's once famous and long moribund Hippodrome again the home of the smash-hit, Jumbo. For Billy Rose is the producer of this brilliant theatric-circus ensemble which stars Jimmie Durante and which has been one of the winter radio epics.
Mr. Rose came her Saturday with a famous New York publicist, and remained over Sunday the guests of Messers Jess Adkins and Zack Terrell at circus winterquarters. Rumor has it that the meeting had something to do with future productions along the same lines as Jumbo, but which will use several Cole-Beatty animals, along with other local circus properties. This rumor has not been confirmed, however.
A Singular Fellow
Billy Rose proved a very affable gentleman when interviewed by this reporter. Also, Mr. Rose is not a large man, as physical measurements are computed. Actually, he stands about five feet three in his sox, though specially constructed shoes serve to elevate the figure slightly.
Probably it is because of his small stature that he relishes big things. We learn from a reputable source that back in New York, he maintains an office large enough for ten times the amout of work necessary to carry on his business affairs. Possibly that explains the why of it, when he took over the old Hippodrome, and remodeled it into a faithful replica of a three-ring circus tent, and sold tickets nine times as large as the pasteboards usually purchased for admission, it might have been only his inherent desire to expand, both literally and figuratively.
But that is merely surmise. More probable is the explanation that since his high school days, when he became the shorthand wizard of New York, and on until he was to be known professionally as the champion shorthand writer of the world - when he wrote accurately, with both hands, in seven different languages, more than 350 words per minute, he has had a yen for doing big things in a big way.
Wrote Several Song Hits
It is said that he quit a $300-a-week job, as a shorthand expert to take on song writing. At that time, Irving Berlin was crashing the gates with a baggage of song hits. If Mr. Berlin could make a fortune, thought Mr. Rose, then why not write songs himself. He did - and gave to us more than 20 big song hits, among them "Barney Google," "Mr. Dooley," and many others.
Married Fannie Brice
But song writing brought other things - love, marriage, Fannie Brice, then one of the theatre's best-known comediennes, became Mrs. Billy Rose, and in order that he might dodge being the husband of a celebrity, with the much too frequent implication "Fannie Brice's husband," he launched into the musical comedy business.
It has been said that Rose was the first of the big New York producers to understand that a depression had come in the early thirties. He admitted it with a statement that he was convinced that, "people could still afford to pay 55 cents for a show, but $5.50 - never." He proved it by reducing the price and filling the house.
And later on when "Crazy Quilt" was the target of critics and customers, Mr. Rose rescued it from slow death through inattention, and after rebuilding it into one of the brightest, happiest comedies of the year, toured the country, and scored several phenominal runs in the large cities.
But in spite of his many interests, Mr. Rose says, he found time to visit the New York zoo, and there study the habits of animals. For this he had a passion. In addition to this, he studied much of the data on the circus at the New York Public Library. His theatrical experience, he says, had convinced him that the trouble with the circus was that it lacked plot. To this end, he labored cautiously until he had produced Jumbo, and had given it not only the theme of a drama, but had injected into it the blare and the buffoonery of the sawdust rings. The result was, as he had so keenly believed, one of the outstanding successes of the modern theatre, and truly the smash of the 1935-36 winter season.
Cites Early Training
Mr. Rose cites his early training - while he was working to the top of the shorthand profession, as the reason for his capacity to work without fatigue; and for the keen retentiveness of his mind. He admits, modestly, that he sat through more than 5,000 small vaudeville acts, in search of only 36 numbers for his Billy Rose Musical Revue, as proof of his ability to work.
Praised Cole Accomplishments
Mr. Rose, after inspection of the Cole-Beatty winterquarters, expressed his pleasure at being able to see first hand the results attained by this new, independent organization.
"The animals, the equipment, everything looks good. And what stumps me, is how these men were able to collect together, equip and train a major circus in seventy-one days. It's the biggest feat ever known in circus history."
Mr. Rose and his agent, Mr. Allord, departed Sunday evening for New York. "I'll tell the boys back in the big town, how they really do things here in the country," he said with a smile.
[The News-Sentinel, Monday, February 3, 1936]

CIRCUS TRAPEZE STAR IS CRITICALLY INJURED
Frank Shepard, Cole Bros. Heel-and-toe-catch man fell 85 feet to a concrete floor during dress rehearsal at the Union Labor Temple Indoor Circus in Des Moines, Iowa last week, and suffered a broken shoulder, broken arm and internal injuries which physicians assert may retire him permanently from trapeze work.
Rochester people will rmember Shepard as the man who slid down the ropes of his trapeze, to catch himself by the heels. It was doubtless one of the most thrilling acts of the show.
Local circus officials have expressed grave concern over Shepard's injury, and are keeping in close touch with the Des Moines hospital in the hope that he will be physically able to resume his act with the opening of the 1936 season. At this writing his condition is said to be critical.
[The News-Sentinel, Wednesday, February 5, 1936]

CIRCUS AERIAL STAR IS OUT FOR SEASON
Word has been received at circus winterquarters concerning the condition of Frank Shepard, trapeze artist, recently injured in a fall during dress rehearsal at the Des Moines, (Ia.) Indoor Circus.
Latest reports from the Iowa capital, where Shepard is confined in the Veteran's Hospital, state that the aerial star will not be able to resume his act during the coming season, and that grave fear is held that he will ever again make his thrilling heel-to-toe-catch feat.
Shepard is the only performer in America who made this spectacular drop, and circus officials state that it will be impossible to replace the act. Negotiations are being made, however, to substitute another act to fill the gap left open by Shepard's accident.
Mr. Shepard's home is in Sandusky, Ohio. He will be moved there as quickly as his condition will permit.
[The News-Sentinel, Friday, February 7, 1936]

MAJOR, CIRCUS HERD LEADER, KILLED AFTER GOING BERSERK
By Earl Sisson
Major, recalcitrant 3-ton herd leader of Cole Bros.-Clyde Beatty elephants, is dead. He died Saturday, the victim of a steel bullet fired by Omer Cole, one of the original Cole Brothers. The execution took place in the yard at the rear of the elephant barn, while other members of the pachyderm group looked on.
Thus ended a career of more than thirty years in the American circus for one of the largest bull elephants on this continent - a career which stamped him as the heaviest tusked pachyderm to be found this side of the Atlantic ocean.
Those tusks, pride of all showmen who handled him, are all that is left of the big fellow, which last weekend went berserk, attacked his trainers and all but seriously injured J. E. Smith, his handler, who for the past thirty years has guided the "Bull's" career through the programs of half a dozen major circuses.
Second Attack
Last Thursday, Major became resentful toward Smith, though in the past he has always shown a marked liking for the veteran trainer. He was being led around the training rings for exercise by other handlers, when Smith came up. Suddenly the heavy trunk was raised, the bull trumpeted. Smith stepped forward in an effort to soothe him, but the trunk descended quickly, accurately, and the trainer was thrown headlong to the ground.
Other handlers came to the rescue. Smith was told to go to the lavatory to wash the blood from an injured arm. Major was led on, around the ring. Again opposite the lavatory, he trumpeted and broke for the washroom. He was restrained only after much difficulty.
Fearful that he might get out of hand, the elephant was chained securely and left to cool off. Smith was given first aid, but it became obvious that he could no longer handle the bug bull. On Friday, other handlers found Major in a bad frame of mind. One after another, they attempted to approach him, but each was checkmated in his attempt by the swishing trunk and the formidable six-foot tusks, for none had forgotten the attack made a few weeks ago upon Walter Powell, and the close brush with death which followed, when the elephant tried to gore and trample the luckless man to death.
Decide on Execution
Omer Cole, student and hunter of big game, and reputed one of the finest rifle shots in American, was called into conference. He studied the big fellow seriously, noticed that the small indentation in the middle of the beast's forehead, which corresponds in a manner to the soft spot on an infant's head, was badly swollen, it was the indubitable sign of madness which all elephant men recognize. The verdict was that the big fellow, one of the most valuable of his kind in the country, must go.
Planned Execution
Mr. Cole selected a 80-30 calibre rifle for the job. Major was led out of the barn heavily chained. The snow and ice infuriated him. He snorted, trumpeted, and tugged at his bonds. A corps of helpers urged him on with bull-hooks and gaffs. Clear of the barn, he stopped, refused to move farther on. Cole stepped off fifteen paces and took his stance, rifle to shoulder. Major eyed him contemptuously, the heavy trunk raised as if he were ready to charge. The rifle cracked. Witnesses saw the huge frame quivver, the trunk laid supinely over the head, there was a fast derisive snort, and the tons of flesh sank slowly to the ground. Major had closed his 70 years of life as he had lived them with a challenge to mankind.
Examination proved that the bullet had found the vulnerable spot - that small soft spot in the forehead. Mr. Cole's aim had been faultless.

Bought Last Fall
Major came to local circus quarters last Fall from Lancaster, Missouri. His last active appearances were with the now defunct Robbins Bros. shows, about seven years ago. He was one of nine elephants purchased from the Hall Estate by the Cole Bros. His record is said to have been spotted, he having showed signs of madness several times previously. It is said, however, that not until his recent attack on Powell, who is not fully recovered as yet, did he show indications of becoming unmanagible.
His tusks have been salvaged, and will become a part of the Cole collection, along with those of "Snyder," and other elephants which have gone berserk in captivity.
The loss of Major leaves the local circus with only two male elephants, Mahatma Gandhi and Jumbo 2nd, the huge African.
[The News-Sentinel, Monday, February 10, 1936]

COLE BROS. DRAFT PLANS FOR OPENING '36 SEASON
Local circus fans will be interested in announcement of the Cole-Beatty circus that Monday, May 4th has been tentatively set for the opening of the big show here in Rochester.
As was the case last season, the opening under canvas here will follow the Chicago engagement which is set to begin in the Stadium on West Madison street on April 11 and close there on Sunday, May 3rd. The show proposes to invade the Windy City this Spring with the greatest display of talent ever produced there under canvas.
Beatty Returns
Due to inadequate stage facilities to present his act in Pittsburgh and Philadelphia, the Clyde Beatty act, featuring 24 lions and tigers will close at the Palace Theatre in Cleveland tonight, and the Beattys together with Capt. W. K. Bernard, chief handler and his six assistants will return Friday to local winterquarters.
In Cleveland, as in Detroit and Chicago, Beatty played to overflow crowds. Discovery that the stages in the two Pennsylvania cities were not large enough to support the huge steel arena has seriously disrupted the winter schedule of the show, as it leaves two weeks inactivity. The date of resumption of the schedule has not as yet been determined.
Lose Valuable Seal
The sub-zero temperature of the Northwest proved too severe for one of the trained seals which was to have appeared at the Minneapolis Shrine Circus. Delayed more than 24-hours by bitter cold and drifting snow, the local unit, composed of one herd of elephants, one troupe of seals, 12 high school horses and other acts, arrived in the Twin Cities just in time for the opening. The seal died shortly after arrival there.
This unit will return to winterquarters the first of next week, after which, weather permitting, Eddie Allen will supervise the removal of all elephants from the present quarters in the old Gauge Valve factory to the new barn in the main building.
Wheels Humming
The wheels of industry are humming in the wagon repair, harness and paint shops at circus quarters. The wagon shop, under supervision of Charles Brady is busy rebuilding cages and floats. In the paint shop, under direction of Ernest Sylvester, things run in a riot of color as brilliant reds, jade greens, blues, yellows and golds are applied to parade wagons and floats. Preparations are now being made to redecorate the thirty-five cars which will soon take the road for the circus season. In line with the new policy, all cars and equipment this season will bear the name Cole Bros.-Clyde Beatty circus. Freight cars will be aluminum with new trimmings. Coaches will be red and white with gold trimming.
The harness shop, under supervision of W. A. Dyke and three helpers is running full force producing much new harness and reconditioning the old.
As quickly as the weather will permit the present force of 200 men will be augmented by many more, as the rush toward the opening day approaches. This year as last, free street parade will be a feature of Rochester's own circus.
[The News-Sentinel, Thursday, February 13, 1936]

KEN MAYNARD ACQUIRES CHRISTIE BROS. CIRCUS
Hollywood, Cal., Feb. 13. - Ken Maynard, movie cowboy, said today he had purchased the Christie Brothers Circus at Houston, Tex. The price was "over $100,000" his business representatives stated.
"I have no intention of leaving the films," the actor said. "Eventually, I plan to make a tour with the circus."
[The News-Sentinel, Thursday, February 13, 1936]

FOUR INJURED IN FALL FROM BACK OF ELEPHANT
Three St. Paul, Minn., women and child nursed injuries today as the result of something out of the usual in the line of accidents - fall from an elephant.
During a performance last night of a winter circus unit from the Cole Brothers-Clyde Beatty Circus, the four rode in a howdah slung on the back of a pachyderm.
The device slipped, throwing them to the floor of the stadium in which the show is being staged.
Betty Dahlin, 8, suffered a fractured leg. Her mother, Mrs. O. L. Dahlin, Mrs. David Dahlin and Mrs. C. S. Simmons were bruised.
The winter circus was being staged by Zuhrah Shrine Temple of the twin cities of St. Paul and Minneapolis. A number of acts from the Cole Brothers-Clyde Beatty circus were booked for the engagement.
Circus officials said that they were not responsible for the accident as the howdah was one which had been secured by the shrine and had been used at the sponsor's request in a pageant staged by the Shrine.
Eddie Allen, elephant trainer of the circus, was in charge of the elephants.
[The News-Sentinel, Saturday, February 15, 1936]

VAN ORMAN, CIRCUS STAR ADMIT THEY ARE MARRIED
F. Harold Van Orman, Evansville, former Lieutenant Governor of Indiana and nationally known as a hotel operator and Miss Harriette Hodgini, 20-year-old circus equestrienne, revealed yesterday at Evansville, that they were married "sometime last fall." The bride was the premier equestrienne of the Cole Brothers-Clyde Beatty Circus last year, where she was billed under the name of Mme. Henriette.
Last November the press thoughout the nation sought to verify reports that the hotel man and the beautiful circus star were either engaged or married. Van Orman and the girl's parents, Mr. and Mrs. Albert Hodgini, 903 Dakin Street, Chicago, branded the reports as untrue and the girl herself termed it a "circus press agent's stunt." It was then reported that the couple had married in Macon, Ga., Nov. 6.
Name Famous in Circuses
The former Miss Hodgini is a member of the famous English circus family of that name which for 106 years has been in the circus limelight. Both the young woman's parents were stars. Miss Hodgini was born in Baraboo, Wis., while her parents were performers with the Ringling Brothers circus.
Van Orman met Miss Hodgini on August 3 at a dinner which he tendered to the Cole Brothers officials and principals in his hotel at Springfield, Ohio, when the circus appeared there. They were introduced by Jesse Murden former member of the state highway commission, who is an official of the circus. Van Orman was so struck with Miss Hodgini's beauty, that he dropped all else and pursued the circus from town to town in the eastern and southern states, using his automobiles and private plane in pressing his suit.
Van Orman, who has been mentioned as a possible candidate for the Republican nomination for Governor of Indiana, owns hotels in Decatur and Rockford, Ill., and Springfield, O., as well as in Evansville. He was vice-president of the American Hotel Association in 1933 and president of the National Hotel Men's Association from 1922 to 1924.
He formerly was married to Susie Beaver Van Orman of Evansville and has three children, F. Harold, Jr., Jerome Beeler and William Henry Van Orman.
[The News-Sentinel, Monday, February 17, 1936]

CIRCUS UNITS RETURN TO CITY FROM MINNEAPOLIS
On arrival of the several circus units from the Minnesota Shrine Show on Tuesday, it was learned that the accident in which three persons were injured when a howdah slipped from an elephant, reputedly one of the Cole-Beatty herd, was not an incident of the Minneapolis circus as reported, but occurred in St. Paul, where a rival show was being presented. The local circus was therefore, in no way involved.
According to Rex de Rosselli, Cole agent, the local units arrived in the Twin Cities during the 38 degrees below zero weather. All elephants were blanketed heavily and for the first time in the memory of veteran elephant men, it was necessary to wrap the big pachyderm feet in felt stockings to protect them from frostbite.
To Columbus Next
All efforts are now being rushed to make ready for the Pepper Club Circus which will open in the State Fairgrounds coliseum at Columbus, Ohio, on March 2nd, and will close March 8th.
This will take the largest group of animals and paraphernalia of the entire winter show season, including liberty and high school horses, ponies, dogs, monkeys and elephants, besides a number of acrobatic, aerial and clown acts. The Columbus Pepper Circus is said to be one of the largest indoor amusement enterprises in the entire country, and this year, as last, Cole-Beatty will provide the thrillers.
[The News-Sentinel, Wednesday, February 19, 1936]

MAJOR BOWES' AMATEURS TO BE NEWEST COLE-BEATTY FEATURS
When Major Edward Bowes began making history with his famous metaphor: "'Round and 'round she goes, where she stops, nobody knows", it is doubtful that he visualized the possibiity of his units appearing in one of America's major circus programs.
But that is where the Major Boews' all-star unit is scheduled to land, according to a contract just consummated, which provides that the group of amateurs, affectionately referred to by the biggest personality in radio today, as the Number One Unit, will become a part and parcel of the Cole Bros.-Clyde Beatty circus during the 1936 season.
The contract was signed Saturday by Mack F. Lynch, new Cole-Beatty legal advisor. It will be the first circus-radio hook-up ever attempted and it will provide opportunity for the great circus crowds during the coming season to see and hear the pick of the Bowes' amateurs in person.
The Bowes' program, as the presentation is known, will be staged under the personal supervision of Rex de Roselli. A most vivid and elaborate setting is to be provided, which includes a new Cole-Beatty broadcasting and loud-speaker hook-up, which will carry the program to every nook and cranny of the big tent, as well as carrying that, and other parts of the program on the airlanes.
Circus officials state that with this acquisition, they are prepared to offer to American circus fans one of the highest publicized features in the country. Also, they point with some pride to the fact that they are given opportunity to collaborate with Major Bowes in his effort to give talented amateurs their chance in life.
Addition of this new feature stamps the local organization as one of the foremost seekers and sponsors of clean, interesting amusement. The unit will appear in the Chicago Stadium engagement April 11, and will make their premier showing under canvas here on May 4.
[The News-Sentinel, Tuesday, February 25, 1936]

REX DE ROSSELLI SPEAKS BEFORE LOGANSPORT CLUB
Rex de Rosselli, production manager of the Cole Brothers-Clyde Beatty Circus, was the principal speaker at the meeting of the Logansport Kiwanis Club, Tuesday.
The speaker traced the development of the circus from the Circus Maximus in Rome to the present day, touching on the influence of such men as John Robinson, P. T. Barnum, James Bailey and the Ringling Brothers.
Mr. Rosselli after his address conducted a question period. One of his questioners asked why Indiana was selected as the winterquarters for circuses and Mr. Rosselli answered by saying that the Hoosier state was favored by circus owners because of its natural resources of grain, hay and feed for animals.
[The News-Sentinel, Wednesday, February 26, 1936]

NEWCASTLE ATTORNEY IS CIRCUS LEGAL ADVISER
The management of the Cole Bros.-Clyde Beatty circus have announced the appointment of Mr. Mark F. Lynch of Newcastle, Indiana, as legal adviser for the coming 1936 season.
Mr. Lynch stands high in the practice of law in Indiana. Son of "The Rose King" as his father is known all over the United States, by virtue of his great rose gardens, and his contribution to horticultural experiments and development, he has a wide acquaintanship both in Indiana and adjacent territory.
One of Mr. Lynch's first official acts was the contracting of the Major Edward Bowes' amateur unit as a special feature for the local circus.
This act will be a feature of the Chicago Statium engagement which starts April 11, and will make its first appearances under canvas in Rochester on May 4.
[The News-Sentinel, Thursday, February 27, 1936]

LONDON FIRM MAKES BID FOR 'MAJOR'S' TUSKS
Recent announcement of the execution of "Major," recalcitrant herd leader of the Cole Bros.-Clyde Beatty elephants, has brought various and sundry inquiries from museums, taxidermists and others who have devised mental flyers for conversion of the carcass and hide into the channels of profit.
Latest of these is an English manufacturer of ivory novelties who eyes the giant tusks from afar with a calculating yen. Indeed he points out that America's biggest individual ivory tusks provides a mathematical spread to prove his calculations:
The pair of tusks weigh approximately 112 pounds. On this basis he computes their manufacturing possibilities thusly: They would, for instance, cut handily into some 2,000 ivory paper knives, 2750 pairs of the galloping variety of dominoes; or they might be carved into more than 5,000 miniature elephants - which would go a long ways toward publicizing the G.O.P. emelem during the approaching political campaign.
On the market they would bring a fancy sum, if consigned to the piano-key industry, as he figures they might be cut into some 20,000 key plates. Their utility to this connection would span many years. If utilized for concert work, they might easily produce a billion musical notes, with plenty of sour ones thrown in. At any rate he offers London market rates for them.
The offer is still under consideration at circus winterquarters.
[The News-Sentinel, Tuesday, March 3, 1936]

COLE BROS. WINTER UNITS RETURNING TO ROCHESTER
Units of the Cole Bros.-Clyde Beatty circus which have been appearing in the Columbus (Ohio) Pepper Circus which opened March 2nd and closed March 8th are expected to arrive here about 5:30 this evening via special Erie train.
Circus winterquarters report a very successful 7-day run for the several major attractions in the Ohio city, and plans are now under way to begin an intensive training program in preparation for the opening of the regular season in Chicago Stadium, April 11.
Among those who participated in the Clumbus show were Clyde Beatty with 24 lions and tigers; Capt. John Smith with 21 Liberty horses and ten high school horses; Deo Powers with 50 ponies and dogs; Albert Fleet with a full troupe of seals; Eddie Allen with 15 performing elephants and Jumbo 2nd, African elephant, and several acrobatic, gymnasts, aerial and clown specialties.
New Barn in Service
On arrival this evening, all cage animals and the herd of 28 elephants will be quartered in the new animal barn, which has just been completed.
The full quota of baggage (draft) horses have been returned from the several farms where they were pastured during the winter, and are now quartered in the old elephant barn, formerly the Nipple Works. The draft animals will be given a thorough spring conditioning before the show takes to the road next month.
Newer, Bigger Acts
That the local circus plans to go out this season with a better, bigger program than last year, is evidenced by the fact that all acts will be greatly enlarged. The Beatty training animal thriller will contain no less than 40 lions and tigers this year, compared to 24 last season; Eddie Allen plans to use 25 elephants in his three rings, whereas only 15 were used last year. The clown alley will be much larger, several additional funsters having been added to the line-up. And in the horse, pony and dog numbers, several beautiful new animals have been added.
[The News-Sentinel, Monday, March 9, 1936]

CHRISTIANSEN'S ACT PLEASES THOUSANDS AT N.Y. DOG SHOW
Rochester friends of Mr. and Mrs. Jorgen M. Christiansen, who were last season in featured positions with the Cole-Beatty circus, may be interested to learn that the Liberty horse man and his wife recently received the plaudits of thousands of guests at the New York Dog Show, where they presented a feature act in which the six Great Danes, together with three others, now in the Christiansen group, appeared.
Since leaving Rochester last November, Mr. Christiansen has been at his farm home near Bridgeport, Conn., where the big brindle Danes were subjected to an intensive training program. Their premiers in the New York show was in a burlesque, simulating a trained wild animal act.
The six brindles, which were seen here, posed as tigers; a black dane more recently acquired became a black panther, and two harlequins of fawn color posed as lions. The masks provided, gave the dogs a very realistic appearance, and the act, according to reports became the hit of the show.
Get Magazine Mention
In a page article, with the six brindle Danes in composite photograph, labeled "The Big Six," The Dogtown Bark, official dog publication says in part, "Three years ago, Mr. Christiansen purchased the six puppies, five blood brothers and sister, of the same litter. But because of his eight Cremoline stallions, which were later sold to a circus, after he had worked them there a season, he had little time to devote to the training of the dogs.
"But since severing connection with the circus, he has given the big dogs close attention. Their act is the result of that application."
Brought Show Thru Revolt
Christiansen's history reads like a chapter from Gulliver.
In 1918-19, when the Bolsheveiks were terrorizing Russia, and moving Notheastward through Siberia, the Christiansens were East of the Ural mountains with 30 horses, 3 elephants, 2 camels and a trained bull.
In the city of Kolyvan, on the Trans-Siberian railway, in western Siberia, the White Russian army under General Wrangle met the Red armies A desperate battle followed. The Christiansens were there, but by bribing the Bolsheveik officers, were able to filter through their lines with their animals. During the months which followed, they became part of the great fugitive trek which gathered more and more people daily, who fled from the terrors of the revolution.
Finally emerging at the Polish frontier, they proceeded to Warsaw after months of privation and harship, their tiny circus still intact, but much the worse for wear.
They were in Warsaw in 1923, when Ringling Bros.-Barnum & Bailey persuaded them to come to America, bringing 32 trained Liberty horses. Since that time they have made America their home.
The eight Cremolin horses which Christiansen brought to Rochester, together with the 16 others which he trained here during the winter of 1934-35, are now a part of the Cole Bros.-Clyde Beatty circus.
Estend Greetings
In a brief letter, Mr. Christiansen expresses the belief that his Great Danes, which he calls Consul, Kasbeck, Sockol, Princess, Baron and Elbrus will develop into his greatest training accomplishment. He speaks very highly of the many good Rochester friends made while a resident here, and extends greetings to them.
[The News-Sentinel, Tuesday, March 10, 1936]

CIRCUS PRESENTS TOKEN TO DENTAL PROFESSION
Zack Terrell, one of the managers of Cole Bros. circus, today presented Dr. M. Wilson with a bi-cuspid tooth of the deceased Major, herd leader of the circus' array of elephants. The tooth which weighs over five pounds was extracted from the upper jaw of the mammoth beast. Its root formation is of a corrugated nature, resembling closely the surface of a wet battery cell.
The dentist will probably use this memento in allaying the wails from those suffering with the old-fashioned tooth-ache by saying "just think what an ache you'd have if you had a tooth like this one."
Major, one of the largest pachyderms in the Cole Bros. circus, was shot a few weeks ago when he showed signs of going berserk. He seriously injured one attendant and had also charged his keeper who had a narrow escape from the enraged beast. An experienced big-game marksman of Peru was summoned and Major was dispatched to the happy hunting grounds or wherever it is that their bulky cumbersome spirits are expected to enjoy peace and contentment.
[The News-Sentinel, Wednesday, March 18, 1936]

ACTIVITY BUSTLING AT COLE BROS. QUARTERS
Indications of the opening of the 1936 circus season are rapidly taking form around local circus headquarters as preparations are being made to move the show to Chicago on April 7, for the season opening at the Stadium beginning with the matinee on Saturday, April 11.
Editors to See Prevue
Again this year, Indiana editors and publishers, together with representatives of the several Chicago newspapers, news service executives and newsreel men will be guests of the circus here on Monday, April 6 for a special performance and banquet. This year's jamboree promises to eclipse anything ever before attempted in the matter of a premier and banquet.
This year's Chicago engagement will run 23 days, closing with the night performance on May 3, after which the show will return to Rochester for the opening under canvas on Monday, May 4.
The Chicago program, according to Messers. Adkins and Terrell, will be one of the largest and finest ever presented in a Chicago inaugural exhibition.
Baby Camel Arrives
Patrick Rochester, newest arrival at circus headquarters and first-born of the camel herd made his appearance on St. Patrick's Day. The husky youngster proved true to the traditions of his kind by steadfastly refusing to take a drink.
Incidentally, he proved also that old circus hands are not agreed on the old question of how long a camel can go without a drink - particularly, if it be the first drink. They shook their heads quizzically as the hours slipped by. But Ma Camel seemed not at all alarmed. Instead of growing nervous, she chewed her quid with bovine complacence, while little Pat wagged contemptuously at the source of supply.
But finally, after 48 hours of aridness, they succeeded in coaxing the small son of the desert to sample the fare.
"He liked it so well," an old camel man said, "I thought we would have to call in the goats to help Ma Camel out. At first I thought they ought to name him Bone Dry, but now I reckon Repeal would fit him about right."
But they are still arguing the old question, with little hopes of a solution.
[The News-Sentinel, Thursday, March 19, 1936]

CIRCUS STARS HOLD RODEO AT CULVER ACADEMY
Culver Military Academy threw off its academic cloak on Saturday afternoon and went rodeo.
The occasion was the arrival on the campus of a full complement of Cole Bros.-Clyde Beatty Wild West and equestrian stars with their mounts for a two hour contest of horsemanship in the big riding academy.
All officers, the entire student body, and guests, bringing the audience up to more than 5,000 persons witnessed the program which was presented by Captain Rich of the Academy Artillery School as equestrian director, assisted by Rex de Rosselli, circus public relations executive.
The circus participation consisted of 12 acts, including manage, or "high school" specialties by Misses Norma Humes and Josephine Tatum; trick riding by Paul Nelson; roping and hurdle jumping on two horses by Ralph Clark; rope spinning by Frank Cilbraith, and broncho busting by Cecil Tatum.
Included in the horses used were the two black mustangs recently purchased from the school by the circus, after all efforts to work them into the Black Horse Troop had failed.
Circus Acts Applauded
The guests were profuse in their plaudits for the several circus performers. Especially was this true of the efforts of Misses Humes and Tatum, who exemplified the grace of movement and poise in horsemanship. The rodeo specialties brought forth the applause of the entire student body most of whom are among the mounted cadets for which Culver is noted.
Music and Dinner
A 65-piece military band under direction of Major O'Callahan furnished the music, and a banquet, honoring the circus personnel was served in the big Administration dining hall.
All circus horses were transported to and from the academy in the big horse-troop vans. The program was voted a big success, and local performers are loud in their praise of the treatment accorded them.
[The News-Sent inel, Monday, March 23, 1936]

BEATTY'S WIFE PUTS CATS THROUGH PACES FOR NEWS-REEL CAMERAS
Newsreel men, representing the major American movie companies found a new thriller for cinema patrons when they invaded local circus quarters on Saturday afternoon. That thriller was Mrs. Clyde Beatty.
For the past several months news has been filtering through that Harriet Beatty had gone "animal trainer" with serious mein, but wary editors looked upon the report as being a bit circusy. "If the pretty little blonde wife of Clyde Beatty had really consented to enter the arena with her illustrious husband, and to put the big cats through their paces," said they, "it amounted to virtually a feeble attempt to break into the publicity limelight."
But they might well perish the thought, if her performance before the movie cameras on Saturday afternoon can be taken as a criterion. She not only went into the arena, she actually and faithfully took over the Beatty position of big cage maestro, to get the beasts through their paces with the ease and precision of a veteran.
And that proved to be the sauce for which the cameramen were seeking. They asked her again and again to repeat the sequences - many of them entirely new and almost increditable - and she consented, giving them shot after shot which in a few days will be seen in practically every movie theater in America.
Four Companies Represented
The four largest newsreel feature services were represented. They brought sound recording equipment to register the animal belligerence to the Beatty commands. Those in evidence included: Universal, Hearst-Metrotone, Fox-Movietone and Paramount. Pathe men are expected here on April 6, when the Beattys will give a special performance for newspaper men from over Indiana, as well as the large Chicago papers.
A note of comedy was injected into the scene on Saturday afternoon when Harry Atwell, special circus photographer of Chicago, entered the ring to shoot several close-ups of Beatty and his new lion, Bruno, which sits up on a pedestal.
All went well until Bruno cast his Ocher-colored eye upon Mr. Atwell, and pounced down from the stool, thereby causing the photographer to beat a hasty retreat in the direction of the cage door.
Praise New Act
The newsreelers were loud in their praise for the new Beatty acts, which they state, have no counterparts in the world. Also, they say, that this year's performance is far superior to anything the trainer has ever done, both in the number of animals used and the high character of the performance.
Big Crowd on Sunday
Sunday was red-letter day for visitors, according to Jess Murden. It develops that there were just twice as many paid admissions to quarters as on the preceding Sunday afternoon, previous high attendance day for the current season. Another field day is expected, weather permitting, on next Sunday, which will be the last week-end for the circus before departure to Chicago on April 7.
[The News-Sentinel, Monday, March 30, 1936]

MOVED TO PERU
Miss Boots Sallee, an aerialist of the Cole Brothers-Clyde Beatty Circus, who was injured her several weeks ago, has so far improved that she has been moved to the home of friends in Peru. Miss Sallee suffered injuries of the skull and limb in an auto accident.
[The News-Sentinel, Tuesday, April 7, 1936]

COLE BROS. CIRCUS LEAVES FOR CHICAGO PREMIER
A frost-laden wind whipped the Cole Bros.-Clyde Beatty circus away to a flying start on the 1936 season late last night, when the trainmaster called "All Aboard" and the long train of animal cars, baggage cars and sleepers moved North via the Nickel Plate Road toward Plymouth on the first lap of the Chicago journey.
Word from the Windy City indicated that the show arrived early this morning at Wood Street Yards of the Pennsylvania R.R., about three blocks from the Stadium, where the local circus goes for a 23-day premier.
Circus hands, working in the chill wind of Tuesday night shivered and chattered, and hoped that the return to Rochester on the night of May 3rd, for the first show under canvas here on May 4, would have the advantage of balmy Spring breezes.
Show in Good Shape
Old circus men who have seen the preparations this season state that the local circus is in much better shape from the mechanical standpoint this year than was the case last Spring. All cages, wagons and other paraphanalia have been thoroughly overhauled, repaired and repainted, and are said to be in excellent shape for the "long swing" which lies ahead of the show, and which will include about 29 states before the band plays the seasonal "Home, Sweet Home," early next November.
Many New Acts
Many new acts have been added this year. Among these are the famous Zavatta Troupe of aerialists from Spain and the Zoppe Family, a feature riding act from Purtugal. This will be the first American appearance for either of these troupes.
The Major Bowes' Amateurs were at the Stadium this morning and will be featured with the Cole-Beatty show at the opening matinee next Saturday. They will be a regular concert feature of the show throughout the season.
Local Show Grounds Selected
When the big top is set-up here for the opening performance under canvas on Monday, May 4, local interest will be attracted to the Carl Newcomb farm, just south of the city limits on State Road 25. The newly selected show-lot offers an ideal location for the circus, being high and dry and easily accessible.
With good weather, it is believed that this season's opening will bring the largest crowd to Rochester that has been seen in this city in many years.
[The News-Sentinel, Wednesday, April 8, 1936]

PATHE NEWS TO FEATURE HARRIETT BEATTY'S ACT
William Delaney, secretary of Kiwanis Club, today received a telegram from the Pathe Company, New York, containing the information that in the newsreel which will be released by the company on April 11 a feature which will be of interest to Rochester people will be included.
This feature is the filming in the Cole Brothers-Clyde Beatty Circus winter quarters here of Harriett Beatty, blonde wife of Clyde Beatty, noted trainer, in her new wild animal act in which she uses a lion, tiger and elephants.
The picture was filmed at the winterquarters here on Monday and will be released to all theatres in the United States Saturday, who use Pathe newsreels.
The telegram to Mr. Delaney is as follows: "Pathe News reel 75 released theatres April 11 features excellent subject Harriett Beatty proving skill as trainer of wild beasts. Train lion and tigers to ride elehants. Please notify local newspapers and civic organizations."
[The News-Sentinel, Thursday, April 9, 1936]

CLYDE BEATTY TO BE ON THE AIR FRIDAY EVENING
Clyde Beatty, noted animal trainer of the Cole Brothers Circus, will be on the air this Friday evening at 7:07 o'clock from Station WGN Chicago, it was announced today.
Mr. Beatty will be interviewed by Quin Ryan during his sport review at the time. Beatty will be questioned by Mrt. Ryan on how he trains wild animals.
The Cole Brothers Circus is receiving much publicity in Chicago newspapers. The circus opens at the Stadium on April 11 for a 23-day run.
Miss June Provines, who for a number of years was the society editor of the Huntington (Ind.) Herald, in her column "Frank Views and Profiles" in the Chicago Tribune Thursday gave the following account of an experience of Miss Ruth Carpenter, a member of the Tribune staff with an elephant when she visited the winterquarters here Monday with other reporters:
"Miss Ruth Carpenter came back from a visit to circus winter quarters at Rochester, Ind., in a mood to add evidence to the adage "an elephant never forgets." Also to testify that the elephant is a jealous animal. She fed one of the pachyderms mints, which he seemed to enjoy. In order not to slight his companion she offered a mint to the elephant next in line. Whereupon the first elephant slapped her in the face with its trunk. Miss Carpenter then moved on to other sights, but an hour later she passed the elephants again, having forgotten all about the mint lover. He, however, had not forgotten her dereliction. He whanged her again as she went by."
[The News-Sentinel, Friday, April 10, 1936]

WORLD'S TALLEST MAN WITH LOCAL CIRCUS
The Cole Bros.-Clyde Beatty Circus now boasts the tallest man in the world. He arrived in Chicago Friday and has been added to the circus personnel. The man is Clifford Thompson, who is 8 feet 6 inches tall and has been appearing in the movies in Hollywood, Cal.
Thompson weighs 400 pounds and is 22 years of age. For breakfast he eats two grapefruit, six eggs, a dozen wheat cakes and a pint of coffee. His other meals are in proportion.
[The News-Sentinel, Monday, April 13, 1936]

DEFEAT CIRCUS TEAM
The Mikesell All-Stars defeated the Circus nine, 8-6, in a nine inning game. A return game will be played next Sunday at 1:00 behind the Circus headquarters.
[The News-Sentinel, Monday, April 13, 1936]

COLE BROS. - '36 PREMIER IS "TOPS" IN CHICAGO
That the Cole Bros.-Clyde Beatty's 1936 circus premier which started a three-weeks engagement Saturday at the Chicago Stadium, is clicking and clicking in a big way, too, is evidenced by generous spread of printer's ink which is being given the Rocheser home-town show, in the big Chicago newspapers. Columns of lauding articles have and are being written touting the all-star group of thrill-makers of the Cole shows, and every indication points to a truly marvelous season for the home circus.
An article, which appeared in a Monday's edition of the Chicago American, follows:
(By Edgar Brown)
"Flagpole sitting is nice work of you can get it, but there is no opening in the field of artistry with the Cole Brothers-Clyde Beatty circus, which Saturday began a three weeks' stay at the Chicago Stadium.
"That job is apparently filled.
"The Great Florensque, a flagpole sitter who would put old Shipwreck Kelly himself to shame, provides one supreme thrill in a three-hour program of surprising enjoyment. This young Spanish daredevil does things on a slender swaying pole high in the dome of the amphitheater that leaves you limp as a rag and casting about nervously for an undertaker.
"It is by no means the sole thrill. The circus has a glamour that won't wear off, and there is a freshness and a repletion of foolhardy talent with this particular circus which gives you a steady run for your money.
Playing With Tigers
"There is, of course, Clyde Beatty, the incomparable trainer, who works himself and his audience into a dither with hair-raising encounters with his lions and tigers, some of which have to be annoyed no end before they show the proper fighting spirit, but all of which sooner or later roll over and say 'Uncle' at their master's behest.
"A little of Clyde's thunder is neatly stolen by his comely wife, Harriet, who precedes him. You won't believe until you see her act, if then, that a Siamese elephant, a Nubian lion and a royal Bengal tiger will ever become as chummy as three fraternity brothers. But they do.
"There is a youngster from Canada, Harold Barnes, who is worthy of special note. He is unbelievably light-footed on the swinging wire, tripping along in midair with the grace and poise of the well-known gazelle. There are other wire walkers, but Harold is the tops.

Little Girl, Big Act
"There is Mlle. O'Dell, a mighty atom who chooses a spot in midair to cast her body over her own shoulder fifty times, until you are begging her to stop before she jerks her arm out of the socket.
"Highly conducive to audience jitters is the stunt of a boy well-named "Suicide" Tex Elder, who climaxes a miniature rodeo by jumping two horses simultaneously over a flaming automobile. And gets away with it!
"You say the circus never offers anything new? Wait until you see the three huge troupes of Siamese and Indian pachyderms gayly swinging it in the carioca. Crane your neck for a gander at the aerial bicyclists who go out for a spin just under the stadium caves. And as for a novelty, how about a group of "human butterflies," circus young men who are short on cosmetics but long on natural beauty?
"Even the clowns are different. Evidently they've been spending a Winter in thought and preparation. Some of their "blackouts" are good enough for a Broadway revue - and the time worn tricks involving loaded cigars, etc, are given the go-by.
Crazy Over Horses?
"If the children dereive their greatest wallop from the funmakers, many an adult drops into a circus exclusively to admire the horseflesh. Cole Brothers are not remiss in this department. The high school horses are beasties of real beauty and intelligence, and the equestriennes look fresh out of band boxes.
"The Brothers Cole and Mr. Beatty, who is said to have a generous piece of the show, certainly haven't been chary about spending money to amass a wealth of talent. And of course the show has not yet been marred by the strains of travel.
"The circus has moved into the Stadium for a three weeks' stay."
The News-Sentinel, Tuesday, April 14, 1936]

"A-CLOWNING WE WILL GO!"
* * * * Photo - Ina and Inez * * * *
There will be many new faces in the circus lineup with Cole Brothers-Beatty this season. Among them will be seen Ina Estrenda and her elephant Inez, one of the clever specialties which make this one of the outstanding circus achievements of the century. Ina and Inez, as they are known, came direct from Spain, where as a part of Estrenda troupe, they have enjoyed professional "stardom" for several seasons.
* * * * Bugs Hoewrath * * * *
"Bugs" Holwrath, an English funster who will liven up the Cole-Beatty clown alley with his antics, will make his premier under canvas here on Monday, May 4th. It is said that he brings a new brand of comics to the American circus - the kind that has made London shake its side with laughter for past seasons. He will lend a note of new gayety to the clownishness of Ina and Inez.
The News-Sentinel, Tuesday, April 14, 1936]

SIXTY ROCHESTER MEN GUESTS OF COLE BROS.
Today is Rochester day at the Chicago Stadium, where the Cole Bros.-Clyde Beatty circus is playing a three weeks' engagement. About 60 Rochester business and professional men left this city shortly after eight o'clock Thursday morning via motor-car cavalcade for Chicago, where they will be the guests of Jess Adkins and Jess Murden at the afternoon performance of the circus.
The local men were to meet at the west entrance of the Stadium from where they would be escorted in a body to a section of "Park A" seats reserved especially for the "home-town folks." The return trip will be made late this evening, it was stated.
The Cole Bros.-Clyde Beatty circus will return to Rochester May 3rd and on the 4th will give its first performance under the "big top" on the Goss estate lots at the southern edge of Rochester.
[The News-Sentinel, Thursday, April 16, 1936]

CIRCUS CANVAS BOSS KILLED IN ACCIDENT
Ed Hartman, aged 41, Detroit, Mich., a boss canvassman with the Cole Brothers-Clyde Beatty Circus, was instantly killed at 3:30 o'clock Sunday morning, when a truck which he was driving collided head-on with a touring car driven by Henry Maroney, a farmer living near Fletchers Lake.
The accident occurred six miles north of Logansport on State Road 25 while Hartman, accompanied by Charles Eastwood, of this city, was southbound to Logansport and Maroney was northbound in the state road.
Truck Was Demolished
The truck in which Hartman and Eastwood were riding was one belonging to A. C. Bradley, who is Eastwood's employer and which was being used without the owner's consent. The truck was demolished.
Hartman received his fatal injuries when his head was crushed in the door of the cab of the truck, when the vehicle turned over into the ditch after the crash.
Maroney and Eastwood were thrown clear of the wreckage and indications were that Hartman was making a desperate attempt to leave the cab of the truck when it turned over.
Help Was Summoned
The first motorist to reach the scene was Willard Razer, Logansport, who was accompanied by Miss Dorothy Thomas of this city. Razer summoned help from Fulton and Logansport.
Dr. M. B. Stewart, Logansport, Cass county coroner and Sheriff Dewey Schmidt of Logansport, drove to the scene of the fatal crash. By that time, passing motorists had taken Maroney and Eastwood to the Cass County Hospital in Logansport.
Maroney was practically scalped and is now confined to the hospital. Eastwood's injuries were of a minor nature. He is now being held in the Fulton county jail for investigation.
Not Able to Drive
Hartman, according to circus employees, was not able to drive a truck. Eastwood, who does not have a driver's license, states that Hartman was at the wheel of the truck at the time of the crash.
The body of Hartman was moved to the Val Zimmerman Apartment here, where it was prepared for burial. Death, according to Dr. Stewart, was caused by a broken neck. Dr. Stewart has set no time for his public inquest.
Mr. Hartman has been employed by circuses for over twenty years. He was a veteran of the World War, and served with a Michigan unit during that conflict.
His only immediate survivor is his mother, Mrs. Julia Phide, 1338 Warren Avenue, Garrden City, Michigan, which is a suburb of Detroit. The body will be sent to Detroit for burial.
[The News-Sentinel, Monday, April 20, 1936]

COLE BROS. CIRCUS SUED FOR NOT USING COLISEUM
Chicato, April 21. - The Coliseum Building Corporation brought suit today for $50,000 damages against the Indiana Circus Corporation and Zack Terrell and Jess Adkins of Rochester, Ind., its owners, complaining the Cole Brothers' circus engaged the Chicago Stadium for its current exhibition instead of the Coliseum.
The suit charged that a contract between the circus and the Coliseum provided the show would use no other Chicago building for a three-year period.
__________

In a long distance telephone conversation with Mr. Jess Adkins Tuesday morning, it was learned by The News-Sentinel that this civil suit had been anticipated by the owners of Cole Bros. Circus and it was not givig them great concern. Mr. Adkins stated that the circus was fully protected in the suit and that they were advised that the contract was not binding before they decided to move to the Stadium.
[The News-Sentinel, Tuesday, April 21, 1936]

WORLD'S NEWEST BIG SHOW IS COMING SOON
* * * * Photo - Wanda Wentz and Old John, 125 year old Elephant * * * *
The world's largest circus, traveling on three trains of double-length steel railroad cars, with 1,080 people, 30 elephants, 812 menagerie animals and 500 horses, will exhibit in Rochester, Monday, May 4th, and throughout this section plans are perfecting for the attendance of every man, woman and child - so it seems - at one of the performances.
Everybody wishes to see the Cole Bros.-Clyde Beatty Circus this year, which last year returned from a triumphant five year tour of Europe and it is a foregone conclusion that the world's largest tent, seating 10,000 persons, will be filled to the last chair afternoon and night. Six rings and stages and the hippodrome track to say nothing of the vast aerial maze for the earth's foremost aeriel talent - 400 acknowledged kings and queens of daring, grace, skill and incrdible agility. Sixty clowns will project ten times that number of mirth waves. Countless new foreign features and innovations new in America are introduced on the gigantic program of the world's greatest amusement institution. Clyde Beatty's gigantic trained animal exhibition will be presented in the main performance.
Throughout circus day the three gigantic tented stables of the Cole Bros.-Clyde Beatty organization will be open to the public free of charge. Here enjoyers of fine horses may view at random hundreds of the world's most beautiful thoroughbreds. Perfect specimens of almost every known strain will be found in the big show's great free horse fair which also includes a congress of tiny shetland ponies to delight the little folks.
One of the largest, finest and costliest street parades will be seen at 11 a.m. Hundreds of horses, thirty elephants and the caravans of camels from the great desert will be seen. In the picturesque line of march will be more than three score elaborately carved and gilded allegorical floats, tableau wagons and open dens and cages dislaying the Clyde Beatty menagerie. Doors to the big show and the menageries will open at 1 and 7 p.m. The big shows start at 2 and 8 p.m.
[The News-Sentinel, WEdnesday, April 22, 1936]

OFFICIAL PROGRAM - SEASON OF 1936
COLE BROS.-CLYDE BEATTY CIRCUS
DISPLAY NO. 1 - The Serenade of Spain - Participated in by more than 1,000 men, women, horses, elephants, yaks, and beasts of the forests and jungle . . . native singers . . . dancers and musicians. Staged by Rex de Rosselli.
DISPLAY NO. 2 - Positively the Greatest Single Array of Athletes and Gymnasts of Pantomime Who Combine Buffoonery With Supreme Tumbling and Gymnastic Feats. An Enormous Special Congress of Clowns Gathered This Year From Every Country on Earth.
DISPLAY NO. 3 - Educated Shetland Ponies - Highly trained Dogs - Siamese Elephant, Nubian Lion, Bengal Tiger Act by Harriet Beatty - Educated Dogs - and Tiny Performing Ponies.
DISPLAY NO. 4 - Ring No. 1 - A beautiful and Talented English Equestrienne, Miss Ernestine Clarkonian. Ring No. 2 - A Peerless European Rider Introducing Unusual Feats in the Equestrian Art, Miss Elizabeth Hanneford.
DISPLAY NO. 5 - Thrilling and Daring Aerial Gymansts, Easily the Greatest Single Array of Champions of the Lofty Horizontal Bars.
DISPLAY NO. 6 - An Exhibition of Outstanding Feats Performed by Four Great Troupes of the World's Most Remarkable Educated Sea Lions Marvelous Actors From the Deep. Presented by Jack Joyce, Albert Mann, A. Fleet and Walter Radde.
DISPLAY NO. 7 - An Astounding Array of th World's Foremost Aerial Athletes in a Lofty Mid-Air Tournament, Performing Seemingly the Impossible.
DISPLAY NO. 8 - The World's Largest Group of Performing Lions and Tigers Newly Recruited From Native Jungle and Mountain Fastnesses. The Most Startling Wild Animal Display Ever Presented In Which a Fearless Youth Presents His Uncanny Power Over the Most Ferocious of All Beasts, CLYDE BEATTY.
DISPLAY NO. 9 - Sensational Wild West and Rodeo Round-up Presented by the Foremost Champions of the Great Frontier and Wild West Exhibition of the Western Plains and Northwestrn Canada. Tex Elder, Climaxing This Frontier Day Exhibition, Jumping Two Horses Over a Flaming Automobile.
DISPLAY NO. 10 - Horizontal Bar, Swaying Table Pyramids, Prof. Curtis, the European Comedy Cyclone, Equilibrists , and LeRoy Bros., Gymnasts.
DISPLAY NO. 11 - Queen of Aerial Gymnasts, Who Will Amuse You With Her Wonderful Feats of Strength and Endurance. Suspended at Dizzy Heights This Miniature Marvel in Mid-Air Breaks Every Law of Gravity Casting Her Body Over Her Own Shoulder Scores of Times, Without Pause, Mlle. O'Dell.
DISPLAY NO. 12 - Presenting Three Great Troupes of Performing Elephants From Siam and India in a Single Display Enacted in the Three Rings. Elephants Who Dance the Carioca and the Continental.
DISPLAY NO. 13 - A Thrilling and Spectacular Array of Human Butterflies in a Vast Aerial Offering!
DISPLAY NO. 14 - America's Foremost Bareback Riders in a Sensational Exhibition of Hazardous and Unequalled Feats, THE DAVENPORT FAMILY.
DISPLAY NO. 15 - Matters of Mirth in a Hilarious Musical Festival.
DISPLAY NO. 16 - The Canadan Juvenile Wonder, HAROLD BARNES, Walking, Running, Dancing on a Swinging Wire. Then Letting His Lithe Body Sway Like a Pendulum Until the Arc of the Swing Brings Him Parallel With the Ground.
DISPLAY NO. 17 - Introducing the Greatest Liberty Act in Circus History in Three Separate Rings, Simultaneously Presenting Complete Companies of Performing Horses Trained by Europe and America's Three Premier Trainers, Jorgen M. Christiansen, Albert Hodgini and Joe Hodges. Easily the Greatest Equine Display of All Time.
DISPLAY NO. 18 - Wedding Bells Ring in the Parade of Mirth.
DISPLAY NO. 19 - The Most Thrilling High-Wire Act Ever Presented, As Incomparable Company of Intrepid Performers Whose Astounding Exploits Have Made Two Continents Gasp. Directly Imported From the Winter Garden, Berlin, Germany.
DISPLAY NO. 20 - The Triumphant Culmination of all Circus Athletic and Gymnastic Exhibitions - The Supreme Achievement in the Impressive Array of Daring Tumblers and Stalwart Athletes. A Vast Array of Performers Unexcelled in all Circus History.
DISPLAY NO. 21 - In the Dome of the Arena on a Slender, Swaying, Steel Pole, 125 Feet Above the Ground, An Amazing Spaniard Will Thrill You. This is the Last Word in Dangerous Exploits, The Great Floresque.
DISPLAY NO. 22 - On the Hippodrome Track and in Rings Nos. 1, 2 and 3, You Are Now Witnessing the Greatest Array of High Schol Horses in Amusement History. No Other Circus in the World Boasts of a Display Even One-Half as Large. Europe and America's Most Noted Mistresses of the Manage Who Have Won Countless Ribbons in Foremost Horse Shows Throughout the World.
DISPLAY NO. 23 - A Multitude of Amazingly Clever Clowns in all Parts of the Arena at the Same Time! A melange of Outstanding Funmakers.
DISPLAY NO 24 - A Great Company of Mid-Air Aerialists in a Thrilling and Breath-Taking Series of Astounding feats.
DISPLAY NO. 25 - Rome's Ancient Glory Lives Again - Magnificent Revival of Speed Duels on the Hippodrome Track, Including Roman Standing Jockey Race, Liberty Race and Fleeting Ponies With Simian Jockeys. No. 1 - Jockey Race. No. 2 - Shetland Ponies and Monkey Riders. No. 3 - The Riderless Horse Pitted Aginst the Jockey Rider. No. 4 Roman Standing Races.
- - - - - THE GRAND FINALE - - - - -
[The News-Sentinel, Wednesday, April 29, 1936]

FRONT PAGE EDITORIAL
BON SEASON, COLE BROS.
On Monday, May 4th, Rochester and entire community will turn out en masse, it is believed, to pay honor to its own home-town organization, the Cole Bros.-Clyde Beatty Circus, which opens its second season of canvas performances on the Goss lots at the southern edge of the city.
Every business man and every citizen are deeply interested in the success of the Cole Bros.-Clyde Beatty show as it is now an established fact, that this mammoth organization distributes thousands of dollars in this community every year. And while it is true that possibly all lines of business may not be supplying the needs of this gigantic circus family, the money placed in circulation here by the showmen, eventually finds its way into almost every channel of commercial activity. Rochester needs more of such trade stimulating organizations or industries, and while the prospects of obtaining any big manufacturing concerns in the near future seem most remote, the business men are indeed most grateful to one of the foremost circus organizations in the world for voluntarily selecting this city, as its winter quarters.
With any break in weather contitions on Monday, May 4th, it is a foregone conclusion that practically every person in Fulton county, and even those in adjacent territory, will pay their compliments to the Indiana Circus Corporation by attending the big show. Incidentally, a most marvelous and thrilling exhibition awaits the public.
Rochester and community wishes a most prosperous season to its home-town circus, "The Greatest in the World."
[The News-Sentinel, Wednesday, April 29, 1936]

HE TRAINS DOGS, TOO!
* * * * Photo, Clyde Beatty and Colonel * * * *
Here is a new picture of Clyde Beatty. Perhaps you never expected to see Clyde posing with such a meek and affectionate creature as Colonel, a police dog, but this "shot" proves that he is just as effective with the canines as with the felines - a proof that emphasizes the Beatty "way" with beasts.
[The News-Sentinel, Wednesday, April 29, 1936]

HEY, SKINNEY! CIRCUS MONDAY
A. L. Whitmer, city superintendent, announced today that the city schools will close at 10:30 o'clock Monday morning for the remainder of the day. The schools are to close so that pupils may witness the parade and attend the Cole Brothers Circus, which will give two performances in this city on that day.
[The News-Sentinel, Thursday, April 30, 1936]

[Adv] GET YOUR TICKETS EARLY FOR THE Big Cole Bros. Circus. 2- Performances - 2. Monday, May 4th. Tickets On-Sale at Dawson & Coplen's and Berghoff Cafe
[The News-Sentinel, Thursday, April 30, 1936]

CIRCUS TO STAGE BIG PARADE HERE MONDAY
The Cole Bros.-Clyde Beatty Circus which shows at the edge of Rochester on South Main Street, Monday afternoon and evening, May 4th, will stage its mammoth parade during the morning on circus day. The parade, according to the management, will be held regardless of weather conditions. The parade routing through the city will be made up Saturday by the parade route master, who arrives here tomorrow from Chicago. It is believed the big procession will get underway sometime between 10:30 and 11 o'clock Monday morning.
[The News-Sentinel, Friday, May 1, 1936]

INDIANAPOLIS LADIES TO ATTEND CIRCUS HERE
A representative group of the Indianapolis Sunnyside Guild will be guests of the Cole Bros.-Clyde Beatty circus here on Monday, May 4th, for the purpose of completing arrangements for the showing of the Cole Bros. circus in Indianapolis on May 10th, which will be under the sponsorship of the Guild.
Mrs. Floyd J. Mattice, member of the Sunnyside Guild, Mrs. Nellie B. Eisenlohr, and other members from Indianapolis, will be among those who will witness the first tent performance of the Cole Bros. shows of its 1936 season. While here several special pictures will be "shot" for the Indianapolis newspapers. The local circus plays a two days engagement at the capitol city; on the opening day, May 9th, the show is presented under the sponsorship of the Women's Auxiliary of the Indianapolis Orphans' Home. Mrs. Mattice is a former resident of this city and her husband is one of the leading attorneys of Indianapolis.
[The News-Sentinel, Friday, May 1, 1936]

CIRCUS PARADE TO START 11 O'CLOCK MONDAY A.M.
Are you all set for the Big Cole Bros. Circus Parade? If not you'd better step on it, for on Monday morning, May 4th promptly at 11 o'clock, the shrill blasts from the gold-bedecked Caliope will anounce to the people of this community that the brilliant and glamorous procession is under way.
The line of the parade will start from the circus grounds entrance at corner of 16th and South Main street, thence north up Main to the Ninth street intersection where it turns west to Jefferson and proceeds northward to Fourth street where it swings eastward to Main and thence south thru the down-town business section on through to the show grounds.
Practically all of the tents with the exception of the "big top" have already been erected, and the "big top" will be placed in readiness early Sunday morning.
According to word received from Zack Terrell today, the circus which has been playing a three weeks engagement at the Stadium in Chicago, will arrive in Rochester over the Nickel Plate railroad around five o'clock Monday morning. It will be transferred immediately to the Goss estate lots, at the south edge of Main street where everything will be placed in readiness for the big parade and the afternoon and evening performance.
[The News-Sentinel, Saturday, May 2, 1936]

WOULD MAKE TRAIN OVER A MILE LONG
Three special trains of double length railroad cars are required to transport the people, animals and equipment of the big new circus, which Cole Bros.-Clyde Beatty are to bring to this city on Monday, May 4th. The amount of motive power that would be necessary to haul such a quota makes the use of the average length carrier wholly impracticable. To solve the problem the famous showmen have special double length cars built for their use and so manage to load their mammoth organization.
The show trains are this year divided into three or four sections depending upon the topography of the country where the circus is to exhibit. A trio of trains is the rule. The first section is known in Spangleland as the "flying squadron." It is the first to reach and the first to leave every exhibition point. On it travel the chief of the commissary department, his staff of assistants, the 60 cooks and waiters who attend to the inner wants of the circus hosts and all the animals excepting the elephants, camels and zebras.
The second section carry the splendid baggage horses, the tableau band and equipment wagons, the great quantity of scenery, mechanical and electrical paraphernalia, used in this season's spectacle the "Serenade of Spain", the immense vans fitted with cedar chests in which are carried the thousands of costumes used in the fairyland spectacle; parade barges and allegorical floats and all the canvas, poles, chairs, rope and myriad of other physical assets of the gigantic undertaking. Lastly comes the third section, made up of 16 solid vestibuled Pullman sleepers in which travel the hosts of Coleville. These revealing "homes" are resplendent with red and gold. At the forward end of this train are the massive red "Pullmans," in which ride the elephant and camels, zebras and all the beautiful equines that are used in the ring performance.
And this year there are also many Shetland ponies for Cole Brothers-Clyde Beatty have lately introduced a new trained animal department on the main tent program, dedicated especially to the children.
Were all the cars lettered "Cole Bros." counted together they would form a gigantic train more than a mile in length, or a third as long as the street parade. A splendid way to appreciate the extent of the Cole Bros. railway equipment is to go to a second or third story window overlooking the railroad yards on circus day. For in this manner only can one realize the vastness of that traveling wheeled caravan, which for seven months each year, is "home" for the hosts of the world's newest big show who recently completed a five year tour of Continental Europe.
An immense street parade will be seen on the downtown streets at 11 a.m. Doors to the famous Clyde Beatty menagerie will open at 1 and 7 p.m. The big show will start promptly at 2 and 8 p.m.
[The News-Sentinel, Saturday, May 2, 1936]

SUNNYSIDE GUILD LADIES ATTEND COLE BROS. CIRCUS
Eleven members of the Sunnyside Guild of Indianapolis attended the Cole Brothers-Clyde Beatty Circus here today. They were the guests of the circus management at the afternoon performance.
The Sunnyside Guild and the Indianapolis Orphans Home are sponsoring the Cole Brothers Circus at their appearances in Indianapolis on May 9 and 10.
The Guild members were permitted to view the circus show behind the scenes. They witnessed the preparations which are made for the parade, visited the mess tent and the quarters for the performers.
The Guild representatives met all of the stars of the Cole Brothers Circus including Clyde Beatty and his wife, Harriet Beatty. While the Indianapolis women were on their inspection trip a number of pictures were taken by a staff photographer of the Indianapolis Star.
The Guild members who came to this city were L. R. Ford, Mrs. A. S. Birchett, Mrs. H. W. Linkert, Mrs. C. B. Perine, Mrs. Myron J. Austin, Mrs. Kurt Schmidt, Mrs. Stowell C. Wasson, Mrs. Floyd Mattice, Mrs. T. Eisenlohr, Mrs. Orin Chillson and Mrs. Ferdinand Van Der Ver.
Mrs. Mattice, a former resident of this city, is the president of the Sunyside Guild.
[The News-Sentinel, Monday, May 4, 1936

10,000 PEOPLE IN ROCHESTER TO SEE PARADE AND CIRCUS
From every indication up to press time today it appeared that Rochester's own home circus, The Cole Bros.-Clyde Beatty World Toured Shows, was all set to hang up a new attendance record in its second appearance in this city.
Standing room for the opening performances which started promptly at two o'clock under th big top on the Goss estate lot at the southern edge of this city was a a premium, and the advance sale on the ducats for the evening show which starts at 8 o'clock was brisk.
The pupulace of the entire city of Rochester and thousands from adjacent towns and cities were on hand to witness the thrilling, brilliant and sectacular parade which got under way shortly after high noon. A late arrival from Chicago due to transferring from the Pennsy lines at Plymouth to the Nickel Plate for Rochester caused about an hour's delayin the starting of the mile long parade.
10,000 People Here
Those familiar in estimating large crowds stated that there were at least 10,000 people in the city today, and the major portion of these were planning on attending either the afternoon or evening performance of the world's greatest show.
The line of parade started from the circus grounds at 16th South Main street and proceeded north to 11th where it swung westward to Jefferson, thence north to 4th street, east to Main and southward through the business district to the circus lots. Every foot of parking space as well as curbs, sidewalks, buildings and roof tops were lined with humanity all anxious to get a glimpse of the glamorous procession.
As this was the season's initial opening under the big tent and with full parade, a couple of multiple teamed horses became a bit unruly on the Jefferson street course of parade and collided with two autos which were parked on that thoroughfare. These minor mishaps caused a slight delay, but no serious damage resulted.
Parade a Mile Long
The big parade which was over a mile in length was headed by the white Cord Safety Car of the Indiana State Department of Public Safety, in which rode Paul Beverforden, in charge of the state safety force, Jack Edwards, representing the Governor's Public Safety Committee, Sheriff Boyd Peterson, Hugh A. Barnhart, Mrs. Ella Hines, safety department representative, A. F. Rentschler and Herman A. Daake, of the safety workers division.
Two circus official cars preceded the State's lead auto. These were followed by eighty lady equestriennes on Cremoline stallions, then a field marshal on a sleek, prancing charger. Immediately back of the field marcher was the gold adorned band wagon drawn by eight stamping dapple-grey horses; in the wake of the first band wagon were several wagons openly displaying many of the big "cats" which Clyde Beatty uses in his thrilling act. Directly back of the pacing lions and tigers were a group of beautifully adorned lady equestriennes who between the gutteral growls of the lions and the umpahs of the big brass band wagon in the rear, showed their most pleasing smiles to the spectators. Then came the tandem horses, a closed animal wagon, and the gaily gold Decorated Calliope wagon.
Intermingling all sections of the colorful procession were scores and scores of clowns and funmakers all of whom had their following of youngsters. A quaint float representing Cinderella and her prince, drawn by eight charging black Shetland, was next in line, and another group of lady horseback artists followed. Preceding the lady riders was the Clown band, more horsemen and clowns and then the red-hot Clown band. Trailing to the music of the clown was another group of horseback riders sandwiched between the circus' white-garbed colored band which added a bit of hot cha music to the big procession.
Back of this band wagon were troups of horseback riders, cowboys and cow girls, Cossacks, on the sleek, prancing Arabian stallions, camels, zebras, a herd of 21 lumbering elephants with locked trunks and tails, each under the guardianship of a special dark-skinned mahout. These, with a corps of mounted parade lieutenants brought up the rear of the greatest and most spectacular parade ever seen in this community.
The circus, after the concluding performance tonight entrains for an engagement at South Bend tomorrow. A full and complete show will be given this evening and those who have not as yet bought their tickets can secure good seats at the ticket wagon on the circus lot.
[The News-Sentinel, Monday, May 4, 1936]

COLE BROS. SHOWS HERE BROUGHT RECORD CROWD
Cole Bros.-Clyde Beatty circus, which opened its second season under the "big top" in its home city here yesterday, had an attendance far in excess of that at the opening show of last year, officials stated. In the afternoon performance, practically all of the seats were occupied and at the night show, over two-thirds of the seating capacity was filled. The management of the home-town circus was exceptionally well pleased with the turn-out.
A brief resume of the evening's performance is herewith presented for those who were unable to be present:
The program opened shortly after eight o'clock with the colorful parade of performers and animals, intrspersed with scores of comic and grotesque clowns. As soon as the big processional was complete the three rings and the arena tracks were flooded with clowns, tumblers and jugglers.
With the completion of these funmakers, the audience's attention was centered on the "big cage" in the center ring where the tiny blonde-haired Harriett Beatty, wife of the world-famed maestro of the jungle cats, displayed his prowess as an animal trainer, by putting an Indian elephant, a Royal Bengal tiger and a lioness through a series of breath-taking feats. Pony and dog acts were features in the end rings while the mixed animal thriller was being presented.
The next ten minutes on the program were taken by a score or more ladies on swinging ladders which were swung from various places around the entire arena, lady trapeze artists and sundries comic set-ups by the horde of clowns.
Beatty's Act Hair-Raiser
Clyde Beatty, famed Circus and movie star and his cage of lions and tigers kept the audience on its toes throughout the entirety of his breath-taking act. A female lioness and one of the smaller tigers were rather reticent about going through their part of the big act, and the trainer used several rounds of blank cartridges before he was able to put them through their paces. This act has many more thrillers than that of last season's.
While Beatty was supervising the re-caging of his "cats" the crowd was held at rapt attention by fancy horseback riding and roping by the cowboys and cowgirls with the clowns taking numerous take-offs of the all star performers. Three rings of highly trained seals were next on the bill and these acts likewise showed marked improvement.
With the rings cleared of the amphibians, the next hi-light of the evening's entertainment, was the several "iron-jawed" girls who did their serpentine gyrations from the tent top.
Following came the three rings of performing elephants which went through their strenuous drills and formations with a rapidity that amazed the spectators. Horizontal bar troupe and the arm-spin whirling girl trapeze stars were most roundly applauded.
Barnes Act Pleases
These gymnastic acts were followed by one of the hi-lights of the evening, a group of ladder balancers which presented thrill upon thrill in their daring equilibrium formations. Another headline attraction was Harold Barnes on the tight wire. Young Barnes, who holds the world's championship of the juvenile wire performers, readily revealed why he is acclaimed "tops" in this division of artistry. Barnes was followed by Albert Powell, who went through difficult trapeze feats from the top of the big tent, doing his act without the security of a net beneath him.
Then came the fancy riding, hunting, and jumping horses, and the acts of High School horses; two flying trapeze group acts and jockey Roman standing and tandem races around the big arena, which furnished a most fitting finale to a really sensational performance.
The circus left Rochester early Tuesday morning for South Bend, where it plays a one-day engagement today.
[The News-Sentinel, Tuesday, May 5, 1936]

ENJOYING BIG CROWDS
According to word received from several Rochester people who attended the Cole Bros. circus performances at Kokomo yesterday, the local show played to an overflowing crowd in the afternoon and at the evening show practically every seat was taken. The home-town circus is booked at Muncie today and on Friday it shows at Anderson, Ind.
[The News-Sentinel, Thursday, May 7, 1936]

TIGER, LION FIVE THRILL TO COLE CIRCUS CROWD
Indianapolis, Ind., May 12. - The Cole Brothers-Clyde Beatty circus has gone but it gave the thousands of persons who flocked to the West Washington street grounds to see it an exciting interlude over the weekend.
A stubborn tiger supplied a little more excitement than was scheduled at the final performance Sunday night, when it refused to take its place in the combination lion-tiger act.
A lion also smashed the chair and gun from Clyde Beatty's hands and the audience shivered.
Mrs. Beatty had no trouble with her lion, tiger and elephant and they went through their paces smoothly.
Saturday's shows were sponsored by the Indianapolis Auxiliary to the Indianapolis Orphans Home, and the Sunday shows were sponsored by the Sunnyside Guild.
[The News-Sentinel, Tuesday, May 12, 1936]

CIRCUS BUYS GELDINGS
Cole Bros.-Clyde Beatty circus, through Jess Adkins and Zack Terrell, owners, has purchased a pair of iron grey Percheron geldings from Charles A. Steele and Son of Princeton, Ind. The horses are said to weigh 4,150 pounds and are being used in the circus this season.
[The News-Sentinel, Wednesday, May 20, 1936]

CLYDE BEATTY ARRESTED FOR "KKHURTING" BIG CATS
Pittsburgh, May 27. - Clyde Beatty, veteran trainer of wild beasts, was arrested at the circus ground yesterday on a complaint sworn out by the humane society charging him with cruelty to animals.
Although denying the charge he pleaded guilty at a hearing before Alderman Ray E. Schneider and paid a fine of $20 and costs. An assistant, William Bernard, was fined a similar sum.
Two constables took Beatty into custody after his afternoon performance.
Chief Agent E. M. Smith and Agent M. J. Teater of the society said they warned the trainer after his first performance yesterday "cruelty" in his wild animal act would have to stop.
Among other grievances they claimed he used a "whip-cracker" to agitate his lions and fired blank shots into their faces.
Beatty said:
"If I fired a gun in the animal's face the way they said I did, it would put his eyes out. The whip does not hit the animal. It's merely the noise to attract attention.
"You can't train wild animals like you do dogs. You can't pet them on the head. You have to make them know that you are the master."
He added:
"If I were actually hurting the animals they would attack me I have been training animals for 15 years. This is the first time I have been arrested."
[The News-Sentinel, Wednesday, May 27, 1936]

COLE BROS. CIRCUS SCHEDULE
June 6 - Corning, N.Y.
June 8 - Binghampton, N.Y.
June 9 - Ithaca, N.Y.
June 10 - Elmira, N.Y.
June 11 - Williamsport, Pa.
June 12 - York, Pa.
June 13 - Lancaster, Pa.
June 15 - Harrisburg, Pa.
June 16 - Altoona, Pa.
June 17 - Johnstown, Pa.
June 18 - Uniontown, Pa.
June 19 - Greensburg, Pa.
June 20 - New Brighton, Pa.
June 21 - Alliance, Ohio
June 22 - Steubenville, Ohio
[The News-Sentinel, Monday, June 8, 1936]

COLE BROS. CIRCUS ROUTING
June 23 - Wooster, Ohio
June 24 - Lima, Ohio
June 25 - Hamilton, Ohio
June 26 - Marion, Ind.
June 27 - Ft. Wayne, Ind.
June 28 - Hammond, Ind.
June 29 - Lafayette, Ind.
June 30 - Crawfordsville, Ind.
July 1 - Danville, Ill.
July 2 - Springfield, Ill.
July 3 - Champaign, Ill.
July 4 - Bloomington, Ill.
July 5 - Freeport, Ill.
July 6 - Dubuque, Iowa.
[The News-Sentinel, Monday, June 22, 1936]

COLE BROS. ROUTE SCHEDULE
July 7 - Oelwein, Iowa
July 8 - Marshalltown, Iowa
July 9 - Boone, Iowa
July 10 - Des Moines, Iowa
July 11 - Trenton, Iowa
July 13 - Kansas City, Mo.
July 14 - Kansas City Mo.
[The News-Sentinel, Tuesday, June 30, 1936]

COLE BROS. CIRCUS SCHEDULE
July 15 - Fort Scott, Kans.
July 16 - Springfield, Mo.
July 17 - Joplin, Mo.
July 18 - Tulsa, Okla.
July 19 - Oklahoma City, Okla.
July 20 - Oklahoma City, Okla.
[The News-Sentinel, Tuesday, July 7, 1936]

COLE BROS. CIRCUS IS SUED FOR DAMAGES
Trenton, Mo., July 20. - While Clyde Beatty, famed animal trainer with Cole Brothers circus, was in Trenton for performances, he was served with a court notice that he was being sued for $10,000 by a Chillecothe woman who claims her husband was killed by one of Beatty's lions in the circus' winter quarters at Rochester, Ind.
The case has been filed in the Grundy County circuit court and probably will be heard in the Novembe term.
[The News-Sentinel, Monday, July 20, 1936]

COLE BROS. CIRCUS SCHEDULE
July 21 - Enid, Okla.
July 22 - Wichita, Kans.
July 23 - Hutchison, Kans.
July 24 - Salina, Kans.
July 25 - Manhattan, Kans.
July 26 - Atchison, Kans.
July 27 - Topeka, Kans.
July 28 - Eldorado, Kans.
July 29 - Gread Bend, Kans.
July 30 - Dodge City, Kans.
July 31 - Garden City, Kans.
Aug. 1 - La Junta, Colo.
Aug. 3 - Denver, Colo.
[The News-Sentinel, Tuesday, July 21, 1936]

COLE BROS. CIRCUS SCHEDULE
Aug. 3 - Denver, Colo.
Aug. 4 - Denver, Colo
Aug. 5 - Colorado Springs, Colo.
Aug. 7 - Salida, Colo.
Aug. 8 - Grand Junction, Colo.
Aug. 9 - Helper, Utah. (Matinee Only)
Aug. 10 - Salt Lake City, Utah
Aug. 11 - Ogden, Utah
Aug. 12 - Pocatello, Idaho
Aug. 13 - Dillon, Mont.
Aug. 14 - Butte, Mont.
Aug. 15 - Missoula, Mont.
Aug. 16 - Sunday
Aug. 17 - Spokane, Wash.
[The News-Sentinel, Friday, August 7, 1936]

COLE BROS. CIRCUS SCHEDULE
Aug. 18 - Wenatchee, Wash.
Aug. 19 - Everett, Wash.
Aug. 20 - Seattle, Wash.
Aug. 21 - Seattle, Wash.
Aug. 22 - Tacoma, Wash.
Aug. 23 - Aberdeen, Wash.
Aug. 24 - Longview, Wash.
Aug. 25 - Portland, Ore.
Aug. 26 - Portland, Ore.
Aug. 27 - Salem, Ore.
Aug. 29 - Klamath Falls, Ore.
[The News-Sentinel, Tuesday, August 11, 1936]

INJURED CIRCUS STAR AT WOODLAWN HOSPITAL
Miss Anna Butler, star equestrienne performer of the Cole Bros circus, was brought to Woodlawn Hospital via ambulance from Plymouth today, where she is under the care of a local surgeon. Miss Butler is suffering from a double fracture of her right leg below the knee.
The injury, according to Miss Butler, was received during Monday evening's performance of the Cole Bros. show at Salt Lake City. Her mount, King Cole, which has been trained to rare up on his hind legs while Miss Butler lies flat against the horse's back, slipped and fell on the rider with the above mentioned injury resulting.
Miss Butler was accompanied to Rochester by one of the circus' nurses, Mrs. Partella. Mrs. Partella left later today for Chicago from where she will take a transport plane to join the circus. Attending physicians stated today that Miss Butler's injury would probably eliminate her thrilling act for the remainder of the season.
[The News-Sentinel, Friday, August 14, 1936]

COLE BROS. CIRCUS SCHEDULE
Aug. 30 - Weed, Calif.
Sept. 1 - Sacramento, Calif.
Sept. 2 - Stockton, Calif.
Sept. 3 - San Jose, Calif.
Sept. 4-7 San Francisco, Calif.
[The News-Sentinel, Monday, August 17, 1936]

COLE BROS. SHOW DRAWS LARGE CROWDS IN WEST
According to a news story in this week's issue of the Billboard, Cole Bros. circus is meeting with marked success on its tour of the far western states. Excerpts from the artlcle follow:
"Pocatello, Ida. - Circus enthusiasts of the Western States who have not seen a street parade in 10 or 12 years are establishing new records for Cole Bros.-Clyde Beatty circus. Business has been big. Managers Adkins and Terrell believe the open-air procession is of great aid in establishing their new circus with the western folks.
"Newspaper critics in Pueblo, Grand Junction, Colorado Springs, Denver and Ogden have stated in their publications that more people come out daily to see the Cole Bros. parade than any event in years. At Grand Junction capacity audiences at both shows.
"Salt Lake City gave the show two big house - on straw at night - despite a bad rain and wind storm around 5:30 o'clock.
"Police officers of Ogden, Utah stated there were as many people out for the parade as during the Pioneer celebration two weeks ago. Big matinee performance and near capacity house at night."
[The News-Sentinel, Wednesday, August 19, 1936]

COLE BROS. CIRCUS SCHEDULE
Sept. 8 - San Mateo, Calif.
Sept. 9 - Palo Alto, Calif.
Sept. 10 - Valiejo, Calif.
Sept. 12 - Oakland, Calif.
Sept. 13 - Oakland, Calif.
Sept. 14 - Fruitvale, Calif.
Sept. 15 - Modesto, Calif.
Sept. 16 - Merced, Calif.
Sept. 17 - Fresno, Calif.
Sept. 18 - Bakersfield, Calif.
Sept. 19 - Glendale, Calif.
Sept. 20-24 - Los Angeles, Calif.
[The News-Sentinel, Monday, August 31, 1936]

COLE BROS. CIRCUS SCHEDULE
Sept. 11 - Santa Rosa, Calif.
Sept 12-13 - Oakland, Calif.
Sept. 14 - Fruitvale, Calif.
Sept. 15 - Modesto, Calif.
Sept. 16 - Mercel, Calif.
Sept. l7 - Fresno, Calif.
Sept. 18 - Bakersfield, Calif.
Sept. 19 - Glendale, Calif.
Sept 20-24 - Los Angeles, Calif.
Sept. 25-27 - Hollywood, Calif.
Sept. 28 - Santa Monica, Calif.
[The News-Sentinel, Friday, September 11, 1936]

WARM WELCOME GIVEN COLE. BROS CIRCUS IN CALIFORNIA
Sacramento, Calif., Sept. 4. - Hot days and cool nights are in store for Cole Bros.-Clyde Beatty Circus during its California tour. Word from the advance is that steam heat is provided by the San Francisco hotels at night and early morning, so there is expected to be an exodus from the trains to the Bay City hotels.
California gave the show a great welcome after five wonderful days in Oregon. Portland came thru with the largest gross for a two-day stand this year. Both afternoons in Portland were near capacity while folks had to find seats on the "straw" at nights. The Portland papers, Journal, Oregonian and News-Telegram, stated that the greatest crowd to turn out for any event in years was on hand for the street parade Tuesday morning.
"Scorched" City Fathers
City fathers of Portland turned and twisted in their attitude towards the parade and at first refused a license until the press forced the issue. Then the council called a meeting for Tuesday morning, and while the parade was passing thru the streets passed an ordinance calling for a $250 fee. Special writers gave the "city dads" a scorching for charging the circus such an exorbitant amount. The newspapers did not like the attitude of the lawmakers in calling a special meeting and then deciding on a fee after the parade had been staged.
Salem, Eugene and Klamath Falls came thru with big days and Klamath Falls would have been a banner date but a late arrival caused a late aftenoon show;. The trains were loaded and departed from Eugene at 11:57 p.m., but did not reach Klamath Falls until 10 a.m. After an hour's delay in getting switched, it was 11:40 o'clock before a wagon reached the lot. This necessitated calling off the march, as the lot was beyond the city limits and the haul almost two miles.
Weed proved a bang-up Sunday stand for one show only and the train departed shortly after 7 p.m. for Marysville. Due to heavy traffic on the Southern Pacific, show did not arrive in Marysville until 8 a.m. After a short haul and three-mile parade show was right on schedule. Show played to an extra good audience and a capacity house at night.
Rosselli Complimented
Rex de Rosselli is receiving many compliments from the press and public on his new tournament. Elephants, horses, girls and male performers are grouped in a beautiful pageant. Ernestine Clark, Edna Sullivan and the misses Mann and Tatum are all astride snow-white horses, followed by groups of ribbon girls. Eileen Larey is carried in a diamond chair by four men, and Jean Fisher, Wanda Wentz and Betty Stephens make a pretty picture riding on elephants' heads.
Major Mite had busy days at Portland and Salem. The Major makes his winter home in Portland, altho he was born in Salem. He received special publicity from the papers in those cities. Arthur Dupris is trying to get Major Mite to purchase new wardrobe, including open-bottom trousers. Dupris claims to be the designer of this style of garment. Harry Finks gave Cole-Beatty a wonderful showing in Sacramento. Finks, former Al G. Barnes biller, operates the snipe plant in the California capital and his locations ar first class. He not only handles the circuses but also several theaters and oil companies.
Frank Larkin claims he has not missed a banner location all summer and every day after the parade pulls all the cloth signs. Dan Hanna is also doing good work as checker-up and not only checks all lithograph routes in the city but makes three country routes each week. No doubt this accounts for the good billing the show is getting on the Coast. Concerts have been exceptional the past several weeks and "Tiger" Tagensen claims wrestling is a great drawing card.
Dressing Room Gossip
Might as well let the cat out of the bag. It seems that the jumping by Will Ward was all in vain. The boys used yellow thread to shorten the tape measure, made fake bets and staged fake fights over same. Bill claimed he had been doped, got fined and as this is written is still trying to make the jump. Looking around to see what also has happened, I found the following has expired completely. Softball is just a memory, while horseshoe pitching, tennis and golf are about done. Fishing, however, has stood the test of time. Kinko holds the honor of bringing in the largest salmon. Jeane Gretona landed the largest bass. The fishermen at heart are Clyde Beatty, Kinko, Jean Gretona, Art Lind and Walter Goodenough.
Otto Griebling has been fishing off piers with a monster hook and line that could hold a shark, but thus far seaweed is all he's been able to bring in. Chester Barnett has added another valued dog to his kennel. He recently purchased the hind-leg dog pictured in a Ripley cartoon of last spring (one mile on hind legs). Chester was relieved of many dollars in the transaction.
Harry McFarlan accuses John Smith of looking like a second story man in his new fall cap. Mrs. Dr. Partello is still trying to make a cleanup in the backyard penny ante game. Charlie Luckey, after the day's work is done, is usually back mingling with the boys. Ernie Sylvester, also on hand, takes time out to plant signs and sell tickets. Mabel McGraff left the show at Sacramento, Calif., in order to return to school at Rochester, Ind. Have heard a lot of talk concerning Chinatown in Frisco lately. Suppose Nick Carter will haul the gang there in his bus and explain the sights. George Cutshall is frying chickens at Harold Nicholson's stand. Notice they have corn on the cob again. --EMMETT KELLEY.
[The News-Sentinel, Monday, September 14, 1936]

WEST TURNING OUT BIG CROWDS FOR COLE BROS.
The Cole Bros. Circus is enjoying an exceptionally heavy run of patronage on its California tour, according to a news article which appeared in a recent issue of "The Billboard." The story which will be of interest to the circus people's friends in this city, follows:
"San Francisco, Sept. 12. - Enormous crowds witnessed the eight performances to the Cole Bros. Circus, which opened its engagement last Friday and was an immediate sensation with the circus goers of the Bay district. Straw was in evidence Friday night and also at other evening performances.
"One of the longest street parades of the season was staged Friday morning. The pageant left the grounds at 8:30 o'clock and returned at 12 noon. The distance was over 12 miles and twice the procession passed Market Street. Thousands were on hand along the line of march, despite the early hours. Eddie Allen's elephants and Henry Brown's horses made the long treks in good time and in excelent condition.
"The press department entertained the newspaper folk of San Francisco and Bay cities at a dinner in the lion cage, Friday. Floyd King, general agent, Ora Parks, Bob Hickey, R. R. Dean, Rex de Rosselli and Ray Dean, helped to look after the newspaper men and their wives. Al Dean, circus chef, arranged a bountiful buffet supper and entertainment was supplied by P. G. Lowery and his band, Bobby Gregory, accordianist, Julia Rogers, vocalist and others.
"Business has been exceptionally good the past week and Marysville proved one of the biggest Mondays of the year. The circus played Sacramento just four days before the State Fair, but this did not affect business and capacity was registered at night with a good matinee.
[The News-Sentinel, Monday, September 21, 1936]

SPENCER TRACY TO BE WITH COLE BROS. CIRCUS
The following clipping was taken from the Saturday edition of the Chicago American and concerns Spencer Tracy, well known cinema star, and the Cole Brothers Circus. Tracy, a devout circus fan is to travel with the circus for two weeks where he will appear in the clown section. Following is the clipping which appeared in the newspaper under a Hollywood, Cal. dateline:
"No kid of 10 has the circus fever worse than Spencer Tracy. To the amusement of his intimates, he has followed the Cole Brothers-Clyde Beatty show from Los Angeles to Pasadena to Santa Monica, witnessing twelve performances to date.
"Hope I'm not tipping a secret, but the star has a date to travel with the outfit so soon as he finies 'Captain Courageous.' This will probably be the last week in October when the circus is playing Texas. Spencer intends to paint up as a clown and become an actual performer. He'll spend his two weeks vacation that way."
[The News-Sentinel, Monday, October 12, 1936]

JESS ADKINS PREPARES FOR RETURN OF CIRCUS
Jess Adkins, one of the owners of the Cole Bros.-Clyde Beatty Circus, has been at winter headquarters here for the past few days making preparation for the return of the circus, which will probably roll into its home city here on the night of November 12th.
The circus man also announced that during his brief visit here he had purchased the Mrs. H. O. Shafer home, 531 North Pontiac street, this city, where he and Mrs. Adkins will make their future home.
To Build New Horse Barn
In the interview Mr. Adkins stated a crew of supervisors would arrive in Rochester Friday, to take charge of the repair and construction work at the winter quarters which will get underway with the employment of local laborers at once. The major improvements consist of the sealing of the large elephant barn and the installation of additional heating pipes, and the construction of a new 84 by 250 feet baggage horse barn.
This building which will be erected at the north end of the present horse barn, will be of steel, brick and frame construction and it will probably require several weeks for its completion. Over 200 head of the large baggage horses will be stabled in this building.
The large barn formerly used for the draft horses will be remodeled for the housing of Camels, Zebras, Water Buffaloes, Sacred Cows, Llamas and other species of "hay eaters" from tropical climates.
Mr. Adkins stated he would leave Rochester late today for San Antonio, Texas where he will join the circus.
[The News-Sentinel, Wednesday, October 14, 1936]

COLE ADVANCE CAR RETURNS TO QUARTERS
The No. 1 advance car of the Cole Bros. circus, in charge of Earl Sisson, arrived Saturday from Clarksdale, Miss., where the show will close the 1936 season on Wednesday, Nov. 11.
The season's itinerary included 21 states where exhibitions were given approximately 400 times. Of these California heads the list with 47 performances in 28 cities, while Louisiana saw least of the show with only two performances, they in Monroe. The territory covered ranged from New York and Pennsylvania to the Pacific coast, and from Montana to the tip of Texas, a total of about 13,000 miles. The longest single run between shows was from El Paso to Midland, Texas, a distance of 308 miles. The shortest stop was from Los Angeles to Hollywood, Calif., -- 8 miles.
The show should arrive here, according to Mr. Sisson, on the evening of Nov. 13 via the Nickel Plate.
Making Improvements
A group of over 30 carpenters and laborers are busily engaged in making several improvements at the Cole Bros.-Clyde Beatty circus quarters here, preparatory to the circus' return here on the 13th.
Among the major improvements is a large addition to the horse barn, which is being erected along the entire west end of the present stables and training-ring building. In one end of this new addition a large cement tank is being built for the housing and training of the circus herd of seals.
In the cat and boiler system barn, situated on the east end of the winter quarter grounds an addition ie being erected for the housing of coches, wagons and a work shop. In another section of this same building a large tank is being sunk for the tenancy of the circus' rcently acquired hippopotamis.
Along with this construction work a number of the circus' laborers are engaged in repairing and remodeling the general equipment at the winter quarters, placing the buildings in ship-shape for the winter and spring seasons of inactivity.
[The News-Sentinel, Monday, November 2, 1936]

THREE NEW LION CUBS ARRIVE AT QUARTERS
When Clyde Beatty, ace animal trainer of the Cole Bros.-Clyde Beatty circus rolls into home-port here on the eve of November 13th, he will find three new lions to add to his winter training troubles. No, these new arrivals were not captured by Frank Buck in the jungles of Africa, but were brought here by stork or whatever sort of bird that is supposed to bring wild animals.
"Judy," a large 500 pound Nubian lion, which has been housed in the maternity ward of the Cole Bros. winter quarters for the past several months, gave birth to three cubs a few days ago. The fluffy little kittens are still rather wobbly on their legs, but it will only be a matter of a few months until they will be plenty of trouble for anyone who desires this kind of a pet. The new family is attracting considerable attention at the circus' cat barn.
[The News-Sentinel, Tuesday, November 3, 1936]

COLE BROS. CIRCUS EXPECTED HOME BEFORE FRIDAY NOON
According to word received late this afternoon from Harry Brower, Nickel Plate R.R. agent of this city, the Cole Bros. Circus will return to winter quarters in this city sometime betweeb 9 a.m. and noon Friday over the Nickel Plate.
The 35-car special left Clarksdale, Miss., early Thursday morning after the circus had played its 1936 season's finale performance at Clarksdale, Wednesday evening. The circus train was routed over the Illinois Central and at noon today it was reported at Neoga, Ill. The special was expected to roll into Kokomo early Friday morning where it will be shunted onto the Cole Bros. sidings at the winter quarters.
Many Spend Winter Here
Returning with the circus will be Jess Adkins and Zack Terrell, managers, Clyde Beatty and his cats and scores and scores of performers and workers, many of whom will leave within a few days for their home in distant cities and countries. The managers and the clerical force will as usual spend their winter and spring months in this city.
Will Cook, who has been in charge of the quarters during the circus' tour of the United States throughout the summer and fall stated today that practically everything was in readiness for the return of the show people, the animals and all the circus paraphernalia. Within the past few weeks a new horse barn, seal and hippopotamus tanks, wagon repair room and training arenas has been built or now is in the stage of construction.
According to word received from the circus officials the 1936 season far exceeded their fondest expectations and the weather with the exception of that experienced in the show's runs through the drought belt was most favorable to the show business.
A large crowd of Rochester and Fulton county people will be at the winter quarters Friday morning to welcome the home-town circus to its winter home.
[The News-Sentinel, Thursday, November 12, 1936]

COLE BROS. CIRCUS ARRIVES - GREETED BY HUNDREDS
The circus is home. To the blowing of the fire siren and the shrill blasts from the Cole Bros. circus steam caliope this city and its environs at 7:50 o'clock Friday morning was apprised of the fact that Rochester's own circus folks had arrived for the winter and spring stay at winter quarters, here.
The population of the city was boosted over 500 in a few minutes time as scores and scors of circus employees piled off the cars at the Nickel Plate siding on East 12th street, and treked to the downtown district, where hotels and restaurants were soon flooded with guests.
A large delegation of Rochester business men and citizens was assembled at the winter quarters where they greeted the Managers Jess Adkins and Zack Terrell and scores of other members of the show officials and clerical staff. It was an open house at the quarters throughout the entire day and everyone was rejoicing over the return of this large circus family.
Had Successful Season
In an interview with one of the managers today, he stated that the past few weeks of the circus' schedule proved exceptionally profitable despite the fact that they experienced considerable rain in the southwestern states. Business throughout the entire season was much better than that of 1935, the initial year of Cole Bros. circus.
Mr. Adkins stated they had purchased the Ken Maynard Circus paraphanalia and animals a few weeks ago and that this entire stock would arrive here within a week or ten days and be merged with the Cole Bros. shows. Included the menagerie line are several elephants, camels, zebras, monkeys, all-type of baboons, tigers and lions. This stock will be shipped from Los Angeles, Calif. Floyd King, general agent of the show, is now in the western city making preparations for the transportation to Rochester.
Other menagerie stock added to the circus during the '36 season were two elephants, a hippopotamus, several tigers and lions, and two Chinese Sacred oxen. These latter two beasts were purchased from the Metro-Goldwyn Film Producing Co. of Hollywood, Calif. The oxen were purchased by the film company for use in the movie "Better Earth."
$15,000 Payroll
When questioned as to the number of the circus family that would spend the winter here, Mr. Adkins stated there would probably be between 50 and 75 people. He added that tonight was "pay night" for every employee of the circus and that over $15,000 would be required to meet the payroll.
With the pay-off, hundreds of the performers and circus crew will depart for their homes in various parts of the United States and several will embark for foreign ports.
The managers, Adkins and Terrell, will be in Rochester all winter. Mr. and Mrs. Adkins have purchased the Shafer home on North Pontiac street, and the Terrells as yet are undecided as to where they will make their residence.
Mr. and Mrs. Earl Lindsay, the former the auditor of the circus, are planning a vacation at Houston, Texas, and will return to Rochester after the holidays for the remainder of the winter and spring sojourn. Mr. and Mrs. Arnold Malley will spend some time in the southern states before returning to this city. Jess Murden, one of the officials, will reside at his home in Peru. Other members of the clerical staff, as well as the supervisors of the animals and equipment will remain in Rochester.
The circus quarters here have undergone some extensive remodeling and repairs and everything points to an even more successful season for the Cole Bros. Shows in the year of 1937. Cole Bros., Rochester welcomes you home, the city is yours.
[The News-Sentinel, Friday, November 13, 1936]

THRILLS OF CIRCUS LIFE RELATED BY EARL SISSON
Advance Car No. 2, of the Cole Bros-Clyde Beatty Circus came in for consideration and casual comment at the weekly noon luncheon of the Rochester Kiwanis club today as Earl Sisson, a traveling representative of that show, related some of the triumphs and sorrows of 261 days on the road.
It was Sisson, a former Rochester newspaperman and editor who found that the circus business is not colossal in every respect.
Sisson told Kiwanians of the advance unit to a circus and its necessity in the tour of such a show. In doing so he stated that his position with the show was as contracting press agent, working under the supervision of the general agent, Mr. Floyd King.
Unknown Facts Revealed
The "story behind the story" was told by Mr. Sisson as he spoke of the day the show played Pittsburgh and how Clyde Beatty and his assistant had been arrested because of cruelty to animals. "The story," said Sisson, "was a 'natural' but was so natural it was hard to make editors in later cities believe the episode had been staged without circus aid."
It was in San Francisco, said Sisson, where he was privileged to meet Irvin S. Cobb. It was at the San Francisco Times where he was introduced to the world famous humorist and in the Times where Mr. Sisson received more publicity than the Cole show itself.
It was long before breakfast in a San Francisco hotel when Sisson picked up the morning edition of the Times and read about himself in "Red Wagonitis."

"RED WAGONITIS"
By Irvin S. Cobb
Mr. Earl Sisson, a publicity man from Rochester, Indiana, with whom the Cole Bros.-Clyde Beatty circus has had some connection, arrived on Hollywood Boulevard Thursday afternoon, wearing a long black beard with oiled ringlets and an expression of discontent. This expression seems to have been occasioned by his failure to buy Mount Wilson for a billboard.
Mr. Sisson has spent the past several weeks looking over divers peaks from Mt. Everest to Signal Hill, with a view of sawing them up into sheer precipices for the new circus billboards, ranging in size from 160 acres to mile-square tracts, and chiseled over with superlatives and adjectives which only press agents know and understand.
Many of these peaks, including Rainer, Whitney, Sheets and Diabolo are visible to the naked eye for distances as great as twenty or thirty miles. But in order that the visibility may not be impaired by fog or other elemental hazards, Mr. Sisson states that his show has negotiated with the manufacturers of cheap telescopes, and that a million of these glasses are now in production. With these aids, motorists and others may read the circus pictures from as far afield as seventy-five, or even a hundred miles.
"There are many things to be considered when you are buying mountains for publicity purposes," Sisson said. "There is the cloud menace for instance. Ofttimes a cloud may hover around the summit of an erstwhile splendid peak, to render it wholly unfit for ballyhoo. Or, as in the case of Mt. Shasta, snow and ice may prove too bulky and bothersome. In such circumstances, we are sometimes obliged to use some less pretentious hill.
"I snapped up twelve of the choicest elevations on the Coast," he continued. "Beautiful fellows that spring right out of the ground and tower thousands of feet into the Callifornia sunshine. Some of them are a bit rough and jagged, but a few hundred tons of dynamite properly used, and they will be a credit to the billboard colony in general, and to the Cole Bros. circus in particular."
"Then Mr. Sisson confided to us his great disappointment. He said he had worked diligently for several days looking for a suitable mountain in the Los Angeles area.
"Mount Wilson," he mused reflectively, "is the only knob in the Coast Range that is worthy. But the astrologists won't give it up. Why, with that hill carved down into a cube, and each of its four sides etched with circus language, and illustrated with beautiful pastels, think what it would mean to California. The Oakland bridge, the Yosemite valley - even Beverly Hills would pale into insignificance.
"But, perhaps you wonder why I was so anxious to secure this important geological site," he resumed. "Perhaps you may wish to know why I've been working so hurriedly and secretly. I'll tell you. We have something this year that is so stupendous, so magnificent, so colossal and so staggering to the imagination that anything less pretentious than Mount Wilson will be wholly inadequate to portray it. Of course, we shall use the press, the radio, and perhaps we shall revert to sky writing, but even collectively, they are not big enough to do the job. And, so, by reason of the epic nature of the subject we are driven to the mountain tops to shout our story. If I should reveal it now, both Farley and Hamilton would claim that I am trying to steal their show. After all the business of the world must go on."
"It took a lot of badgering, yes, even of pleading before Mr. Sisson would consent to give us an inkling of what is coming. But finally when cornered he very reluctantly admitted that the Cole Bros.-Clyde Beatty circus will visit L.A. for five days at the Washington and Hill St. grounds, beginning with Sunday matinee on September 20.
"A free street parade, the first in several years, will be held on the downtown streets at 11 a.m., Monday, September 21."
[The News-Sentinel, Wednesday, November 18, 1936]

COLE BROS. CIRCUS RARE PACHYDERM JUMBO II IS DEAD
Jumbo Second, giant African elephant, and a featured attraction of the Cole Brothers-Clyde Beatty circus, died at the circus winter quarters here yesterday. Death, it is believed, was caused by a hemorrhage of the stomach induced by a broken bottle which the elephant swallowed accidentally.
Among the delicacies favored by the elephant was an occasional "nip" of soda pop. As a Thanksgiving Day treat, he was given a bottle. In attempting to drain the contents into his mouth, the bottle fell and broke on the concrete floor of the elephant barn. Before attendants could retrieve the shattered glass, the elephant picked up the largest remnant of the container and swallowed it.
Post Mortem Held
A post-mortem is to be held late today to determine the exact cause of death, though elephant men are firm in their belief that the broken bottle was the contributory cause.
The elephant was valued at $6,000, according to Zack Terrell and Jess Adkins, circus owners, who have offered the carcass to the Field Museum, Chicago and the Museum of Natural History, Washington, D.C.
Jumbo Second was one of the very few pachyderms of his kind in America, and the only African elephant to have been exhibited by an American circus since 1896 when the Sells Brothers circus presented a small one as a special attraction for a few months. The Sells Brothers elephant was killed in 1901 at the Pan-American Exposition in Buffalo after he had gone mad and seriously threatened the lives of his keepers.

Was to Be Electrocuted
At that time, much publicity was given to the execution of the Sells Brothers elephant when it was announced that it would be electrocuted near the then famous electrical tower in the exposition grounds. A great crowd assembled and the beast was "wired" and the juice applied. Instead of witnessing an electrocution, those whose morbid curiosity attracted them, saw the big hulk of the beast quivered, the tail and trunk twitch, but beyond that there was nothing to indicate that the heavy current was causing him much discomfort. Later he was taken before a firing squad.
Jumbo Second was purchased in 1934 from the Detroit Zoo. There he had caused much apprehension and trouble. Zoo officials, it was said, were anxious to get rid of him.
Placed in Solitary
The circus management took precautions. The big bull was chained securely. No possibility of his recalcitrant temperament was overlooked. He had come to the Cole Brothers circus winter quarters here with a none too savory reputation. The order was to be on guard. Concededly, he was "marked" for solitary confinement until such time that he proved his right to join the other 40 elephants in the big steam heated barn.
During the first few months he showed temper. Elephant men shook their heads. The African, they said, was bad medicine.
Then, Clyde Baudendistel, head elephant trainer, decided upon a new program. He would test the gregarious tendency of the beast. Forthwith he was taken out of "solitary" and tethered with the herd.
Temper Vanished
The result was electrical. The temper vanished. The big fellow quickly gave evidence of contentment. And throughout the two circus seasons, during which he exhibited from the Atlantic to the Packfic and from Canada to Mexico, he gave his owners no more trouble than did any of his Asiatic cousins.
At 18 years of age Jumgo Second was as tall as any Asiatic in the herd, although several of his Siamese cousins were centenarians. Statistics show that he was but nine inches shorter at the withers than was the original Jumbo of P. T. Barnum fame, killed by a train at St. Catherine, Ontario, in 1885, at the ageof 42. Had Jumbo Second lived, elephant men declared, he would have been taller and heavier than was has famous namesake.
Had Large Ears
Physically Jumbo Second was different from the Indian or Asiatic elephants which American circus-goers have known for years. Tall and thin, he seemed lighter and much more agile. His ears, which to the casual observer,were his distinguishing marks, were much larger. Elephant men have said that those great flaps were equivalent in surface to one-sixth of the beast's body. His head was narrow - seemingly only an extension of the short neck, or a grizzled base for the long trunk. Experts declared that it was because of the small head that he could not be taught to perform. There was no room, they said, for intelligence. The African, according to them, was just plain dumb.
But to those who knew him, Jumbo Second was anything but dumb. Contrarywise, they argued, he was smart, too smart to work.
[The News-Sentinel, Friday, November 27, 1936]

NATIONAL MUSEUM CLAIMS BODY OF JUMBO II
AFRICAN ELEPHANT TO BE MOUNTED IN SMITHSONIAN INST.
The body of the immense African elephant, "Jumbo II," who died at the Cole Bros.-Clyde Beatty Circus menagerie Thursday morning, will be preserved for posterity, according to the announcement made by circus headquarters today. Directors of the Smithsonian Institute at Washington, D.C., have sent word to the circus officials that they will take the body of the elephant, in all probability, mount it and place it in a prominent position in the institute.
Directors of the institute in a long distance telephone conversation with Jess Adkins, co-owner of the circus, informed him that three taxidermists were leaving Washington today and that they would arrive in Rochester early Sunday morning and take charge of the body. In all probability they will skin the animal, prepare the head with gigantic tusks and take these back to Washington where they will be mounted in a life-like manner.
Body given to Institute
The circus officials first notified R. William Mann, superintendent of the National Zoo at Washington of the death of this beast, which is rarely seen in America. Dr. Mann, being a director of the Smithsonian Institute, immediately arranged for securing the head and hide. The elephant's body was presented as a gift to the museum by Cole Bros. Circus.
The body of the animal is now lying at the Barts Fertilizer plant north of Rochester, and it is assumed that the taxidermists will do their work there on Sunday. They will also complete the autopsy which will make certain just what caused the sudden and unexpected death of the elephant. So far it is thought it died following the swallowing of a broken bottle.
Brass Plate Tells Story
When the body of "Jumbo" is mounted and placed in Smithsonian Institute it will be the second largest animal that comes from this section of the state to be given a prominent position there. Visitors to the museum upon entering the building, now gaze at the skeleton of the largest living animal that ever existed, a dinosaur. This skeleton was dug up near Winamac some years ago and a brass plate gives this information. A similar brass plate will be placed in front of the mounted elephant, telling it was presented by the Cole Bros.-Clyde Beatty Circus of Rochester, Indiana.
[The News-Sentinel, Saturday, November 28, 1936

SMITHSONIAN INSTITUTE CLAIMS JUMBO'S CARCASS
Arrival in Rochester on Sunday morning of Wm. L. Brown, assistant curator, C. S. East and W. M. Perygo, taxidermists, all of the Smithsonian Institute, Washington, promises Fulton county further representation in the nation's foremost historical exhibit.
The visit of the representatives of the Natural History division of the Institute came as a result of the demise on Thanksgiving Day of Jumbo 2nd, giant African elephant at Cole Bros.-Clyde Beatty circus headquarters, and was strengthened by the naturalists' desire to search further for missing bones of huge mastodons on the William Thompson farm, west of Argos.
Akley System
Speaking of the methods to be used in preparation of the elephant's hide, to be mounted, Mr. Brown stated the Akley system of taxicermy would be used. This system, he explained, required about one year in order to properly preserve the hide for mounting. Further, he said, the method, while much more intricate and precise than the older and more common types of preparation, would in the end, give the mounted animal a more lasting and lifelike appearance.
Actual operations began immediately upon arrival of the Washington taxidermists. The head, trunk and tusks were severed, as were the four legs. These will be shipped intact. The hide was then cut along the spine and was removed in three sections. Average thickness of the skin along the back ranged from four inches at the withers to two inches across the hind quarters. The weight of the hide on the body surface alone is estimated to be about 500 pounds.
Departed for Farm
After the initial preparation of the elephant's carcass had been completed the Washington representatives departed for the Thompson farm, west of Argos, where the skeleton of a huge mastodon, said to have been the largest ever found in the United States, was unearthed recently. A further survey of the bog in which a giant dinosaur perished centuries ago, near Winamac, will be made with the hope of locating other specimens of prehistoric beasts.
The naturalists plan to return to Washington some time this week unless their search brings forth further evidence of valuable information.
[The News-Sentinel, Monday, November 30, 1936]

BEATTY AND COLE BROS. CIRCUS SUED FOR $10,000
Kansas City, Dec. 7. - Clyde Beatty, animal trainer, and the Cole Bros. Circus were sued for $10,000 damages in Federal Court here today by the widow of William H. Brookshire, who was killed by a lion at Rochester, Ind., last January 6.
Mrs. Bernice Brookshire, of Livingston County, Mo., stated in her petition that the defendants were careless in leaving unlocked a trap-door through which the lion entered a training cage thather husband was cleaning.
[The News-Sentinel, Monday, December 7, 1936]

COLE CIRCUS TO OPEN '37 SEASON IN GOTHAM
New York City, N.Y., Dec. 8. (UP) - The "greatest show on earth" will have a rival here next spring for the first time in years, and old time circus goers wondered today how Ringling Brothers and Barnum Bailey would react to the competition of Cole Bros.-Clyde Beatty.
Ever since the Sells Floto circus, and the Miller Bros. 101 Ranch Wild West show failed to woo metropolitan boys and girls - and their fathers and uncles - away from the big show, no circus has had the temerity to challenge its supremacy.
The new show opening March 18 in the Hippodrome 10 days before the older circus opens its annual run at Madison Square Garden, is owned and operated by former employees of the Ringling organization.
__________

Zack Terrell and Jess Adkins, owners of the Cole Brothers-Clyde Beatty Circus, today verified the United Press dispatch which had been sent out from New York City in which it was stated that the local circus would make its season opening at the Hippodrome there on March 18. The engagement will close on April 11. For the past two years the local circus has made its season debut in Chicago.
The Hippodrome is managed by Joe Jacobs, premier sporting events promoter of the United States who had staged nearly all of the major boxing shows held in this country during the last few years.
Clyde Beatty Featured
Mr. Terrell and Mr. Adkins stated that Clyde Beatty, who is known to every boy and girl in the world and who is now touring Europe will be featured in the New York show. Mr. Beatty while in Europe has purchased a number of new lions and tigers which he will feature in his new wild animal act which will also include many of the 40 jungle animals which he used last year. The great record which the Cole Brothers Circus made last year when it made its second tour of the United States prompted Mr. Jacobs to sign them for their 1937 opening in the Hippodrome.
Secured Many Acts
Mr. Adkins and Mr. Terrell stated today that they have secured the greatest arenic stars of the circus world for the 1937 season and that they will present a circus which will be entirely different from any ever offered to the amusement public. No expense will be spared by the two local circus owners to give the residents of Gotham the best circus ever staged in the United States.
[The News-Sentinel, Tuesday, December 8, 1936]

COLE BROS. PREPARE FOR MANHATTAN DEBUT
Cole Bros.-Clyde Beatty Circus stirs Manhattan. The event that Cole Bros Circus is the first circus in twenty years to dare challenge the supremacy of the mighty Ringling Circus Trust combine, New York city papers carry column after column about the world's newest show, the Cole Bros.-Clyde Beatty Circus, Rochester, Ind.
Gothamites will have an opportunity to see a new product and Zack Terrell stated that no expense will be spared in making Cole Bros. Circus debut in Manhattan, the greatest ever.
Many new acts brought direct from Europe will be seen. Clyde Beatty, who is now in Europe, will bring back many new wild animals.
Telegrams have been coming in daily from all parts of United States wishing the Cole Brothers-Clyde Beatty circus the greatest success in its Manhattan engagement.
[The News-Sentinel, Friday, December 11, 1936]

MUSEUM GRATEFUL FOR BODY OF JUMBO THE 2ND
Zack Terrell, of the Cole Bros.-Clyde Beatty Circus, today was in receipt of a most complimentary letter received from the offices of the Smithsonian Institution at Washington, D. C. The letter which is herewith reproduced expresses the institution appreciation for the body of Jumbo II, the gigantic African elephant which died at the winter quarters here, Thanksgiving day.
"Mr. Zack Terrell Dec. 18, 1936
"My Dear Mr. Terrell.
"The formal recording of the African elephant material which reached us in splendid condition has now been completed and the papers come to my attention for acknowledgment.
"The specimen has been entered on the Museum records as a gift, through you, from the Cole Bros;-Clyde Beatty Circus, and I would assure you that we are very grateful for your thoughtful and generous interest in turning the specimen over to the national collections.
"While you were not in Rochester while our men were there preparing the specimen for shipment, every possible arrangement had been made to facilitate their work, and they received the most cordial and valuable help from the members of your organization. Please be assured that the Museum very sincerely appreciates your generous attitude toward the national collection and your helpful co-operation.
"Very truly yours,
"J. E. Graf,
"Associate Director."
[The News-Sentinel, Monday, December 21, 1936]

BEATTY TO BAR TYRONS IN 1937 BIG CAGE ACT
Chicago, Jan. 2 (UP) - Clyde Beatty, the 135 pound wild animal trainer, will not show "tyrons" in his circus or his moving picture this year.
The "tyrons" he said, are crosses between lions and tigers, but Beatty found them "disappointing." The two he sought died in Munich before he arrived there, but they would have been valueless for motion pictures, anyhow, because their stripes are too indistinct to register on films.
Only three of the strange hybrids have been born. The third is still alive at the Berlin zoo.
American circus goers have been overly entertained in comparison with European shows said Mrs. Beatty who last year began taking lessons in mastering the savage lions, tigers and elephants.
"European circuses are tiny things compared to the shows here," she said.
[The News-Sentinel, Saturday, January 2, 1937]

CLYDE BEATTY RETURNS FROM TRIP THRU EUROPE
Mr. and Mrs. Clyde Beatty returned to the Cole Bros. winter quarters at Rochester late Sunday evening after a several weeks tour of European countries.
While abroad the Cole Bros. famous animal trainers visited circuses at Hamburg, Berlin, Munich, the Hagenbeck circus at the Royal Agricultural Hall in London, the Bretnam Mills shows, staged at the Olympiad in London and the Busch circus in Vienna. Mr. and Mrs. Beatty then made a trip through the straits of Gibralter to Algeria and on their return swing through Europe visited circuses and zoological exhibits in Naples and Rome. They also spent several days at the winter playgrounds in Switzerland before returning to America.
Mr. Beatty stated that all of the European circuses were far under the standard of the leading American performances and practically all of the foreign circuses were "one-ring" affairs. The Beattys will now make their home in this city where they will train their new acts for the 1937 show season.
The Cole Brothers will open the season's run in the Hippodrome in New York City on March 1. It is quite probable the Beattys, however, will do some film work with their cats and elephants in Hollywood before the opening in New York.
[The News-Sentinel, Monday, January 4, 1937]

CIRCUS BAREBACK RIDER HURT IN AN ACCIDENT
Francisco Zoeppe, aged 28, Madrid Spain, a member of the Zoeppe troupe of bareback riders, was critically injured Saturday while practicing a new act at the Cole Brothers Circus winterquarters when his brother, Ninno, aged eight, fell on his abdomen.
Francisco was moved to the Woodlawn Hospital where an x-ray disclosed that he had suffered a ruptured liver. Because of his condition it was deemed unwise to operate at this time. Little hope is entertained for the rider's recovery.
Using Three Horses
Francisco, with his brothers, Juan, aged 29, and Ninno were practicing a new somersault riding act in which three horses were being used in a straight line. It was the first day that the men had not employed a mechanical device with straps which is used by bareback riders in training. The brothers were standing on the middle horse with Francisco holding Ninno on his shoulders. Just as the somersaults were started the horse on which the Zoeppes were riding stumbled, throwing the brothers to the ground of the practice ring with Ninno alighting on Francisco's abdomen.
Came Here In Spring
The Zoeppe troupe of bareback riders, eight in number were brought to this country from Spain in the spring of 1936 by the Cole Brothers Circus, who featured them last year. The Zoeppes had been the stars of a number of European circuses for years before they came to this country.
The Zoeppes have been the victims of much tough luck since the close of the 1936 season which misfortune was caused with the injury to Francisco.
Remained Here
Because of the revolution in Spain the Zoeppes, with the exception of a sister, Aurelia, decided to remain in Rochester until the opening of the 1937 circus season. Aurelia left New York in November for Madrid intending to return to this country with two of her sisters, who were to be added to the act.
While Aurelia was en route to Spain, the Zoeppes received a cablegram stating that their mother had been killed during a rebel bombardment of Madrid.
Sister Is Interned
When Aurelia tried to return to the United States from Spain with her two sisters, the Loyalists' authorities interned her and have since refused to permit her to return to this country.
The Zoeppe brothers are much concerned about the safety of their three sisters as Madrid has been subjected to new raids by Rebel airmen during the past few days. A section of Madrid where they formerly resided, was one sector of the Spanish capital which was bombarded.
Jess Adkins and Zack Terrell, owners of the Cole Brothers Circus, are attempting to effect the release of the Zoeppe sisters through the American charge-de'affairs at Madrid.
[The News-Sentinel, Monday, January 18, 1937]

COLE BROTHERS' CIRCUS EQUIPMENT OFFERED
TO GOV. TOWNSEND FOR FLOOD SUFFERERS
Clifford M.Townsend, governor of Indiana and the American Red Cross
Society today were offered all or any part of the equipment of the Cole Brothers Clyde Beatty Circus to be used in flood relief work in Indiana or any surrounding state.
The offer was made by Jess Adkins and Zack Terrell, owners of the circus who have a personal interest in the flood situation as they are natives of two cities in the stricken area. Mr. Adkins was reared at Paoli, Ind., and Mr. Terrell at Owensboro, Ky., where they have a number of relatives now residing.
The circus owners have offered five of their sleeping cars and a dining car capable of serving 50 persons at one meal. This could be transformed into a hospital unit if need be. The sleeping cars are furnished throughout with blankets and mattresses and would provide accommodations for two hundred persons.
Useful Equipment
Mr. Terrell and Mr. Adkins offered the circus cooking equipment and the crew of men which man it. This equipment could provide meals for 1000 persons at a time. Lighting equipment of the circus which generates its power from gasoline engines is also offered. This lighting plant is in four units of 25 K.W.s each which can be operated either as a single unit or in four units. The lighting equipment is mounted on wheels.
Other equipment which could be sent from the circus property is flat-cars, fifty teams of baggage horses and drivers, four trucks, and elephants. The elephants could be used for boosting property which had mired in mud and which could not be reached by trucks or tractors. The elephants could be blanketed and would suffer little from exposure.
Following is a copy of the telegram which was sent to Gov. Townsend by Mr. Adkins and Mr. Terrell.
Rochester, Indiana
January 25, 1937
Governor Clifford M. Townsend
Capitol Building
Indianapolis, Indiana.
We offer for flood sufferers all of our available equipment to be used at your disposal or disposal of the American Red Cross five pullman sleeping cars fully equipped with mattresses and blankets, one dining car complete with stove and dishes, one field kitchen complete, one one-hundred KW electric plant mounted on wheels, one thousand feet cable, four panel body, one and one-half ton trucks, fifty teams of horses with drivers, kindly advise if interested in using any of above equipment, stop. we keenly feel responsibility of citizens in doing all possible to relieve flood sufferers and we offer our whole hearted co-operation.
Cole Bros. Circus
Jess Adkins and
Zack Terrell, Owners
[The News-Sentinel, Monday, January 25, 1937]

GOVERNOR ACCEPTS OFFER TO USE CIRCUS PROPERTY
Governor Clifford Townsend today, on behalf of the American Red Cross Society, accepted the kindly offer of Jess Adkins and Zack Terrell, owners of the Cole Brothers-Clyde Beatty Circus for the use of circus equipment for the relief of sufferers in the flood stricken area in southern Indiana.
The governor asked for the use of the five Pullmans owned by the circus, dining car which has a seating capacity of forty, flat car and the four portable electric lighting units which are used in furnishing light for the circus while it is on tour.
Each of the lighting units are mounted on wheels. These units were placed on the flat car. The Pullmans have sleeping accommodations for 400 persons which includes blankets and mattresses.
Hospital Unit
It is thought that the Pullmans and dining car will be used for a hospital unit. The proffer of Cole Brothers Circus properties was made Monday to Gov. Townsend by Mr. Adkins and Mr. Terrell, who were reared in cities in the flood stricken area.
The city of Louisville broadcast over station WHAS at 4 o'clock Tuesday morning asking for the use of one of the lighting units in a hospital in this city. This unit was being made ready to move to Louisville when Gov. Townsend asked for the other circus equipment.
When the governor's orders were received circus officials and employees worked double time to get all units in readiness for service in the flood stricken zone.
Special Train
The orders received by Mr. Adkins and Mr. Terrell are to the effect that the Nickel Plate railroad will send a crew here from Peru which will arrive sometime between 6 and 7 o'clock Tuesday evening to move the circus cars in a special train.
The train is to be sent to the flood beleaguered city of Jeffersonville. The train has been given the right of way over all other trains on the Nickel Plate to Indianapolis.
Over Big Four
At Indianapolis the train will be turned over to the Big Four railroad whose officials have also given a like preferential order as that given over the Nickel Plate. The train is expected to arrive in Jeffersonville early Wednesday morning.
The circus is sending a full crew of their employees to man the Pullman and dining car and to care for the lighting equipment. As soon as the Ohio river lowers one of the lighting units will be moved to Louisville.
[The News-Sentinel, Tuesday, January 25, 1937]

COLE CIRCUS TRAIN IS STILL IN JSE INFLOOD RELIEF WORK
Jess Adkins and Zack Terrell, owners of the Cole Brothers Circus, today received word from their circus units now being used by Governor Clifford Townsent and the American Red Cross Society in alleviating suffering in the flood stricken areas in southern Indiana.
The five Pullmans, dining car and several of the lighting units are being used as a part of a hospital train by the Indiana State Board of Health. The train was first stationed at Jeffersonville and when only seventeen cases needing hospitalization were found there, it was moved to New Albany.
Although only a few miles separate Jeffersonville and New Albany it was necessary for the train to traverse 125 miles in moving between the two cities. The train was routed via North Vernon, Seymour and Mitchell, where it is now used in aiding sick and injured.
The cooking outfit used by the circus in traveling about the country during the summer months is at Osgood as is also the mess tent and four of the circus lighting units. 1000 refugees are being fed three times daily in the circus mess tent.
Those in charge of the train from the Cole Brothers Circus include P. A. McGrath, trainmaster; Al Dean, chef, assisted by four helpers; Joe Kuta, superintendent of properties; Louis Scott, superintendent of electric light plants and Tom Poplin, superintendent of train lighting.
[The News-Sentinel, Thursday, January 28, 1937]

KEN MAYNARD VISITING COLE BROTHERS OFFICIALS
Ken Maynard, noted Hollywood film star, who has been featured in a number of western motion pictures and serial films, is spending two days here at the Cole Brothers Circus winterquarters as the guest of Jess Adkins and Zack Terrell.
Maynard is to be featured in the Cole Brothers Circus during the 1937 season.
His trip to Rochester was for the purpose of arranging his act in which he will feature several others who have been in films with him.
Is a Film Star-Writer
The western film star is one of the few movie actors who writes his own script. At the present time he is working on the script of a new serial picture "Ghost Mountain" which is to be produced shortly.
The serial will be in eight sections and will be produced under the direction of Maynard with his own company. He is a "western" veteran having been in films for twenty years. For several years he was owner of his own circus in which he was the star performer.
His home is at Columbus, Ind., where his parents, Mr. and Mrs. W. H. Maynard still reside. Mr. Maynard plans to visit his parents before he returns to Calfornia.
Snow New To Him
Maynard stated that he has not seen the ground covered with snow since he left for Hollywood twenty years ago to make films in the days of the silent movies.
[The News-Sentinel, Friday, January 29, 1937]

CIRCUS LIGHT PLANT IS IN USE AT OSGOOD, IND.
Three coaches which had been loaned to the American Red Cross Society by Jess Adkins and Zack Terrell, owners of the Cole Brothers Circus, were returned today to the winterquarters. These coaches were not equipped to be heated by steam.
Five Pullmans owned by the circus are still in use in southern Indiana's flood stricken territory as part of a hospital unit which is being used under direction of the Indiana State Board of Health.
This train was first sent to Jeffersonville, later to New Albany and yesterday was sent across the Ohio River to be used at Louisville. The train was later to be moved to Jeffersonville to help in the final evacuation of that city which was ordered by military authorities.
The circus mess outfit, which is capable of serving 1000 persons at each meal is still at Osgood where a refugee camp has been established by the Red Cross. It was thought that the mess outfit was to be moved to another refugee camp.
The circus lighting plant was used last night to light the town of Osgood as the power plant in that city was disabled due to the flood.
[The News-Sentinel, Friday, January 29, 1937]

CIRCUS LIGHT PLANT IS BEING USED AT OSGOOD
Queer spectacle of a circus lighting equipment being used to furnish electricity for a flood stricken southern Indiana town is now being enacted at Osgood, according to word received today at the Cole Brothers Circus winterquarters by Jess Adkins and Zack Terrell, owners of the circus.
The lighting plant which furnishes electricity for the circus while it is enroute during the summer months, is furnishing street lighting for five of the principal squares of the town, Western Union Telegraph company office, telephone company, postoffice and Methodist church, where a number of refugees are being given shelter.
The lighting plant was taken to Osgood Tesday on special train furnished by the Nickel Plate railroad. In addition the mess outfit of the circus, which is capable of feeding 1,000 persons at each meal is also in use at the refugee camp in Osgood, established by the Red Cross. Circus employees man both the lighting plant and the mess outfit.
[The News-Sentinel, Saturday, January 30, 1937]

ALLEN KING TO HEAD FORD MOTORIZED SHOW
Detroit, Feb. 12. - Plans for "the biggest truck show ever put on the road" are being developed here under sponsorship of the Ford Motor Company. Actual details have not been disclosed, but plans are being worked out by Allen King, who is well known for his lion taming act, and will have direct charge of production.
The entire proposition has not yet been given a final ok by the higherup Ford executives, but is looked upon favorably by those who have seen it to date.
W. B. Naylor is acting as agent for King in the enterprise.
[The News-Sentinel, Friday, February 12, 1937]

CIRCUS SUES TRAINER FOR CONTRACT BREACH
Cole Bros.-Clyde Beatty Circus have filed an action in the Miami county circuut court at Peru against Jack Joyce for breach of contract.
The plaintiff alleges that by the defendant's failure and refussal to exert his skill and unique ability in training the plaintiff's horses and ponies that the circus is suffering irreparable loss.
Joyce, who was with the Cole Brothers Circus since it was organized two years ago and who has been the head horse trainer during the period, signed a contract with the local circus on November 2, 1936.
Under the terms of the contract Joyce was to receive a salary of $25 per week while in winterquartes and $50 per week during the road season.
It is stated in the complaint that Joyce is now with another circus and should be restrained from continuing with that show and ordered to serve as a performer and trainer for Cole Brothers during the period specified in the contract.
Hearing on the injunction will be heard by Judge Hal Phelps in the Miami circuit court on February 24.
[The News-Sentinel, Tuesday, February 16, 1937]

SEVERAL CIRCUS UNITS GO TO TWIN CITIES
Several units from the Cole Bros. Circus left the winter quarters here today in three special cars over the Erie to fill winter circus engagements in Minneapolis and St. Paul during the coming two weeks.
Among the units which went to the Twin Cities were Clyde Beatty and his wild animal act, Eddie Allen and five trained elephants, 11 high school horses, 4 high jumping horses and eight trained seals.
[The News-Sentinel, Friday, February 26, 1937]

COLE BROS. AND RINGLING TO STAGE 'WAR,' NEW YORK
New York, N.Y., Mar. 2. (UP) - The undisputed - it's collossal fantasamagorious-titantic and fantastic, folks - supremacy of the Ringling Bros. and Barnum Bailey circus was threatened today for the first time within memory of its oldest elephant.
Mr. Jess Adkins blew in from Indiana with his knee-high sombrero and intimated with a few well chosen superlatives, that the country is going to be treated to a first rate circus "war" along with its spangled ladies, smelly camels and pink lemonade.
Adkins and Zack Terrell are the "Cole Bros." of the Cole Bros.-Clyde Beatty Circus. Beatty is an animal trainer, named Beatty, [sic] who has attained world-wide fame in the steel cages and before the movie cameras.
The Cole Bros.-Clyde Beatty circus run by a crew of old timers who quit Ringling Bros. has been a success in the mid-west for two seasons but March 18th it will open under roof in New York for its first time in the defiant competition with what dexter fellows fondly calls "the greatest show on earth."
Cole Bros.-Clyde Beatty will have a four weeks' run at the Old Hippodrome while Ringling Bros. does business at Madison Square Garden, 15 minutes away.
[The News-Sentinel, Tuesday, March 2, 1937]

INJUNCTION AGAINST CIRCUS MAN IS DENIED
Peru, Ind., Mar. 8. - Judge Hal. C. Phelps Saturday denied a motion filed by counsel for Cole Bros.-Clyde Beatty circus in Miami circuit court seeking to enjoin Jack Joyce, horse and pony trainer, from breaking an alleged contract with Cole brothers. Judge Phelps heard the argument on the motion ten days ago and he had the case under advisement until Saturday. Frederick Schortemeier, Indianapolis attorney, and former secretary of state, and Judge Hurd Hurst were counsel for Cole Bros., while David E. and Russell Rhodes represented Joyce.
The court ruled that a one-year contract executed by Cole Bros. and Joyce last October was not valid because it lacked mutuality, the circus retaining the right in one clause of the contract to discharge Joyce, according to Judge Phelps decision. He held that the circus could not legally force Joyce to abide by the contract and at the same time reserve the right for the circus to ignore the contract and discharge him. Exceptions to the court's ruling were entered by Cole Bros.' attorneys.
[The News-Sentinel, Monday, March 8, 1937]

COLE CIRCUS UNITS TO LEAVE FOR NEW YORK SUNDAY NOON
A number of the units of the Cole Brothers-Clyde Beatty Circus will leave the winterquarters here Sunday for New York where the season's opening will be made in the Hippodrome Theater on March 18. The engagement ends in New York April 11 and the opening in the Chicagto Stadium is on April 16 and that under canvas in Rochester on May 3.
The show will travel in a special train on the Chicago and Erie railroad to New York which is schedled to arrive in this city about noon Sunday. In Chicago the units of the circus which have been appearing in winter circuses in St. Paul and Minneapolis will be added to the train. These units leave St. Paul on a special train tonight.
Theater Transformed
The Hippodrome is owned by Joe Jacobs well known fight promoter. The large theater has been transformed into a place where a true circus atmosphere prevails under the direction of Rex Rosselli and Floyd King. The theater will seat 10,000 people and has a revolving stage.
For the next few weeks a host of billposters and bannermen have been in New York placing advertising matter for the Cole Brothers Circus. The same crew will now move to Chicago to prepare for the opening there.
Units In Show
The Hippodrome show will be framed along Continental European lines and will utilize both the stage and arena. Under the direction of Allen K. Foster, New York dance instructor, a line of approximately 30 girls is being readied and will be used in 9 or 10 production numbers. With the aid of special lighting effects, and a well designed wardrobe, production numbers are expected to add colors and a Continental class to the show. The usual routine of the show will be altered for the New York engagement with the Clyde Beatty wild animal act in the closing spot.
Units which will be used in the New York show other than the Clyde-Beatty act are Eddie Allen's herd of trained baby elephants; Jorgan Christiansen, 24 Liberty Horse act; Roland Huble, trained seals; Trechiani troupe, teeter board act; Frank Shepard, the balancing trapese act; Deehue Rubyatte troupe of l20 Arabs; Toyanna, Japanese troupe; Cecil Bell, Aerial act; Harry LaPearl's troupe of clowns from Indianapolis; Madam Rita Laplanta, sensational trapeze act which was imported from France for this year; Christiansen's troupe of trained great Dane dogs; Harold Barnes, wire walking act; Gretonas, High Wire act; Zavatta-Zoeppe, troup of riders; Paroff troup, unsupported ladder act; Riding Hobson troupe; Harold Wards flying act of five persons and Denny Curtis comedy act with trained mules and horses. In all 100 persons will leave the winter quarters barn tomorrow with 75 of them being performers. Other acts will join the circus in New York.
Adkins in Charge
Jesse Adkins will be in charge of the New York visit and supervise rehearsals. Mr. Zack Terrell will remain at winterquarters in Rochester to prepare the circus for the road.
[The News-Sentinel, Saturday, March 13, 1937]

CLYDE BEATTY TO DIRECT HIS LION ACT VIA RADIO
New York, Mar. 16. - Although it may fall into the classification of a stunt broadcast, WEAF-NBC hopes something will definitely result from its wild animal act via radio on Wednesday evening.
The program is supposed to prove whether it's trainer's presence or his voice that counts.
As planned, Clyde Beatty will be in an NBC studio and try to direct his lions and tigers in their performing cage at Madison Square Garden solely by what they hear coming out of the loudspeaker. There will be pickups at both ends so that the listeners can have the opinions of a couple of judges to be on hand at cage-side.
[The News-Sentinel, Tuesday, March 16, 1937]

COLE TICKETS ARE IN DEMAND IN NEW YORK
The Cole Brothers-Clyde Beatty Circus is receiving a wonderful reception in New York City, it became known today when Zack Trerrell, one of the owners of the circus, received a call at winterquarters from Jess Adkins, co-owner of the circus, who is now in New York with the show.
Mr. Adkins states that the advance sale for the circus' three weeks engagement at the Hippodrome Theatre has been very heavy, so heavy in fact that Mike Jacobs, well known boxing promoter and owner of the theatre is marveling at the demand for tickets.
It is believed that the circus will have to give three daily performances instead of the customary two each day starting with Easter Sunday, so great is the demand for tickets. The Hippodrome engagement ends on Sunday, April 11, after which the circus moves to Chicago for the opening in the stadium on April 16.
It will not be necessary to give three performances a day until Easter Sunday, because many Protestants are observing the Lenten season and the immense Jewish population of New York that of the Passover which starts March 26 and continues for one week.
The circus winterquarters is a very busy place at the present time as performers are going through their routines in preparation for the opening of the Chicago engagement. A number of the circus units did not go to New York but will join the show in Chicago. In all 265 performers are in training at the circus winterquarters at the present time.
[The News-Sentinel, Wednesday, March 17, 1937]

CIRCUS ACTION AGAINST JOYCE VENUED TO LOGAN
Peru, March 17. - Suit of Cole Bros. circus against Jack Joyce, horse and pony trainer, to prevent him from breaking an alleged contract, was venued yesterday afternoon from Miami circuit court to Cass circuit court at Logansport.
Judge Phelps recently denied the circus a temporary restraining order and the Cass court will rule on a permanent mandate to enforce the one-year contract signed by Joyce last October. The change of venue was asked by the circus last week.
[The News-Sentinel, Wednesday, March 17, 1937]

FEATURE WRITER VISITS COLE CIRCUS QUARTERS
Miss Mary Bostwick, feature writer, and Joseph Craven, photographer, of the Indianapolis Star staff, were in Rochester today collecting material and taking pictures for an article on the Cole Brothers Circus winterquarters.
Zack Terrell, one of the owners of the circus, accompanied the newspaper people through the circus quarters and helped them in gathering their material.
Pictures were taken of the wild animals in the zoo and of the performers who are in training for the circus season. The pictures and story will appear in the rotogravure section of the Indianapolis Sunday Star of May 2, which is the day prior to the opening of the circus under canvas in this city.
Mr. Terrell received a telephone call today from Jess Adkins, who is with the Cole Circus unit in New York, that the opening performance this afternoon in the Hippodrome Theatre was a sell out. The show was receiving a wonderful reception by the audience.
[The News-Sentinel, Thursday, March 18, 1937]

COLE BROS. SHOWSOPEN IN NEW YORK HIPPODROME
New York, Mar. 18. (UP) - The circus came to town today. It opened in the Hippodrome for a two-a-day run, which will end April 11th.
Among the chief attractions of the Cole Bros.-Clyde Beatty shows was the famous tamer of jungle beasts himself. In his act, Beatty enters an arena with 28 black-maned lions and 12 Royal Bengel tigers, shoves the snarling around a bit and exits - some time without so much as a single claw having been laid upon him.
Among the 20 other acts, presented in or above the single sawdust ring was that of Miss Jene Allen who puts eight elephant chorus boys and girls through their lumbering steps, Harold Barnes, 16-year-old tight-wire artist and the Allen E. Foster Corps De Ballett among the other featured performers.
[The News-Sentinel, Thursday, March 18, 1937]

CAPACITY HOUSE GREET COLE BROS. IN NEW YORK
New York, Mar. 19. (U.P) - The Cole Bros.-Clyde Beatty shows, Broadway agreed today, has everything that circuses are supposed to have, plus sex appeal. The circus opened at the Hippodrome yesterday with capacity crowds reported at both afternoon and evening performances.
There were dancing elephants, waltzing horses, clowns, aerialists, tight-wire walkers, Beatty's famous lion and tiger act. And, also a chorus of Zeigfeldian beauties.
Chorus Scores Hit
The chorus kept stepping in and out of the sawdust ring each time in different costumes and once sat down and languidly watched a "man on the flying trapeze" go through his act. It was a new departure in circus stuff, the big stem agreed.
The first night's favorite was a sad-eyed clown, who stood around nibbling leaves from a head of cabbage tucked under his arm. He just stood there nibbling.
__________

A telegram, received late today from Jess Adkins, one of the owners of the Cole Bros. Circus, who is in charge of the New York show, stated both performances yesterday were given before capacity houses. This message was received at winter quarters here by Zack Terrell.
[The News-Sentinel, Friday, March 19, 1937]

BEATTY PROVES HE CAN'T DIRECT LIONS BY RADIO
New York, March 19. - Clyde Beatty, famous animal trainer, and a dozen hungry-looking lions proved Wednesday night to the satisfaction of a jury of scientists that you can't look a lion in the eye over a radio.
Beatty performed his test in New York Hippodrome, where his jungle pets were caged while he went into an anteroom to talk to them over a loud speaker.
The lions appeared to recognize Beatty's voice, because when he shouted into the microphone: "Nero, Sampson, Brutus!" one of the lions identified as Brutus walked up and took a swipe at radio announcer George Hicks, who got out of the way.
The lions then began fighting among themselves. Beatty raced back to the cage, shooed the lions apart and finished his act in person. "I knew it was impossible in the first place," he said.
[The News-Sentinel, Friday, March 19, 1937]

CLYDE BEATTY SAVES HIS WIFE IN ANIMAL MIXUP
New York, March 26. - Quick action of Clyde Beatty, the animal trainer, saved his wife, Harriet, from serious injury yesterday after animals she was rehearsing attempted to break from their cage at the Hippodrome.
Mrs. Beatty, also an animal trainer, was in a cage with a lion, a tiger and an elephant. Beatty was outside with another elephant, present to give the caged elephant confidence. Beatty's elephant, according to trainer, accidentally loosened a guy rope supporting the center of the cage and the whole cage began to fall apart.
"The animals in the cage started to snarl," Beatty said. "Harriet did her best to control them."
Beatty hastily fixed the guy rope and then turned to the cage and helped his wife drive the animals back to pens under the stage. A physician later treated Mrs. Beatty for shock and minor lacerations suffered when she was thrown to the floor as the guy rope loosened.
The Beattys are appearing with the Cole Brothers-Clyde Beatty Shows.
[The News-Sentinel, Friday, March 26, 1937]

COLE CIRCUS EMPLOYEE BUS ACCIDENT VICTIM
Zack Terrell, one of the owners of the Cole Brothers Circus, received a letter this morning, which was very much like receiving word from the dead.
The author of the letter was Frank Vinney, St. Louis, Mo., one of the twenty persons, who were killed in the bus wreck at Salem, Ill., Wednesday, when a troupe of professional roller skaters were being transported from St. Louis to Cincinnati.
Vinney for the past two summers has been in charge of the custard machine concession for the Cole Brothers Circus.
In his letter, which was mailed Wednesday in a small Illinois town, where the bus had made a stop, Mr. Vinney stated that he was going to remain with the roller skating troupe in Cincinnati during their visit in that city and then come to Rochester. While with the roller skaters, Mr. Vinney operated a concession stand.
In his letter, Mr. Vinney stated he would come here late in April to get his custard machine in readiness for the circus road season.
[The News-Sentinel, Friday, March 26, 1937]

COLE BROS. GIVE 3 SHOWS DAILY IN N.Y. HIPPODROME
Jess Murden, who returned yesterday from New York city, where he has been assisting in the management of the Cole Bros.-Clyde Beatty circus, which is playing an engagement in the Hippodrome, stated the show was enjoying record-breaking attendance at every performance.
Mr. Murden stated that beginning Monday, March 29th, the Cole Bros. show would give three performances daily, the shows starting at 10:30 a.m., 2:15 p.m., and 8:15 p.m. The New York engagement closes with the evening performance on Sunday, April 11th and immediately following the circus units will entrain for Chicago, where the full show opens in the Stadium on April 16th.
During his brief interview, Mr. Murden said that Cole Bros.had received more publicity in the large New York city newspapers during their present engagement than was ever given any of the sawdust aggregations. New York, it was stated had always been the chief bailiwick of the Ringling Bros. shows and the fact that Cole Bros. is now being given column after column of front page write-ups reveals that the great eastern metropolis regards the Rochester home-town circus as "tops."
Mr. Murden before departing for his home in Peru stated he would attend the state basketball tourney and be "pulling for the Zebras." He will return to New York, Sunday.
[The News-Sentinel, Saturday, March 27, 1937]

PING PONG KEEPS HIM FIT CLYDE BEATTY RELATES
New York, Mar. 27. - Clyde Beatty, a slight and handsome little fellow who tames lions and tigers for a living, sat in his dressing room at the Hippodrome today and discussed life - and death - in the name of Cole Bros.-Clyde Beatty circus from Rochester, Ind.
He had just come out of a cage filled with 37 of these gentle creatures. He had been running at top speed, parrying their huge swift claws with a chair and yelling like a madman.
"I still get a great kick out of every performance," said Beatty, who has been in the business 13 years and is now 32. "And I still think I'm less scared and in better shape than any prizefighter who has been in the ring that long."
"Courage and bluff and experience," he said, "are the great things in this business. If you back up they'll follow you. The thing to do is rush right at them."
Beatty explained the lion is something of a bully himself. "He makes a lot of noise, but if you stand up to him and yell right back, your chances of beating him are better," he said.
Beatty at the moment is trying to produce something new in wild animals by breeding a male lion with a female tiger. If successful the issue would be called, says Beatty, a "liger." He explained they have bred a male tiger and a female lion in Germany and produced what they called a "tigon."
Asked what sport he played to keep in shape for lion taming, Beatty said "ping pong."
[The News-Sentinel, Saturday, March 27, 1937]

COLE BROTHERS HAVE ONLY FEMALE CLOWN
New York, Mar. 31. - The circus band blared and a flock of clowns dashed into the Hippodrome ring today where the Cole Brothers-Clyde Beatty Circus, which has winter quarters in Rochester, Ind., is playing a three weeks' engagement.
One, pausing to bend over, took a lusty wallop from behind and went sprawling, a comic look of pain on a face covered with white paint.
That was Mrs. Loretta La Pearl, probably the only woman clown in the business.
She's thirty-nine, tall, pretty and extremely proud of her profession although now and then she confesses, she feels a twinge of regret she didn't continue her piano studies at the Cincinnati Conservatory of Music.
"What I'm really proud of," she said, "is that I ask no quarter. I can take it as well as any man. When we are out in the ring together I am willing to get the rough stuff."
She has been a clown for twelve years, working with her husband Harry, on sand lots and in vaudeville theaters, with big and little shows. They live, when they manage to get home for any length of time, on a small farm near Indianapolis.
"Naturally my people didn't like me to join a circus," she said, "but I got tired of Bach and Beethoven and Debussy, and one day another girl and I answered an ad for living statues in the old John Robinson show. We got the job.
"I don't play the piano much anymore, but I've played the calliope in many a town."
She took up clowning almost by accident. Her husband had a clown band and one day when one of the musicians became ill, she filled in playing a clarinet. Now she also does a bit as an organ grinder with a dog. The audiences howl, but no one suspects her sex.
[The News-Sentinel, Wednesday, March 31, 1937]

COLE CIRCUS FEATURED
The Cole Brothers Circus which is now playing an engagement in the Hippodrome Theater in New York, is to be featured in the rotogravure sections of two metropolitan newspapers Sunday. The Indianapolis Star will carry pictures of the circus' winterquarters and a feature article by Miss Mary Bostwick, while the Sunday News of New York City, will carry a section of picures in colors of Clyde Beatty placing his lions and tigers through their act.
[The News-Sentinel, Saturday, April 3, 1937]

COLE CLOWN GETS LAUGHS FROM ALL KIDS BUT OWN
A recent issue of the New York World-Telegram carried a story concerning Otto Griebling, Peru man, who is with the Cole Bros.-Clyde Beatty circus now showing in New York. The story, written by William Engle, World-Telegram staff writer, follows:
Backstage at the Hippodrome the Cole Brothers Circus people today side-stepped elephants, gave gangway to ponies, slithered among countless ropes, gathered in little knots to talk in the midst of the vast whirligig of matinee and were merry over the new season's start.
Otto Griebling, the clown with the bewildered face and distraught manner, who makes audiences laugh, ambled from the arena into the wings with his palm tree under his arm and sat down.
26,000 Letters
"This is more like it," he said. "Now I can get laughs. But I will tell you about the toughest situation in the world. I got 26,000 letters from kids last year, but do you think my own kids see anything funny in me? They don't. I can't make my own kids laugh."
He has three of them, Joanie, Elain and Otto, Jr., and when they see the circus they laugh at the other clowns. When they see him, they say, "That's only Pop."
Now the wife and family are back home in the middle west and Griebling has to play only to strangers.
His Best Stunt
He thinks one of his best stunts was one that had an abrupt end. In working it, he would enter dressed as a young telegraph messenger boy, asking "Mrs. Jones." As number followed number during the program he would turn up with older uniforms and ageing countenance. Finally he would be a thwarted old man, still with the undelivered telegram.
"One day I got a telegram myself. It was as long as my arm. It was from the telegraph company and said stop the gag or we go to court."
[The News-Sentinel, Monday, April 5, 1937]

COLE CIRCUS TRAIN WILL STOP HERE FOR 12 HOURS
The Cole Brothers-Clyde Beatty Circus will close its first and very successful invasion of New York City next Sunday, April 11 when two performances will be given in the historic Hippodrome Theatre. The New York engagement has been for the past three weeks.
Immediately after the Sunday night show the circus will entrain for winterquarters in this city. The special train over the Erie Railroad bearing the circus will leave New York at 6 a.m. Monday and is scheduled to arrive in this city at midnight Monday night.
Circus Equipment
A stop of twelve hours is to be made at the winterquarters at which time all of the circus equipment will be loaded onto cars and the trip to Chicago will be resumed at noon Tuesday.
It is planned to arrive in Chicago around 3:30 o'clock Tuesday afternoon in time that all cars may be unloaded and moved to the Chicago Stadium while it is still daylight. The Chicago engagement opens April 16 and closes on May 2.
Three Performances
While in New York the Cole Brothers Circus received such a reception that it became necessary to give three performances each day with the first one opening at 10:15 a.m.
New York newspapers, when the circus opened in New York, gave eleven columns of publicity in addition to art. All criticisms were favorable. Follow-up stories have been given practically every day by New York journalists.
Notables Attended
Mayor Fiorello La Guardia of New York and his children attended a recent performance of the circus as did James Braddock, world heavyweight boxing champion and his two sons. These notables were photographed with the Cole clowns and the pictures were spread in all of the Manhattan journals.
Clyde Beatty in a ceremonial Saturday evening in a New York hotel was initiated into the "Saints and Sinners" a circus fans organization. Other neophytes included Gov. Hoffman of New Jersey who was much in the public eye at the time of the Bruno Hauptman trial, Rudy Vallee, orchestra leader, former Mayor Jimmy Walker of New York and Grover Whalen, official New York city greeter.
After the initiation Beatty was forced to make a speech using as his subject "Training of Wild Animals." This was Beatty's first after-luncheon speech of his entire career.
[The News-Sentinel, Tuesday, April 6, 1937]

CLYDE BEATTY ARRESTED ON CHARGE OF CRUELTY
New York, April 8 - Clyde Beatty, animal trainer currently playing here in his act in a circus, was arrested late yesterday, on a charge of cruelty to animals on the complaint of Jacob Jacobs, a humane society inspector.
A circus official posted $500 bond for Beatty's appearancer to answer to the charge later in the week.
Jacobs charged he had seen Beatty beating lions and tigers in his act with a six foot leather whip and prodding them.
Beatty declined to talk about the charges except to mention he had been arrested once before on a similar charge in Pittsburgh, Pa.
[The News-Sentinel, Thursday, April 8, 1937]

CRUELTY CHARGE AGAINST BEATTY NOLLED BY COURT
New York, April 9. (UP) - Clyde Beatty - they call him the "man of a thousand scars" - was brought into court late yesterday on charges of being cruel to the roaring lions and snarling tyigers of his circus act, but the judge wouldn't let him talk.
"Scram," said Magistrate Anthony Burke, when Beatty wanted to explain, "you just can't be cruel to the cats and get away with it."
And Beatty did.
All he wanted, he said, was to tell the judge that Jacob Jacobs, an agent for the Humane society, who arrested himWednesday, doesn't know what the word cruel is.
"Were the animals hurt?" asked the judtge.
"Well," replied Jacobs, "they growled."
Beatty's Face Red
Beatty's face went from red to purple and back to red. The judge smiled and hid a laugh in his hand.
"Have you ever heard a lion growl when it wasn't injured?"
"Yes," Jacobs admitted. This time his face was red. "I guess I have."
Jacobs said there were marks on the animals, because he saw them. He admitted, however, he could not be sure whether the whip made markes or merely ruffled the fur.
"Gee," said Beatty to his attorney, "ain't that something. I only use a cotton popper on my whip. And it wouldn't hurt a flea. It just makes a noise. Just to attract the attention of the cats."
Jacobs finished his testimony.
"There is nothing in this case," the court decided. "Now, scram."
[The News-Sentinel, Friday, April 9, 1937]

COLE CIRCUS DANCER IS BADLY BURNED IN MISHAP
New York, April 10 - An unscheduled back stage drama resulted in near tragedy last night at the Hippodrome where a ballet dancer's costume caught fire during a performance of the Cole Bros.-Clyde Beatty Circus. A capacity audience watched the show, unaware of the accident.
Jean Bergeri, 16, of 3495 Broadway, a member of the Alan K. Foster Ballet troupe, finished making up and turned to go to the stage. As she did, her flimsy skirt brushed against a lighted candle on her dressing table and burst into flames, according to police.
Seizing a blanket, Joyce Cook, one of 10 other girls present in the second floor dressing room, threw it over Miss Bergeri, extinguishing the flames.
An ambulance surgeon dressed first degree burns on both legs of the pretty, red-haired dancer while her companions went on. After she had been treated Miss Bergeri insisted on taking part in the next number, circus attaches said.
[The News-Sentinel, Saturday, April 10, 1937]

COLE BROS. SHOWS TO LEAVE FOR CHICAGO STADIUM BOOKING
Every department of the Cole Bros.-Clyde Beatty circus winter quarters was stepping on it at high speed today, as preparations were being made for the invasion of the entire circus family to the Chicago Stadium, where they play a 17-days engagement, starting with matinee performance on Friday, April 16th.
The Cole Bros. New York Hippodrome run closed with their night performance yesterday, and the entire troupe then entrained for winter quarters in this city. The New York contingent is due to arrive over the Erie R.R. at 11:30 tonight.
All of the animals and equipment which was used in the New York engagement will be transferred onto the Cole Bros. own rolling stock which is now in readiness and will be routed to Plymouth over the Nickel Plate and thence into Chicago on the Pennsylvania lines. The Chicago-bound train which will be made up here during late today and the early hours of Tuesday, will pull out of the winter quarters at 11:30 tomorrow morning.
Ken Maynard Arrives
Several special motorized cars of the Ken Maynard Congress of Rough Riders arrived at the circus quarters here late yesterday. Accompanying the equipment were 24 cowboys and cowgirls and 14 Indians, which the famous western movie star will use in his thrill act.
Mr. Maynard and his wife, their chauffeur and his famous trick horse, Tarzan, arrived early Monday morning in their own private autos and a special motorized truck used for the transportation of his wonder horse. The western movie star, who received a broken leg a few months ago has almost completely recovered from this injury and this morning he unlimbered the cream-colored Tarzan in the training ring at the circus quarters.
Shortly before noon, Mr. and Mrs. Maynard and Jess Murden, left for South Bend, where the movie star was the honored guest at a special meeting of the executives of the Studebaker Automobile company.
Performs for News Reels
Mr. Maynard gave an address on his experiences in the movie business and following the festivities, he and his famed horse, Tarzan, were to go through their paces for a group of news reel camera men who were present for this occasion.
The Chicago program will be much more complete than that presented in the circus' eastern engagement, according to an announcement made today by one of the executives, due to the fact that the Stadium allows ample room for a three-ring production.
Many New Acts
Added features at the Chicago show will be a complete performance of the Cole Bros. herd of elephants, under the direction of Eddie Allen; the Ken Maynard Congress of Rough Riders; three rings of High School horses, including Jorgen Christiansen's Cremoline Liberty Stallions; three flying trapeze acts; muscle grinding artists; three new head balancing stars and the climax of the big performance will be an entirely new cannon act.
The big Stadium performances will open with a most glamorous spectacle which will be known as the Persian Market, an extavaganza which was originated by Rex de Rosselli and will far exceed his "Night in Spain" spectacle of the 1936 season which critics last year acclaimed the "tops" in the big top field. Over sixty comely chorines are used in this opening pageant.
New York Run Successful
According to Managers Adkins and Terrell, the New York engagement was a most successful one, and the Cole Bros. secured the highest praise and commendation by all the leading metropolitan newspapers.
The entire managerial and clerical staff of the circus will leave tomorrow for Chicago, where they will remain until the evening of May 2nd. The Cole Bros. circus will present their premiere big top showing of the 1937 season at Rochester on Monday, May 3rd. The local performance will be presented on the Goss lot at the southern edge of the city, the same location as last year.
[The News-Sentinel, Monday, April 12, 1937]

COLE BROS. CIRCUS TRAIN ON WAY TO CHICAGO AT 12:35
The Cole Brothers Circus train pulled out of this city today for Chicago at 12:35 p.m. where the circus is to play a seventeen day engagement in the Stadium in West Madison street. The engagement opens on April 16th and closes on May 2nd.
During the past winter the cars have been rebuilt and redecorated. Passenger cars and sleepers are painted in red with gold lettering while the double length flat cars arein aluminum with black and red lettering. The circus train made a very imposing spectacle as it pulled out of the city.
A number of the Cole Circus units which have been playing a three weeks' engagement in the Hippodrome Theater in New York arrived in Rochester at 1:30a.m. over the Chicago and Erie Railroad.
Equipment Transferred
All of the equipment which included the forty lions and tigers which Clyde Beatty uses in his wild animal act were transferred to the Cole Circus train.
The circus this year will feature not only Clyde Beatty but Ken Maynard, Western motion picture star who is a former resident of Columbus, Ind.
Included in Maynard's Congress of Rough Riders are 24 cowboys and cowgirls and fourteen Sioux Indians who have appeared with him in pictures at Hollywood, Cal.
Wonder Horse
Maynard's wonder horse Tarzan which was brought to this city in a truck from Hollywood, Cal., will also be used in the circus this year.
The Chicago program will be much more complete than the one in New York. In the Stadium a three ring circus will be staged while in New York only one ring was used.
Many Rochester people were at the circus winterquarters while the loading operation was taking place. The commissary car was filled with foodstuffs which had been purchased in the main from local stores.
Zebras Hard to Lead
Some difficulty was experienced in leading the zebras who did not take kindly to be transported in box cars. The same difficulty was experienced with some of the ring stock purchased during the past year which had never before been loaded into a box car.
The circus train left Rochester over the Nickel Plate railroad for Plymouth where it was to be transferred to the Pennsylvania Railroad for the trip into Chicago. Arrival in Chicago was scheduled at 5 p.m. or in sufficient time to unload the train before night fall.
The train was to be unloaded at Woods street which is only a short distance from the Stadium. Several members of the publicity department of the Cole Brothers Circus have been in Chicago for several weeks making arrangements for the engagement there. Chicago newspapers and photographers were to meet the train.
Opening Under Canvas
The season's opening under canvas is to be made in Rochester on May 3 as has been the custom of Jess Adkins and Zack Terrell, owners of the Cole Brothers Circus. Following the appearance here a tour of Indiana cities will be made.
Dates to be played in Indiana are May 4, South Bend; May 5, Kokomo; May 6, Ft. Wayne; May 8, Muncie; May 9 and 10, Indianapolis; May 11, Terre Haute and May 12, Anderson. The May 7 date will be played at Lima, Ohio.
For two engagements in Indiana the circus will have special organizations sponsoring them. In South Bend the St. Joseph Valley Policemen's Lodge will be the sponsor while in Indianapolis the auxiliary of the Indianapolis Orphan'sHome will serve in a like capacity.
The News-Sentinel, Tuesday, April 13, 1937]

FAMOUS MOVIE COWBOY STARJOINS COLE CIRCUS
* * * * Photo of Ken Maynard * * * *
Keeping about two jumps ahead of competitive big top performances the Cole Bros. Circus has added one of the world's foremost cowboy movie stars, Ken Maynard, of Hollywood, Calif., to its ever-expanding roster of feature attractions.
Mr. Maynard and his Congress of Rough Riders and Indians arrived at the circus winterquarters here Sunday and today the movie star and his retinue of cowboys and cowgirls entrained on the circus rolling stock for Chicago, where the show opens in the Stadium, this Friday starting a 17-day run.
The westerner's trick horse Tarzan, whom many have seen do his thrilling, breath-taking stunts on the silver screen, travels in a specially built, trailer-type motor coach and is under the supervision of two Filipino horsemen. Mr. and Mrs. Maynard and their personal assistant will travel in a beautifully arranged Pullman coach which form a part of the Cole Bros. 38-car circus train.
In an interview today with the movie star, he stated: "ten years ago there was little roping among cowhands, and those who practice the art today received their inspiration chiefly from circus performers. As a matter of fact, the first trick roper was Oso Peso (Gold Dollar). Oso was a Mexican who was brought to the U. S. to join Buffalo Bill's Wild West show."
Initial Appearance in 1918
In speaking of his own career as a westerner Maynard stated: "Riding came naturally to me, just as talents of any kind are inherent in some of us. My initial rodeo appearance was in 1918. A few years later I won the world's championship for roping and trick riding in Chicago.
"To be a good rider, one must be born to love it. I came from Mission, Texas and spent all my summers on ranches around there learing all I could from the cow hands. Soon their tricks were simple for me. Riding and roping are like any other profession. The thought is constant in one's mind 'what can I do to be different?' All depends on muscular development, nerve and constant practice."
Maynard is a strapping big fellow with powerful supple muscles, and although he suffered a fractured leg several weeks ago he stated he expected to be in the "pink" of condition for his act with the Cole Bros. show which begins Friday afternoon.
[The News-Sentinel, Tuesday, April 13, 1937]

CIRCUS LEAVES FOR CHICAGO ENGAGEMENT
Hurrah!
It will soon be circus time.
Men may come and empires may crumble, but circuses go on forever.
The Cole Bros. combined shows with Clyde Beatty, noted wild animal trainer, and Ken Maynard, famous Western screen star, will leave for Chicago today and will open their 17-day engagement Friday, April 16th for performances at 2 and 8 p.m. Doors in the menagerie will open at 1 and 7 p.m.
Bigger and Better
There are 1,000 people traveling with the big show this season in addition to 125 billposters, agents and advertising men who travel in advance. Three special trains are utilized for transportation. Horses to the number of 500 together with 812 wild animals and 30 elephants are promised.
Clyde Beatty will be seen battling 40 lions and tigers, natural enemies to one another. Undisputed king of wild animal trainers Clyde promises to set a new high in the way of thrills with this season's spectacular.
Indians, cowboys, cowgirls, Cossacks from the bleak Mongolian wastes and rough riders from the tremendous wild West show headed by Ken Maynard, famous sta rof the moving pictures. It will be a revival of the old West with its picturesque frontier days.
The seven Gretonas, high wire act, conceded to be the most daring and thrilling in the world, the Flying Harolds and Imperial Illingtons, aerialists, Joegen Christiansen and his 24 liberty horses, and Harold Barnes, juvenile acrobat on the tight wire are among highlights of the big show program.
The Cole Bros. Circus opened its season last March at the Hippodrome in New York City, where a spectacular 25-day engagement was played.
Circus day's festivities will be inaugurated by an immense street parade to be seen on the downtown streets at 11 a.m. There will be nearly 100 magnificent and elaborately carved and gilded allegorical floats, tableaus, cages and dens. Hundreds of mounted riders, thirty elephants and two caravans of camels. Five trumpeting bands and two calliopes will furnish music.
[The News-Sentinel, Tuesday, April 13, 1937]

COLE BROS. RECEIVING PUBLICITY IN CHICAGO
The following story concerning the Cole Bros.-Clyde Beatty circus' arrival in Chicago yesterday appeared in today's morning edition of the Chicago Tribune:
"The Cole Brothers-Clyde Beatty circus arrived in Chicago yesterday in three trains of 50 steel cars. The circus is to open a 17-day engagement in the Chicago Stadium on Friday afternoon, remaining until Sunday night, May 2.
"The star attraction with the show this year again is Clyde Beatty and his 40 lions, tigers and other jungle cats. He shares the spotlight with Ken Maynard, the Hollywood cowboy, and 400 performing horses.
"Shortly after the circus trains arrived, the Cole Brothers circus filed an injunction suit in the Circuit court to restrain three trapeze acts of the Hagenbeck-Wallace circus, now at the Coliseum, from swinging through the air from next Friday through May 2. Members of the three acts, according to bill, violate a contract by appearing with the Hagenback-Wallace show."
__________

The circus also obtained illustrative publicity in today's issue of the Chicago Herald-Examiner, with Mrs. Eddie Allen, elephant trainer, being portrayed in a most striking pose.
[The News-Sentinel, Wednesday, April 14, 1937]

BEATTY PLAYS PING PONG TO KEEP AGILE
"Dempsey, Sande, Bobby Jones and Walter Johnson were all game champions in their separate lines," says Hal Coffman, cartoonist for the N. Y. Evening Journal. "But the gamest champion and nerviest man I have ever known is Clyde Beatty.
"Day after day he faces sure death in just one slip or error of judgment."
The Cole Bros. Circus was playing its annual Spring engagement at the Hippodrome in New York. He sat in his dressing room and discussed life and death. Continuing Hal Coffman states:
"Clyde Beatty is a slight and handsome little fellow. In every line of business there is always one who stands head and shoulder above his contemporaries. In wild animal training Beatty is tops."
He had just come out of a cage - filled with 37 of these gentle creatures. He had been running at top speed, parrying their huge swift claws with a chair, and yelling like a madman.
His wife, who seemed a little grateful to have him back, sat at his side.
"I still get a great kick out of every performance," said Beatty who has been in the business 13 years and is now only 32. "This is the business where there's not much competition."
He talks casually and simply about his business, and he certainly looks as if it has agreed with him. But a look at his legs tells a different story. A revolting white scar on his right thigh testifies of the efficiency of a lion's teeth. He admitted reluctantly he has almost died several times from fever following these attacks.
"Courage and bluff and experience," he said, are the great things in this business. If you back up they'll follow you. The thing to do is rush right at them."
This seemed a little foolhardy, but Beatty explained that the lion is something of a bluff himself. He makes a lot of noise, but if you stand up to him and yell right back, your chances of beating him are better," he said.
Beatty at the moment is trying to produce something new in wild animals by breeding a male lion with a female tiger. If successful the issue would be called, says Beatty, a "liger." He explained they have bred a male tiger and a female lion in Germany and produced what they called a "tigon."
Trying desperately for a sporting angle to the grim business, the reporter asked what sport Mr. Beatty played to keep in shape for lion taming.
"Ping Pong," he said simply.
Cole Bros. Circus with Clyde Beatty is coming to Rochester Monday, May 3 for performances at 2 and 8 p.m. Ken Maynard, the screen's greatest Western star, along with 400 other performers will be seen. An immense street parade will be seen on the downtown streets at 11 a.m.
[The News-Sentinel, Wednesday, April 14, 1937]

COLE BROS. CIRCUS ENJOINS NINE CIRCUS EMPLOYEES
The contract feud between the Cole Brothers-Clyde Beatty circus and the Hagenbeck-Wallace circus of Peru, reached a Chicago court Wednesday afternoon, where the local circus obtained an injunction against nine artists now appearing with the Peru circus in Chicago.
Attorney Frederick Schortemier, Indianapolis, head of the legal staff of the Cole Circus, obtained the injunction from Judge Joseph Allegretti on the plea that the nine defendants, although under contract with the local circus, were performing with the Hagenbeck-Wallace show.
Comprise Two Acts
The nine defendants make up two acts in the Peru circus, one being composed of Ira Millette, Sr., Ira Millette, Jr., and Ernie White, who do a head balancing act and the other includes six members of the Cress troupe who stage a teeter-board performance.
Each of the circuses are to play seventeen-day engagements in Chicago, with the Cole circus at the Stadium and Hagenbeck-Wallace at the Coliseum. The local circus will open Friday afternoon, April 16, while the Peru circus had its debut in Chicago on April 9.
Several Suits
The injunction suit brought in Chicago by the Cole Brothers circus is one of a series of suits which have been entered by the attorneys for the local circus against performers charged with jumping Cole Brothers circus contracts to go with other shows.
Jack Joyce, horse trainer, left Cole Brothers show in February ostensibly to perform with Hagenbeck-Wallace circus and Cole Brothers at once sought an injunction to stop him, filing a petition in the Miami county circuit court at Peru.
The court there held that Joyce had a legal right to break his contract with the Cole Brothers circus on the ground that the contract lacked mutuality. Later this case was venued to the Cass county circuit court where arguments were heard a few days ago by Judge John Smith of Logansport, who has the matter under advisement.
[The News-Sentinel, Thursday, April 15, 1937]

COLE BROS. CIRCUS SETS ATTENDANCE RECORD IN CHICAGO
The Cole Bros.-Clyde Beatty circus which opened at Chicago for a 17-days engagement in the Stadium yesterday was highly pleased with the reception received at the Windy City. According to reports received Saturday from Rochester people who were present at the Friday night performances there were over 12,000 people in attendance, the greatest crowd ever to witness a performance of the kind in the history of this metropolis. At the matinee performance the ducat sales registered over 6,000.
Early morning editions of the Chicago newspapers today were most profuse in their praise for the Cole Bros. show and all acclaimed the '37 performance by far the biggest, best and most spectacular ever to be staged in Chicago.
The local people who were in attendance at Friday evening's performance stated that the crowd simply went wild from the start of the two hour review until the finale ensemble and there was one continuous round of applause as the star performers and highly trained animals exhibited their talents.
Clyde Beatty's "big cage" act and the Ken Maynard cowboy and cowgirl portrayel of what's what in horsemanship, were perhaps the stellar attractions in the hundred and one special thrillers which were presented to the appreciative circus fans.
Maynard Injured
The only incident which marred the opening day's performance occurred in the evening show when Ken Maynard's "wonder horse" Tarzan fell as the movie star was taking an encore canter around the arena. The beautiful cream-colored horse fell on Maynard and injured the same leg which the western cowboy had fractured a few months ago while stunting for a film produced in the West. Maynard regained his mount and completed his curtain ride and was then rushed to the hospital.
Physicians who examined the injury stated that while his leg had been badly bruised in the accident there were no fractures. It was learned at noon today that the cowboy had recovered to such an extent that he would be able to resume his act at the matinee performance today.
Messrs. Jess Adkins and Terrell, managers of the Cole Bros. circus are highly elated over the success of their circus during its metropolitan engagements and are looking forward to a record breaking attendance run this season.
The Cole Bros. circus will complete is engagement in Chicago on the night of May 2nd and on Monday, May 3rd, will give two performances to the "home-town" folks on the Goss lots at the southern end of Main street. This location is the same as that used last year.
[The News-Sentinel, Saturday, April 17, 1937]

COLE BROS. CIRCUS SHOW TO 'TURN-AWAY' HOUSES
Zack Terrell, one of the owners of the Cole Bros.-Clyde Beatty Circus, returned from Chicago Monday evening where the show is playing a 17-day engagement at the Chicago Stadium.
Mr. Terrell stated the circus is making history in Chicago in the way of smashing all previous attendance records and obtaining column after column of the most favorable comment from the press. On both Saturday and Sunday the circus was forced to hang up their sold out signs at the matinee and evening performances, this according to the Chicago newspapermen was the first time that the Stadium was unable to accommodate the circus fans.
The following story which appeared in Monday's issue of the Chicago Herald-Examiner will give the Rochester people an idea of what Chicago thinks of the home-town circus:
"By Carol Frink
"Magnificent , spectacular, world famous, kaleidoscopic - these are words circus press agents learn before they can say ma-ma.
"In the case of the Cole Brothers Circus at the Stadium the boys are not only justified, but even guilty of understatement. For it's a whooping big show, a very dream of what a circus should be, and the only fault to be found is that you get too much for your money.
"All the traditional acts - or 'displays,' as the circus likes to program them - are there. But there is something new too, in the way of elaborately staged pageantry presented in the Broadway manner.
Opening Dazzles
"The opening display, for instance, which is called "Allah's Garden," with its charmingly garbed dancing girls, dashing sheiks, and hundreds of horses, elephants, yaks and other beasts of the forest and jungle, is something to bedazzle the eye.
"Star acts are numerous, and almost too death-defying for comfort. Thrilling are Amazing Parroffs and the Great Gretona Troupe.
"And, of course, when it comes to sneering at sudden death, Clyde Beatty,with his forty or more man-eating pets, is no slouch. The youthful Clyde, always a dashing and intrepid performer, has become a really great showman, and his handling of the lions and tigers is now fine theater, as well as a matchless feat of daring.
"Beatty's wife, the comely Harriet, doesn't believe that the little woman's place is in the home, and demonstrates it by putting on a pretty spectacular wild animal act of her own.
"Mlle. Rita La Plata is personally responsible for one of the major thrills when she makes a dive for a swinging trapeze, high in the air, misses, and plummets earthward fastened by one foot in a plunging rope.
"Another high-flying lady is Mll. O'Dell, a trim and tiny circus queen, who does something just under a million shoulder-turns while dangling under the roof of the Stadium by one hand.
"Junior movie fans will get the belt of a lifetime out of the big western star, Ken Maynard, who heads the Wild West show.
Other Feats
"For the rest there are the exquisitely trained high school horses; the incredible feat of Frank Shepherd, who catches himself by the back of his heels after a midair somersault on the trapeza; the arena-long parade of the elephants; the breathless bullfight with miniature, but ferocious, bulls; the large troupe of Arabians with their graceful gymnastic feats; clowns, clowns and still more clowns, and last, but by no means least, the Great Wino, who meekly allows himself to be shot from Madison st. to Warren out of a gigantic and noisy cannon."
[The News-Sentinel, Tuesday, April 20, 1937]

JUDGE FINDS COLE BROS. TRAINER CONTRACT LEGAL
Through reliable sources it was learned today that Judge John B. Smith, of the Cass county circuit court, has just ruled in favor of the Cole Bros.-Clyde Beatty circus in its suit against Jack Joyce, famous horse trainer, who allegedly broke his contract with the Rochester circus to join the recently re-organized Wallace-Hagenbeck shows, of Peru.
The breach of contract suit was originally filed in the Miami county circuit court and later venued to the Cass county court.
Must Stand Trial
In his ruling handed down yesterday by Judge Smith overruled the demurrer of attorneys for Jack Joyce in the suit brought by Cole Bros.-Clyde Beatty circus, Inc. The interpretation of this ruling, in effect, is that Judge Smith has found the contract which Joyce held with the Rochester circus legal and that the horse trainer must now stand trial for breaking his contract to join the rival circus.
The horse trainer left the Rochester circus at a time it was busily engaged in working out its new acts for the New York Hippodrome engagement which closed the night of April 11th.
The date for the breach of contract trial has not as yet been announced.
[The News-Sentinel, Saturday, April 24, 1937]

CIRCUS CROWD THRILLED AS TWO TIGERS BATTLE
A capacity crowd at the Cole Brothers circus in the Chicago Stadium was treated to an unschedled variation in the climactic animal act yesterday afternoon.
Clyde Beatty, the animal trainer, concluded his act, in which he 'works' 28 lions and 12 tigers in the same cage, and began to herd the tigers out through a chute. Rajah and Arki, jungle-born tigers, between whom bad blood exists, chose this moment to settle their feud.
While the spectators watched spellbound, Beatty held off the restless lions and attendants subdued the fighting tigers with poles, streams of water, and blank pistol shots. Rajah, one of the larger tigers in captivity, came off second best. Arki, almost unscathed, strutted while veterinarians patched his sullen foe. - The Chicago Tribune.
[The News-Sentinel, Monday, April 26, 1937]

ZACK TERRELL'S MOTHER DIES AT OWENSBORO, KY.
Zack Terrell, of the Cole Bros.-Clyde Beatty Circus, received word Sunday night that his mother had died suddenly at her home in Owensboro, Ky. As far as known she had not been ill. Mr. Terrell is in Chicago where the circus is showing at the Stadium. He and Mrs. Terrell departed at once for Owensboro. Jess Adkins, who has been at the winter quarters in Rochester for the last few days, left for Chicago this evening to take charge there for the remainder of the run.
[The News-Sentinel, Monday, April 26, 1937]

COLE BROS. 1937 CIRCUS TOPS OF SAWDIST TRAIL
On Monday morning, May 3rd around 11 a.m. thousands of Rochester and Fulton county people will be listening for the toot, toot, toot of the calliope and the blare of the brass from the Cole Bros. Circus bands, which will announce the start of the big parade for the show's third annual opening in its own home-town.
This year's show, in the vernacular of the "big top" would be "bigger and better than ever." And to prove that this is not merely the usual form of horn-tooting, about four score Rochester and Fulton county merchants who were guests of the Messrs. Adkins and Terrell at the matinee performance of the Cole Bros. Circus in Chicago Tuesday, all acclaim this year's performance by far the most thrilling and spectacular they have ever witnessed.
Acclaimed Tops by Press
Column after column of the most favorable newspaper publicity was given the Cole Bros. shows during its engagement at the Hippodrome in New York City and like praise is now being bestowed on the show while it is playing at the Chicago Stadium. The only criticism yet to be made appeared in a recent issue of the Chicago Herald and Examiner when the feature writer stated in effect that the Cole Bros. were too generous with their scores and scores of spectacular and breath-taking feature acts.
With the printed word of these metropolitan newspapers and the personal information being given out by the Rochester business men who saw the show Tuesday, that this show is the "tops" of the circus world, the citizens of this community and surrounding territory will be all agog with excitement and anticipation of Circus day, Monday, May 3rd.
Hi-Lights of '37 Performance
The following program of the Cole. Bros. '37 bigger and greater shows will give the reader a better insight into what features may be seen at both performances which will be given under the big top at Goss estate lots at the south edge of this city next Monday.
11 A.M. Street parade.
Display 1 - Allah's Garden - staged by Rex de Rosselli, and participated in by over 1,000 men, women, horses, elephants, yaks and beasts of the jungle, native singers, dancers, musicians, a gorgeous, brilliant, dazzling opening feature.
Display 2 - Acrobatic stars in rings 1 and 2 - the Arhold Trio, The Harding troupe and in ring 3 the Lapax Bros., the matchless European comics.
Display 3 - Dennis Curtis and the educated Shetland ponies in ring 1; Ring 2, The Torellios, highly trained ponies, dogs, monkleys and bucking mules; Ring 3, Jorgen Christiansen and his tiny performing ponies.
Display 4 - Miss Juanita Hobson, English equestrienne; Ring 2, Fred Zoeppe, unique feats of horsemanship; Ring 3, Rita La Vata, noted European Equestrienne.
Display 5 - Mlle. O'Dell, Queen of all aerial gymnasts.
Display 6 - Three Great Troupes of Performing Elephants under guidance of trainers, Miss Gene Allen, Wanda Wentz and Miss Estel Clark.
Display 7 - Masters of Mirth in a hilarious musical festival.
Display 8 - Thrilling and daring aerial gymnasts in the three ring - Edwards Sisters, Ed and F. Milette and the Tacoma Sisters, and an array of other internationally renown stars of the dizzy heights.
Display 9 - Three ring of equilibriats of performers, featuring the Toyamo Troupe, the Zoeppe Family, and the Nagami Troupe.
Display 10 - Harold Barnes, the world's famous junior swinging wire artist in a new arrangement of breath-taking thrills.
Display 11 - Christiansen and the troupe of educated Great Dane dogs; Prof. Curtis, the European comedy cyclone with his taxi-meter specialty number, and Grover McCabe and his bucking mules.
Display 12 - Frank Sheppard, the daring young man on the flying trapeze.
Ken Maynard Troup
Display 13 - Ken Maynard, the Cowboy King and Famous Movie Star with his Congress of Indians, Cowboys and Cowgirls in a thrilling spectacular portrayal of western horsemanship.
Display 14 - John Smith and group of superbly trained animals; Miss Harriet Beatty with her dangerous lion, tiger and elephant act; Joan Xavatta, Shetland pony and Saimese elephant performance.
Display 15 - The Amazing Parroffs, Agrentine aerial gymnasts.
Beatty's Big Cats
Display 16 - Clyde Beatty and the world's greatest trope of performing lions and tigers. The most startling wild animal display ever presented by this famous trainer.
Display 17 - Albert Fleet and his Educated Sea Lions; E. Villa in a hilarious Mexican bull fight; Roland Heber and his performing seals.
Display 18 - The Great Gretona, a troupe of high wire performers from Germany.
Display 19 - The Piechianni Troupe of acrobatic marvels; the Beehee Rubiette Bros. equilibriats, and the Bell-Kresa acrobatic stars.
Display 20 - Jorgen Christiansen and his Liberty Horse act, the greatest equine display of all time.
Display 21 - Mlle. Rita La Plata on the high trapeze in death defying stunts.
Display 22 - On Hippodrome track and the three rings - the greatest array of high school horses in amusement history - scores of riders.
Display 23 - A league of clowns and antics - fun for old and young alike.
Display 24 - The Imperial Illingtons, The Perless Lelands and the Flying Harolds in an array of mid-air trills and feats.
Display 25 - On Hippodrome track, speed duels of Roman Standing Riders, Chariot races, Fleeting Ponies, Monkey Jockies and a galaxy of riding features.
Display 26 - The big super-finale with a surprise thrill just before the curtain drop.
Following the close of the night performance next Monday, the entire circus entrains for South Bend where it shows on Tuesday.
[The News-Sentinel, Thursday, April 29, 1937]

CIRCUS HEADS ANNOUNCE MONDAY PARADE ROUTE
The route of parade of the Cole Bros. Circus on Monday, May 3rd will be the same as that followed last year, officials of the circus announced today.
The procession will leave the circus ground adjacent to 16th street on South Main around 11 o'clock. The parade will advance northward to 11th street where it will turn westward a block and then go northward on Jefferson to the Fourth street intersection, from where it turns eastward until it reaches Main. It will then come down Main through the heart of the business section on southward to the circus lots.
Parking Spaces Closed
Chief of Police Paul Whitcomb, who conferred with the circus men today in the interest of preventing accidents, announced that the following section of streets along the route would be barred from the parking of autos or other vehicles.
The entire west edge of Main street from Fourth to Ninth streets intersections will be closed, as will both sides of 11th running between Main and Jefferson, both sides of Fourth Street between Jefferson and Main; a half block stretch on the west side of Jefferson from11th street to the alley-way to the north and a section on the west side of North Jefferson from the alley intersection to the corner of the Fourth street intersection.
Large trucks will be barred from parking on either side of Jefferson street from 11th to 4th streets and on Main between 4th and 9th streets.
Immediately following the parade those restricted parking spaces will be thrown open for public use.

Extra Traffic Officers
The chief of police stated there would be several extra traffic policemen on duty throughout the main thoroughfares of the city on circus day in an effort to prevent traffic snarls as well as accidents.
A few minor accidents occurred last year during the parade, and this year every one is urged to use every precaution to forestall mishaps.
[The News-Sentinel, Thursday, April 29, 1937]

CIRCUS SPECIAL ARRIVED EARLY MONDAY MORNING
After terminating a 17-day engagement at the Chicago Stadium, The Cole Bros. Circus after the close of its Sunday night's performance immediately entrained for its home town city of Rochester, where the big show opened its 1937 itinerary under canvas today.
The 26-car circus special pulled out of Chicago over the Pennsylvania line during the early hours of Monday morning and arrived in Rochester via the Nickel Plate from Plymouth, at 7:30.
Several hundred circus employees with trucks, tractor, horse and elephant power then lanched the transfer of the circus paraphenalia to the lots at the southern edge of Main street. This job was completed within two hours and the cars were shunted onto side tracks where in the early hours of Tuesday they will again be loaded, and routed to South Bend, where the circus shows Tuesday. About 25 additional cars of the Cole Bros. rolling stock will be added to the circus special in order to take care of the canvas, wagons, trucks, draft horses and other equipment which were not in use during the Chicago engagement.
No accidents of any nature marred the transfer of the circus property from Chicago to the Goss lots.
[The News-Sentinel, Monday, May 3, 1937]

THOUSANDS HERE TO SEE COLE BROS. SHOWS
CITY STREETS BANKED WITH CIRCUS FANS DURING BIG PARADE
Rochester, home city of the world famous Cole Bros. circus was host to thousands of people today as the home-town circus opened its 1937 season under its big top with matinee and evening performances being presented at the Goss estate lots at the southern edge of the city.
The day's activities got away to a most colorful and glamorous start as 12:30 today when the big parade, over a mile in length, traversed the length of Jefferson street thence east on Fourth and southward down through the business district to the circus grounds.
Some of the features
Four beautiful equestriennes, mounted on equally attractive charges and each carrying American flags headed one of the most spectacular procession ever staged by any circus. There were gold trimmed band wagons, with their crack musicians blaring out the breezy song hits of the day; the open cages of Clyde Beatty's lions and tigers; the crack squads of horsemen and lady equestriennes and their arched necked glistening, prancing mounts; the clowns; the allegorical portrayal of fairyland characters; the hippopotamus; the ponderous pachyderms; Ken Maynard's congress of rough riders, Indians, cowboys, Cossacks; the head-balancers; the Japanese acrobats; the trick donkies; the steaming tooting callio